Brand Problem Solving Requires New Methods

From Branding Strategy Insider
March 2, 2017 - 3:10am
As Simon Sinek has observed, people intuitively deal with what they know before they deal with the things they don’t know or feel less comfortable dealing with. The easiest question, and the place most people start is “what?” They deal first with the symptoms they can see and quantify. And often they address them with […]

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