Apr 27 9:20am
Learn how to execute a brand journalism strategy that makes you an SEO powerhouse weapon while fulfilling marketing goals.The post More Than Just SEO: Running Content Departments Like Newsrooms by @sejournal appeared first on Search Engine Journal.
Apr 27 9:19am CharlesNgo.com
One of the most important steps for you to build a successful company is to start hiring people. It’s not easy. I hired my first employee 8 years ago and I’m still learning about people every day. But I noticed most people will ask these type of questions: What website do you use to find employees? What [...] The post 7 Ways to Become a Better Leader appeared first on CharlesNgo.com.
Apr 27 7:20am Late Night Internet Marketing with Mark Mason
In this episode, I offer a few simple online business accounting tips that will help you decide how important it is to register your own corporation, open a business bank account and buy business accounting software like Quickbooks or Freshbooks. These are questions I get all the time, and they are fresh in my mind as […] The post Online Business Accounting Tips For New Entrepreneurs [LNIM137] appeared first on Late Night Internet Marketing with Mark Mason.
Apr 27 7:00am
A critical function in content marketing is translating data into actionable insights. Here are questions to help with the process.The post 69 Questions That Will Improve Your Content Marketing Performance by @robgarner appeared first on Search Engine Journal.
Apr 26 12:00pm Murray Newlands - Marketing Blog
There are so many great ways to learn and improve your skills these days. You can read blogs, listen to podcasts, watch DIY videos on YouTube, and attend webinars, just to name a few. Why bother with the time and expense of an in-person conference or workshop? If this is the way you are thinking, …...
Apr 26 10:45am
Google is making serious efforts to filter fake news, which the company says is its “most high profile” issue.The post Google Adjusts Ranking Signals to Demote Fake News by @MattGSouthern appeared first on Search Engine Journal.
Apr 26 10:28am PACEDm.com
PACEDm.com According to a press release issued this week by the U.S. Justice Department’s Tax Division, three California residents were sentenced to prison for willfully failing to report secret foreign bank accounts located in Switzerland and Israel. According to the DOJ, the individuals willfully failed to file with the Department of Treasury Reports of Foreign Bank and Financial Accounts regarding accounts that they maintained and controlled, many for well over a decade. These secret offshore accounts purportedly held millions of dollars in assets. “They moved their funds from bank to bank and country to country in an effort to escape scrutiny,” Brought to you by Pace Lattin...
Apr 26 10:26am PACEDm.com
PACEDm.com Programmatic advertising has gotten some bad press over the past year, but according to a new report from eMarketer, not enough to cause it any real trouble. The latest report found that 78\% of all display ads in 2017 will be purchased through programmatic systems. This works out to about $32.56 billion over the course of the year. There are certainly a lot of advantages to programmatic advertising, not the least of which is cost and convenience. Companies can really push their brand out in front of likely buyers without having to invest too much time or money into determining Brought to you by Pace Lattin...
Apr 26 10:25am PACEDm.com
PACEDm.com All advertisers know that when it comes to running ads, the more targeted it can be, the better. With a social network like LinkedIn, the opportunities to offer extremely targeted ads is quite high, but it took them a long time to really start to capitalize properly on the massive amount of information they have. Not long ago they started allowing certain advertisers to match ads with things like web browsing history, email addresses, employers, and much more. Due to the success of that, they are rolling this program out to all advertisers this week. Previously leaked information suggested that Brought to you by Pace Lattin...
Apr 26 10:22am PACEDm.com
PACEDm.com Donald Trump may be the “business President,” but he doesn’t want to take credit for this. For decades now the digital ad industry, since its inception, has been growing at quite remarkable rates. For years people have been wondering when the growth would slow down, but every time it appeared to be on the horizon, some new technology or feature would come out to boost the industry further into the future. According to a new report from Standard Media Index, however, the growth rates may finally reaching a peak. In their report, it was found that digital ad spend went Brought to you by Pace Lattin...
Apr 26 7:00am
Here are the best practices and common pitfalls you need to know before and after you switch to HTTPS.The post The Ultimate Guide to Stress-Free HTTPS Migration by @ab80 appeared first on Search Engine Journal.
Apr 25 2:05pm Affiliate Marketing Tips from Super Affiliate Zac Johnson
As entrepreneurs, bloggers and affiliate marketers, many of us have the opportunity to work from the comfort of our own homes. While the benefits of working from home are vast, there are many securities and precautions that you should always keep in mind as well. Once you have a business and start sharing your information […] The post 5 Ways to Keep Your Home Office and Online Business Safe appeared first on Zac Johnson.
Apr 25 12:11pm Murray Newlands - Marketing Blog
While a few experts trust that chatbots are only─and will only be─ customer service reps or search tools, other experts say chatbots will accomplish much more. In particular, that chatbots will change the way individuals interact with the Internet. Earlier last year, chatbots were barely on people’s radar, and now, they carry all the hype. …...
Apr 25 9:00am
SEO plays a critical role in your digital marketing program. Learn how to invest in SEO and measure your ROI.The post The Epic Rise of SEO: How, Why & Where to Invest by @Jasmine\_Sandler appeared first on Search Engine Journal.
Apr 25 7:00am
Local SEO is getting increasingly competitive and the best practices keep changing. Here are 52 local SEO strategies for SMBs.The post 52 Local SEO Strategies for SMBs by @bhartzer appeared first on Search Engine Journal.
Apr 24 4:15pm
Bing Ads is rolling out new features to Bing Shopping Campaigns designed to enhance feed management and optimization.The post Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern appeared first on Search Engine Journal.
Apr 24 3:39pm
Going forward, Google will automatically translate local reviews into your native language.The post Google to Automatically Display Local Reviews in Your Native Language by @MattGSouthern appeared first on Search Engine Journal.
Apr 24 2:27pm
Moz reports the number of HTTPS results on Google’s first page has risen from 30\% to 50\% over a period of 9 months.The post Half of Google’s First Page Results are HTTPS, According to Moz by @MattGSouthern appeared first on Search Engine Journal.
Apr 24 2:17pm
LinkedIn Matched Audiences gives advertisers three new targeting tools: website retargeting, account targeting, and contact targeting.The post New: LinkedIn Launches Matched Audiences by @MrDannyGoodwin appeared first on Search Engine Journal.
Apr 24 2:02pm
Bing announced it has streamlined its copyright removal process.The post Bing: Changes to Copyright Removal Process by @MattGSouthern appeared first on Search Engine Journal.
Apr 24 12:30pm PACEDm.com
PACEDm.com In the latest installment of the Federal Trade Commission’s core mission to protect consumers against unfair and deceptive trade practices, the Commission has settle charges against the marketers of a weight-loss system advertised as using “breakthrough technology” and “personalized supplements” to help consumers permanently lose “20 to 40+ pounds in 40 days” without significantly cutting calories. According to the complaint, NutriMost, LLC; NutriMost Doctors, LLC; and their owner deceptively marketed the NutriMost weight-loss program to consumers. The product was sold at the individual defendant’s eight locations in the Pittsburgh area and by franchisees and licensees, nationwide. The FTC also alleges Brought to you by Pace Lattin...
Apr 24 12:27pm PACEDm.com
PACEDm.com A new survey was recently released from YouGov, which asked over 1000 adults in the United states about several things related to personalization, customer experience, and privacy. While there were no bombshell revelations that came out from the survey, it does provide some interesting insights and useful data that many marketers will be able to use today, and long into the future. One of the key questions asked was what customers would provide personal information in exchange for. Personal information was defined as any (or all) of the following items, “e-mail, age, location, browsing history, preferences, previous purchase, etc.” Some Brought to you by Pace Lattin...
Apr 24 12:24pm PACEDm.com
PACEDm.com The Interactive Advertising Bureau Ireland and PriceWaterHoueCoopers (PwC) has released new data that looks at digital ad spending trends in Ireland. The latest data shows that in 2016, Ireland set a new record with total spend, which hit $492.3 million. This is a surge of more than 31\% from the previous year, and a higher rate of growth than was seen in 2015 (29\%). In addition to the overall growth rate accelerating, 2016 is the first year that mobile ad spend was higher than desktop ad spend. This was due to the 63\% growth in mobile ad outlays over the Brought to you by Pace Lattin...
Apr 24 12:00pm Murray Newlands - Marketing Blog
Chatbots and messaging apps are changing the future of marketing. The bot revolution is still in the early phase, but the hype that they are making is obviously growing among consumers and businesses also. Text messages has turned into a standard type of correspondence. Presently, client benefit industry is concentrating on the chatbots the following huge …...
Apr 24 8:22am Adam Riemer Marketing, LLC.
Writer’s block happens and it sucks! From blog posts to category content, refreshing old pages or creating infographics…luckily there is an easy but not always used fix. This post will walk you through how to use Google to generate content ideas that have people searching for answers and how you can use that to create […] The post Using Google to Come Up With Content Ideas appeared first on Adam Riemer Marketing.
Apr 24 8:00am
Here's how to beat Google's industry mobile page speed benchmarks to gain more search visibility and revenue.The post How to Beat Google’s Mobile Page Speed Benchmarks by @bsmarketer appeared first on Search Engine Journal.
Apr 24 8:00am
Learn how to create and execute a successful enterprise-level link building campaign strategy in this SEJ ThinkTank webinar.The post Scalable Enterprise Link Building: Strategies for Success [WEBINAR] by @lorenbaker appeared first on Search Engine Journal.
Apr 21 5:20pm Shoemoney - Skills To Pay The Bills
Beware of TSYS Business Solutions credit card processing. After paying month after month I canceled and got charged $400...
Apr 21 3:19pm Affiliate Marketing Tips from Super Affiliate Zac Johnson
Reviews, recommendations, and personal testimonials are at the top of the list when it comes to research and influence in a buyer’s decision process before a purchase is made. In addition to the power of a high-quality and trusted review, the business and revenue generated from such reviews can also be worth millions. In fact, just […] The post Completed – Rate and Review All People in Business appeared first on Zac Johnson.
Apr 21 1:54pm Affiliate Marketing Blog – Schaaf Partner Centric
Just a decade ago, influencer marketing wasn’t a concrete strategy that brands were employing because it didn’t really exist. Sure, there were bloggers and various YouTube channels dedicated to fashion, reviews and trends but the brands were still setting the rules and telling consumers what they should be purchasing. Oh, how times have changed! In […] The post 4 Reasons Why you Should Invest Dollars in Influencer Marketing appeared first on Schaaf Partner Centric.
Apr 21 1:23pm PACEDm.com
PACEDm.com Influence marketers, such as celebrities and those with large followings on social media, often promote products of some sort in exchange for payment or other perks. While this is a great way to supplement their income, it is important to make sure that viewers are aware that there is compensation for the marketing efforts. This is perhaps most commonly seen when an influence marketer talks about how much they love a certain piece of clothing or accessory. They then have a link to that item, and will get paid when someone clicks the link and makes a purchase. There is Brought to you by Pace Lattin...
Apr 21 12:00pm Murray Newlands - Marketing Blog
In today’s world of technology, nothing is permanent. Applications rule the world, yet they may end up extinct shortly, all in light of the fact that chatbots are slowly making their foray and are on the march. As messaging apps become the preferred form of communication, businesses and brands need to find a way to engage with …...
Apr 20 6:22pm
Bing Ads Editor has been updated with support for Review Extensions, and other new features.The post Bing Ads Editor Now Supports Review Extensions by @MattGSouthern appeared first on Search Engine Journal.
Apr 20 6:19pm Late Night Internet Marketing with Mark Mason
This week, I offer sever procrastination tips for those of us that suffer from procrastination due to fear and uncertainty. You might not even realize it, but often times, procrastination can come not knowing what to do (uncertainty) or being afraid of the outcome (fear). Fear of failure is a common case of the latter. […] The post Procrastination Tips: Overcoming Fear and Uncertainty [LNIM136] appeared first on Late Night Internet Marketing with Mark Mason.
Apr 20 4:43pm Affiliate Marketing Tips from Super Affiliate Zac Johnson
Search engine optimization is a frequently discussed aspect of marketing. But what about homepage design: Can how a page is structured be used to increase interest in the site? To take advantage of this, some people favor moving the call to action to a more prominent place to improve the chances of winning a sale. […] The post 12 Methods that Will Help Increase Online Traffic to Your Homepage appeared first on Zac Johnson.
Apr 20 3:49pm Affiliate Marketing Blog – Schaaf Partner Centric
Whether you’re a successful shop owner on Etsy or a reputable big business, SmartShyp is the best and most user-friendly ecommerce shipping software out there. SmartShyp offers some of the best features in the industry, allowing you to spend only a few minutes on shipping your products, instead of spending hours every week creating shipping labels and standing […] The post SmartShyp Joins the SPC Family! appeared first on Schaaf Partner Centric.
Apr 20 3:36pm
Google, a company which sells digital ads, is working on a feature for Chrome which would block ads by default.The post Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern appeared first on Search Engine Journal.
Apr 20 2:33pm
All Google My Business users now have the ability to export up to 18-months worth of data from their listings.The post Google My Business Allows Exports of 18-Months of Data by @MattGSouthern appeared first on Search Engine Journal.
Apr 20 2:11pm
Two new reporting insights have been spotted in some users’ Google My Business dashboards.The post Google My Business Now Reports on Returning Customers by @MattGSouthern appeared first on Search Engine Journal.
Apr 20 12:00pm Murray Newlands - Marketing Blog
Building a bot is easy. Unfortunately, keeping users is not as easy. To survive, businesses need to find a way to engage customers. To go beyond survival and achieve success, they need to both grow an audience and retain customers over time. Keeping up with new developments in technology is a big task. Chatbots have arrived and …...
Apr 20 9:09am CharlesNgo.com
Hey guys, I want to introduce you to one of my friends Billy. Billy has a huge success story as an affiliate, and he used to be a professional poker player. He's got some great insights from being a poker player that have helped him becoming a millionaire affiliate, so he wanted to write up [...] The post Risky Riches on the Path To Becoming a Millionaire appeared first on CharlesNgo.com.
Apr 20 9:00am
How to apply a more strategic framework to website optimization for organic search – one the C-Suite can support.The post See, Think, Do, Care: A New Way to Communicate Your SEO Strategy by @chris\_hart appeared first on Search Engine Journal.
Apr 20 6:00am
We asked a few experts to share their local SEO secrets. Here are their top tips to help you succeed.The post 9 Local SEO Experts Share One Secret to their Success by @BrockbankJames appeared first on Search Engine Journal.
Apr 19 5:05pm
Google is bringing ‘Your Timeline’ to Google Maps on iOS for the first time, a feature that was previously exclusive to Android.The post Google Brings ‘Your Timeline’ to iOS: A Searchable History of Your Life by @MattGSouthern appeared first on Search Engine Journal.
Apr 19 4:38pm
Google has released its Webspam Report for 2016, which provides insight into the top webspam trends the company noticed over the previous year.The post Google Approved Over 50\% of User Submitted Spam Requests in 2016 by @MattGSouthern appeared first on Search Engine Journal.
Apr 19 12:09pm Murray Newlands - Marketing Blog
The number of chatbots are growing with the speed of light, as there more than 30,000 on Facebook Messenger alone since April of last year. As a result, the possibility of people finding out about your chatbot is getting smaller and smaller. To help, Murray Newlands─chatbot expert─is sharing tips to help you with your …...
Apr 19 11:31am Affiliate Marketing – Affiliate Marketing with Missy Ward
The RevShare Roundup is back at Affiliate Summit East 2017 and it will be bigger and better. The RevShare Roundup is taking place inside the Expo Hall on Monday, July 31 and Tuesday, August 1. The event is designed to connect affiliates with revenue share affiliate programs. The application deadline is May 12, 2017, or The post RevShare Roundup Spots at #ASE17 are Free While They Last appeared first on Affiliate Summit.
Apr 19 7:00am
Use these website navigation best practices to help your users and search engines more easily find your content.The post How to Improve Your Website Navigation: 7 Essential Best Practices by @benjarriola appeared first on Search Engine Journal.
Apr 18 4:34pm PACEDm.com
PACEDm.com Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated for certain activities, including posting on social media and other locations. To help combat this problem, TapInfluence has developed a first of its kind tool that will analyze content to determine whether it will pass FTC guidelines. Influencer marketing is exploding in popularity, and has become a really great way for people with an audience to bring in great revenue. This includes social media personalities, YouTube celebrities, Instagram stars, and many others. The FTC has been Brought to you by Pace Lattin...
Apr 18 4:31pm PACEDm.com
PACEDm.com Back in 2015, Yandex filed a complaint against Google saying that their required pre-installation of specific apps onto Android phones was anti-competitive. Russia’s Federal Antimonopoly Service (SAS) took up the case, and has been working it, with a settlement finally being announced recently. The terms of the settlement will require Google require Google to make a number of important changes to the way they produce and sell Android devices, including the following: Google is no longer permitted to demand that their apps are exclusively installed on Android-based devices when they are sold in Russia. There is to be no restrictions Brought to you by Pace Lattin...
Apr 18 8:39am Affiliate Marketing Blog
This week’s niche is focused on getting physically fit! If you have not started any fitness programs yet, you’re not alone (LOL). But if you are an affiliate marketer and you are looking for a new website to create and promote, then it’s about time you check out the top fitness affiliate programs we have for you here. Let's start by visiting sample websites to get an idea of how to succeed in this particular niche. Like this site, Nerd Fitness. I love the overall look and feel of the site as it clearly spells P-O-S-I-T-I-V-I-T-Y! This site is very well targeted at people who want to get fit and motivated all the time. Another example of a fitness site is body+soul, which is more generalized than the previous one. This site tackles a variety of health and wellness topics. Nonetheless, it has a dedicated page for fitness topics. Additionally, what I love about this site is the overall magazine-like aesthetic. It appeals to me, which makes sense, because the content and layout are geared towards women. What Is Fitness? Let's Google Define It! "What is fitness?" This is the exact phrase I Googled, and the snippet of information that Google provided was: According to Google, the best definition of the word “fitness” is someone who is not only fit but also healthy. If you take this in context, fitness embodies the physical, mental, and emotional condition of a person. In contrast to similar niches like the health or bodybuilding niche, the fitness niche is focused on the development of both physique and health. Is There Demand Online? Weighing the Fitness Niche's Popularity Recent data from Statista indicates that the global fitness and health industry's revenue amounts to around $80 billion USD per year. In North America (US + Canada) alone, the market was estimated at a whopping $28 billion in 2015. Google Trends shares quite a positive forecast for the fitness niche. Based on the "interest over time" graph, interest in the keyword “fitness” has been constantly high for the last five years, as shown: The top 5 countries where the keyword “fitness” is most frequently searched for are (in order from highest to lowest): Denmark Australia The United States Switzerland Canada On social media, BuzzSumo also shows a...
Apr 18 7:00am
Want to get more insights from your search analytics data? These three Google Search Console tools can help.The post 3 Tools That Make Your Search Console Data Even More Valuable by @gincollette appeared first on Search Engine Journal.
Apr 18 6:55am
After two decades of growth and development, mobile devices now bring the largest chunks of traffic to online businesses, and their influence is only going to expand further and further. That’s exactly the reason for Google’s switch to mobile-first: to open new possibilities in the art of website optimization. To seize them, we need to answer one question first: How does one improve website rankings with mobile SEO? There are a number of factors which make your mobile website rank higher (or lower) in Google, and they can be safely divided into three major groups: technical, user experience and content. […]The post Mobile Ranking Factors 2017: Is Your SEO Mobile Friendly? by @webceonews appeared first on Search Engine Journal.
Apr 18 6:05am
Link building is an important factor in driving SEO success. This guide showcases a marketing approach to link building.The post How to Improve Your Link Building with the SOSTAC Model by @LWilson1980 appeared first on Search Engine Journal.
Apr 18 12:56am What Does Joe Think
One common issue I hear all the time from affiliates, especially people who are new to the affiliate space, is “how do I get my affiliate links?”. In most affiliate networks this is a fairly simple process and some of the networks have put together some great tools to make this very easy. One big […] The post 3 Great Features of the FMTC Publisher Toolkit appeared first on What Does Joe Think.
Apr 17 6:05pm
Google is preparing to launch a new jobs service, which is already sparking controversy.The post Google Launching a Job Search Service Called “Google Hire” by @MattGSouthern appeared first on Search Engine Journal.
Apr 17 5:25pm
YouTube has significantly reduced the threshold that must be met for users to initiate live streams from their YouTube channels.The post YouTube Allows Live Streaming for Channels with 1,000 Subscribers by @MattGSouthern appeared first on Search Engine Journal.
Apr 17 9:37am Adam Riemer Marketing, LLC.
Whether it’s a client or a new hire, explaining SEO to someone who has never done it before can be tricky. That’s why we created this easy-to-understand infographic to help you walk anyone from a small business owner to a corporate CEO through SEO. If you like the infographic or think it can help others, […] The post How to Explain SEO to a Newbie appeared first on Adam Riemer Marketing.
Apr 17 9:00am
Are you ready to drive more qualified traffic and boost sales? A strong seasonal SEO strategy can help your business reach your goals. Learn how here!The post How To Seriously Rock Your Revenue With Seasonal SEO by @CJGiarratana appeared first on Search Engine Journal.