Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence

From MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
February 13, 2017 - 2:13pm
How do we know that our sites are performing at their maximum ability for our given objectives? Is it because we used A/B testing to get a set of iterative performance bumps? Or is it because we used a supposedly high performance template we saw someone else using? In this week’s Quick Win Clinic, Flint McGlaughlin talks about seeing through the best practices and into the customer’s thought sequence on a page submitted by Paul from Rosetta Stone.

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