Instagram Location and Hashtag Stories, Pinterest Autoplay Video Ads, and New Twitter Direct Message Cards

May 27 6:00am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher, we explore Instagram location and hashtag stories with Peg Fitzpatrick, autoplay video ads on Pinterest with [...] This post Instagram Location and Hashtag Stories, Pinterest Autoplay Video Ads, and New Twitter Direct Message Cards first appeared on . - Your Guide to the Social Media Jungle...
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Eric Franchi, Ad Tech Vet: The Exit Interview

May 26 1:02pm AdExchanger
AdExchanger | If you work in ad tech, you’ve probably crossed paths with Eric Franchi, co-founder of early ad-net-turned-creative-ad-platform Undertone, somewhere on the conference circuit. Franchi has set his sights on new endeavors, as the longtime investor and startup adviser revealed late Thursday his last day at Undertone will be June 1. Franchi helped carry Undertone through... Continue reading » The post Eric Franchi, Ad Tech Vet: The Exit Interview appeared first on AdExchanger.
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R/GA Expands to Japan, Opening a New Office in Tokyo

May 26 12:53pm AgencySpy
Masami Sammy Hazui will lead the office as managing director.
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Zuckerberg Warns Harvard Grads About the Technology Taking Jobs

May 26 12:46pm
Facebook CEO Mark Zuckerberg told Harvard graduates that they need to help others find purpose in a world where machines are taking away some of the steady jobs and communities aren't as stable, leading to isolation and nationalism instead of people coming together globally to solve problems. When our parents graduated, purpose reliably came from your job, your church, your community, Zuckerberg, 33, said in a commencement speech. But today, technology and automation are eliminating many jobs. Membership in a lot of communities has been declining. Many people feel disconnected and depressed, and are trying to fill a void in their lives. The social network Zuckerberg started in his Harvard dorm room now has 1.94 billion users around the world, large enough for the CEO to feel pressure about its impact on society. Zuckerberg has spent this year traveling around the U.S. to understand what people feel about Facebook and how they form connections with each other, after the country's presidential election revealed deep divides. Continue reading at AdAge.com...
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Vodafone tries to mix hard sell and likeability in Ogilvy debut

May 26 11:59am More About Advertising
We haven’t always been kind about Vodafone’s UK advertising efforts – so why start now? Here’s its big new campaign from new agency Ogilvy & Mather, starring Martin Freeman of Hobbit and Sherlock fame, who’s apparently signed up for the duration. Freeman is Mr Interruption, putting his foot in it at a cheesy wedding somewhere ...
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Executive Creative Director Menno Kluin Leaving Deutsch After 3-Plus Years

May 26 11:55am AgencySpy
It's not yet clear where he's going.
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FCB Chicago Adds Cloroxs Renew Life to Its Client Roster After a Review

May 26 11:04am AgencySpy
The agency won Clorox's main brand work last year.
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How Data Helps Influence Reluctant Buyers

May 26 10:25am The Kissmetrics Marketing Blog
Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS companies. The competition and the demand for the new best thing makes consumers apprehensive about […]...
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It Always Makes Sense For Apps To Send Personalized Messages Except When It Doesnt

May 26 9:49am AdExchanger
AdExchanger | New York-based coffee lovers probably want to receive targeted push notifications with discounts on lattes at their favorite Brooklyn coffee house – but not if they’re traveling in Chicago that day. It’s hard to get that level of granularity right, which is why a lot of brands aren’t taking advantage of context, location, weather and other... Continue reading » The post It Always Makes Sense For Apps To Send Personalized Messages… Except When It Doesn’t appeared first on AdExchanger.
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What Does Attribution Mean?

May 26 8:30am AdExchanger
AdExchanger | Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO at OptiMine. At a recent attribution conference, I was surprised to see that the term “attribution” holds many different meanings to different people in the advertising industry.... Continue reading » The post What Does ‘Attribution’ Mean? appeared first on AdExchanger.
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Agencies Rethink Pricing And Service Models As CPGs Cut Spend

May 26 7:00am AdExchanger
AdExchanger | The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are sold. The Q1 earnings season has only reinforced the trend. At Kellogg’s and Kraft-Heinz, net sales fell about 3\% year over year in Q1 2017. Mondelez grew organically a meager... Continue reading » The post Agencies Rethink Pricing And Service Models As CPGs Cut Spend appeared first on AdExchanger.
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Local Social Media Marketing With Facebook and Instagram

May 26 6:00am
How do you promote your business locally? Are you using Facebook and Instagram? To explore how to reach a local customer base on social media, I interview Bruce Irving. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...] This post Local Social Media Marketing With Facebook and Instagram first appeared on . - Your Guide to the Social Media Jungle...
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Joe Root fails to score for New Balance

May 26 4:18am More About Advertising
Trainer brand New Balance is banking on cricket this summer, a wise move because there’s lots of it and (fingers crossed) the sun seems to be shining. There’s no finer exponent of the old game (and its newer variants) than Yorkshire batsman and now England captain Joe Root and here he is in a new ...
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Monster Content Challenge 2017, Enroll to Earn Fame & Money

May 26 3:20am PR Leap - Advertising News Releases
May, 26, 2017. Ft. Lauderdale, FL. TemplateMonster has launched a new contest for everyone who is fond of writing about web design and web development. Monster Content Challenge 2017 is officially ON!...
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Shnoosee Bailey of HeyHuman: my Top Tips for Cannes

May 26 3:03am More About Advertising
Shnoosee Bailey is creative director of HeyHuman: Prior to HeyHuman she was executive creative director at Saatchi & Saatchi X and creative director at Publicis Dialog. My Top Tips for Cannes My predictions although perhaps a slam-dunk, are also without a doubt absolutely brilliant, highly original, thought-provoking ideas that made the world sit up and ...
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Walkers waves goodbye to common sense in Twitter foul-up

May 26 2:38am More About Advertising
Why do they do it? Champions League sponsor Walkers Invited fans to post selfies on Twitter with its front man Gary Lineker, who’s also BT’s lead presenter in its Champions League coverage, ahead of the June 3 final in Cardiff featuring Juventus and Real Madrid. The campaign was called ‘Walkers Wave,’ the notion being to ...
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The Perennial Struggle: Making Sense Of The Data Flow Of The Business

May 26 12:05am AdExchanger
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. We are sitting in the middle of a giant shift, as advertisers and publishers navigate from the old seller-driven market to the programmatic-buyer driven market. Today, most sellers... Continue reading » The post The Perennial Struggle: Making Sense Of The Data Flow Of The Business appeared first on AdExchanger.
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Comic: The Unified Auction

May 26 12:04am AdExchanger
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In... Continue reading » The post Comic: The Unified Auction appeared first on AdExchanger.
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DSPs Have A Transparency Problem Too; Amazon's One-Click Shopping Patent Expires In September

May 26 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TL;DR Supply-side companies have taken heat lately over nontransparent fees, but demand-side platforms (DSPs) aren’t off the hook either. DSPs squeeze ad buyers on extra fees in three ways: by defining their own clearing price, marking up additional audience segments and arbitraging inventory. As with previous... Continue reading » The post DSPs Have A Transparency Problem Too; Amazon's One-Click Shopping Patent Expires In September appeared first on AdExchanger.
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Droga5 Pulls MailChimp from Email Marketings Black Hole

May 25 8:52pm AdPulp
Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you […] The post Droga5 Pulls MailChimp from Email Marketing’s Black Hole appeared first on AdPulp.
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Facebook Just Lost a Big Battle to Google for Publishers

May 25 8:15pm
Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile readers in a hurry, Google AMP.AMP pages load near instantaneously, get prime real estate in Google search results, and have seen widespread adoption from both publishers and ecommerce players such as eBay and 1800Flowers. (Pages that load faster often lead to an uptick in sales.) Continue reading at AdAge.com...
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Worlds Most Eligible Bachelor on Tinder

May 25 7:01pm The Inspiration Room
Ol Pejeta Conservancy has partnered with Tinder to launch a new campaign to raise awareness about Sudan, the World’s Most Eligible Bachelor. Sudan is the only remaining male northern white rhino on the planet. The goal of this campaign is to raise the $9 million needed to protect the northern white rhino from extinction. When […]...
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Anomaly Documents Budweisers Supporting Sholing Surprise

May 25 4:50pm AgencySpy
Budweiser gave FC Sholing a £100,000 grant through its Club Futures program.
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The Washington Post Gets Its Own Reddit Page

May 25 4:38pm
The newsroom finally has a place on Reddit.Reporters and publications have long lurked around the internet's so-called front page, looking for underreported stories and a place to put links to their own. Because one of Reddit's top rules is no self-promotion, they've mostly been considered spammers. But now a select few media partners have been given a pass.The Washington Post is one of the first publishers to get a new profile page on Reddit, where it can freely post its own stories, ask me anything Q&As and all the dank memes it wants. Advance Local's Alabama site AL.com has a Reddit profile too, with a page for sibling NOLA.com in the works. Continue reading at AdAge.com...
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Summer Hot Jobs at 360i

May 25 4:23pm 360i Digital Agency Blog
This week we’re officially ringing in Summer Fridays for the season. Summer Fridays at 360i mean we all get a few hours back in our day on Friday afternoons to grab our friends and head to the beach, cheers to the warm weather at happy hour, or just head home for a relaxing afternoon in the […] The post Summer Hot Jobs at 360i appeared first on 360i Digital Agency Blog.
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What China's Live Streaming Crackdown Mean for Marketers

May 25 2:08pm
Chinese authorities are cracking down on live streaming platforms and video producers this week in a hunt for content deemed too sexy, violent harmful to youth or even superstutious.The Culture Ministry there has said that it shut down 10 hosting platforms entirely. Authorities banned 547 live streamers and ordered 30,235 livestreaming accounts to shut down.There's big money involved in live streaming in China, with Credit Suisse putting the market at over $3.6 billion last year. Brands have been tapping into it too. Business intelligence firm L2 said that about 80\% of beauty brands it tracked had used it last year. Continue reading at AdAge.com...
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Team One Welcomes Kyle Acquistapace as Executive Director of Idea Communications

May 25 1:59pm AgencySpy
Acquistapace arrives from Supermoon, where he served as president, managing partner.
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Podcast: Rubicon CEO Michael Barrett On Take Rates And Industry Change

May 25 1:50pm AdExchanger
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Rubicon Project's new CEO, the storied Michael Barrett, comes into the studio for the latest episode of AdExchanger Talks. And he doesn't disappoint, talking in-depth about the company's roadmap and fee structure. Barrett has known Rubicon Project since its inception 10 years ago, when... Continue reading » The post Podcast: Rubicon CEO Michael Barrett On Take Rates And Industry Change appeared first on AdExchanger.
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How to Create Your First Kissmetrics Campaign

May 25 1:42pm The Kissmetrics Marketing Blog
With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this […]...
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McDonalds U.K. and Leo Burnett Dont Understand South Carolina at All

May 25 1:42pm AgencySpy
Dollywood is in Tennessee, y'all.
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ZTE Taps Energy BBDO for Creative Following $900 Million U.S. Sanctions Fine

May 25 1:40pm
Two months after ZTE agreed to plead guilty and pay nearly $900 million for violating U.S. sanctions, the Chinese telecom equipment manufacturer has hired Energy BBDO as its creative agency in the U.S., according to people with knowledge of the matter.The shop won the business after a competitive review, which was led by SRI, Ad Age learned. Representatives from Energy BBDO and SRI declined to comment.ZTE, the fourth-largest mobile device supplier in the U.S., declined to comment on the new relationship with Energy BBDO or its U.S. marketing push, but a representative said via email that the company has some great work and activities coming down the line. Continue reading at AdAge.com...
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Kik App Debuts Digital Currency Amid Bitcoin Boom

May 25 12:41pm
Messaging app Kik Interactive is the latest and potentially most well-established company to delve into a quirky new form of driving business -- creating its own digital currency.Kik, based in Waterloo, Canada, unveiled plans for an initial coin offering, a process by which it sells tokens that can be used to buy services on its platform. The idea is that as more and more people use Kik, the value of those tokens, called Kin, will rise in value.Interest in coin offerings is high, thanks to surging prices of bitcoin and other virtual currencies. Called ICOs, they give a wide range of people the chance to invest in a company or any other endeavor early on. While unregulated, they have proved popular, with investors spending around $330 million on tokens over the past year, according to data compiled by cryptocurrency blog The Control. Earlier this month, cloud-storage startup Storj raised almost $30 million in five days via an ICO. Continue reading at AdAge.com...
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Advertisers Forgive Facebook Measurement Blunders, But An MRC Audit Is Still Top Priority

May 25 12:12pm AdExchanger
AdExchanger | Marketers aren’t all that wound up about Facebook’s recurring ad metric errors. Bugs happen, said Alok Gupta, data science manager at Airbnb, speaking at a measurement event hosted by Facebook on Wednesday. “You’re never going to build a perfect system immediately or ever,” Gupta said. “As long as the bugs or problems are identified quickly,... Continue reading » The post Advertisers Forgive Facebook Measurement Blunders, But An MRC Audit Is Still Top Priority appeared first on AdExchanger.
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Financial Communications: A Q&A with Bob Zito

May 25 11:08am Ketchum Blog
Ketchum Zito Financial, a strategic alliance offering management consulting and financial communications services between Ketchum and Zito Partners (ZP), marked the third anniversary of its partnership this week. David Allan, SVP of Investor Relations at Ketchum, recently sat down with founder Bob Zito to ask him a few questions about the future of financial communications, […]...
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Demandbase Gets $65 Million In Series H Funding To Double Down On AI

May 25 10:15am AdExchanger
AdExchanger | Businesses spend around $40 billion a year on digital content marketing, and Demandbase, which announced a $65 million financing round on Thursday, is looking to cut itself a slice of the pie. Led by existing investor Sageview Capital with participation by a smorgasbord of others, including Adobe Systems, Altos Ventures and Sigma Partners, the financing... Continue reading » The post Demandbase Gets $65 Million In Series H Funding To Double Down On AI appeared first on AdExchanger.
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KFC's Colonel & Geico's Gecko Are In This High School Yearbook

May 25 9:58am Beyond Madison Avenue RSS News Feed
Category: Beyond Madison AvenueSummary: An enterprising teenager might have unlocked the secret to reaching elusive young consumers: high school yearbook ads.
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Fitbit Finds Value In Short-Form Video

May 25 6:00am AdExchanger
AdExchanger | Despite being a universally recognized name in health and fitness wearables, Fitbit turns to paid media whenever it releases a new connected wristband. Because Fitbit is a lifestyle product, it wants to find ways to insert its brand into consumers’ fitness regimens – not just hammer them over the head with basic banner ads and... Continue reading » The post Fitbit Finds Value In Short-Form Video appeared first on AdExchanger.
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Social Media Metrics: How to Choose and Track What Matters

May 25 6:00am
Interested in building a dashboard to track key social media metrics? Wondering which data and metrics to include? With a little strategic planning on the front end, you can select and track meaningful metrics that relate to your business goals. In this article, you’ll discover which metrics to track and how to organize them into [...] This post Social Media Metrics: How to Choose and Track What Matters first appeared on . - Your Guide to the Social Media Jungle...
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CHIs Laura Rogers: my Top Tips for Cannes

May 25 4:40am More About Advertising
Laura Rogers is a creative director at CHI&Partners. My Top Tips for Cannes My top tip for Cannes is to go to the festival. Yes, drink rosé until dawn, but then turn up at the Palais in the morning. It’s cool and dark in there, which is heaven for a hangover, and you’ll learn things ...
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VisitSweden goes on Airbnb, courtesy of F&B

May 25 4:27am More About Advertising
VisitSweden’s advertising has redefined tourism marketing (Its ‘Swedish Number’ has picked up loads of gongs at Cannes) and now the whole country has been listed on Airbnb, as there’s a “freedom to roam” on public land. This one’s from Forsman & Bodenfors. Actually it’s quite a hard sell travelogue with a twist. MAA creative scale: ...
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Roger Moores life in ads reached its peak for Tesco?

May 25 4:09am More About Advertising
Sir Roger Moore, who’s died at 89, was best known for his rather unconvincing outings as James Bond (to my mind anyway) started as a knitwear model and went on to play Ivanhoe and The Saint on TV before Bond beckoned. His acting efforts always had something of the knitwear model about them but the ...
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Is Whiskas new John Lewis-style autism tale selling more catfood or more kittens?

May 25 3:21am More About Advertising
Mars’ Whiskas is launching a new global campaign – ‘Feed their Curiosity’ – with a true story about autistic girl Iris and her new kitten Thula (cats are notoriously curious, of course). Iris was locked in her own world until Thula arrived. By AlmapBBDO. We’ve been here lots of times and, among other things, such ...
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Monster Content Challenge 2017, Enroll to Earn Fame & Money!

May 25 3:00am PR Leap - Advertising News Releases
May, 25, 2017. Ft. Lauderdale, FL. TemplateMonster has launched a new contest for everyone who is fond of writing about web design and web development. Monster Content Challenge 2017 is officially ON!...
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Viral Publisher Dose Cut Off Programmatic And Placed Its Bet On Branded Content

May 25 12:35am AdExchanger
AdExchanger | Not so long ago, Dose operated like a typical viral publisher, running tests to create the most clickable headlines and raking in revenue from banner ads. But last year, Dose cut off all of its programmatic ads and bet its future on branded content. Dose founder Emerson Spartz shifted strategy because he says the viral... Continue reading » The post Viral Publisher Dose Cut Off Programmatic And Placed Its Bet On Branded Content appeared first on AdExchanger.
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Could We Use Virtual Reality To Design Better Products And Creatives?

May 25 12:04am AdExchanger
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by My N. Tran, chief product officer at ADVR. The most common use case for virtual reality (VR) today is showing our friends how cool it is, which, as a VR... Continue reading » The post Could We Use Virtual Reality To Design Better Products And Creatives? appeared first on AdExchanger.
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Ads.txt Inspires Cautious Optimism; Mediaocean And VideoAmp Automate Parts Of TV Buying

May 25 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Caution The IAB’s ads.txt initiative aims to help buyers avoid purchasing inventory on fake domains masquerading as premium pubs by letting those pubs publish an authorized list of resellers [AdExchanger coverage]. But its success depends on widespread adoption, argues George Slefo at AdAge. While many publishers... Continue reading » The post Ads.txt Inspires Cautious Optimism; Mediaocean And VideoAmp Automate Parts Of TV Buying appeared first on AdExchanger.
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Instagram Tests Direct Response Ads in Stories

May 24 6:44pm
Instagram is testing direct response ads inside its Stories section, allowing sign-up and app-install pitches, among other salesy formats.On Wednesday, Instagram served an ad in Stories from SumUp, an e-payment device company, that prompted people to swipe up to sign up for its service.Until now, Instagram Stories ads have only offered broad reach objectives for branding purposes and not more targeted marketing goals. It's experimenting with ads encouraging app installation, sign-ups on websites and other goals that are already part of the main Instagram ad offering, according to people familiar with the testing. Instagram Stories will eventually accomodate all the same marketing objectives that are available from buying ads in the main feed, they said. Continue reading at AdAge.com...
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Save the Children pulls an Amazon with Dash-like button to collect donations

May 24 6:35pm Advertising
Save the Children knows that donating money isn't as alluring as online shopping. So the UK-based children's charity is taking a page from Amazon and using the online shopping company's Dash button concept to make giving donations as easy as, well, pushing a button. Teaming up with marketing incubator Iris Nursery, the charity is making its own button similar to the Domino's pizza easy order button from 2015. Except instead of conjuring pizza, pushing the Give button will send money to the organization. SEE ALSO: Hacked Amazon Dash Button sends $5 to the ACLU whenever life demands it The company said that collecting direct donation payments online through its website isn't as engaging for young givers. Read more...More about Advertising, Amazon, Donations, Save The Children, and Amazon Dash...
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Special K tries so, so hard to be feminist, fails miserably

May 24 6:03pm Advertising
Forget starving yourself. Eating food is 2017's hottest new feminist fad. At least according to Special K, whose latest campaign, Own it, tries so, so hard to make a bold political statement: that women like to eat.  Maybe it's just me, but I always thought that women had to eat to survive. Huh.  Either way, it appears the Special K took their cue from a decade of tampon commercials where women show that they can do it all. That all includes: jogging, listening to rap music, more jogging, going to work with a tampon in, and eating diet cereal.   Watch and have a chuckle, all while eating a sensible snack. Read more...More about Watercooler, Ads, Cereal, Watercooler, and Advertising...
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Anomaly Veteran Cynthia Pratomo Heads to Wolff Olins as Creative Director

May 24 5:49pm AgencySpy
She'd been head of design at the MDC Partners agency.
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Art Director Launches The Passionate Project, a Network for Female Creatives Seeking Collaborators

May 24 3:59pm AgencySpy
Ariana DeLuca and Heather Leigh Cullum want to help you form your next project team.
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This Short Film from a Former BBDO Creative Stars a Man and His (Very Dead) Coat

May 24 2:53pm AgencySpy
Writer Alex Taylor and director Aaron Stoller appreciate your impotent rage.
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Retailer Talbots Picks MullenLowe Boston for Fall Campaign

May 24 1:01pm AgencySpy
The company wants to expand its audience.
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Shifting from Survive to Thrive

May 24 12:19pm Ketchum Blog
When asked the question: “What’s your title?” the natural response is to blurt out what’s in your email signature or printed on your business cards.  Makes sense, right? For me, career has always been front and center in my life. And, I could probably recite every job title I’ve had since I first walked through […]...
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Google Extends YouTube Measurement System To DoubleClick And GDN

May 24 12:00pm AdExchanger
AdExchanger | Google’s YouTube measurement system, Ads Data Hub, now works with media bought through DoubleClick and the Google Display Network (GDN). Ads Data Hub is designed to provide insights into ad spend and campaign performance across Google properties while respecting user privacy. It is meant to solve inconsistencies in measurement that have emerged (especially in mobile)... Continue reading » The post Google Extends YouTube Measurement System To DoubleClick And GDN appeared first on AdExchanger.
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What the Industry's New Plan to Fight Ad Fraud Gets Wrong -- and Right

May 24 11:45am
The Interactive Advertising Bureau's Tech Lab recently released a blueprint of sorts that, in theory, would prevent another Methbot from happening.Methbot, of course, is the ad fraud attack from late last year that has been crowned by some as the biggest in history. (Others disagree.)The IAB's effort, blandly dubbed ads.txt, has been applauded by both publishers and ad tech vendors as a step in the right direction in the fight against ad fraud. Continue reading at AdAge.com...
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