Apr 27 7:35am AdExchanger
AdExchanger | Facebook is lusting after lucrative online travel ad dollars. And on Thursday, Facebook launched its next assault on the travel industry – encroaching further on Google’s turf – with the global rollout of Dynamic Ads for flights. The release will allow airlines and flight advertisers to retarget users across Facebook, Instagram and Audience Network with ads tied... Continue reading » The post Facebook Aims To Nose In On Google’s Territory With Dynamic Ads For Flights appeared first on AdExchanger.
Apr 27 7:30am AdExchanger
AdExchanger | Zeta Global, which provides cloud-based CRM, revealed a $140 million funding round Thursday that it will use to acquire other marketing tech companies. The round was led by GPI Capital and Blackstone’s GSO Capital Partners, and the funding is earmarked explicitly for an acquisition, though the company or category are yet to be determined, said... Continue reading » The post Zeta Global Raises $140 Million – And Is Ready To Go Shopping appeared first on AdExchanger.
Apr 27 7:08am 360i Digital Agency Blog
Did you know 360i has offices in New York, Chicago, LA, and Atlanta? Yep, that’s right. Whether you want to escape to Coney Island this summer, grab a slice of deep-dish pizza, walk the pier in Santa Monica or catch a Braves game, we’ve got you covered coast-to-coast. If you want to join our team, […] The post Hot Jobs @360i: Coast to Coast appeared first on 360i Digital Agency Blog.
Apr 27 6:00am
Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. #1: [...] This post How to Create a Social Media Marketing Content Plan in 7 Steps first appeared on . - Your Guide to the Social Media Jungle...
Apr 27 6:00am AdExchanger
AdExchanger | Hulu is moving into phase two of its advanced TV strategy almost two years after launching its private exchange. But the market has changed since then, and Hulu has evolved its own ad technology stack in lockstep. For starters, Facebook shuttered the LiveRail supply-side platform (SSP) and ad server last year, so Hulu migrated to Tremor’s video SSP. Rather than entering a drawn-out RFP... Continue reading » The post Hulu Grooms Its Tech Stack To Support Advanced TV appeared first on AdExchanger.
Apr 27 3:10am More About Advertising
What’s happening in North America? Trump, obviously, but the Donald was supposed to boost business including advertising, marketing and media. But WPP’s Q1 2017 results, behind target with like-for-like revenue up 0.2 per cent on the same period in 2016 and net sales (its preferred measure of organic growth) up 0.8 per cent indicate, as ...
Apr 27 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Goog Riddance Google is enacting some major changes following its YouTube brand safety issues [AdExchanger coverage], and many of these changes go well beyond the video platform where the mess originated. Bloomberg reported that Google is rewriting its search algorithm to bury “misleading, false and offensive... Continue reading » The post Google Is Cleaning Up; Amazon Quietly Restricts Alexa Ad Options appeared first on AdExchanger.
Apr 26 9:02pm Beyond Madison Avenue RSS News Feed
Category: Beyond Madison AvenueSummary: Mobile advertising accounted for more than half (51\%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened. The report also found total US digital ad spend was up 22\% from $59.6bn in 2015.
Apr 26 8:35pm
What has four wheels and wipes?In a match made in marketing heaven, Charmin sent its Charmin Dump Truck to drop a load at University of Michigan tight end Jake Butt's home in Pickerington, Ohio -- just in time for the NFL Draft on Thursday.The partnership is expected to be fully disclosed later in the week, but early coverage went out late Wednesday via USA Today's For the Win Blog and SB Nation. And the internet's inner-12-year-old rejoiced. Continue reading at AdAge.com...
Apr 26 6:18pm
Comedy Central is taking over The New York Times, Washington Post and other sites with ads that blare slogans like failing and fake news in the middle of articles.The spokesperson in the digital ads is an uncanny Donald Trump impersonator, Anthony Atamanuik, who is getting his own parody show on the network.On Thursday, The President Show premieres with Atamanuik donning the orange comb over and oversized red tie. To herald the debut, The New York Times' homepage will feature a takeover ad with the presidential doppelganger dropping down in a banner ad and pointing at the website while mocking it with one of President Trump's signature insults: Failing. Continue reading at AdAge.com...
Apr 26 4:49pm AgencySpy
Goodbye, Santa Monica Pier.
Apr 26 4:37pm AdExchanger
AdExchanger | Procter & Gamble will slash $1.5 billion from its marketing budget over the next five years, the CPG giant said during its Q1 earnings call Wednesday. At least $1 billion will come from media, specifically by lowering rates and getting rid of supply chain waste, said Chief Financial Officer Jon Moeller. P&G wants to save... Continue reading » The post P&G Wants to Cut $1 Billion In Media Spend And Supply Chain Inefficiencies appeared first on AdExchanger.
Apr 26 4:37pm AgencySpy
Giel joins BBDO from Carmichael Lynch, where she served as a group strategy director on the agency's Subaru of America account.
Apr 26 4:23pm
The chairman of the Federal Communications Commission has proposed rolling back the Obama-era net-neutrality rule as the regulation's defenders vowed a tsunami of resistance.FCC Chairman Ajit Pai said he would ask the agency next month to begin considering removing the strong legal authority that underpins the rules, and to take suggestions for replacement regulations. When we are saddled with FCC rules that will deny many Americans high-speed internet access and jobs, doing nothing is nothing doing, Pai said in a speech Wednesday in Washington. Instead, we need rules that focus on growth and infrastructure investment, rules that expand high-speed internet access everywhere. Rules that give Americans more online choice, faster speeds, and more innovation. Continue reading at AdAge.com...
Apr 26 4:14pm AdExchanger
AdExchanger | Ajit Pai is waging war against net neutrality. On Wednesday, Federal Communications Commission Chairman Pai laid out his plan for dismantling net neutrality regulations with a proposal to reverse Title II. Title II is the regulatory framework the previous FCC, led by former Chairman and Democrat Tom Wheeler, used to reclassify broadband providers as common... Continue reading » The post FCC Chairman Pai Wants To Toss Net Neutrality On The Dust Heap Of History appeared first on AdExchanger.
Apr 26 3:59pm 360i Digital Agency Blog
Over the past month, some advertisers have been pulling their ads from popular platforms, such as Google, YouTube and Facebook, amid the growing concern that their advertisements are appearing alongside offensive content, negatively affecting perception of brands. AT&T, for example, recently paused all media on Google-owned YouTube due to their ads being placed adjacent to […] The post Brand Safety: How Marketers Can Navigate Digital Placements appeared first on 360i Digital Agency Blog.
Apr 26 3:20pm AdPulp
Portland client. Portland agency. This is how good things grow. Portland, Oregon’s multi-tool pioneer, Leatherman, has a lot of fans, also known as brand loyalists eager to share their testimonials of how their Leatherman saved the day – and sometimes even their lives. Over 34 years, Leatherman has received more than 4,000 such stories from […] The post Leatherman Makes Tough Tools For Adventurous People appeared first on AdPulp.
Apr 26 1:49pm AdExchanger
AdExchanger | While the big story from the Interactive Advertising Bureau’s (IAB) 2016 digital ad revenue report is that mobile accounted for over half of digital ad spend, digital audio spend was finally significant enough to merit its own category. The biannual report, released Wednesday, shows digital audio spend hit $1.1 billion in 2016, “passing the threshold... Continue reading » The post Mobile Dominates Digital Growth, But IAB Nods To Digital Audio As Revenues Surge appeared first on AdExchanger.
Apr 26 1:45pm
Procter & Gamble Co. wants to cut a whopping $2 billion in marketing spending over five years, and for the first time is providing details on a broader $10 billion cost-cutting plan launched a year ago.That marketing spending cut comes amid a fiscal third-quarter earnings report where the company missed on sales-growth expectations and lost market-share in developing markets despite hiking ad spending.While the cost cuts were the biggest takeaway, P&G also outlined how it plans to become irresistibly superior in the eyes of consumers. Continue reading at AdAge.com...
Apr 26 1:26pm AgencySpy
They later deleted the ad, but not before it succeeded in trolling snowflakes everywhere.
Apr 26 1:22pm
Last year, ads for Goodwill were served to people whose mobile phones had been spotted at thrift shops or second-hand stores in the past. The goal was to convince people who were cleaning out their closets and drawers to consider donating some of their rarely-used stuff to the charity group, and to raise awareness about its education and work training programs. Seems harmless, right?It was one of a growing number of examples of what some mobile ad tech firms are calling Location Data 2.0. Location data isn't just about being somewhere right this instant anymore. Today, mobile ad firms and location data players have expanded their offerings to include targeting and campaign measurement services that employ location data gathered over time, showing the patterns of people's actual whereabouts. Did a mobile device show up in several fast food joints in the past month? Do people often stop at gas stations or convenience stores after hitting the grocery store? Or, on an arguably more sensitive note, was a device regularly spotted at liquor stores, bars or legal recreational cannabis dispensaries?By associating consumer identifiers with patterns of physical activity and behaviors, advertisers today are gaining knowledge they never had before -- information that, unlike survey research or other traditional means of understanding consumers holistically, can provide a remarkable level of insight. Needless to say, mobile tech and data firms are investing resources in creating ad products and services that take full advantage of this compiled information, and more often than not advertisers are gung ho about it. Continue reading at AdAge.com...
Apr 26 1:00pm More About Advertising
Adam&eveDDB has gained a formidable worldwide reputation for sprinkling stardust over various brands but it may have its biggest challenge to date with new client Sky Sports. The Omnicom-owned shop began with Sky handling digital and social for Sky Mobile and has now extended the relationship, beating WCRS and another Sky newbie Wieden+Kennedy to the ...
Apr 26 12:06pm AdExchanger
AdExchanger | Looks like TellApart was a very expensive mistake. On Wednesday, Twitter CFO and COO Anthony Noto called the desktop retargeting platform “a headwind” in which it no longer plans to invest. “We continue to face increasingly negative impacts from products we have discontinued or lowered investment in,” Noto told investors during Twitter’s first-quarter earnings call.... Continue reading » The post Twitter Will Pull The Plug On TellApart appeared first on AdExchanger.
Apr 26 12:06pm The Kissmetrics Marketing Blog
Creativity (cre·a·tiv·i·ty) krēāˈtivədē noun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation. Today, I’d like to challenge you to look a little […]...
Apr 26 11:57am
Step aside, TV and desktop: Digital advertising revenue surged nearly 22\% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers.Although it marks eight consecutive record breaking years, the IAB's report represents the first time mobile has overtaken desktop spending, and the first time digital as a whole has passed TV ad spend.Here are five takeaways from this year's report. Continue reading at AdAge.com...
Apr 26 11:57am
Step aside, TV and desktop: Digital advertising revenue surged nearly 22\% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers.Although it marks eight consecutive record breaking years, the IAB's report represents the first time mobile has overtaken desktop as well as TV ad spend.Here are five takeaways from this year's report. Continue reading at AdAge.com...
Apr 26 11:50am AgencySpy
The agency refers to the effort as The campaign we didn't want to make. ...
Apr 26 11:34am
Twitter Inc. finally showed signs of addressing its biggest challenge: attracting new users.Ever since the company went public in 2013, it has been battling the perception that its growth is limited. But Twitter showed signs of new life in the first quarter, reporting that average monthly active users rose 6\% from last year to 328 million. The number of daily users has been increasing at a faster pace each quarter for the past year, Twitter said, even benefiting this year from new and resurrected users following more news and political accounts, especially in the U.S.Now that CEO Jack Dorsey has managed to defy investor expectations by reviving user growth, he has to do the same for revenue: Twitter on Wednesday posted its first quarterly revenue decline since going public in 2013, an 8\% drop from the quarter a year earlier. Continue reading at AdAge.com...
Apr 26 10:52am Joe La Pompe advertising, publicité
THE ORIGINAL? Sony Playstation PS2 – 2004 Source : CB News Agency : TBWA Paris (France) LESS ORIGINAL Galeries Lafayette, french department store – 2017 Headline : “The new man” (poster released in France) Agency : Wednesday London (United Kingdom)...
Apr 26 10:42am AdExchanger
AdExchanger | MGM Resorts International needed to revamp its go-to-market strategy. The hospitality company, which owns hotels along the Las Vegas Strip such as the Bellagio, MGM Grand, The Mirage and Mandalay Bay, as well as properties across the globe, was operating competing media plans for each hotel brand. “We’ve always gone to market as individual resorts,”... Continue reading » The post Why MGM Resorts International Brought Programmatic In-House appeared first on AdExchanger.
Apr 26 10:20am PR Leap - Advertising News Releases
Templar Order The templar's path, the path towards the wisdom, a new book by Grand Prior Domizio Cipriani was published today.
Apr 26 10:16am AdExchanger
AdExchanger | ComScore will offer viewability and nonhuman traffic detection for free on desktop and mobile, the company said Wednesday. ComScore’s move to eliminate fees on what it terms “baseline” metrics coincides with its launch of a self-serve interface that integrates both its fraud detection and viewability reporting. The product, which was partly built on comScore’s acquisition... Continue reading » The post ComScore Eliminates Fees For Viewability Reporting And Nonhuman Traffic Detection appeared first on AdExchanger.
Apr 26 10:11am More About Advertising
New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the Machines’ agenda in her inaugural IPA speech. Golding said: “We are not all doomed to ...
Apr 26 9:23am Ketchum Blog
Data is no longer a “nice to know” topic – it is now established at the very frontier of PR, and those who truly understand how to use it to drive client programs will be able to succeed by orders of magnitude over those who don’t. It’s also fair to say that we in PR […]...
Apr 26 6:01am More About Advertising
The David agency, part of Ogilvy (it’s named after founder David), certainly grabs attention for its clients, not always happily as in a recent Burger King social media stunt. And its Buenos Aires HQ no doubt will with this ‘Everybody loves boobs’ number for breast cancer awareness charity MACMA. This isn’t in Portuguese which rather ...
Apr 26 6:00am
Do you use hashtags in your Instagram posts? Wondering which hashtags resonate best with your target audience? Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. In this article, you’ll discover five tools to evaluate the performance of your Instagram hashtags. #1: Command Analytics & Stats for Instagram [...] This post 5 Tools to Measure Instagram Hashtag Performance first appeared on . - Your Guide to the Social Media Jungle...
Apr 26 5:45am More About Advertising
Karmarama has been wielding its cheque book on staff recently – or rather Accenture Interactive’s since it sold to the consultancy-owned digital giant last year – and now Will Collin (left), one of the founders of ‘clever media’ agency Naked, is teaming up again with his old mucker from Naked Jon Wilkins. The duo founded ...
Apr 26 3:29am More About Advertising
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be forgiven for feeling overwhelmed. New challenges appear to emerge every day – new platforms, new concerns about brand safety, new issues with our agency partners. Reading the trade press at the moment, you might be ...
Apr 26 3:01am The Ad Contrarian
When I am finished speaking at a conference or advertising event people often ask me how I can be so sure I'm right and other people people are wrong.The answer is, I'm not.I spent 41 years in the agency business. I worked on some very big brands including McDonald's, Toyota, Bank of America, AT&T and others. And I had a pretty successful career and did some reasonably successful work.But that doesn't make me sure of anything. One thing I learned about advertising is that when you're trying to anticipate human behavior -- which is what marketers and advertisers do -- there are no sure things. All there are are likelihoods and probabilities.This is why I am highly skeptical about what I hear and read from advertising and marketing experts these days. Particularly those of the digital stripe.They tend to be awfully sure of themselves and very dismissive of those who disagree with them. They also tend to have a lot more opinions than experience.It is certainly possible that they are brighter than I am and have more insight into consumer behavior. But, to be honest here, I really don't think so.I've been asked to do a lot of interviews lately (it probably has something to do with the shit-storm over online advertising that the last six months has produced and my sudden promotion from idiot to genius.) Sooner or later, the interviewer usually gets around to this question: Why do you write your blog? It's a good question for someone who's been out of the agency business for four years and is supposed to be quietly retired and planting tulips or something.And as I think about it, it becomes pretty clear why I continue to do this. I believe we marketers think we know a lot of things that we don't really know. I think we do a lot of faking. I know I certainly did, and I don't think the average marketing person is that much smarter than me.I think it's important that we have more humility and understand that there's a lot about human economic behavior that we don't understand. I like to point that out. I like to find the contradictions and expose the weak points and the phonies.I see my job as making marketers uncomfortable. It doesn't make me popular, but I hope it heartens some people who feel the same way I do.
Apr 26 12:30am AdExchanger
AdExchanger | When a retargeted ad follows you around the internet even after you bought the advertised item, who failed? For publishers, it doesn’t matter. “Who failed? Honestly, I don’t care – I can probably get a $20 CPM for that retargeting campaign,” said Nicholas Hermansader, VP of ad operations at The Meet Group, a public company that... Continue reading » The post There’s A Reason Online Advertising Is Still Haunted By Bad Retargeting appeared first on AdExchanger.
Apr 26 12:04am AdExchanger
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Manny Puentes, founder and CEO at Rebel AI. Few technologies are riding as high on the hype curve right now as blockchain. With its distributed nature, smart contract functionality and... Continue reading » The post What Blockchain Can (And Can’t) Solve For Ad Tech appeared first on AdExchanger.
Apr 26 12:04am AdExchanger
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Gaffney, vice president of global publisher and business development at Prohaska Consulting. When the fit is right, the relationship between publisher and ad tech developer can create a powerful synergy. The benefits are... Continue reading » The post The Match Game: Publishers And Ad Tech Vendors Need To Find The Best Fit appeared first on AdExchanger.
Apr 26 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Commerce, Not Commercials Publishers are learning to love affiliate revenue (including newspapers that formerly viewed affiliate linking as an editorial stain), but none as enthusiastically as BuzzFeed. Posts like “26 Useful Gifts College Grads Will Actually Want” and “19 Subscription Boxes For People Who Don't Want... Continue reading » The post Publishers Embrace Affiliate Revenue; The Ad Tech Echo Chamber Creates Waste appeared first on AdExchanger.
Apr 25 8:58pm Beyond Madison Avenue RSS News Feed
Category: Beyond Madison AvenueSummary: Brands posting ephemeral content on Snapchat and Instagram Stories can now expect to not just drive engagement but also sales. Brands including Birchbox, Dr. Brandt Skincare, GoPro, Beautyblender and SheaMoisture are testing a new shoppable video layer offered by video company MikMak that lets users purchase branded products on Instagram Stories and Snap Ads with a single URL.
Apr 25 8:31pm TechnicalForweb
IPTV GERMAN M3U PLAYLIST 26/04/2017 Are you looking for IPTV GERMAN ? You are in the right place. The file The post IPTV GERMAN M3U PLAYLIST 26/04/2017 All CHANNELS appeared first on TechnicalForweb.
Apr 25 6:04pm AgencySpy
Northrop joins Cutwater from gyro San Francisco, where he has served as executive creative director for around a year and a half.
Apr 25 5:24pm AgencySpy
Oliveira joins BSSP in the newly-created position following around two years with San Francisco agency Eleven.
Apr 25 4:14pm AgencySpy
FCB won creative duties for the brand about a year ago.
Apr 25 2:40pm AgencySpy
Current account leaders from the Atlanta offices will relocate,...
Apr 25 1:21pm AdExchanger
AdExchanger | Although Nielsen’s total revenue grew 3.2\% to $1.5 billion in Q1, CEO Mitch Barns on Tuesday cited several challenges facing its Buy segment, which provides sales measurement and market share information to retailers and manufacturers. While revenue for Nielsen’s Watch segment (Nielsen’s media and audience measurement business) was up 11.1\% YoY to $769 million, Buy... Continue reading » The post Declines In Nielsen’s “Buy” Business Offset Q1 Growth appeared first on AdExchanger.
Apr 25 1:11pm The Kissmetrics Marketing Blog
Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a kid. So when I first started working, I assumed that if I wanted to start using work-related software, I would have to pay for it the same way: upfront — site unseen! […]...
Apr 25 12:26pm AgencySpy
Fanuele joined General Mills in the newly-created role back in 2014.
Apr 25 11:54am AgencySpy
The Michael Jordan of advertising, or the Donald Trump? Depends on who you ask.
Apr 25 7:00am AdExchanger
AdExchanger | An advertiser looking to boost response rates for a mobile offer can employ a simple solution: Target commuters on crowded trains. And if there’s a delay or disruption, response rates rise further. The reason? The more crowded the subway car, the more consumers immerse themselves in their phones to avoid contact with the strangers next... Continue reading » The post NYU Professor Outlines Why People On Crowded Subway Cars Respond Well To Mobile Ads appeared first on AdExchanger.
Apr 25 7:00am AdExchanger
AdExchanger | Facebook’s big bet on messenger bots was an oversell from the start. What’s shaking out now is a more reserved and perhaps more useful idea of what a bot can be and how a business can use it. “Rather than having chatbots be ‘the star of the show,’ as was the implication last year, Facebook... Continue reading » The post Chatbot Or Not? Facebook Messenger Strategies Gain Modest Traction With Brands appeared first on AdExchanger.
Apr 25 6:47am More About Advertising
It’s the D&AD Awards on Thursday and the charity has released the top performing countries and agencies so far (judging is still going on) although not the nature of the Pencils it’s awarded (the somewhat absurd wooden ones used to be a mention in the D&AD Annual, much more stylish). D&AD is international these days ...
Apr 25 6:27am More About Advertising
It’s been a while since we’ve seen a really good Volkswagen ad – the German behemoth has had other things on its mind perhaps – but DDB Paris has stepped into the breach with this diverting examination of ‘Nothing.’ It’s a minimalist version of “If everything in life was as reliable as a Volkswagen.’ It’s ...
Apr 25 6:00am
Do you want to use more video in your Twitter marketing? Wondering how each type of Twitter video works? With the launch of its native live video service, Twitter is prioritizing video higher in the news feed, making it the perfect way to reach your audience more often. In this article, you’ll discover how to [...] This post Twitter Video: How to Create Engaging Video Content first appeared on . - Your Guide to the Social Media Jungle...