A Ridiculous Holiday Party Art Installation For UrbanDaddy

The annual party at daily deal site involved 100k ping-pongs, a custom-designed iPhone app, and several lovely synchronized swimmers. As someone who’s heard a few too many horror stories about broken glass and viruses, it takes a lot to convince me that drunken pool parties are a cool idea. But this installation by Brooklyn art studio Red Paper Heart pretty much does the trick. The concept, called The Pool Party, was devised last summer after the bro-centric daily deal site UrbanDaddy invited them to plan a Hamptons party promoting a tequila. The company brought it back--plus synchronized swimmers and tux-wearing scuba divers--for their annual holiday party last month. “The Pool Party was an idea that came from a desire to create animations that someone could physically swim through,” says Red Paper Heart’s Alexander Brimijoin. The studio had searched for a ...