After Moat, Does Nielsen Need To Buy Integral Ad Science?
April 19, 2017 - 4:59pm
Oracle’s acquisition of digital ad measurement firm Moat late Tuesday could put pressure on Nielsen to snap up one of the remaining independent measurement companies like Integral Ad Science or DoubleVerify. “How this will impact media currency folks like Nielsen is a bit hard to say,” said Dave Morgan, CEO of Simulmedia, a TV platform... Continue reading »
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