Ad Agencies Looking for Additional VR/AR Campaigns
March 15, 2017 - 12:26pm
Augmented reality (AR) and virtual reality (VR) have been growing in popularity quite rapidly over the past year, but advertising hasn’t quite kept up. According to a recent study conducted by Vibrant Media, 67\% of ad agency executives want to have more AR and VR used in their digital advertising campaigns. This is quite a significant number, though it shouldn’t necessarily be a surprise. The incredibly immersive environments that VR and AR can create have a lot of potential for marketers. The options are endless. Imagine putting on a VR headset and being put digitally into a brand new vehicle.
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