6 Branding Mistakes Undermining Your Company's Image
From HubSpot's Inbound Internet Marketing Blog
March 20, 2017 - 5:00am
In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees.
At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.
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