Mar 25 10:20am
Rhea Drysdale joined #SEJLive to talk about understanding your brand's reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and shared advice on how teams can work together to build a good reputation for their company.The post SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation by @rinadianewrites appeared first on Search Engine Journal.
Mar 25 8:52am
Improving your Adwords performance can be tough when you start to hit a ceiling. This is when reviewing your account for areas of improvement and implementing new strategies come into their own. This article will cover seven of the most effective strategies for improving your AdWords performance.The post 7 Strategies for Improving AdWords E-Commerce Performance by @wesleyparkerr appeared first on Search Engine Journal.
Mar 25 6:53am
One-day conferences are emerging as great educational and networking opportunities that are budget friendly for the search marketing industry. Planning a successful event requires a few key components starting with the strong leadership team that can program the day, attract sponsors, and attract a great audience.The post How to Organize a Great One-Day Conference by @coreydmorris appeared first on Search Engine Journal.
Mar 24 10:56pm
Google has launched a new feature which gives business owners the ability to streamline the process of reclaiming ownership of their GMB listing.The post Google My Business is Now Automating Ownership Conflict Resolution by @MattGSouthern appeared first on Search Engine Journal.
Mar 24 8:46pm
Google has brought tappable shortcuts to mobile search, as well as its iOS and Android app, which gives users one-touch access to information.The post Google Rolls Out Mobile Shortcuts for Faster Access to Information by @MattGSouthern appeared first on Search Engine Journal.
Mar 24 5:31pm
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords.Learn what this means for your account, what actions you should and hear from the industry experts what they really think.The post When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk appeared first on Search Engine Journal.
Mar 24 5:19pm
Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.The post Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern appeared first on Search Engine Journal.
Mar 24 4:06pm
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist contentThe post Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern appeared first on Search Engine Journal.
Mar 24 12:20pm Murray Newlands - Marketing Blog
Chatbots are the current hot trend in the innovation world. As they are now becoming well-known among the overall population, conversational bots are not a recent development. A few organizations have been working on various approaches with the bots for some time now. Fundamentally, this has involved processing natural language to enable a machine to have …...
Mar 24 11:00am
Kelsey Jones is leaving Search Engine Journal, effective March 31st.The post Kelsey Jones Leaving Search Engine Journal by @wonderwall7 appeared first on Search Engine Journal.
Mar 23 7:49pm Affiliate Marketing Tips from Super Affiliate Zac Johnson
Of the many stories and memories I have about making money online and creating websites over the years, it’s quite funny to think about the internet back in the mid-to-late-90s. Specifically in reference to domain names and free web hosting sites. Back in the day, sites like Geocities, Tripod, and AOL all offered free web hosting […] The post Shorte.st Review – How to Make Money with Link Shortening appeared first on Zac Johnson.
Mar 23 5:46pm Late Night Internet Marketing with Mark Mason
Why attend conferences? That a pretty darn good question. Someone asked me recently why in choose to invest in conferences like Social Media Marketing World each year. After all, the actual cost of attending a conference is not small when you consider the airfare, hotel and conference registration. But more than the actual cost is […] The post Why I Invest In Social Media Marketing World [LNIM132] appeared first on Late Night Internet Marketing with Mark Mason.
Mar 23 12:30pm Murray Newlands - Marketing Blog
People love messaging. It’s everywhere─and, most likely, your customers are on any and all of today’s chat services. Presently, it`s all about chatbots─utalizing them for customer service and even taking orders─and, very soon, 1-800 numbers will be of the past, as your dinner will be ordered from a chatbot, as well. However, creating a chatbot …...
Mar 23 10:43am
Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website's visibility.The post Best Practices for 2017 SEO Audits [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.
Mar 23 9:10am CharlesNgo.com
Mobile marketing has been on fire for the past few years. Mobile pop traffic is the source where a lot of newer affiliates got their start and created their first $1k a day campaign. There are a ton of mobile traffic sources to choose from, plenty of offers, and it’s simple to get started in. But [...] The post The Ultimate Guide To Mobile Pop Traffic: Popunder + Popup appeared first on CharlesNgo.com.
Mar 23 8:48am
Here are some of the ways we are using technology as a communication detriment and why it’s worth it to fight the urge to let it get in the way of building better relationships.The post Is Technology Crippling Our Communication Skills? by @wonderwall7 appeared first on Search Engine Journal.
Mar 23 6:20am
Why are big companies pouring so much money into brand advertising every year? What do they know that we don't? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim.The post Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim appeared first on Search Engine Journal.
Mar 22 12:30pm Murray Newlands - Marketing Blog
Building a robot sounds too complicated for the most of us. However, creating a chatbot is simpler. A chatbot is Artifical Intelligence (AI) that communicates with web clients to offer service, complete purchases, and answer inquiries. A chatbot can work in a wide range of ways. Depending on its type and settings, a chatbot can talk …...
Mar 22 10:06am
Product Hunt is a great way to kick-start your business, yet getting featured isn't easy. Learn how Product Hunt works and best practice for getting featured.The post A Beginner’s Guide to Getting Featured on Product Hunt by @ab80 appeared first on Search Engine Journal.
Mar 22 8:43am
We are proud to announce SEJ's new silver sponsor, TheHoth, for SEJ Summit Chicago 2017 happening on May 11th at the Navy Pier, Chicago!The post New Silver Sponsor for SEJ Summit Chicago 2017: The Hoth by @jrdoog appeared first on Search Engine Journal.
Mar 22 8:29am
Is your online store having trouble converting sales? Here's how to increase your e-commerce conversion rate using Google Analytics.The post How to Increase Your E-Commerce Conversion Rate Using Google Analytics by @MaddyOsman appeared first on Search Engine Journal.
Mar 22 6:51am
SEJ Summit is proud to partner with Page One Power as our Gold sponsor for SEJ Summit Chicago on May 11, 2017 at the Navy Pier, Chicago, Illinois.The post Page One Power Partners with SEJ Summit Chicago 2017 by @jrdoog appeared first on Search Engine Journal.
Mar 22 6:29am
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We've got answers for you based on our #SEJSurveySays poll plus a bonus study!The post 52\% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites appeared first on Search Engine Journal.
Mar 21 3:32pm Aff Playbook.com
Currently I’m listening to Peak: Secrets From The New Science Of Expertise, by Anders Ericsson and Robert Pool and there’s a lot to be taken away from it that can be applied to online marketing. I’m sure most of you are familiar with the 10,000 hour rule that Malcolm Gladwell penned. It’s the idea that […]...
Mar 21 2:45pm Affiliate Marketing Blog – Schaaf Partner Centric
A large outdoor retail client, specializing in outdoor recreation apparel and gear, turned to Schaaf-PartnerCentric to gain more insight into how consumers were shopping on their site and understand how promotional codes were being used. If you’ve been on-the-fence about working with us, check out this infographic showing how we transformed this program and you’ll […] The post Infographic: Leveraging Innovating Tracking Solutions appeared first on Schaaf Partner Centric.
Mar 21 2:16pm Adam Riemer Marketing, LLC.
This post is for influencers, bloggers and brands, it’s about how to make money from product reviews and to write for long term success. Figured I’d say that since the title sounds like it would be only to teach bloggers how to make money when doing product reviews. The biggest mistake I see in product […] The post How to Do Product Reviews & Make Money appeared first on Adam Riemer Marketing, LLC..
Mar 21 12:34pm Murray Newlands - Marketing Blog
What is a chatbot? Are they worth the hype? How do they work? How can I make one? Simply put, a chatbot is a program that recreates human discussion, or chat, through computerized reasoning or artificial intelligence. Typically, a chatbot will speak with a real person, however, applications are being created in which two chatbots …...
Mar 21 11:05am Justin Woitena
Book Title: Purple Cow Author: Seth Godin Publication Date: November 12, 2009 Number of Pages: 224 Price On Amazon: $9.92 My Rating: 4 out of 5 As a business owner, I am always looking for new and exciting ways to transform my business and stand out from the competition. So upon the recommendation of a […]...
Mar 21 8:44am
Single page websites are extremely popular right now. More and more are choosing them over multi-page sites. Is this good or bad from an SEO perspective?The post Single Page Websites: Are They Good or Bad for SEO? by @AdamHeitzman appeared first on Search Engine Journal.
Mar 21 8:30am
We are excited to announce AimClear as the first silver sponsor for SEJ Summit Chicago 2017!The post AimClear Partners with SEJ Summit Chicago 2017 by @jrdoog appeared first on Search Engine Journal.
Mar 21 7:20am
We are thrilled to announce that Ann Handley will keynote SEJ Summit 2017 on May 11 in Chicago.The post Just Added to SEJ Summit Chicago 2017: Ann Handley by @itsduhnise appeared first on Search Engine Journal.
Mar 21 6:46am
AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.The post How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer appeared first on Search Engine Journal.
Mar 21 1:15am
On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.The post Bing to Further Remove Restrictions on the Use of Trademarks as Keywords by @MattGSouthern appeared first on Search Engine Journal.
Mar 21 12:33am
Google has begun automatically appending location extensions to eligible Google Display Network ads.The post Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern appeared first on Search Engine Journal.
Mar 20 10:20pm
Google released its annual review of hacked sites as part of its #NoHacked campaign, revealing the number of hacked site grew by 32\% in 2016 compared to 2015.The post Google: 84\% of Webmasters Who Apply for Reconsideration After Site Hacks are Successful by @MattGSouthern appeared first on Search Engine Journal.
Mar 20 9:21pm
Google vows it will do a better job at preventing display ads from appearing against controversial content.The post Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by @MattGSouthern appeared first on Search Engine Journal.
Mar 20 8:27pm
Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.The post Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords by @MattGSouthern appeared first on Search Engine Journal.
Mar 20 12:00pm Murray Newlands - Marketing Blog
Chatbots are here and they are ready to stay. The chatbots change the way how we interact with customers, today, every business has chat bot in their communication channels. If you think that building a chat bot will take you weeks, hiring a developer or even learning how to code – You are wrong! Using …...
Mar 20 10:46am
Google introduced audio ads to Google Home, which were promptly removed after public outcry.The post Google Rolls Out Ads to Google Home, Then Promptly Removes Them by @MattGSouthern appeared first on Search Engine Journal.
Mar 20 10:17am
Here is a proven process to help you decide the best length of content your business should produce to make your more money and grow your online sales!The post Long-Form or Short-Form Content: Which Is Best for Your Business? by @CJGiarratana appeared first on Search Engine Journal.
Mar 20 8:02am
In this article, you'll find link building strategies that will help you generate links through content creation and distribution.The post How Your Content Can Be Your Best PR by @alextachalova appeared first on Search Engine Journal.
Mar 20 6:36am
This is a quick checklist of some technical and SEO related tasks to do before launching a new website into the wild.The post The Mission-Critical SEO Checklist for New Websites by @bobjones appeared first on Search Engine Journal.
Mar 19 10:25pm PACEDm.com
PACEDm.com The huge advertising scandal was revealed over the weekend, when it was found that millions of ads were found being shown next to extremist and rape videos run on Google and YouTube. Potentially with billions of dollars at stake, everyone from the UK Government, the Scottish Government to major agencies like Havas have immediately suspended all advertising buys on Google and YouTube for the indefinite future. The firm said it had taken the step after talks with Google had broken down because the tech company had been ‘unable to provide specific reassurances, policy and guarantees that their video or display content Brought to you by Pace Lattin...
Mar 19 9:38pm PACEDm.com
PACEDm.com The European Commission is turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from people who have fallen victim to scams on social media, and being subjected to terms and conditions that are incompatible with European law. Having already written to the three companies back in November, the European Commission, along with EU consumer authorities, met to discuss how they will move forward. The commission says that if the proposals are unsatisfactory, “enforcement action” may be required. Following this week’s meeting, Facebook, Google and Twitter now have a month to put Brought to you by Pace Lattin...
Mar 19 9:33pm PACEDm.com
PACEDm.com Pepperjam, a full service performance marketing company, today announced its integration with Shopify Inc., the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. As a major affiliate network integrated with Shopify, Pepperjam empowers brands using Shopify’s ecommerce platform with an effortless way to launch and manage a comprehensive and quality-controlled affiliate marketing program. This serves as an effective way for retailers to establish new revenue streams driving up to 15 percent of new online revenue. “With all of the challenges faced by the retail world today, we feel confident in working with a performance marketing partner like Brought to you by Pace Lattin...
Mar 19 9:24pm PACEDm.com
Mar 19 4:43pm Affiliate Marketing Tips from Super Affiliate Zac Johnson
No matter what type of online business or service you are going to provide, you must have content. Content has quickly changed over the past decade, as the internet has moved from a core focus of SEO and search traffic, to social media, and now mobile and viral based content. It doesn’t matter which traffic […] The post Outsource Content and Hire Quality Writers at Contentmart appeared first on Zac Johnson.
Mar 17 5:57pm Affiliate Marketing Tips from Super Affiliate Zac Johnson
Ten years ago today I made the decision to finally go live with a blog of my own and share my story with the rest of the world. Looking back, it was definitely one of the best business and life decisions I’ve ever made. Before I talk about the purpose and results of the blog… we […] The post Ten Years of ZacJohnson.com – A Decade in the Making appeared first on Zac Johnson.
Mar 17 12:18pm
Erin Robbins joined #SEJLive to talk about how to leverage data for search campaigns, key SEO metrics to focus on, and how to monitor these metrics. Erin also shared tools to track SEO performance, as well as strategies to achieve campaign objectives and KPIs.The post SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors by @wonderwall7 appeared first on Search Engine Journal.
Mar 17 12:00pm Murray Newlands - Marketing Blog
Not feeling confident enough to build a bot from scratch? Me neither, as it sounds like hard work, right? Guess what? It’s not difficult at all! A huge number of Facebook Messenger bots have been used by companies since Facebook made its platform accessible in April, and businesses have welcomed the trend. A few organizations, …...
Mar 17 11:58am
The YouTube Annotations Editor is being discontinued. As of May 2 you will no longer be able to add new annotations or edit existing annotations.The post YouTube Discontinues Annotations Editor by @MrDannyGoodwin appeared first on Search Engine Journal.
Mar 17 9:32am Justin Woitena
I am not going to beat around the bush and give you some long ass introduction to this post, you asked for my secret to success online, so here it is. When I was planning this post I thought about all the reasons I continue to be successful online while millions of people continue to […]...
Mar 17 8:19am
True website optimization takes time, but there are some quick wins you can grab before getting into the nitty gritty of SEO.The post “SEO Quickly — Then SEO Correctly” by @stoneyd appeared first on Search Engine Journal.
Mar 17 7:48am
Here at Search Engine Journal, we love providing our readers with articles full of helpful information, detailed advice, and actionable takeaways. But what types of articles do our dear readers really love to read the most? Let's take a look at the #SEJSurveySays results.The post What Articles Do SEJ Readers Love Reading Most? [POLL] by @rinadianewrites appeared first on Search Engine Journal.
Mar 17 6:59am
Pinterest recently began rolling out Search Ads. It goes without saying that Google has had a multitude of success with search advertising, and now the social platform for Pinners is joining the group as well.The post How to Leverage Pinterest’s Expanded Search Ads by @@natalieannhoben appeared first on Search Engine Journal.
Mar 16 5:06pm
According to the latest research, demand for SEO jobs is at an all-time high — but it’s the ability to write content that is the most sought after. Analysis of job demand and salaries for digital marketers illustrates how the industry is shifting. Not only are SEO job positions at an all time high, but salaries for those jobs are on the rise as well. Over the past 5 years, from 2012 to 2017, there has been a 22\% increase in SEO job positions and a 23\% increase in salaries. With as many SEO jobs as there are in 2017, […]The post So You Want to be a Content Marketer? You Better Know SEO! by @MattGSouthern appeared first on Search Engine Journal.
Mar 16 12:53pm
A new survey says an astonishing 46 percent of small businesses allocate 0 percent of their marketing budget to SEO and 54 percent don't have an SEO budget.The post Survey: Small Businesses Want $100 SEO by @MrDannyGoodwin appeared first on Search Engine Journal.
Mar 16 12:39pm Murray Newlands - Marketing Blog
Modern applications, such as chatbots, are expanding day by day and turning into hot tools for web based business entrepreneurs as they are highly benefiting from them. Social media platforms and messaging applications offer a considerable measure of marketing and user interaction for the entrepreneur and business owner. Through these applications, they can showcase their products and provide personalized …...
Mar 16 12:02pm
Larry Kim, founder of PPC software company WordStream, is leaving the company he’s been growing for over a decade to focus on building a new startup.The post Founder Larry Kim Leaves WordStream to Build a New Startup by @MattGSouthern appeared first on Search Engine Journal.
Mar 16 11:15am Late Night Internet Marketing with Mark Mason
Ever wondered about UTM Parameters and Google Analytics? Urchin Tracking Model Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics. Admittedly, these links can look a little intimidating. So, in this episode, I explain UTM parameters for Google Analytics in […] The post UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131] appeared first on Late Night Internet Marketing with Mark Mason.