Apple's BIG SECRET Unveiled

By BusinessInsider

One big choice Apple faces is whether to maintain its extraordinarily high profit margin by staying in the "premium" segment of the smartphone market...

...or to combat its loss of market share to Android-based phones by offering lower-priced iPhones.

It can't do both.

On its current trajectory, with only high-priced phones, Apple is getting its clock cleaned in emerging markets like China and India, where incomes are lower, there are fewer carrier subsidies, and cost is a major issue for consumers.

If smartphones were only about gadget sales,