How 7 Companies are Using Push Notifications to Boost Engagement

Apr 19 1:29pm The Kissmetrics Marketing Blog
Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifically for mobile users in 2017, you’re losing out. Mobile internet access has soared in recent years and it’s quickly become entrenched in our culture. 50\% of smartphone users grab their smartphone as soon as they wake […]...
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Investors From Ad Tech And Politics Contribute To SafeGraph's $16M Series A

Apr 19 1:14pm AdExchanger
AdExchanger | The startup data management platform SafeGraph will emerge from an extended beta period Wednesday with a $16 million Series A investment and its first product, which tracks and analyzes human movement in public places. SafeGraph isn’t disclosing any initial partners or clients, but CEO Auren Hoffman told AdExchanger the company’s business development plans include advertising... Continue reading » The post Investors From Ad Tech And Politics Contribute To SafeGraph's $16M Series A appeared first on AdExchanger.
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Odysseus Arms Boosts Creative Team with Trio of New Hires from Eleven, Solve

Apr 19 12:46pm AgencySpy
Art director Jarrod Gustin arrives from Solve, copywriter Clémence Pluche and art director Luisa Betancourt join Odysseys Arms from Eleven.
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XO Group: The Yelp, OpenTable And Netflix For Weddings

Apr 19 12:30pm AdExchanger
AdExchanger | Most of the 2 million couples who get married each year in the United States visit XO Group’s The Knot website when planning their big event. So how does a company that’s already cornered the wedding-planning market grow? XO Group wants to move from inspiring brides to helping them coordinate their weddings. It hopes to... Continue reading » The post XO Group: The Yelp, OpenTable And Netflix For Weddings appeared first on AdExchanger.
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Epsilon Approaches Facebooks F8 And Augmented Reality Through An Agency Lens

Apr 19 12:08pm AdExchanger
AdExchanger | Tom Edwards is different from most of the other people flowing through the halls of the McEnery Convention Center in San Jose at Facebook’s F8 developers conference this week. Because Edwards isn’t a developer. He’s the chief digital officer at marketing services firm Epsilon. “There aren’t a lot of agency folks here,” Edwards said. “I’m... Continue reading » The post Epsilon Approaches Facebook’s F8 – And Augmented Reality – Through An Agency Lens appeared first on AdExchanger.
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Machines Cant Make Sweet Marketing Jazz

Apr 19 11:55am AdExchanger
AdExchanger | Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Doug Smith, senior director of product management, platform and user experience, at Turn. With all that’s been written about AI in ad tech, it’s time to check in on the... Continue reading » The post Machines Can’t Make Sweet Marketing Jazz appeared first on AdExchanger.
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Pollupets vs Pollutoys / Toujours peluche de concidences?

Apr 19 11:44am Joe La Pompe advertising, publicité
THE ORIGINAL? World Earth Day “Pollupets” – 2015 Plush toys designed to raise awareness on pollution and climate change effects. Source : CRÉA Grand-Prix Agency : Sid Lee (Canada) LESS ORIGINAL Sea Shepherd “Pollutoys” – 2017 Plush toys designed to raise awareness on plastic ingestion by marine animals. Source : Coloribus Agency : Fred & Farid […]...
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The Swedish Chef Loves His PAM in DDB San Franciscos Latest for the ConAgra Brand

Apr 19 11:13am AgencySpy
It's part of the brand's You PAM Do It campaign.
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Mic Plans To Slay With Content Channels Catering To Audience Passions

Apr 19 9:13am AdExchanger
AdExchanger | Scale gets digital publishers noticed by advertisers, but audiences increasingly want content addressing niche interests, not broad ones. Some digital pubs, like Vox Media, build out a portfolio of completely separate brands, while others develop sub-brands, like BuzzFeed’s food-focused Tasty. Mic, which raised $21 million in Series C funding in April to fuel expansion, launched... Continue reading » The post Mic Plans To Slay With Content Channels Catering To Audience Passions appeared first on AdExchanger.
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Agencies Brace for Impact as Marketing Clouds Loom

Apr 19 7:00am
Marketing clouds are beginning to look like rough weather for ad agencies and like silver linings for a host of others.Salesforce is pouring cash into tech, including AI, in pursuit of category leader Adobe, and says its own four-year-old Marketing Cloud is on track to top $1 billion in revenue for the first time this year. An alliance of sorts is emerging between martech companies offering services in the cloud and the consultancies already gunning for agencies' clients. And tech is emboldening big marketers to see how far they can go without others' help.Some agencies are responding by signing on to use the same cloud-based tech tools or, in some cases, by offering related consulting services themselves. Whichever faction best gives marketers what they want will hold the keys to the next stage in marketing. Continue reading at AdAge.com...
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How Marketo is Transforming Its Brand From Science to Storytelling

Apr 19 7:00am
One might think that a conversation with Chandar Pattabhiram, chief marketing officer of Marketo, would eventually lead to the aspirational, grandiose vision of someone who believes automation is the future of marketing. While Pattabhiram certainly does feel this way, he also touts the power of a more human side of marketing, in the form of storytelling.Recently, Pattabhiram helped Marketo rebrand -- not a programmatic company, but as one bent on engagement. An automation company that makes emotional connections? Yes! And it makes complete sense. Read on to learn why.For more insights on brand transformation from Pattabhiram, listen to my podcast with him: Continue reading at AdAge.com...
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Is This AI or BS? Artificial Intelligence Is All the Rage, but Sometimes It's Just Hype

Apr 19 7:00am
It seems like artificial intelligence is everywhere. No longer the stuff of Ridley Scott and Stanley Kubrick flicks, AI has rapidly wormed its way into everyday news coverage and real-world business conversations. Since last April alone, the amount of published articles, blog posts and multimedia content featuring the words AI or Artificial Intelligence has more than doubled, according to Factiva.Talk of AI often centers around life-altering technological advancements such as driverless vehicles or genomic medicine. But the ad and marketing tech industry, always willing to capitalize on a trend, has joined in with a flood of new digital ad and marketing platforms and services branded as AI-fueled technologies.The question is whether marketing AI is the real deal, or just marketing of its own. Continue reading at AdAge.com...
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Remotely Attend Automattics Free Conference on Design and Exclusion April 21st!

Apr 19 6:38am Blog – AWESEM
The WordPress community is widespread throughout the globe so it’s impossible to arrange a physical event that’s properly represented by the international community, which is why Automattic are starting to run more and more remote events that can be freely attended by anybody in the world. The next event is... The post Remotely Attend Automattic’s Free Conference on Design and Exclusion – April 21st! appeared first on AWESEM.
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Sorrell gets the grumps as UK gears for another Brexit bout

Apr 19 6:16am More About Advertising
WPP boss Sir Martin Sorrell (below) struck a rather grumpy note on the BBC’s Today programme this morning, describing MP Theresa May’s decision to call a snap General Election in June “another excuse to do nothing” although he admitted that a win for May might lead to more sensible Brexit negotiations. He also pooh-poohed supposed ...
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Nielsen Insists Total Audience Measurement Performs As Upfronts Loom

Apr 19 6:00am AdExchanger
AdExchanger | As the upfronts near, Nielsen is trying to prove the efficacy of its total audience measurement. The product, Nielsen’s framework for measuring viewership consumption across all screens, had a limited commercial release in early March. Nielsen has been criticized recently by networks like NBC, which claim total audience measurement is incomplete since it doesn’t consistently... Continue reading » The post Nielsen Insists Total Audience Measurement Performs As Upfronts Loom appeared first on AdExchanger.
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How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads

Apr 19 6:00am
Do you advertise on Instagram? Did you know you can run Instagram ads in Instagram Stories? Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. In this article, you’ll discover how to create ads in Instagram Stories. What Are Instagram Stories Ads? In January, [...] This post How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads first appeared on . - Your Guide to the Social Media Jungle...
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Brave and Framestore take Panasonic TVs back to cinema

Apr 19 5:39am More About Advertising
UK independent agency Brave has teamed with Framestore Pictures for a new campaign for Panasonic televisions promoting their cinematic quality. So we get a cinema-style commercial for “the greatest film you’ll never see.” The international campaign, ‘Hollywood to your home,’ with run in the UK, Europe (two separate places – nearly) and New Zealand.   ...
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WFA says client/agency briefing is getting (a bit) better

Apr 19 3:58am More About Advertising
The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes that global brands are improving their ability to brief for integrated communications but some familiar ...
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Quality Sign Designer Offers Scholarship for Graphic Arts Students

Apr 19 3:00am PR Leap - Advertising News Releases
Quality Sign Designer announced today the introduction of the Quality Sign Designer Graphic Arts Scholarship for U.S. students pursuing a degree in graphic design, communications and related fields. The scholarship will award one first place scholarship of $750 and two additional scholarships for $250 each.
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Sapients Fernandez moves to M&Cs Lida

Apr 19 2:54am More About Advertising
M&C Saatchi CRM agency Lida has hired SapientNitro’s Pavel Fernandez as creative director. Fernandez (left) will work across all accounts including Royal Mail, IKEA and O2 and report to Trefor Thomas, Lida’s chief creative officer. He will oversee LIDA’s craft disciplines including visual and experience design as well as content origination. Thomas says: “He’s a ...
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BETC Paris produces kids version of raunchy Versailles

Apr 19 2:33am More About Advertising
Versailles is the rollicking/semi-pornographic (take your choice, it might be both) Louis XIV saga from Canal+, now back on BBC2. So if you’re worried about the kids being corrupted (children don’t seem to go to bed these days because then they’d just watch it on their iPads) Canal+ agency BETC Paris has helpfully produced this ...
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Oracle Paretners On Connected TV Targeting; Luxury Advertising Is Growing

Apr 19 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Oracle’s TV Plans Oracle’s Moat acquisition wasn’t its only significant move on Tuesday. At its Oracle Data Summit, the company entered a partnership with Charter allowing brands to target connected TV audiences. An advertiser matches its data with Charter’s in-app, streaming and smart-TV viewers, and then... Continue reading » The post Oracle Paretners On Connected TV Targeting; Luxury Advertising Is Growing appeared first on AdExchanger.
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Sports Drink BodyArmor Unveils First TV Ad with Kobe Bryant at the Helm

Apr 18 11:00pm Beyond Madison Avenue RSS News Feed
Category: Beyond Madison AvenueSummary: BodyArmor, a relatively new player in the sports drink market, has unveiled its first ever television ad campaign, and at the helm of its creative direction is former NBA superstar Kobe Bryant. Bryant is a huge investor in BodyArmor, having plunked down millions through his Kobe Inc investment company, making him the third largest shareholder. He has deals with plenty of top-ranked athletes in all the major sports to help push the drink out to the public, and nine of them are in this first campaign.
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Oracle To Acquire Digital Measurement Firm Moat

Apr 18 5:52pm AdExchanger
AdExchanger | Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company revealed Tuesday. [Read the release]. Deal terms were not disclosed. Moat will join the Oracle Data Cloud, which houses its Datalogix and BlueKai acquisitions. Moat has grown its attention... Continue reading » The post Oracle To Acquire Digital Measurement Firm Moat appeared first on AdExchanger.
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Watch Out, Snap: Mark Zuckerberg Outlines Facebook's AR Ambitions

Apr 18 5:47pm
.video iframe { width: 570px; height: 315px; Continue reading at AdAge.com...
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Justin Trudeau finally got something wrong, and it took a climate activist to call him out

Apr 18 5:33pm Advertising
Justin Trudeau, the handsome, worldly prime minister of Canada seems to do no wrong, but when it comes to climate change, he's a complicated figure. The prime minister boldly declared that Canada is back at the negotiating table for U.N. climate talks during a speech at the Paris negotiations in 2016, garnering a standing ovation.  But a well-known climate activist wants the world to see through the double-speak. Never one to shy away from a fight, activist and journalist Bill McKibben took aim at the internet's favorite world leader, and onetime boxer, in an op-ed on Monday in The Guardian. Read more...More about 350.Org, Bill Mckibben, Donald Trump, Justin Trudeau, and Global Warming...
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The House Is Only Half Of It In Deutsch L.A.s New Work for Trulia

Apr 18 4:36pm AgencySpy
The campaign focuses on the importance of finding the right neighborhood.
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F8: Facebook Fires Its Next Salvo At Snapchat With AR Enhancements, But How Will Brands Take Advantage?

Apr 18 4:27pm AdExchanger
AdExchanger | Sorry Snapchat, Facebook isn’t going to quit. At Facebook’s F8 developer conference in San Jose on Tuesday, Mark Zuckerberg declared that Facebook is all-in on augmented reality. In fact, AR is a cornerstone of Facebook’s 10-year road map. But for AR to really go mainstream, it needs to evolve beyond selfie masks and rainbow vomit... Continue reading » The post F8: Facebook Fires Its Next Salvo At Snapchat With AR Enhancements, But How Will Brands Take Advantage? appeared first on AdExchanger.
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ECD and Partner Josh DiMarcantonio Goes Freelance After Almost 2 Years with Zambezi

Apr 18 3:57pm AgencySpy
Gavin Lester recently joined as chief creative officer.
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Wikipedia Editors Ask Burger King to Apologize for its Google Home Stunt

Apr 18 3:44pm
Burger King made waves last week with an ad that prompted Google Home devices to read off a list of ingredients from the Whopper article on Wikipedia. Now, some of the online encyclopedia's editors are accusing the burger chain of editing the site with hidden ads. An open letter on Wikipedia, signed by nine editors, complained the burger chain's corporate employees inserted ad copy onto its Wikipedia page, breaking several of the site's rules. According to the letter, the complaints were sent to Burger King and others on Tuesday.The letter says Wikipedia forbids advertising, marketing or promotional material; requires paid editors to prominently post the fact that they are paid, as well as who is paying them; and discourages editors with a conflict of interest from directly editing an article. Anyone can write or edit most Wikipedia articles; administrators and others are responsibile for monitoring the site. The editors of the letter said it represents their own views and don't necessarily represent the views of the Wikimedia Foundation or of the entire community of Wikipedia editors. Wikipedia could not immediately be reached for comment. Continue reading at AdAge.com...
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A Stuntman Cheats Death Again in The Martin Agencys Latest for Geico

Apr 18 2:54pm AgencySpy
But not in the way you think.
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Omnicom Q1 2017: Accuen Flat As Clients Move To Disclosed Programmatic Buys

Apr 18 12:56pm AdExchanger
AdExchanger | Growth at Accuen was flat last quarter as more clients moved away from nondisclosed programmatic buying methods, where agencies procure inventory and resell it to clients with an unrevealed markup, said Omnicom CEO John Wren on the company’s first-quarter earnings call on Tuesday. “A lot of clients have shifted to wanting these services on a... Continue reading » The post Omnicom Q1 2017: Accuen Flat As Clients Move To Disclosed Programmatic Buys appeared first on AdExchanger.
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Creative Director Niall Kelly and Director of Strategic Planning Jason Last Leave john st. to Launch Conflict

Apr 18 12:42pm AgencySpy
Conflict opened its Toronto office today and is already working on creative strategy projects for several clients in the area.
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Return of 'Ostrich' Gives Samsung Three-Spot Domination on Viral Video Chart

Apr 18 12:30pm
With 10.5 million views, Samsung's VR promotional spot Ostrich has returned to the Viral Video Chart at No. 5, giving the marketer three placements on this week's list of the most-watched clips. The ad centers around an Ostrich who is transported to another world when he strays from his flock and stumbles into a pair of Samsung VR goggles. Rounding out the electronics giant's three-spot domination are Unbox Your Phone at No. 6 with 10 million views and the reigning No. 1 clip Galaxy S8 Official Introduction with 30 million views. Continue reading at AdAge.com...
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Multi-Channel Mastery: 5 Easy Ways to Squeeze More Profits from Your Facebook Ads

Apr 18 12:21pm The Kissmetrics Marketing Blog
The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point: people who receive choreographed emails + ads are “22\% more likely to purchase” than those that only receive one or the other. That means the likelihood of one campaign, on one […]...
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Executive Creative Director and Partner Ian Reichenthal Leaves Barton F. Graf

Apr 18 11:59am AgencySpy
He's off to pursue other endeavors. ...
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We Are Unlimited Taps Mindy Kaling to Promote That Place Where Coke Tastes So Good

Apr 18 11:47am AgencySpy
The campaign avoids mentioning McDonald's by name.
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Community Management: The Right Way to Engage Consumers

Apr 18 10:53am Ketchum Blog
As a professional who manages communities across an array of brands and industries, I’ve seen my fair share of questionable behavior. I’ve been tasked to cover a wide range of responses—from Twitter trolls taking over your notifications to someone just dropping by to say they love a product—I’ve experienced it all. The biggest lesson learned […]...
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Brands Need A Data Strategy Thats In A League Of Its Own

Apr 18 10:37am AdExchanger
AdExchanger | Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Blankemeyer, partnerships lead at 84.51°. Spring is in the air, and the Major League Baseball season is in full swing. In baseball, you can’t score a run for your... Continue reading » The post Brands Need A Data Strategy That’s In A League Of Its Own appeared first on AdExchanger.
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Where The Walled Gardens Are So Far As They Open Up To Third-Party Measurement

Apr 18 10:02am AdExchanger
AdExchanger | When it comes to third-party verification, the big digital platforms like Facebook and Google have reason to rush. They’re working on deadline. Marc Pritchard, P&G’s chief brand officer, has made it clear platforms need to implement Media Ratings Council-accredited third-party viewability measurement by the end of the year or risk losing the CPG giant’s business.... Continue reading » The post Where The Walled Gardens Are – So Far – As They Open Up To Third-Party Measurement appeared first on AdExchanger.
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Microsofts CMO: AI Will Make Marketing Less Manual

Apr 18 9:35am AdExchanger
AdExchanger | Marketing may be a trillion-dollar industry, but its supply chain needs a makeover, says Microsoft’s CMO. “What makes marketing such a unique case is that the labor component is much higher than any other industry,” said CMO Grad Conn. “I think there’s a lot of opportunity to optimize the way we’re working in marketing and... Continue reading » The post Microsoft’s CMO: AI Will Make Marketing Less Manual appeared first on AdExchanger.
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Glossary: What Martech Buzzwords Really Mean

Apr 18 7:00am
Attempting to speak with someone who's fluent in martech is not easy.For starters there is the jargon, a miasma of buzzwords and phrases. You might, in the very same sentence, encounter both holistic consumer experience and tag management system. Although smiling and nodding does help, trying to make sense of what they actually mean is far more effective.In short, the idea behind martech goes like this: Today's consumers are empowered and demand more from the brands they engage with. Marketers want to meet these expectations -- they really do! -- but doing so requires a deep understanding, or one-to-one relationship, of who they are and how they engage with them. Continue reading at AdAge.com...
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Marketing Technology Explained: Everything You Need Know

Apr 18 7:00am
Let's say you've recently been in a conversation about marketing technology where at least somebody didn't exactly know what martech is. They got through by saying things like consumer journey, Lumascape and Marketing tech is going to be the hottest trend this year, no doubt. We're not saying that person was you. But to help end the confusion one sometimes encounters over marketing technology, here's an easy explainer.What is martech, anyway? Continue reading at AdAge.com...
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Why Kelvin MacKenzie blunder may derail Murdochs Sky bid

Apr 18 6:25am More About Advertising
Will the farrago over former Sun editor Kelvin MacKenzie’s bizarre (and highly offensive) column about Everton’s Ross Barkley – Mckenzie compared him to an ape on the anniversary of the Hillsborough disaster (below) – affect Rupert Murdoch’s bid for the 61 per cent of Sky he doesn’t currently own? Montage: Daily Record The Sun is ...
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Snapchat Advertising: Is It Working? New Research

Apr 18 6:00am
Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals. [...] This post Snapchat Advertising: Is It Working? New Research first appeared on . - Your Guide to the Social Media Jungle...
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Tom Denford and David Indo from ID Comms: where does programmatic go now?

Apr 18 5:41am More About Advertising
Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the next steps for programmatic: 1. It is not going away. Marketers need to start getting excited ...
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Mike Everett: why CDPs John Salmon was much more than a man in the right place at the right time

Apr 18 3:59am More About Advertising
An appreciation of John Salmon by Mike Everett (left)   Back in the seventies, Paul Smith and I asked John Salmon (below) how he got the job of creative director at Collett, Dickenson and Pearce. “I was in the right place, at the right time, with the right expression on my face” was his answer. ...
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Bazeley bounces back at content outfit Hoot Comedy

Apr 18 3:46am More About Advertising
Former M&C Saatchi UK CEO and Lean Mean Fighting Machine founder Tom Bazeley is returning to Hoot Comedy, a company he helped to found in 2012, as CEO. Bazeley sold his interest in Hoot when digital agency Lean Mean was sold to M&C in 2014. Hoot Comedy’s other founders are Perrier Award-winning comedian James Rawlings, ...
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WordPress Editor Experience Survey Results

Apr 18 3:00am Blog – AWESEM
The WordPress core team recently ran a survey about users’ experiences with the WordPress Editor and asked WordPress developers and users to weigh in with their thoughts about a range of questions focused around the WordPress Editor. Over 2500 users responded and the results were shared on the Make WordPress... The post WordPress Editor Experience Survey Results appeared first on AWESEM.
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DevHub Identified as the Go To Web Experience Platform for Performance Marketing Agencies and Brands

Apr 18 3:00am PR Leap - Advertising News Releases
DevHub is a Web Experience Platform – brands and performance marketing agencies use DevHub to streamline deployment of sites as part of larger marketing strategy.
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Snap Is Launching Another Self-Serve Product; Bustle Acquired Elite Daily

Apr 18 12:03am AdExchanger
AdExchanger | Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. At Your Self-Service Fresh off a $20 billion IPO and with Instagram breathing down its neck, Snap needs to make it easy for advertisers to spend. That’s why the messaging app is launching self-serve buying for Snap Ads, the vertical video units that run between users’... Continue reading » The post Snap Is Launching Another Self-Serve Product; Bustle Acquired Elite Daily appeared first on AdExchanger.
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Red Nose Day USA Launches Third Annual Campaign by Asking Americans to Get Their ‘Noses On’

Apr 17 9:59pm Beyond Madison Avenue RSS News Feed
Category: Beyond Madison AvenueSummary: Comic Relief is kicking off its third annual Red Nose Day fundraising campaign in the US in the lead up to Red Nose Day on Thursday, May 25. Already a three-decades-old charity telethon tradition in the UK, the US version of Red Nose Day aims to help end child poverty, one nose at a time. Red Nose Day is all about bringing the nation together to have fun...
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Easter Surprise The Real Easter Bunny

Apr 17 7:15pm The Inspiration Room
German food retailer Netto Marken-Discount has launched “Die Oster Überraschung — Der Wahre Osterhase,” (The Easter Surprise — The True Easter Bunny). The Easter Surprise commercial explores the question, “Where did the Easter Bunny come from?” The concept of a hare or rabbit distributing decorated eggs on Easter Sunday can be traced back to customs […]...
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'Consumers Are Angry': Understanding the Internet Backlash Over Snapchat

Apr 17 7:05pm
The reaction offers yet another brand study in the fury of consumers empowered by social media and an inkling of a cause. There's someone new to villainize every day, said Kit Yarrow, a consumer psychologist. Snapchat may or may not deserve it, but consumers are angry, anxious and looking for ways to vent a little bit of this rage. Snapchat could be harmed based on these allegations that may or may not be true, Yarrow said. Continue reading at AdAge.com...
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The Most Interesting Man Spices Things Up in Havas Cinco de Mayo Effort for Dos Equis

Apr 17 5:55pm AgencySpy
He doesn't always stage pepper-eating contests...
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Kendall Jenner is proving just how meaningless everything she does is

Apr 17 5:38pm Advertising
As foretold by TMZ, Kendall Jenner reemerged from her shame spiral at Coachella to embrace the void.  She and sister Kylie hosted a party for the dating app Bumble, which they almost certainly have never used and probably never will. Yet, according to Instagram, Jenner was having so much fun promoting it. (#Ad.) SEE ALSO: Every time the Kardashian/Jenner clan actually got political having so much fun at the @bumble #WinterBumbleland party, hosting with my sister #ad ❄🌴🐝 A post shared by Kendall (@kendalljenner) on Apr 15, 2017 at 3:37pm PDT The event, and Jenner's Instagram promoting, was aggressively generic... and that's just what the doctor ordered as she shirks responsibility in favor of a sponsor-friendly, apolitical career. If nothing Kendall Jenner touches has a hint of whatever the essential essence of Kendall Jenner is (in the past, she has claimed that not wearing bras is Her Thing, which, great!), then the blame can't really fall on her.  Read more...More about Model, Kardashians, Pepsi Ad, Celebrities, and Kendall Jenner...
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We Hear: Fitbits Project-Based Creative Review Drawing to a Close

Apr 17 5:09pm AgencySpy
The review will not affect the client's relationship with Argonaut.
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Want To Sell Your DMP? Brand Recognition And Audience Analytics Play Big Role

Apr 17 5:00pm AdExchanger
AdExchanger | When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new Advertiser Perceptions report. The research firm's Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers, publishers and tech providers. Oracle BlueKai led the pack in brand recognition:... Continue reading » The post Want To Sell Your DMP? Brand Recognition And Audience Analytics Play Big Role appeared first on AdExchanger.
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