SEM / Media

64 Affordable Small Business Marketing Tools

From Wordstream Blog Feed
March 16, 2017 - 5:27pm
Note: This post and the accompanying infographic were originally published by our friends at Hatchbuck. They are republished here with permission. Keeping all of your marketing ducks in a row is no easy feat for a small business owner. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools. The good news is that there are plenty of affordable and effective tools out there to help you optimize your marketing efforts and compete with the big guys. We’ve compiled a list of 64 of our favorite small business marketing tools to help you avoid marketing madness. You won’t need all 64, and we’re not comparing apples to apples here. So find a few that work for your business and invest time and energy into maximizing them. Read more about each of these small business tools for analytics, content marketing, lead generation, SEO, PPC, email marketing and automation, design, project management, and social media below the infographic.   Now let's take a closer look at the tools in each category. Small Business Tools for Analytics Google Analytics Chances are you’ve heard of Google Analytics. It allows you to capture and analyze data on your web traffic and visitors. When used effectively, you can greatly increase your site’s user experience and increase conversion rates. KISSmetrics The KISSmetrics platform is perfect for SaaS businesses, allowing you to find out where your prospects are coming from, and mapping their journey on your website from prospect to customer. KISSmetrics gives you the important data you need to optimize your marketing channels, attract more customers, and get them to convert once they reach your website. CrazyEgg CrazyEgg’s heat mapping capabilities will give you insight into what visitors are doing on your website. It tells you where they’re scrolling, clicking, and more importantly, what they’re not clicking. With CrazyEgg, you can optimize your landing pages to make sure you keep visitors engaged and help them down the sales funnel. Hotjar Hotjar is an all-in-one analytics and heatmap tool that integrates with tons of tools like WordPress, Instapage and Unbounce. Hotjar’s setup is incredibly easy AND you can record web visits to see where your customers are clicking and focusing on your website. Intercom Intercom is a customer messaging platf


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