Mar 29 11:10pm Justin Woitena
Did you know that a Google search for blogging tools results in over 30 million results? 30,000,000!!! That’s insane but the reality is bloggers are always looking for tools and software to make them more efficient and get them back to living their life. I can remember a time when I spent as much as […]...
Mar 29 8:52pm Rosalind Gardner's IM Tips
I get pitched several times a day, every day, by writers and SEO ‘specialists’ who want to “help me improve the visibility” of my various blogs. Granted, with thousands of visitors per day, I wasn’t aware that my blogs had a problem with visibility, but OK, I’ll bite to see what they are offering.:-) Sadly […] The post 7 Reasons I Ditched Your Pitch appeared first on RosalindGardner.com.
Mar 29 1:42pm PACEDm.com
PACEDm.com The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from the Publisher. According to Digiday, this lawsuit is part of a larger attack by the Guardian paper into investigations into the growing problem of programmatic inventory buying, which often doesn’t work as advertised nor pay out as advertised. According to studies by the Guardian, they found they were only getting about 30\% of the actual money being spent on advertising: for every dollar an advertiser spent, they only got about 30 cents themselves. This is unusually Brought to you by Pace Lattin...
Mar 29 1:24pm PACEDm.com
PACEDm.com Two major advertisers, Telstra and Tourism Australia have become the latest organisations to join the YouTube boycott after it was discovered they refused to remove terrorist videos and worse, sent checks to possibly support ISIS. They join a growing number of large organizations across the world, including Holden, Kia, McDonald’s, Pepsi, Starbucks, Vodafone, Johnson & Johnson, Wal-Mart, Audi, Jaguar, GlaxoSmithKline, AT&T, the UK government to pull the brakes on YouTube advertising due to concerns about brand safety Several companies have found their ads unwittingly placed alongside videos posted by terrorist sympathisers, far right nationalist groups and other undesirable content. Some Brought to you by Pace Lattin...
Mar 29 12:30pm Murray Newlands - Marketing Blog
Wow, what a great year! More than 35,000 bots have been built since Facebook Messenger opened its platform to bot developers last year. Thousands more are probably being designed by inspired teams across the globe as you read this article. There’s no doubt that bots will continue to be huge. Imagine companies being able to …...
Mar 29 8:09am
By auditing your content, you can stop wasting your efforts on things that don’t produce results and put your energy into avenues that will drive your business forward. When performing a content audit, it’s important to do things correctly. Here are some common mistakes to avoid when performing a content audit.The post What Most Companies Get Wrong With Content Audits by @IAmAaronAgius appeared first on Search Engine Journal.
Mar 29 7:39am
Conferences are a great way to learn about trends, further improve your skills, and rub elbows with experts and colleagues. So how many marketing conferences do you attend each year? Find out what our Twitter community said for this #SEJSurveySays poll question.The post 64\% of Marketers Attend at Least One Marketing Conference Each Year [POLL] by @rinadianewrites appeared first on Search Engine Journal.
Mar 29 6:37am
Here's one of the things we do to be successful.The post A Secret of SEJ Summit, or “Why We’re Not Your Typical SEO Conference” by @itsduhnise appeared first on Search Engine Journal.
Mar 29 6:05am
Columnist Dave Davies discusses the impact of machine learning, reduced and demoted organic space and voice-first devices on organic search. And if the title didn't let on, he's pretty sure there are some huge changes coming.The post The Death of Organic Search (As We Know It) by @beanstalkim appeared first on Search Engine Journal.
Mar 28 11:17pm PACEDm.com
PACEDm.com Anyone who doesn’t like the FTC, and there are quite a few of them in the online marketing community, will find this story more than a little interesting. DOTAuthority.com, has announced through their attorneys that they were filing a counterclaim against the FTC in connection to actions taken against the company, and press releases done by the commission that they claim hurt the company in an very questionable and unethical manner. Basically, DOTAuthority.com and their attorney Andrew Gordon and Bradley Gross are going after the FTC for their press releases which claimed that DOTAuthority was nothing more than “scammers” and Brought to you by Pace Lattin...
Mar 28 7:00pm Affiliate Marketing Tips from Super Affiliate Zac Johnson
When it comes to making money online with affiliate marketing, many marketers will go with the concept of creating a website or blog. This is one of my favorite methods, simply because it’s low cost for anyone to get started with, and it can also bring in long term results if you can get your […] The post How to Make Money with a Health / Weight Loss Review Site appeared first on Zac Johnson.
Mar 28 1:38pm
Twitter is considering offering a paid version of Tweetdeck. The premium version would be geared toward marketers, brands, and other power users.The post Twitter to Offer Paid Version of Tweetdeck? by @MrDannyGoodwin appeared first on Search Engine Journal.
Mar 28 12:00pm Murray Newlands - Marketing Blog
LocalDirective is a marketing company who acts as an extension of your business’s marketing department with one goal in mind: Increasing Your Business. LocalDirective is a digital marketing agency. They help clients to dominate their online space through strategically cohesive, tactically brilliant, and fully-integrated programs. Services include search engine optimization, search engine marketing, social media marketing, …...
Mar 28 11:48am
A new study finds that brands use Facebook native videos 3x more often than YouTube videos. Facebook native videos also get much higher engagement.The post YouTube Videos Losing to Facebook Native Videos by @MrDannyGoodwin appeared first on Search Engine Journal.
Mar 28 11:15am
The more Facebook Likes, the better social signal you will provide to your customers, prospective customers, and also industry associates. Here’s how to garner more Likes on your Facebook page.The post 10 Effective Ways to Increase Your Facebook Page Fans by @krisjonescom appeared first on Search Engine Journal.
Mar 28 10:00am
SEJ Chief Social Media Strategist Brent Csutoras joined SEJ ThinkTank to explore how AR and VR marketing can help grow your brand. Check out this webinar recap for takeaways from his presentation.The post Marketing in an Altered Reality World [Webinar Recap] by @rinadianewrites appeared first on Search Engine Journal.
Mar 28 8:12am
All too often, marketers focus solely on the hard conversion -- making the sale. There are ways to get customers to soft convert or show interest in your products and services. Check out this list to help you get started.The post 6 Ways to Increase Soft Conversions Before the Sale by @LEHoneycutt appeared first on Search Engine Journal.
Mar 28 7:03am
Use these questions to assess the knowledge of any potential SEO you are interviewing.The post 46 SEO Job Interview Questions to Assess a Candidate’s Knowledge by @stoneyd appeared first on Search Engine Journal.
Mar 27 9:09pm
Google has opened up Google Posts, the ability to post content directly to search results, to more verified entities.The post Google Opens Up Google Posts to Sports Teams, Museums, and More by @MattGSouthern appeared first on Search Engine Journal.
Mar 27 8:15pm
Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9.The post Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads by @MattGSouthern appeared first on Search Engine Journal.
Mar 27 3:57pm Late Night Internet Marketing with Mark Mason
(Transcript continued from the Episode 132 show notes and audio podcast) This quote that is often attributed to John Wesley is, “Light yourself on fire with passion and people will come from miles to watch you burn.” This quote is attributed to John Wesley, it’s often misquoted in the sense that there are some variations […] The post LNIM 132 Transcript: Dropbox Tips and Why Attend Conferences appeared first on Late Night Internet Marketing with Mark Mason.
Mar 27 3:25pm
Want to get your website or landing page audited by a panel of experts, all for free? Join SEJ ThinkTank on April 5th, 2017 at 2 pm Eastern for a free, hour-long webinar to get expert feedback on your website or landing page.The post Get a Free Site Audit on the Next #SEJThinkTank Webinar by @rinadianewrites appeared first on Search Engine Journal.
Mar 27 12:43pm
Google is keeping up with the demand for more news by adding over 200 more stories to the home screen of its News & Weather app.The post Google Adding Over 200 More Headlines to News & Weather App by @MattGSouthern appeared first on Search Engine Journal.
Mar 27 9:48am Affiliate Marketing Blog
One of the most common terms you’ll hear and read when building a website or engaging in affiliate marketing is SEO. SEO, or search engine optimization, is a fancy term for making sure people can find your website. As most online experiences begin with a search engine, it is absolutely crucial to make sure that your site is on top of those search engine results pages. This is where a good, solid SEO strategy comes in. This led me to wonder if there was an "SEO niche," and if so, whether it would be profitable to promote SEO affiliate programs. S-E-Ohhhhhhh The amount the SEO industry earns each year will have you going “Ooooh” and “Ahhh” The SEO industry was valued at more than US$16 billion in 2010. That's not surprising, as more and more online businesses realize the huge impact SEO has on sales. Search Engine Land reported in 2016 that the SEO industry is worth US$65B, and is expected to keep, if not exceed, its current size. They cited a MediaPost article claiming that companies are expected to spend approximately such an amount for 2016. They did forecast a drop in SEO expenditure in this year and the next, but SEO will still remain a multibillion-dollar industry. You can have a website that is focused solely on SEO, like KaisertheSage.com, or you can put up something like SmartBlogger.com. It's a website for bloggers, and they cover all aspects of blogging, including SEO. My knowledge of SEO is embarrassingly limited compared to KaisertheSage, and so I'd probably build a website in a niche I am interested in or good at and promote SEO affiliate programs on the side. Promoting an SEO affiliate program on a website in an unrelated niche goes against what I have always preached on every Niche of the Week post: promote related products or products that are in the same niche. However, you don't have to promote these SEO affiliate offers over your list of affiliate products for your chosen niche. You'd be promoting them in addition to the others. At the least, you can have a post detailing how you built the website and include your resources with links (affiliate links!) to where your readers can get the same. Or, a small banner on the sidebar that says "Want to drive traffic to your own blog?" Good Keywords for SEO The SEO niche is no different. You nee...
Mar 27 8:53am
As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to zero in on the perfect price: split testing. Here are a few ideas and hypotheses to get you started on the path to price perfection.The post How to Use Split Testing to Optimize Your E-Commerce Store’s Prices by @IAmAaronAgius appeared first on Search Engine Journal.
Mar 27 7:16am
Google Sheets is an increasingly powerful tool for SEO analysis, especially when its add-ons feature is incorporated. Here we have provided 4 recommendations for essential SEO extensions.The post 4 Google Sheets Add-Ons Every SEO Should Have by @clarkboyd appeared first on Search Engine Journal.
Mar 27 6:49am
Check out the last 5-month trend focused on quick answers/featured snippets in the e-commerce industry, including brands such as Amazon, Staples, REI, eBay, and many others!The post An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY] by @rawseo appeared first on Search Engine Journal.
Mar 27 12:18am PACEDm.com
PACEDm.com The Federal Trade Commission has filed a complaint against a group of online marketers, alleging that they deceived consumers with “free” and “risk-free” trials for access to various gadgets and online subscription services. According to the FTC, the defendants violated the FTC Act and the Restore Online Shoppers’ Confidence Act by asking people for their credit card information to cover shipping and handling, and then charging them for products and services without consent. As set forth in the complaint, the defendants’ websites, TV infomercials and email deceived consumers by representing that products and services were free, without clearly and conspicuously Brought to you by Pace Lattin...
Mar 27 12:16am PACEDm.com
PACEDm.com A recently released survey by 123 Reg, which is the largest website provider in the UK, has found that 10\% of websites that accept credit cards as payments haven’t taken any security precautions to keep their customer’s data safe. In the poll, the company asked 13,000 small business owners a series of questions related to their data security. 20\% of the respondents reported that they do not know who handles their website security. This is a big concern because it likely means that nobody handles the security other than whatever service they are using to run the transactions themselves. Any Brought to you by Pace Lattin...
Mar 26 7:33pm Affiliate Marketing Tips from Super Affiliate Zac Johnson
As bloggers and site owners, we are always trying to think up new and creative ways to make our website and content better. At the same time, we also want to make sure we can increase page views, visitor time our sites and of course, revenue. With all of this in mind, native advertising has […] The post 7 Examples of How Big Media, New Sites and Top Blogs are Using Native Advertising appeared first on Zac Johnson.
Mar 26 6:19am
Being able to define and differentiate between fake news and reputable news is becoming more and more important. Learn all you need to know here.The post How to Differentiate Fake News from Real News in Social Media by @ADiSilvestro appeared first on Search Engine Journal.
Mar 25 10:20am
Rhea Drysdale joined #SEJLive to talk about understanding your brand's reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and shared advice on how teams can work together to build a good reputation for their company.The post SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation by @rinadianewrites appeared first on Search Engine Journal.
Mar 25 8:52am
Improving your Adwords performance can be tough when you start to hit a ceiling. This is when reviewing your account for areas of improvement and implementing new strategies come into their own. This article will cover seven of the most effective strategies for improving your AdWords performance.The post 7 Strategies for Improving AdWords E-Commerce Performance by @wesleyparkerr appeared first on Search Engine Journal.
Mar 25 6:53am
One-day conferences are emerging as great educational and networking opportunities that are budget friendly for the search marketing industry. Planning a successful event requires a few key components starting with the strong leadership team that can program the day, attract sponsors, and attract a great audience.The post How to Organize a Great One-Day Conference by @coreydmorris appeared first on Search Engine Journal.
Mar 24 10:56pm
Google has launched a new feature which gives business owners the ability to streamline the process of reclaiming ownership of their GMB listing.The post Google My Business is Now Automating Ownership Conflict Resolution by @MattGSouthern appeared first on Search Engine Journal.
Mar 24 8:46pm
Google has brought tappable shortcuts to mobile search, as well as its iOS and Android app, which gives users one-touch access to information.The post Google Rolls Out Mobile Shortcuts for Faster Access to Information by @MattGSouthern appeared first on Search Engine Journal.
Mar 24 5:31pm
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords.Learn what this means for your account, what actions you should and hear from the industry experts what they really think.The post When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk appeared first on Search Engine Journal.
Mar 24 5:19pm
Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.The post Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern appeared first on Search Engine Journal.
Mar 24 4:06pm
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist contentThe post Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern appeared first on Search Engine Journal.
Mar 24 12:20pm Murray Newlands - Marketing Blog
Chatbots are the current hot trend in the innovation world. As they are now becoming well-known among the overall population, conversational bots are not a recent development. A few organizations have been working on various approaches with the bots for some time now. Fundamentally, this has involved processing natural language to enable a machine to have …...
Mar 24 11:00am
Kelsey Jones is leaving Search Engine Journal, effective March 31st.The post Kelsey Jones Leaving Search Engine Journal by @wonderwall7 appeared first on Search Engine Journal.
Mar 23 7:49pm Affiliate Marketing Tips from Super Affiliate Zac Johnson
Of the many stories and memories I have about making money online and creating websites over the years, it’s quite funny to think about the internet back in the mid-to-late-90s. Specifically in reference to domain names and free web hosting sites. Back in the day, sites like Geocities, Tripod, and AOL all offered free web hosting […] The post Shorte.st Review – How to Make Money with Link Shortening appeared first on Zac Johnson.
Mar 23 5:46pm Late Night Internet Marketing with Mark Mason
Why attend conferences? That a pretty darn good question. Someone asked me recently why in choose to invest in conferences like Social Media Marketing World each year. After all, the actual cost of attending a conference is not small when you consider the airfare, hotel and conference registration. But more than the actual cost is […] The post Why I Invest In Social Media Marketing World [LNIM132] appeared first on Late Night Internet Marketing with Mark Mason.
Mar 23 12:30pm Murray Newlands - Marketing Blog
People love messaging. It’s everywhere─and, most likely, your customers are on any and all of today’s chat services. Presently, it`s all about chatbots─utalizing them for customer service and even taking orders─and, very soon, 1-800 numbers will be of the past, as your dinner will be ordered from a chatbot, as well. However, creating a chatbot …...
Mar 23 10:43am
Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website's visibility.The post Best Practices for 2017 SEO Audits [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.
Mar 23 9:10am CharlesNgo.com
Mobile marketing has been on fire for the past few years. Mobile pop traffic is the source where a lot of newer affiliates got their start and created their first $1k a day campaign. There are a ton of mobile traffic sources to choose from, plenty of offers, and it’s simple to get started in. But [...] The post The Ultimate Guide To Mobile Pop Traffic: Popunder + Popup appeared first on CharlesNgo.com.
Mar 23 8:48am
Here are some of the ways we are using technology as a communication detriment and why it’s worth it to fight the urge to let it get in the way of building better relationships.The post Is Technology Crippling Our Communication Skills? by @wonderwall7 appeared first on Search Engine Journal.
Mar 23 6:20am
Why are big companies pouring so much money into brand advertising every year? What do they know that we don't? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim.The post Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim appeared first on Search Engine Journal.
Mar 22 12:30pm Murray Newlands - Marketing Blog
Building a robot sounds too complicated for the most of us. However, creating a chatbot is simpler. A chatbot is Artifical Intelligence (AI) that communicates with web clients to offer service, complete purchases, and answer inquiries. A chatbot can work in a wide range of ways. Depending on its type and settings, a chatbot can talk …...
Mar 22 10:06am
Product Hunt is a great way to kick-start your business, yet getting featured isn't easy. Learn how Product Hunt works and best practice for getting featured.The post A Beginner’s Guide to Getting Featured on Product Hunt by @ab80 appeared first on Search Engine Journal.
Mar 22 8:43am
We are proud to announce SEJ's new silver sponsor, TheHoth, for SEJ Summit Chicago 2017 happening on May 11th at the Navy Pier, Chicago!The post New Silver Sponsor for SEJ Summit Chicago 2017: The Hoth by @jrdoog appeared first on Search Engine Journal.
Mar 22 8:29am
Is your online store having trouble converting sales? Here's how to increase your e-commerce conversion rate using Google Analytics.The post How to Increase Your E-Commerce Conversion Rate Using Google Analytics by @MaddyOsman appeared first on Search Engine Journal.
Mar 22 6:51am
SEJ Summit is proud to partner with Page One Power as our Gold sponsor for SEJ Summit Chicago on May 11, 2017 at the Navy Pier, Chicago, Illinois.The post Page One Power Partners with SEJ Summit Chicago 2017 by @jrdoog appeared first on Search Engine Journal.
Mar 22 6:29am
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We've got answers for you based on our #SEJSurveySays poll plus a bonus study!The post 52\% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites appeared first on Search Engine Journal.
Mar 21 3:32pm Aff Playbook.com
Currently I’m listening to Peak: Secrets From The New Science Of Expertise, by Anders Ericsson and Robert Pool and there’s a lot to be taken away from it that can be applied to online marketing. I’m sure most of you are familiar with the 10,000 hour rule that Malcolm Gladwell penned. It’s the idea that […]...
Mar 21 2:45pm Affiliate Marketing Blog – Schaaf Partner Centric
A large outdoor retail client, specializing in outdoor recreation apparel and gear, turned to Schaaf-PartnerCentric to gain more insight into how consumers were shopping on their site and understand how promotional codes were being used. If you’ve been on-the-fence about working with us, check out this infographic showing how we transformed this program and you’ll […] The post Infographic: Leveraging Innovating Tracking Solutions appeared first on Schaaf Partner Centric.
Mar 21 2:16pm Adam Riemer Marketing, LLC.
This post is for influencers, bloggers and brands, it’s about how to make money from product reviews and to write for long term success. Figured I’d say that since the title sounds like it would be only to teach bloggers how to make money when doing product reviews. The biggest mistake I see in product […] The post How to Do Product Reviews & Make Money appeared first on Adam Riemer Marketing, LLC..
Mar 21 12:34pm Murray Newlands - Marketing Blog
What is a chatbot? Are they worth the hype? How do they work? How can I make one? Simply put, a chatbot is a program that recreates human discussion, or chat, through computerized reasoning or artificial intelligence. Typically, a chatbot will speak with a real person, however, applications are being created in which two chatbots …...
Mar 21 11:05am Justin Woitena
Book Title: Purple Cow Author: Seth Godin Publication Date: November 12, 2009 Number of Pages: 224 Price On Amazon: $9.92 My Rating: 4 out of 5 As a business owner, I am always looking for new and exciting ways to transform my business and stand out from the competition. So upon the recommendation of a […]...
Mar 21 8:44am
Single page websites are extremely popular right now. More and more are choosing them over multi-page sites. Is this good or bad from an SEO perspective?The post Single Page Websites: Are They Good or Bad for SEO? by @AdamHeitzman appeared first on Search Engine Journal.