Android Go is the smartest thing Google can do to win the next billion smartphone users

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May 19, 2017 - 12:00pm
Android Go isn't a big deal, and that makes it an incredibly powerful and meaningful change for Android users everywhere. You may know this well-known idiom: fool me once, shame on you; fool me twice, shame on me. Such a phrase can be applied to many circumstances, but it also works in the context of Google's salvo into the world of unifying the experience of budget smartphones, Android One. One is the loneliest number Android One was unveiled in 2014 as a way for hardware manufacturers to spend less time building custom software, and assigning expensive engineers to update that software, by putting the onus on Google to keep those phones updated. But Android One floundered soon after its launch, since the Indian companies Google partnered with on the project didn't put nearly as much marketing muscle behind those phones as the ones they could profitably customize to their hearts' content. By the time Google fixed Android One's biggest problems, its partners were recreat...


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