Branded Houses Offer A Single-Story Option

From Branding Strategy Insider
May 11, 2017 - 3:10am
The pull to simplify is felt strongly by brands. Many large brands are consolidating their portfolios to capitalize on the power of their master brand. There are obvious operational efficiencies to be gained, but equally important to the functional benefits is the potential emotional benefit in how the brand idea comes to life through brand […]

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