Feb 22 12:30am AdExchanger
AdExchanger | Bad ads have their run of the internet. Twenty-eight percent of ads fail at least one of five key quality issues that slow down web pages and detract from the user experience, according to Ad Lightning. Ad Lightning, which helps publishers find and report bad ads, analyzed 605,000 pieces of ad creative across 60 websites... Continue reading » The post Bad Ad Epidemic: 28\% Have At Least One Quality Issue appeared first on AdExchanger.
Feb 22 12:04am AdExchanger
AdExchanger | “Managing the Data is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. I have been hearing a lot about data lakes lately. Progressive marketers and some large enterprise publishers have been breaking out of traditional data warehouses, mostly used to store structured data, and investing in infrastructure... Continue reading » The post Deepening The Data Lake: How Second-Party Data Increases AI For Enterprises appeared first on AdExchanger.
Feb 22 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Memory Lane In the wake of Right Media’s 2007 sale to Yahoo, there was an “ongoing war with the Right Media change agenda versus many on the Yahoo side,” according to Megan Pagliuca, who had a front-row seat to the culture clash. In an interview with... Continue reading » The post Right Media Exposé; LA Gears Up For Snap IPO appeared first on AdExchanger.
Feb 21 9:00pm Beyond Madison Avenue RSS News Feed
Category: Beyond Madison AvenueSummary: Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world. The game, which is part of the brand’s new “Oreo Dunk Challenge”campaign, begins by asking players to take a photo of an actual Oreo cookie. Once the photo has been taken and “cookie recognition” has taken place...
Feb 21 6:46pm AdExchanger
AdExchanger | Can Rocket Fuel return to growth following 2016, which was characterized as a “transitional year” by CFO Stephen Snyder Tuesday during the company’s Q4 and FY 2016 earnings call? Read the release. Rocket Fuel’s nascent platform solutions business has expanded nicely in recent quarters and helped the company end Q4 on a decent note. Its... Continue reading » The post After 'Transitional Year,' Rocket Fuel’s Real Test Begins appeared first on AdExchanger.
Feb 21 6:34pm FUEL LINES
Delivering a presentation that moves prospects to action STARTS with the presentation deck. I’ve reviewed hundreds of agency presentations. Could somebody please tell me why great CREATIVE PEOPLE become so BORING when creating a presentation? PowerPoint and Keynote slides have the ability to empower your presentation or kill it. Most presentation decks are created using PowerPoint. There […] The post Boring Presentation Decks Kill Ad Agency New Business appeared first on FUEL LINES.
Feb 21 6:33pm AgencySpy
Droga5 won the review immediately afterward.
Feb 21 5:52pm AgencySpy
Mariano joined the Toronto agency from The Martin Agency.
Feb 21 4:57pm AdExchanger
AdExchanger | The Media Rating Council (MRC) will audit YouTube’s third-party measurement partners, Moat, Integral Ad Science and DoubleVerify, Google revealed Tuesday in a blog post. While the MRC has audited several parts of Google’s ad-serving and search functions for years, YouTube wasn’t historically included, said George Ivie, the council’s CEO: “This will be a first-time audit... Continue reading » The post MRC To Audit YouTube’s Third-Party Measurement Partners appeared first on AdExchanger.
Feb 21 4:18pm AgencySpy
McKechnie is also a veteran of DDB New York and Y&R New York.
Feb 21 2:27pm The Inspiration Room
Is Michael K Williams being typecast? Are you? The Atlantic invites audiences to question their assumptions in a short film starring an actor known for the nuanced complexity of the characters he portrays. The film is the centerpiece of Question Your Answers, a new campaign from American magazine The Atlantic, built on The Atlantic’s 160-year […]...
Feb 21 2:17pm The Kissmetrics Marketing Blog
For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a true conversion optimization tool – and that in itself could be killing your conversion rate. So what should you know about improving your site search and how do you put these tips […]...
Feb 21 2:14pm Advertising
America may have long ago de-friended MySpace co-founder Tom Anderson, but his likeness is apparently still worth big bucks at the country's number-one destination for hipster clothes. Urban Outfitters is selling a long-sleeved tee emblazoned with the forgotten social network head's still-familiar face for a pricey $50. Image: Urban outfittersThe item is part of a collection that also includes clothes themed after other web has-beens like AOL and Napster. At $45, the retailer's America Online T-shirt will set you back much more than even the priciest of the once-titan's service packages of its 90s heyday (top-tier was $25.90 per month). Read more...More about Myspace, Napster, Urban Outfitters, Aol, and Business...
Feb 21 1:19pm AgencySpy
The spot parodies PBS' Computer Chronicles.
Feb 21 1:10pm
YouTube introduced new ad quality standards that even Procter & Gamble's Marc Pritchard could praise.Google's video service will now offer independent audits of campaigns to show brands when ads were served, viewed and validate the internet traffic.YouTube's new measurement regime was accredited by industry group Media Ratings Council, which works with digital and traditional media suppliers to impose uniform standards for advertising metrics. Continue reading at AdAge.com...
Feb 21 12:11pm AgencySpy
The former wrestler appears to be in a good mood after putting Gawker out of business.
Feb 21 11:35am AgencySpy
He led WPP's Detroit team since 2006.
Feb 21 11:17am AdExchanger
AdExchanger | The Verizon-Yahoo marriage is still on and will close as soon as practicable in Q2, the companies announced Tuesday. The companies have jointly amended the terms of their purchase agreement by $350 million, shaving 7\% off Yahoo's original sticker price of $4.8 billion. The agreement puts an end to a monthslong game of “Will they,... Continue reading » The post Verizon-Yahoo Lives! Here's Why The Deal's Architects Remain Enthused appeared first on AdExchanger.
Feb 21 11:08am AgencySpy
Former Leo Burnett executive Leo Olper joins the Omnicom agency.
Feb 21 11:00am
What's worse? Advertising that doesn't get seen, or advertising that does get seen but portrays the wrong message? The days of giving digital a pass on viewability and fraud are over, proclaimed Marc Pritchard, P&G's chief brand officer. It's time to grow up. It's time for action. After his speech, the Outdoor Advertising Association of America put up six billboards near P&G headquarters in Cincinnati with the challenging words, Hey Marc, this ad is real. Continue reading at AdAge.com...
Feb 21 10:37am Joe La Pompe advertising, publicité
THE ORIGINAL? Subaru Legacy “Baby Driver” – 2010 Watch the TV Commercial Source : IAA Awards GOLD Agency : Carmichael Lynch, Minneapolis (USA) LESS ORIGINAL IKEA “My Son” – 2016 Watch the TV Commercial Source : Cristal festival SILVER Agency : Buzzman Paris (France)...
Feb 21 10:30am Ketchum Blog
When my programmatic writing wheels started turning, my mind immediately swung comfortably to the search, social, native and video pieces on my imaginary, but personally preferred, paid media chess board. There I could easily talk about the who, what, when, where, why, and how I want to target – along with what the results would […]...
Feb 21 10:30am AdExchanger
AdExchanger | Complementing Comcast’s massive cable footprint is a 750-person technology solutions group, comprised mostly of engineers who build video products for publishers and advertisers. “We’re mostly focusing on video technology solutions that help customers improve how their video operations run,” said Barry Tishgart, VP of Comcast Technology Solutions, a division of Comcast Cable. Projects include powering video-on-demand... Continue reading » The post Comcast Helps Ad-Supported Publishers Compete In A Video Subscription World appeared first on AdExchanger.
Feb 21 9:30am
Early in our careers, marketers are taught the laws of advertising, time-honored pearls of wisdom that help us make sense of a world filled with near-constant technological and cultural changes. The laws evolve and change, coming from innovators and business leaders like Ogilvy & Mather's David Ogilvy, Facebook's Sheryl Sandberg, Chiat/Day's Jay Chiat and Apple's Steve Jobs, but the foundational principles remain the same. Their words stand the test of time and can save us from ourselves if only we'd listen. So why are so many marketers repeatedly complaining about the same issues?Fundamental #1Existing customers innately have more value than one that requires being won over. Continue reading at AdAge.com...
Feb 21 9:14am AdPulp
Bad advertising is advertising that fails to move people. Putrid advertising is advertising that fails to move people while offending people. Brother clearly falls into this latter category of repulsive marketers. For starters, you don’t cast the black guy as the office loafer. In today’s post-polite society, this is called what it is—racist bullshit. Brother […] The post Oh Brother appeared first on AdPulp.
Feb 21 6:28am More About Advertising
Is there a new urgency at McDonald’s UK agency Leo Burnett? Leo B’s advertising for McD, this side of the pond anyway, has always been good although, sometimes, overly downbeat. Now though McDonald’s in the US has moved from Leo over there to Omnicom’s new creation We Are Unlimited, which made a rather dismal debut ...
Feb 21 6:00am
Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In this article, you’ll discover how to get your local Facebook page verified. Benefits [...] This post How to Verify a Facebook Page for a Local Business first appeared on . - Your Guide to the Social Media Jungle...
Feb 21 5:56am More About Advertising
Unilever CEO Paul Polman may have seen off Kraft Heinz’s £112bn takeover bid (disguised as a merger) but he may still be a little grumpy as analysts and others are suggesting this should be a “wake-up call” for the consumer goods giant although there’s not much evidence that the company is doing much wrong. Apart ...
Feb 21 5:15am More About Advertising
Accenture is to buy one of the Germany’s biggest digital agencies SinnerSchrader, based in Hamburg. Accenture has bought 62 per cent from CEO Matthias Schrader and others and will bid €9 a share for the remainder, valuing SinnerSchrader (below) at just over €100m, probably more than it paid recently for UK creative agency Karmarama. Accenture ...
Feb 21 3:01am The Ad Contrarian
We advertising people often spend months trying to develop the correct messages for our brands. We do consumer research, we create strategy documents, we write briefs, we develop many rounds of creative material, we test and refine these materials, and then we launch them.It is not hyperbole to say that we are obsessive about messaging. However, there are some very smart people who think that there is an equally important aspect to advertising success that we pay almost no attention to. It's called signaling. This is well-known in academic circles, but let me try to explain it in idiot blogger terms (if you want to read what grown-ups say about it, check out Don Marti, Rory Sutherland, and Doc Searls.)I walk into a room. I announce that I am the handsomest man in the world. I have just said one thing, but communicated another. What I have communicated is that I am a big jerk.My messa...
Feb 21 3:00am PR Leap - Advertising News Releases
Climber.com launches Platform for Career Website services. Professionals with Career Websites are more likely to be recruited to a new role and free to members.
Feb 21 12:04am AdExchanger
AdExchanger | “Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. In a recent AdExchanger Talks podcast, Nate Woodman of IPONWEB surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm... Continue reading » The post The Rise (And Fall?) Of The Brand-gorithm appeared first on AdExchanger.
Feb 21 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Shadow Of Facebook Snapchat’s user growth was up just 3\% last quarter, compared with 14\% the quarter prior. If Snap can’t engage users through hardware (i.e., its Spectacles product), it had better come up with a software product Facebook can’t steal, according to Nabil Elsheshai, senior... Continue reading » The post Snapchat's User Growth Slows; GIF Providers Struggle To Translate Usage Into Revenue appeared first on AdExchanger.
Feb 20 8:38pm TechnicalForweb
IPTV beINSport M3u playlist IPTV beinsport M3u Playlist 2017 updated 21-02-2017. This IPTV m3u Playlist Works on smart TVs, VLC The post IPTV beINSport M3u playlist 21-02-2017 appeared first on TechnicalForweb.
Feb 20 7:59pm Beyond Madison Avenue RSS News Feed
Category: Beyond Madison AvenueSummary: After over 100 days of running a pop-up 'Snapbot' campaign, Snap Inc is finally letting customers in the US purchase its Spectacles online. Anyone in the country can now order, and virtually try on, a pair of the $130 specs via Snap's website. Up until now tech lovers have only been able to get their hands on a pair...
Feb 20 4:23pm The Inspiration Room
F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of this year’s “Every Pixel Counts” campaign, promoting the D&AD Next Awards. The Every Pixel Counts campaign spotlights the work of previous Next Award winners and the attention to detail of their creative process. Animations will be shared across […]...
Feb 20 12:20pm AdExchanger
AdExchanger | Some tech providers are looking to phone numbers as the cookie killer – but privacy and user reticence are potential roadblocks. Digits, however, are a tantalizingly sticky bridge between online and offline, said Guy Weismantel, EVP and CMO of call analytics company Marchex. “It’s extremely hard to prove ROI when someone goes offline and you lose... Continue reading » The post Will Phone Numbers Start To Blow Up As The Next Big Identifier? appeared first on AdExchanger.
Feb 20 12:10pm AdExchanger
AdExchanger | “Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Levin, CEO at Donut Media. Ask a venture capitalist how to build a great technology company and they’ll likely tell you to hire great engineers. Ask them how to... Continue reading » The post Future Digital Advertising Hiring Wars Will Be Fought Over Creatives appeared first on AdExchanger.
Feb 20 11:45am
Verizon hired its first chief creative officer to build an in-house agency that will help reposition the brand in a hyper-competitive telecom landscape.The wireless company brought in Andrew McKechnie, coming over from the agency world and his latest job inside Apple, to take on the chief creative position.It will be the chief creative's job to help move Verizon from a wireless company to more of a tech company, Mr. McKechnie said from Verizon's new agency-like offices in New York's Financial District. Continue reading at AdAge.com...
Feb 20 8:17am AdExchanger
AdExchanger | On TV And Video is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bettina Hein, founder and CEO at Pixability. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as... Continue reading » The post Advertisers, Get Ready To Go Over The Top appeared first on AdExchanger.
Feb 20 7:01am
The Academy Awards are less than a week away, but animal lovers may want to tune into a mock award show created by Farmers Insurance Group. The Los Angeles-based insurer has put together a digital campaign designed to highlight some of its craziest real-life claims in a format that takes advantage of the current awards season. Called The Burkies, after Farmers' spokesman Professor Burke, the character created by Oscar winner JK Simmons six years ago, the awards will also play up Farmers' We Know From Experience campaign, now in its second year. It's allowing us to extend the campaign in a way people have given us permission to do at a time when they want to be entertained, said Leesa Eichberger, who joined the 89-year-old company last year as head of brand marketing. She noted that the company tried something similar on a smaller scale with a digital effort tied to the Olympics last...
Feb 20 6:58am More About Advertising
Eurostar is launching a big new multi-media campaign through production company Somesuch – ‘Travel state of mind.’ Wot, no agency? But it’s fun – which holidays are supposed to be. A kind of ‘Allo ‘Allo’ pour nos jours. MAA creative scale: 7.
Feb 20 6:00am
Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. #1: Choose the Lead Generation Objective To get started with lead ads, create a new [...] This post How to Create Instagram Lead Ads first appeared on . - Your Guide to the Social Media Jungle...
Feb 20 6:00am AdExchanger
AdExchanger | Erica Schmidt, managing director of North America for Cadreon, will speak about the state of programmatic and advanced TV at Programmatic IO on April 5 in San Francisco. The times, they are a-changing for traditional TV planners. Advertisers and agencies increasingly expect to buy TV, over-the-top (OTT) and mobile on a converged basis. And many want to... Continue reading » The post The Bulk Of Time And Dollars Spent Aren’t Going To Traditional TV Anymore appeared first on AdExchanger.
Feb 20 3:43am More About Advertising
Lee Hoddy (below) is creative partner at Conran Design Group, now part of Havas UK. Before joining Conran Design Group, Hoddy founded branding specialists 35 Communications with Thom Newton in 2003, which merged with Conran in 2008. He has worked in the design industry for over 20 years at leading creative agencies including SampsonTyrell (now ...
Feb 20 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. CPGiants The world’s largest food manufacturers are trying to swallow each other whole. After reportedly making a bid for Mondelez late last year, Kraft-Heinz offered $143 billion for CPG giant Unilever on Friday (which is roughly Unilever’s market cap, though, oddly, Kraft-Heinz is the smaller company).... Continue reading » The post Kraft-Heinz Made A Bid For Unilever; YuMe's 2016 Revenue Decreased appeared first on AdExchanger.
Feb 19 8:50pm Beyond Madison Avenue RSS News Feed
Category: Beyond Madison AvenueSummary: Google will no longer force YouTube viewer to watch 30-second unskippable ads, saying that as of 2018 the ad product will be ditched. However, the 20-second and 6-second unskippable formats will remain. “We’re committed to providing a better ads experience for users online,” said a Google spokesperson.
Feb 19 4:50pm The Inspiration Room
The British Heart Foundation (BHF) is running “When You Least Expect It”, a controversial integrated brand campaign that continues to reinforce the message of the sudden and unexpected devastation of heart disease: ‘Heart disease can kill when you least expect it”. The provocative element of the campaign is a commercial set in a wedding, in […]...
Feb 19 3:35pm More About Advertising
Kraft (or Kraft Heinz as it now is following the merger of the two American food businesses by Warren Buffett’s Berkshire Hathaway and Brazil’s 3G Capital) has pulled its mooted £112bn takeover of Anglo-Dutch Unilever, “amicably” it seems. Which makes you wonder why they did it in the first place if Unilever CEO’s Paul Polman’s ...
Feb 19 1:14pm AdPulp
Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: […] The post No One Reads Long Copy appeared first on AdPulp.
Feb 19 9:10am TechnicalForweb
IPTV USA Channels m3u Playlist IPTV USA Channels m3u playlist file includes variety of canals available in diffident qualities including The post IPTV USA Channels m3u Playlist updated 20-02-2017 appeared first on TechnicalForweb.
Feb 19 7:52am Bhatnaturally
Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play – it has to help improve sales or brand affinity (which will have an impact on brand loyalty and therefore, … The post ‘Cause-driven advertising’: does it help in brand building? appeared first on Bhatnaturally.
Feb 19 4:00am Bhatnaturally
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week: Spotify’s … The post Spotify playlists, Take Note, Mazda and more: creative ideas of the week appeared first on Bhatnaturally.
Feb 18 5:44pm The Inspiration Room
German supermarket brand Edeka is running “Eatkarus”, the story of a boy (Joseph Harmon) who dreams of flying and discovers the significance of food choices. The Edeka Eatkarus commercial was inspired by the Greek myth of Icarus and Daedalus, whose escape from the labyrinth of Crete was made possible with wings of feathers and wax. […]...
Feb 18 1:26pm Advertising
Is Apple trying to tell us something? The tech giant's latest iPad Pro ads heavily feature Twitter — but nope, Apple isn't buying the social network. The ads all feature giant print-outs of tweets. The tweets seem to be from regular Twitter users who are either skeptical about getting an iPad or frustrated with their old laptops and Wi-Fi. Rumors swirled back in October that Apple or Google would make a bid for Twitter, which was reportedly seeking a buyer. Since then, others have argued that it's unlikely Apple would want to take on Twitter, which loses money and comes with a lot of baggage (alt-right Nazi trolls, anyone?). Read more...More about Tech, Advertising, Ipad, Twitter, and Apple...
Feb 18 10:55am Advertising
Starting next year, you'll no longer have to sit through a half-minute of advertising to watch a YouTube video. On Friday, the Google-owned video giant announced that it will no longer offer its 30-second pre-roll ad format without a skip button in 2018, Campaign first reported. It will, however, continue to show 15- and 20-second ads without the option to bypass them. SEE ALSO: This new feature will change your YouTube life We’ve decided to ... focus instead on formats that work well for both users and advertisers, a Google spokesperson said in an emailed statement. The change is part of Google's mission to create a more user-friendly ad experience for the platform as it faces growing competition from Facebook and others. Read more...More about Advertising, Youtube, Business, and Advertising...
Feb 18 6:00am
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching [...] This post Facebook Rolls Out Major Video Updates: This Week in Social Media first appeared on . - Your Guide to the Social Media Jungle...