A Peek Into How Telenor Is Tapping Into Its Tapad Acquisition

From AdExchanger
March 20, 2017 - 7:00am
AdExchanger | When Norwegian telco Telenor acquired cross-device vendor Tapad in February 2016, it seemed comparable to Verizon buying AOL. One year later, however, Telenor is only using Tapad’s tech to drive sales and customer acquisition for its own products. That’s by design, at least for the moment. While monetizing its own deterministic subscriber data is tantalizing,... Continue reading » The post A Peek Into How Telenor Is Tapping Into Its Tapad Acquisition appeared first on AdExchanger.


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