Benevolent Robot Uprising Depicted In New General Electric Campaign
From Fast Company
November 26, 2012 - 2:00pm
GE’s new ad, preceded by a stealth campaign offline and on Tumblr, features robots you know (and some you don’t), roving the streets to join the company in solidarity. This is pretty much how The Terminator said it would be: all the world’s machines joining together. According to General Electric, however, our actual non-cinematic robots are a benevolent force, rather than a revolutionary one, working to make human lives easier. Seemingly candid robot videos had been cropping up online for the last couple weeks, making a home on the Tumblr Brilliant Machines. The videos depict a series of different robots caught on film whilst galavanting about town, without operators anywhere in sight. Some of the lower-to-the-ground ones look like toys and Battle Bots , others are bipedal human-sized creations that come straight from movies like Short Circuit and the recent Robo...
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