Brand Growth Requires A Full-Funnel Approach

From Branding Strategy Insider
May 2, 2017 - 10:30am
While attending the Los Angeles Digital Summit last month, I realized that most marketers obsess about lower-funnel metrics. Only a few presenters talked about brand awareness and preference. And the ones who did took their audience through “Branding 101” because many attendees don’t pay attention to upper-funnel activity. Neither presenters nor attendees are to blame. […]


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