An Atlas Of Where Chefs Eat, Told In 50 Fonts And 700 Pages
From Fast Company
January 29, 2013 - 9:45am
British phone books from the 1950s provided an unlikely precedent for Kobi Benezri’s design of the new Phaidon tome Where Chefs Eat. It would take you more than six years to try every restaurant recommended in a new book called Where Chefs Eat, even if you ate at a new joint every day. Pitched as the insider’s guide to food in each major city in the world, the Phaidon-published book contains over 2,300 recommendations culled from chefs like David Chang and Daniel Boulud. For designer Kobi Benezri, the book’s hyperbolic scope was an invitation to experiment with an equally dense graphic identity. The former I.D. art director found an unlikely precedent in British phone books from the 1950s and '60s, where space was sold at a premium and font variation stood in for images. “Every square inch of the books were covered with paid advertising,” Benezri expla...
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