At Long Last, Pantone Swatches For Beer
From Fast Company
January 16, 2013 - 3:45pm
Because beer comes in more colors than “yellow” or “blurry.” There is no finer nerdom than beer nerdom. As oenophiles once scrutinized the nose and legs of the fermented grape, so too do beer aficionados track the bite, mouthfeel, and froth of the grain. After a few thousands years of history, sheer obsession has elevated the humblest of homebrews into a nuanced beverage worthy of the world’s finest tasting menus. So even though they’re a bit of a joke, Beertone swatches can be taken completely seriously. In development by Alexander Michelbach & Daniel Eugster, each card represents the exact color value of a unique beer (complete with RGB, CMYK, and HTML code), along with a brief profile of the brew.Read Full Story
January 16, 2013 - 3:45pm
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