big data promises

From Marketoonist | Tom Fishburne
March 5, 2017 - 11:46am
Many organizations have pursued Big Data as a panacea. For years, there has been an implicit strategy to capture as much data as possible and then figure out what to do with all of it later. Big Data has swelled beyond the capacity of data-driven marketers to make sense of it all. IBM estimates that 90\% of the world’s data…

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