Amazon Low Prices Targeted: Target’s Online Price-Matching Policy Becomes Permanent

Target is going on the offensive against showrooming: The cheap-chic retailer will now match the prices of identical items offered by competitors — even online competitors — year-round. On Tuesday, Target announced that it was extending a price-matching policy introduced for the holidays to the full calendar year. The policy promises that Target stores will match prices for identical items listed at several large online competitors, including walmart.com, toysrus.com, and, of course, the world’s largest e-retailer, Amazon.com. The offer also extends to prices displayed at Target’s own website. To get a price matched, customers must visit a Target store’s Guest Services department with proof of purchase (a receipt), as well as a printed ad or web link showing a cheaper price for the same exact item. Showing the price of an item on your smartphone should do th...