Focus on Your Customers

Apr 21 11:00am cultbranding.com
Your best customers are your Brand Lovers. Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business. Here are ten reasons why your Brand Lovers are so important: Your Brand Lovers choose you more often than your competitors. To most Mac users, there’s no alternative competitor to choose from. Your Brand Lovers spread the word about your brand and create new customers for you. Basically, your best customers are the source of your word-of-mouth stream. Your Brand Lovers are by nature loyal customers. Customer loyalty is a better determinant of profitability than mass appeal. (Again, just ask Apple.) Focusing on your Brand Lovers and cultivating customer loyalty can help you double your return on assets (ROA). Similarly, serving your best customers can lead to explosive return on investment (ROI). Example: When Apple opened their retail stores they expected to generate $1,000/square foot. They actually generated $4,000/square foot. Ultimately, your Brand Lovers drive the profitability of your business. In The Loyalty Effect, Frederick Reichheld explains how a 5\% increase in customer loyalty can increase a company’s profitability by 40 to 95\%. Think […]...
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Keys To Building Admired Brands

Apr 21 9:30am Branding Strategy Insider
The more your brand enables, entices, and enriches customers, evoking their positive emotions and building their trust, love, and respect, the more highly admired it will be. An admired brand offers the greatest opportunity for enduring and profitable growth. When your brand is seen as lacking in even one of the three components of brand […]...
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Superfly by B&B Studio, United Kingdom

Apr 21 3:15am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Superfly is a new limited edition non-alcoholic cocktail, and collaboration between celebrated mixologist Ryan Chetiyawardana, aka Mr Lyan, and naturally revitalising juice drink brand Firefly. The cocktail blends redcurrents, arena berries and grapefruit with botanicals that include green coffee, angelica, wormwood, kola nut and cascara. It features a unique packaging design by London-based […] The post Superfly by B&B Studio, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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The Design Logo Process: What To Expect When Developing Your Logo

Apr 20 5:04pm My Loud Speaker
A logo is often considered the visual identity of a company – and most companies will have one. From a marketing perspective, the logo is a critical cornerstone of branding as a whole; it’s a dynamic face for a faceless company. Logos: Deceptively Difficult The Nike swoosh, is just a swoosh, Apple’s apple is merely […]...
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Crystal Washington Reach Personal Branding Interview Series

Apr 20 4:31pm Personal Branding TV
REACH PERSONAL BRANDING INTERVIEW SERIES – May 2017 One Tech Action – Create the life you want using your Smartphone On May 18, 2017 William Arruda, founder of Reach Personal Branding, will interview Crystal Washington. Most professionals are overloaded and don’t have enough hours in the day to finish everything they need to complete. All […]...
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4 Ways Brands Can Reduce Customer Outrage

Apr 20 3:10am Branding Strategy Insider
It seems that on a weekly basis, some major brand takes an action that sparks great outrage, especially on social networks. Sometimes the offense is so substantial it becomes global news like dragging a bloodied passenger off a major airline. But often the offense is less apparent – fashion ads that may not seem diverse […]...
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Protected: Five Questions with Mark Milford

Apr 19 6:42pm Atomicdust
There is no excerpt because this is a protected post. The post Protected: Five Questions with Mark Milford appeared first on Atomicdust.
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Increase Website Leads By Thinking Like a Prospect

Apr 19 1:29pm Atomicdust
One of the best salespeople I’ve ever met talks about selling this way: “When I meet with a customer, I don’t start out by talking. I’ve got to ask questions, and listen to the answers. I’m not going to sell… The post Increase Website Leads By Thinking Like a Prospect appeared first on Atomicdust.
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What does your welcome mat say?

Apr 19 11:00am Drew's Marketing Minute
What does your welcome mat say?  A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but see things through a marketing lens. One of the places we visited was Madrid, Spain and neither of us spoke […] The post What does your welcome mat say? appeared first on Drew's Marketing Minute.
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A few things #9

Apr 19 10:59am Logo Design Love
Vintage predecessors to contemporary company logos, lovely Italian marks in the Archivio Grafica Italiana, Jerry West on the NBA logo...
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SMPL Q&A: Dominick Ricci and Julie Lee discuss our work for Quicken

Apr 19 10:48am Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Dominick Ricci, associate creative director, and Julie Lee, account director, about Siegel+Gale's work for Quicken.
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New Social Media Tools to Try in 2017

Apr 19 10:01am Celebrity Branding Agency
As a business owner you have many things to juggle on a daily basis, so it makes sense that you might struggle to get all your […]...
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Hurly Burly by Midday, United Kingdom

Apr 19 3:42am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Hurly Burly brings the bold flavour and natural health benefits of fermented foods to the United Kingdom. Its first range of products will be a variety of raw organic coleslaws. Flavours include Jalapeño & Oregano, Lemon & Ginger and Turmeric & Cumin. Name, brand identity and packaging, developed by London-based design studio Midday, […] The post Hurly Burly by Midday, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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The other certainty in lifetax day

Apr 18 9:20am Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
It’s Tax Day again. And being a brand strategy agency, Siegel+Gale likes to question, interrogate and reimagine society’s systems. So Siegel+Gale’s simplification and design teams redesigned the Internal Revenue System (IRS) to make paying your taxes more fun, accessible and, above all, simple. Here’s what we came up with.
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Failure Isnt Fatal | Success Lessons From Creative South

Apr 18 9:00am The Sweetest Marketing Blog – Syrup
I recently had the opportunity to attend Creative South, a conference for designers. Each speaker had a valuable message, but Erik Reagan’s message on failure and success really hit home for me. “Failure isn’t fatal…unless you are skydiving” – Erik Reagan I often find myself going through spurts of feeling like my design work is not... The post Failure Isn’t Fatal | Success Lessons From Creative South appeared first on Syrup.
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BP&O Collections Branding & Interior Design

Apr 18 4:34am BP&O – Branding, Packaging and Opinion
Selected by Richard Baird. A continually updated collection of some of the very best brand identity projects that also include an interior design component by the same studio, reviewed and published on BP&O. This post features work by Bond, Anagrama and Kokoro & Moi, and covers a variety of clients, from shoe boutiques to cafe, bars and restaurants. Between […] The post BP&O Collections — Branding & Interior Design appeared first on BP&O - Branding, Packaging and Opinion.
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Why Strong Brands Are Emotional Not Transactional

Apr 18 3:10am Branding Strategy Insider
Transactional brands offer the right product at the right price at the right time. They launch ad campaigns that capture the audience’s attention. People pay a fair price, they are not particularly loyal, and the relationship is completely rational. Emotional brands, on the other hand, create irrational relationships—irrational in the most positive ways. They generate […]...
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Oia Council

Apr 17 12:01pm Identity Designed
Oia is a small paradise town in Galicia, Spain, located on a mountain with breathtaking views of the Atlantic ocean.
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Identifying Your Brand Culture

Apr 17 3:10am Branding Strategy Insider
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who […]...
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8 Types of Corporate Apologies

Apr 15 11:58am Marketoonist | Tom Fishburne
When last month’s “Communicator of the Year” can turn into this month’s PR disaster, there’s a lesson for any brand on the perils of flubbing a corporate apology. Any brand can go from hero to zero. Much has been written in the last week about the missteps of United and its CEO. Given that it was PRWeek that so recently…...
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Branding That Makes the Grade

Apr 14 1:00pm My Loud Speaker
If you’ve had the pleasure of taking an English Proficiency Test in Canada - that assessment was likely brought to you by Paragon Testing Enterprises (PTE). Canada’s leader in English Language Testing dominates their niche (and we’re not referring to the ‘stressing students’ vertical). However, there was one piece of the puzzle they were missing: brand consistency.
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The Apology: A Tough Art to Master

Apr 14 10:15am cultbranding.com
Here is a cautionary tale: United Airlines stock drops $1.4 Billion after a passenger-removal controversy. We all know that as children, we are taught the laws of forgiveness and encouraged to verbalize three simple words that are often the hardest to say, “I am sorry.” No one likes to admit when they’re wrong. It makes us feel vulnerable, exposed, and defenseless. We have a hard time putting down our armor long enough to see what we’ve done to the other person. As we move from the playgrounds of childhood to the “work grounds” of adulthood, uttering those three words doesn’t get any easier. Why are apologies necessary in business? Relationships are the bedrock of your business, and apologies mend relationships damaged by mistrust. Ethics expert Jim Lichtman, as quoted in Why We Talk, commented, “In business and public life today … the thing you erode away faster than anything else is trust. Once the credibility is gone … you’re going to have to work two, three, four times as hard to get it back.” This echoes conventional wisdom that it takes years to build up trust, and only seconds to destroy it. With such odds stacked against companies, how can […]...
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BP&O Collections Menu Boards

Apr 14 3:19am BP&O – Branding, Packaging and Opinion
Selected by Richard Baird. A continually updated collection of some of the very best menu boards for cafes, coffee shops and restaurants, as part of a brand identity design project, reviewed and published on BP&O. This post includes work by 25AH, Werklig and Brief, and encompasses simple pin and chalkboards, and extends to designs that feature unusual shapes and custom type or […] The post BP&O Collections — Menu Boards appeared first on BP&O - Branding, Packaging and Opinion.
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4 Ways To Remove Friction From Your Brand

Apr 14 3:10am Branding Strategy Insider
Several weeks ago on Branding Strategy Insider, we discussed an emerging trend called frictionless retail. And while retail brands have unique challenges to solve as they move into the future, all brands can apply the idea of frictionless to some, if not many components of their brand experience. Business is the common denominator that unites […]...
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Summerhill Market by Blok, Canada

Apr 13 4:11am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Summerhill Market is a family-run business, managed by the third generation, with premises on Toronto’s Summerhill Avenue and a smaller location—a floral boutique—on Mt. Pleasant Rd. The store has 200 employees, a butchers, bakery and deli, a BBQ in the summer and offers a variety of catering services. Summerhill Market is admired for its high […] The post Summerhill Market by Blok, Canada appeared first on BP&O - Branding, Packaging and Opinion.
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Soviet logos

Apr 12 5:25pm Logo Design Love
As a side project for the past couple of years, graphic designer Rokas Sutkaitis has been collecting previously unpublished trademarks designed in the USSR.
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Are your customers in transition?

Apr 12 11:00am Drew's Marketing Minute
When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time of year to get married. No matter what the transition is or how desirable the next phase may be – […] The post Are your customers in transition? appeared first on Drew's Marketing Minute.
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SMPL Q&A: 5 questions on navigating a politically charged landscape with Jason Cieslak

Apr 11 9:37pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jason Cieslak, president of the Pacific Rim, about if and when brands should take a stand politically.
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4 Ways You Are Not Using Your Email Marketing Effectively

Apr 11 8:33pm Celebrity Branding Agency
If you’re looking to increase sales and strengthen your relationship with existing clients, then email marketing can be the most effective marketing tool no matter what […]...
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#StickyTools Episode 2: CallRail

Apr 11 2:03pm The Sweetest Marketing Blog – Syrup
#StickyTools are the tools that I either use myself or that we’ve collectively tested here at Syrup that have become “sticky” enough to stay around. That doesn’t mean every tool is perfect — test them yourself! We find they add enough value to be worth it. For episode 2 (read episode 1 here if you missed... The post #StickyTools Episode 2: CallRail appeared first on Syrup.
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Finland 100 by Kokoro & Moi, Finland

Apr 11 5:05am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. This year Finland celebrates its centenary and will mark the occasion with a broad programme of events created and supported by a wide range of stakeholders. Based around the theme of togetherness, and with the intention of creating a cohesive and useful system to unite events and initiatives from local councils and independent organisations and businesses, Kokoro […] The post Finland 100 by Kokoro & Moi, Finland appeared first on BP&O - Branding, Packaging and Opinion.
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Brand Leadership In An Age Of Disruption

Apr 11 3:10am Branding Strategy Insider
“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.” ~ Watts Wacker For 50 marketers who see comfort zones as a dangerous place, The Blake Project and Branding Strategy Insider have designed a uniquely powerful learning experience. One that challenges today’s thinking about […]...
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Why Your Brain is Wired for Organization (& How DAM Helps)

Apr 10 1:59pm Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
“Whenever we encounter new information, our brains immediately try to make sense of it. Once they figure out what we’re seeing in a physical sense, they work to provide personal... The post Why Your Brain is Wired for Organization (& How DAM Helps) appeared first on Brandfolder.
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Fernson Brewing Co.

Apr 10 1:28pm Identity Designed
Derek Fernholz and Blake Thompson were friends in the early stages of opening Fernson Brewing Co., a production brewery in Sioux Falls.
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Why Brand Principles Supersede Brand Values

Apr 10 7:30am Branding Strategy Insider
It’s all very well having a purpose and brand values, but how have you translated those into actionable principles that guide what you will do and won’t do as a brand? It seems obvious at first glance that brands would use the values they have created to decide what was in and what was out […]...
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BP&O Collections Art Galleries & Exhibitions

Apr 10 4:26am BP&O – Branding, Packaging and Opinion
Selected by Richard Baird. A collection of some of the very best brand identity design work for art galleries and exhibitions, reviewed and published on BP&O. This post features work by Bunch, Studio Dumbar and Spy, and encompasses simple logo and stationery, projects, and extends to broader brand identity programmes that include interior graphics and way finding, […] The post BP&O Collections — Art Galleries & Exhibitions appeared first on BP&O - Branding, Packaging and Opinion.
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digital natives

Apr 9 3:38pm Marketoonist | Tom Fishburne
I was struck by a recent Marketing Week poll that 65\% “believe older marketers are being edged out by digital natives in the job market.” The terms “Digital Natives” and “Digital Immigrants” were coined by Marc Prensky in 2001 to define a generational divide of those born before and after the advent of digital. As technology continues to impact every…...
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Siegel+Gale brand experts opine on brand safety in the era of programmatic advertising

Apr 7 5:31pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Five of the top 20 US advertisers, which collectively make up approximately 7.5\% of US ad spend, have stopped partnering with Google, resulting in a $750 million loss. This type of financial impact calls for rapid change and innovation. Siegel+Gale’s brand experts offer their opinions on brand safety in the era of programmatic advertising.
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Essential Viewing

Apr 7 2:28pm Igor
Abstract The Art of Design Official Trailer [HD] Netflix from WITK on Vimeo.
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Life is good.

Apr 7 1:09pm cultbranding.com
By Chief Executive Optimist of The Life is good Company Bert Jacobs I met BJ 3 years ago at a business conference in Chicago. He led a group of 25 or so CEO’s through a workshop. When the session was over, he and I went out for a few beers at a local dive bar. We had some good laughs and a meandering, yet riveting conversation. I found it refreshing that he didn’t need to tell me about his accomplishments. I meet interesting people in my travels all the time, and I am sometimes the type that connects instantly, but this was different. Midway through our conversation, it became apparent to me that BJ and I would be friends for the rest of our lives. We talked about The Shawshank Redemption and the power of a good story. We spoke of the vision and persistence of The Wright Brothers. We talked about Bob Dylan and the way music and great lyrics enable your mind to travel. We talked about our childhoods and The Grinch Who Stole Christmas. We talked about the universe – and the incredible human journey. I think we talked about everything that night, except business. Ralph Waldo […]...
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Building A Transformational Brand

Apr 7 3:10am Branding Strategy Insider
No element of the modern world is safe from disruption. New possibilities in how consumers behave and relate invite new business models that can threaten the very relevance of the most established brands. With that there is great temptation for brands to turn to technology as the primary means of innovating or transforming. And while […]...
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Pursuit has launched!

Apr 6 7:21pm Igor
Igor named Viad’s new Travel & Recreation group “Pursuit“: “Viad Corp (NYSE: VVI) today introduced an umbrella brand, Pursuit, for its unique collection of iconic experiences. With locations that span Banff, Jasper, Waterton Lakes, Glacier, Denali and Kenai Fjords national parks and Vancouver, British Columbia, the creation of a unifying brand is a logical next …...
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Tulura by Build United Kingdom

Apr 6 4:28am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen […] The post Tulura by Build United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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Are you a commodity or are you different?

Apr 5 11:00am Drew's Marketing Minute
One of the first questions we ask a new client is “how are you different?” We usually hear things like: 1. Our people are better 2. Our products/services are better But rarely do we hear – we do what we do differently than others do it. The harsh truth is, your people probably aren’t better. […] The post Are you a commodity or are you different? appeared first on Drew's Marketing Minute.
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Why Facebook Live Video Should Be a Part of Your Marketing Plan

Apr 5 10:04am Celebrity Branding Agency
If you’re looking to improve your social media engagement and communication with your audience, then Facebook Live Video might be worth a try. Similar to Periscope, […]...
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2012 redux

Apr 5 6:31am Logo Design Love
A great alternative for the London 2012 logo.
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How Spyderco Powers its Website Using Brandfolder

Apr 5 2:00am Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
So, you finally got a Digital Asset Management (DAM) platform. That’s great! But wouldn’t be even better if you only had to update images, logos, and other digital assets in... The post How Spyderco Powers its Website Using Brandfolder appeared first on Brandfolder.
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3 Ways to Jumpstart Growth for Your Business

Apr 4 2:55pm The Sweetest Marketing Blog – Syrup
Sustainable growth is earned the hard way. There are no shortcuts. You need strategies, tactics, systems, processes, and enough time to allow these things to bear fruit. However, there are several methods for creating short-term boosts. Here are three ways to jumpstart growth for your business: Wake up your “Sleeping Beauties.” Do you have past clients that... The post 3 Ways to Jumpstart Growth for Your Business appeared first on Syrup.
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Niche Wine Co. Somm by Frost, Australia

Apr 4 4:36am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Somm is a limited edition Australian Shiraz from Niche Wine Co., a winery that embraces an innovative dry farming process that yields fewer yet higher quality grapes with an intensity of flavour and colour. With a desire to convey an established, old vineyard feel, and a sense of heritage and sophistication, Niche Wine Co. worked with Sydney-based […] The post Niche Wine Co. — Somm by Frost, Australia appeared first on BP&O - Branding, Packaging and Opinion.
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3 Ways Brands Can Ignite Romance

Apr 4 3:10am Branding Strategy Insider
The Romantic Movement, born in Europe at the end of the 18th Century, emphasized the individual, the emotional, the spontaneous and the imaginative. It came as a rejection of the earlier classicism movement, which was defined by rationality and order. More recently, Firat and Dholakia placed Romanticism at the center of the post-modern consumer’s life. […]...
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SMPL Q&A: Matt Egan and Anne Swan on the brand transformation of DXC Technology

Apr 3 6:08pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
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Making Accounting Cool

Apr 3 1:18pm My Loud Speaker
While their competitors were winning market share and alluring new clientele, DMCL was suffering from a classic case of “Outdated”.
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Mission Impossible: Making Accounting Cool

Apr 3 1:18pm My Loud Speaker
While their competitors were winning market share and alluring new clientele, DMCL was suffering from a classic case of “Outdated”.
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Four Reasons to Rebrand Your Business

Apr 3 12:24pm Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
This is a guest post from our friends at Logojoy, an online platform that empowers everyone to get professional quality design without any fuss, and at a price they can afford.... The post Four Reasons to Rebrand Your Business appeared first on Brandfolder.
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The Art Of Branding Generously

Apr 3 7:30am Branding Strategy Insider
At a time when consumers continue to assume that brands will simply provide more, it may seem strange to suggest that brands should be more generous. And yet the case for brands delivering greater profits by bringing greater joy makes complete sense. The concept of giving in order to receive was first raised here on […]...
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Filmore by Freytag Anderson, United Kingdom

Apr 3 4:08am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Filmore is a unisex skincare range and everyday routine. It is produced in Scotland for the national and international market using effective natural ingredients and Scottish water. Glasgow-based studio Freytag Anderson created brand identity and packaging. Referencing the International Code of Signals (ICS) and informed by their client’s love of Scandinavian design, the studio created a minimal graphic […] The post Filmore by Freytag Anderson, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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