Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

From Bulldog Reporter
March 16, 2017 - 9:03pm
Aprimo, marketing operations pioneer and category leader, announced it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo’s platform, bringing customers the industry’s first and only marketing operations solution capable of handling both the production and publication of content – a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale. The new battleground for marketers is the customer experience. Marketers face the ever-evolving challenge of meeting and exceeding customer expectations across a sea of online and offline touchpoints. The marketing


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