B2B vs B2C marketing communications: notes from an ex-adman

From Bhatnaturally
March 18, 2017 - 12:34am
Every category of advertising has a code. A common debate is one about B2B vs B2C.  Luxury brands (think high end perfumes, fashion) for example, strive to create desire. The purchase decision is not influenced by rational reasons. So … The post B2B vs B2C marketing communications: notes from an ex-adman appeared first on Bhatnaturally.


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