Apr 24 11:01am AdExchanger
AdExchanger | LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contact targeting, which lets advertisers upload their CRM files to target specific segments or groups of IDs. Customers have two ways to bring first-party data into LinkedIn. First is through a direct... Continue reading » The post LinkedIn (Finally) Rolls Out Retargeting, CRM Matching appeared first on AdExchanger.
Apr 24 9:29am AdExchanger
AdExchanger | Google is adding advanced TV buying capabilities to its demand-side platform, DoubleClick Bid Manager (DBM). For the first time, Google will connect its ad tech to addressable TV inventory through its broadband and TV service, Google Fiber. Google will also support local market TV buys in DBM through a partnership with WideOrbit, as well as... Continue reading » The post Google To Support Addressable And Linear TV Ad Buys On DBM appeared first on AdExchanger.
Apr 24 8:00am AdExchanger
AdExchanger | When Dentsu Aegis Network acquired performance agency Merkle last year, it gained deep expertise in data-driven marketing as well as a data hub for its agency brands. That hub is called M1, Merkle’s data and media planning tool launched last year. M1 can pull in an advertiser’s data and match it to personally identifiable information... Continue reading » The post How Merkle’s Data Chops Deliver For Dentsu Aegis Network appeared first on AdExchanger.
Apr 24 7:00am
Marc Speichert has looked at digital marketing from both sides now -- or maybe three.The former chief marketing officer at beauty giant L'Oreal turned heads three years ago by moving to Google to consult with brands across industries. Now he's back in packaged goods in a new role as chief digital officer of GSK Consumer Healthcare, marketer of such brands as Sensodyne, Theraflu, Flonase, Alli and Boost. That comes after a stint last year in a similar role at Swiss luxury manufacturer/retailer Richemont.Being an alum isn't making him soft on Google: GSK is among companies that recently paused advertising there over brand-safety issues. It illustrates how the marketer role he returns to is different than what left. Spending is up, and with that comes increased expectations. Continue reading at AdAge.com...
Apr 24 6:40am More About Advertising
The global mergers and acquisitions market in marcoms seems to be slowing somewhat according to new research from M&A specialist Results International. 219 deals were completed in Q1 2017 against 238 in Q4 last year. Several new buyers entered the scene. Top of the pops was WPP with nine deals – mainly small involving subsidiaries ...
Apr 24 6:17am More About Advertising
Heineken describes its new film from Publicis London, ‘Worlds Apart,’ as an “experiment.” Well it wouldn’t be an ad these days would it? In it four people reveal and discuss their different world views (feminism, climate change, LGBT rights) only to decide to agree, sort of, over a beer. You might see it as a ...
Apr 24 6:00am AdExchanger
AdExchanger | As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The massive uptick in volume, which far outpaces programmatic revenue growth, is straining ad tech infrastructure. With more queries to sift through, it costs more to buy the same ads. And as a result,... Continue reading » The post Header Bidding Unleashed A Huge Infrastructure Problem And Ad Tech Will Either Sink Or Swim appeared first on AdExchanger.
Apr 24 6:00am
Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split tests to improve the performance of your Facebook [...] This post How to Use the Facebook Split Testing Feature for Ads first appeared on . - Your Guide to the Social Media Jungle...
Apr 24 5:53am More About Advertising
Interpublic, which owns McCann, FCB and Mediabrands among others – unveiled a solid Q1 2017 with earnings (profit) of $21.5m, an impressive increase on the previous year’s $5.4m. Somehow or other IPG managed to reduce its quarterly costs by 58 per cent. But revenue rose just 0.7 per cent, to $1.75bn with a 2.7 per ...
Apr 24 5:52am
Google is adding the ability to buy TV commercial inventory through its ad technology, representing a kind of rerun for the company that has tried to break into the medium before.Today Google announced its plans for programmatic TV buying through which advertisers can reach TV audiences as part of their digital video ad buys through its ad tech platform.It's the first time TV space will be able to be bought through Google's pipes in this way, but it's unclear which networks and what inventory will be available and how many households it will reach. Continue reading at AdAge.com...
Apr 24 5:24am More About Advertising
How do you make print relevant in a digital world? The New York Times – the celebrated “old gray lady” – is about as distinguished a newspaper brand as there is but even it’s struggling to find new sources of revenue as print advertising dries up. It’s enlisted Droga5 to help (sensible move) and here’s ...
Apr 24 4:00am
When Chinese boy band singer Karry Wang turned 17 a few months ago, fans congratulated him by buying ads. Lots of ads. They booked time on 11 giant screens in Times Square in New York. In China, they put his face on a helicopter and on a light rail train. They bought outdoor ads in Paris, Seoul, Beijing, Taipei and Reykjavik.Altogether, fans probably spent over $15 million on Wang, the lead singer in Chinese boy band TFBoys, said Ruey Ku, a Publicis Media exec in Shanghai. And that was not an isolated case.For Chinese fans, buying out-of-home ads has become a common way of showing devotion for their favorite stars -- a media-savvy, big-budget twist on the teenage tradition of taping posters over your bed. Chinese fans finance ad campaigns on crowdsourcing platforms, by selling T-shirts or making coffee-table books of photos shot by fans. Often, there's a charity element too. Fans have planted trees, donated to animal shelters and given music lessons to schoolchildren, choosing causes they hope will please the stars they love. Continue reading at AdAge.com...
Apr 24 12:04am AdExchanger
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. It’s no secret that there’s been a massive uptick in media reviews in recent years, a trend that shows no signs of slowing. Unsurprisingly, the... Continue reading » The post In Big Media Reviews, It’s The Little Things That Matter appeared first on AdExchanger.
Apr 24 12:04am AdExchanger
AdExchanger | On TV And Video is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Walters, CEO at Encompass Digital Media. While in the past, media and entertainment providers had only a few channels to deliver content to consumers, today content can be consumed virtually anywhere, anytime and... Continue reading » The post Aggressive Experimentation: Key To Finding The Right Distribution Channels, Technology appeared first on AdExchanger.
Apr 24 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Trust Busted “We are going to have to decide fairly soon whether Google, Facebook and Amazon are the kinds of natural monopolies that need to be regulated, or whether we allow the status quo to continue, pretending that unfettered monoliths don’t inflict damage on our privacy... Continue reading » The post Redefining Monopoly; Gannett Buys SweetIQ appeared first on AdExchanger.
Apr 24 12:01am Beyond Madison Avenue RSS News Feed
Category: Beyond Madison AvenueSummary: When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of fees, the potential problems posed by adtech were spelt out. The Drum consults various sources to gauge how relationships between adtech and publishers will likely pan out. The more recent news of the breakdown...
Apr 23 9:59am Advertising
To anyone who hasn't spent time on certain corners of Instagram, Starbucks' latest creation and the viral hype surrounding it might be a bit confusing. The neon Unicorn Frappuccino clashes hard with the coffee chain's affected faux-Italian branding. It's not the sort of drink that one imagines ordering with words like Venti or sipping amidst light jazz. SEE ALSO: Starbucks unicorn frappuccinos to grace Earth for a limited time By most accounts, the blue-and-pink concoction, which transitions from sweet to sour, doesn't even taste especially good. None of that really matters to Starbucks, though. The limited-time item isn't meant to blend with the company's coffeehouse chic but rather its customers' social media feeds. Read more...More about Carls Jr, Taco Bell, Unicorn Frappuccino, Starbucks, and Business...
Apr 22 10:57pm The Inspiration Room
Nescafé Italia is promoting the role of coffee in building relationships, with the “Nescafé Hello Bench, a specially designed red bench. Creating new relationships it’s harder than we think, even when we are in the midst of hundreds of thousands of people. To do so, we need a spark, a new opportunity and, of course, […]...
Apr 22 8:26pm TechnicalForweb
IPTV USA M3U smart tv 23-04-2017 Are you looking for the IPTV USA M3U smart tv kodi Playlist ? You are in The post IPTV USA M3U smart tv kodi Playlist 23-04-2017 [Free DOWNLOAD] appeared first on TechnicalForweb.
Apr 22 8:17pm TechnicalForweb
Italia sky Iptv links free Smart Tv Kodi m3u playlist Do you search for Italia sky Iptv links free Smart The post Italia sky Iptv links free Smart Tv Kodi m3u playlist 23/04/17 appeared first on TechnicalForweb.
Apr 22 6:00am
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 [...] This post Facebook Debuts Augmented Reality Camera: This Week in Social Media first appeared on . - Your Guide to the Social Media Jungle...
Apr 21 5:40pm
The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register with the anti-fraud Trustworthy Accountability Group.TAG was conceived in 2015 by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau to act as a stamp of approval for ad sellers.While about 100 of the 450 publishers, ad tech firms and ad exchanges in the IAB have already registered with TAG, industry fears about ad fraud continue to plague the business. Continue reading at AdAge.com...
Apr 21 5:11pm Advertising
Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it's the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing that doesn't specifically target one demographic nor does it rely on the traditional stereotypes we set up amongst ourselves and with other people On the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi). However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size. Read more...More about Business, Marketing, Business, Marketing, and Advertising...
Apr 21 2:31pm The Nebo Blog: Interactive Marketing, Design & Ramblings
When the band the Eagles broke up in 1980, co-lead singer Don Henley famously sneered that the band would play together again “when Hell freezes over.” Well, for many years if you mentioned email marketing to anyone at Nebo you’d most likely be met with a response like, “Email marketing is the digital equivalent of junk […]...
Apr 21 1:35pm AgencySpy
Ng joined Camp + King as a senior copywriter a little over a year ago.
Apr 21 1:27pm AgencySpy
The two parties have not even begun to discuss settlements, because Sir Martin never settles.
Apr 21 1:06pm AdExchanger
AdExchanger | On IPG’s Q1 2017 earnings call Friday, CEO Michael Roth echoed past statements that he doesn’t see management consultancies as a threat, despite their encroachment onto agency turf. “There is a great deal being written about the convergence that is bringing adjacent industries into each other’s orbit,” he said. “The increased competition that we all read... Continue reading » The post IPG’s Michael Roth Wants To Partner With Consultancies, Not Compete With Them appeared first on AdExchanger.
Apr 21 12:47pm The Kissmetrics Marketing Blog
Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads as retailers’ preferred method of advertising on Google. In fact, 2016 was the tipping point: Retailers spent 53\% of their AdWords budgets on Shopping ads — for those keeping score, that’s more […]...
Apr 21 12:40pm AgencySpy
Rob Lowe introduces KFC's new zinger chicken sandwich.
Apr 21 12:30pm 360i Digital Agency Blog
Albert Einstein once said that “science can only flourish in an atmosphere of free speech.” In time for the March for Science, this Saturday, April 22, National Geographic is bringing Einstein back to life via a Facebook Messenger chatbot to celebrate their new original series Genius. The chatbot builds on the channel’s broader efforts at […] The post National Geographic Creates “Genius” Albert Einstein Chatbot Ahead of March for Science appeared first on 360i Digital Agency Blog.
Apr 21 12:00pm Ketchum Blog
Now that the dust is settling on the United Airlines saga, what else is there to say about this latest example of the power of unhappy customers armed with smartphones to turn a badly-handled service issue into a full-blown reputation firestorm? This one ticked all the boxes, with screaming headlines, stern editorials, social media memes, […]...
Apr 21 11:43am AgencySpy
It's a continuation of a campaign Droga5 launched for The New York Times in February.
Apr 21 11:32am AgencySpy
Daniel Grech and Eamonn Dixon worked on Jordan, Bud Light, etc.
Apr 21 8:54am AdExchanger
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer. Every day brings new stories of ad fraud. In a market that is increasingly programmatic, it has become very easy and profitable to build machines to... Continue reading » The post The Impression Token: A Cure For Ad Fraud? appeared first on AdExchanger.
Apr 21 8:07am More About Advertising
In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger for this is recent research issued by the World Federation of Advertisers (WFA). The research asked leading marketing and agency professionals to rate the quality of briefing. It was a revisit from the same study ...
Apr 21 6:58am More About Advertising
What does it feel like when a big account drops into your lap after a holding company deal? Better than one falling out of course but WPP’s MediaCom must have slightly mixed feelings about landing the Boots media business nine years after it departed for Omnicom’s OMD. Walgreens Boots Alliance has shifted all its work ...
Apr 21 6:03am Joe La Pompe advertising, publicité
THE ORIGINAL? Book “Avec Maman” (Pocket éditions) – 2014 Source : Avec Maman / Amazon.fr Author : Alban Orsini (France) LESS ORIGINAL Free Mobile “unlimited package” – 2017 Source : La Réclame Agency : DDB Paris (France)...
Apr 21 6:00am
Is your local business on Facebook? Wondering how to market your business more effectively? To explore how to use Facebook in creative ways, I interview Anissa Holmes. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners [...] This post Facebook for Local Business: Creative Ways to Grow first appeared on . - Your Guide to the Social Media Jungle...
Apr 21 1:47am More About Advertising
Fosters is doing retro Australian cricket courtesy of adam&eveDDB and the not so famous Fold7 is doing eccentric Danish for Carlsberg with Mads Mikkelsen in a new global campaign. As with Fosters sometimes doing the obvious is the best thing to do. This is done rather well. MAA creative scale: 8.
Apr 21 1:36am More About Advertising
One of the strengths of adam&eveDDB is that it’s not afraid to do the obvious, when that’s the obvious thing to do. So Fosters came from Australia – originally – and the Aussies like nothing better than roasting the Poms at cricket. As here, only William and Ralph Foster rise to the rescue of the ...
Apr 21 12:35am AdExchanger
AdExchanger | Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8 developer’s conference in San Jose this week, Facebook rolled out the next version of its marketing API suite, which includes new tools to automate creative production and targeting parameters. Those APIs make... Continue reading » The post How Netflix Taps Into Facebook's Marketing APIs appeared first on AdExchanger.
Apr 21 12:04am AdExchanger
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... /> AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger:... Continue reading » The post Comic: I eats me data! appeared first on AdExchanger.
Apr 21 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Deep Pockets How much did Oracle pay for Moat? Inquiring minds want to know, and while Oracle hasn’t spilled the beans, an anonymous individual “familiar with the deal” told Recode the measurement company went for above $850 million. That’s more than 10x Moat’s revenue, for those... Continue reading » The post Oracle May Have Paid $850 Million For Moat; USA Today Exposes Facebook's Bot Problem appeared first on AdExchanger.
Apr 21 12:01am AdExchanger
AdExchanger | Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the digital advertising landscape. The potential Chrome ad-blocking extension, first reported Wednesday by The Wall Street Journal, would block ad formats deemed unacceptable by the Coalition for Better Ads (CFBA), a cross-industry trade... Continue reading » The post The Ad Tech Rumor Mill Churns News Of A Chrome Ad-Block Addition appeared first on AdExchanger.
Apr 20 11:02pm Beyond Madison Avenue RSS News Feed
Category: Beyond Madison AvenueSummary: Instagram is mimicking Snapchat, and Snapchat is feeling the pain. Eight months since Instagram rolled out its Stories feature and just over a month since it launched ads on it widely, it has already surpassed Snapchat. The feature not only has more people using it daily (200 million versus Snapchat’s last reported 158 million) but is also increasingly attracting more ad dollars. Agencies tend to drift where the action is, and, right or wrong, the general feeling is Instagram is on the upswing while the early buzz over Snapchat...
Apr 20 11:01pm The Inspiration Room
UK mobile phone company Giffgaff is running “The Big Swim”, an integrated advertising campaign celebrating the concept of freedom for mobile phone customers. A woman in a canary yellow swimsuit readies herself atop a diving board, surveys the sunny lido below and then launches herself into space, gliding through the stars, leaving a trail of […]...
Apr 20 8:13pm
Google may indeed be working on a browser with ad-blocking capabilities built in, as the Wall Street Journal reported today. In a series of interviews, publishers reported being cautiously optimistic about the idea. However they issued a warning: If Google oversteps, it could lead them to rethink buying its ad technology. Beyond that, they said, the move could raise antitrust concerns.The search giant is working on an ad filter that would be built into its Chrome web browser, people familiar with the plans confirmed. The browser would have an option for users to stop ads from loading on sites that Google blacklists for having poor ad experiences, such as videos that play automatically with the sound on and other annoying formats, according to multiple people familiar with the plans, who spoke on the condition of anonymity.Google has discussed its ad-block browser option for months with publishers. It has also been floating other components of the strategy: Helping publishers collect payments from people who employ ad blockers when visiting their sites -- a program being called Funding Choices, according to one person familiar with the initiative. Continue reading at AdAge.com...
Apr 20 3:49pm AgencySpy
He reports to MNAO president, CEO and global CMO Masahiro Moro.
Apr 20 3:26pm AdExchanger
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. When the news dropped that Oracle would acquire Moat, DataXu CEO Mike Baker's first thought was not that Oracle had made a big move in measurement, but that it had bought a piece of the walled garden action. At some level you can look... Continue reading » The post Podcast: Oracle-Moat Deal Is A Walled Garden Power Play appeared first on AdExchanger.
Apr 20 2:55pm AgencySpy
Tipsters say 50-plus employees have been let go.
Apr 20 2:32pm
The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers.The most likely approach is the adoption of a technology -- the term ad blocker has baggage among many of the participants in talks on the subject -- that would prevent browsers such as Google Chrome or Microsoft Edge from displaying autoplaying video ads with sound, pop-up ads and ads that quickly flash or change colors.The discussions are taking place among members of the industry's Coalition for Better Ads, including Google, Microsoft, Procter & Gamble, Unilever, WPP's ad-buying giant GroupM, Facebook, Thomson Reuters, The Washington Post, the Interactive Advertising Bureau and the Association of National Advertisers, according to Chuck Curran, counsel to the coalition and attorney at Venable LLP. Continue reading at AdAge.com...
Apr 20 2:17pm The Kissmetrics Marketing Blog
Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work because it was solid and had a really high likelihood of paying off. For example, Johnathan Dane (founder at KlientBoost, a company that grew […]...
Apr 20 1:51pm AgencySpy
Don't be all texting and drivin', yo.
Apr 20 12:47pm AdExchanger
AdExchanger | Many New York City-based ad tech leaders saw Tuesday’s acquisition of Moat by the Silicon Valley titan Oracle as a testament to the city’s distinct startup ecosystem. The Moat deal was a victory for the city and “a validation of the tech scene here,” said DataXu CEO Mike Baker, a prolific ad tech angel investor,... Continue reading » The post After Moat Deal, New York City Ad Tech Pats Itself On The Back appeared first on AdExchanger.
Apr 20 12:39pm AdExchanger
AdExchanger | Accenture, which has crept steadily onto holding company turf in recent years, has tapped Universal McCann, part of IPG, as its global media agency of record. WPP’s MEC was the incumbent. UM will handle cross-channel media buying across all lines of business at Accenture, including its agency brand, Accenture Interactive. Programmatic buys for Accenture will... Continue reading » The post Holding Company Competitor Accenture Taps Holding Company Agency UM For Media Buying appeared first on AdExchanger.
Apr 20 12:25pm AgencySpy
The 30-second Safe made its broadcast debut this week.
Apr 20 12:00pm AdExchanger
AdExchanger | AdRoll has a new president: Toby Gabriner, former CEO of Adap.TV (now AOL/Oath) and an early CEO of [x+1], now owned by Rocket Fuel. Gabriner, who joined AdRoll as a strategic adviser in October, succeeds longtime president, CMO and founding team member Adam Berke, who will move into a strategic advisory role at AdRoll. Transitioning... Continue reading » The post AdRoll Exceeds $300M Revenue Run Rate, Names Adap.TV Vet Toby Gabriner President appeared first on AdExchanger.
Apr 20 11:04am AgencySpy
Ogilvy's first work for Red Stripe will be a global marketing campaign across multiple media platforms.