Are Major Ad Networks Seeking MRC Accreditation to Appease P&G?
March 15, 2017 - 12:27pm
We reported on P&G’s comments about the digital ad industry, and how it is failing to provide the level of service, transparency, and other things that brands want. Since P&G is the world’s largest ad buyer, it is no surprise that their comments have gotten a lot of attention. Whether P&G will actually end or even cut back digital advertising if ad networks don’t step up their game will is unknown, but it seems many of the major ad providers are working toward meeting the demands of the pharmaceutical giant. Specifically, P&G has said that they would like digital media
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