the emperors new marketing plan

May 28 7:30pm Marketoonist | Tom Fishburne
In these fast-paced days of digital marketing, there’s a continuous stream of new technologies for marketers to get excited about. It’s tempting for marketers to drop everything in favor of the shiny new thing. Our sense-checking isn’t always caught up with our enthusiasm. We risk being caught without our clothes. Or pretending like we see the clothes, when we don’t.…...
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How Brand Values Engage The Consumer Brain

May 26 8:21pm Branding Strategy Insider
There are brands that consumers trust and there are brands that consumers love. Love is not easy to achieve. It requires a certain tipping point of positive stimulus in the consumer brain. We are mistaken if we believe a brand can be loved by meeting the personal preferences of its consumers. There is no measure […]...
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Is Your Social Media Strategy Really A Social Media Strategy?

May 26 10:30am cultbranding.com
Pull up almost any major corporation’s Facebook page and look at how they respond to negative feedback. Often, it’s ignored. When it’s not, it’s usually a copy-and-paste response that read like it spent several weeks losing its humanity in the legal department: “Sorry you didn’t have the perfect experience we’re committed to delivery. Please call 1-800…” In the latter case, not only does the customer have to make the effort to call, but they also have to re-explain the issue they had with the company to someone uniformed of the situation.  And, they’ll likely get put on hold. This is hardly a commitment to great customer experiences. Behavior like this should be shocking at this point: Experts have warned companies for years to use social media to communicate rather than broadcast. Yet, most still use social media as little more than a glorified broadcast platform. Whether this usage stems from ignorance or inability, ultimately the issue is that companies are ignoring the true nature of branding: Authentic brands are co-authored experiences with customers, employees, and the company; authentic brands are not broadcast experiences. And, at least some social media platforms see themselves as tools for cultivating co-authorship: In October 2012, […]...
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O/O Long Boil Barley Wine by Lundgren+Lindqvist, Sweden

May 26 4:30am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. O/O Brewing is a craft brewery set up in 2011 by Olle Andersson & Olof Andersson. They presently operate out of the facilities of Stigbergets Bryggeri in the Swedish city of Gothenburg, but are due to open their own brewery in the Autumn of 2017, with the intention of increasing volume and gaining further control over quality. O/O worked with […] The post O/O Long Boil Barley Wine by Lundgren+Lindqvist, Sweden appeared first on BP&O - Branding, Packaging and Opinion.
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Sant Jordi Festival 2017 by Requena & Capdevila, Spain

May 25 4:06am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Sant Jordi Festival is an annual celebration that combines culture and romance, and takes place in the city of Barcelona on April 23rd. The festival honours Sant Jordi, the patron saint of lovers in Catalonia, is rooted in the legend of Sant Jordi and the dragon, and in the tradition of visiting the Chapel […] The post Sant Jordi Festival 2017 by Requena & Capdevila, Spain appeared first on BP&O - Branding, Packaging and Opinion.
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6 Rules For Building Brand Authenticity

May 25 3:10am Branding Strategy Insider
In The New Marketing Manifesto, John Grant says “Authenticity is the benchmark against which all brands are judged.” Authenticity is about being true to oneself; radiating a genuine quality. For brands, this means being loyal to internal ideas about their purpose, vision and strategy versus chasing the trends that seem to shift daily. And while […]...
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SMPL Q&A: 3 questions on trademark naming with Jeff Lapatine

May 24 4:07pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy director Jeff Lapatine about what companies need to know before using a dormant, trademarked name. The post SMPL Q&A: 3 questions on trademark naming with Jeff Lapatine appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
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10 Great Audiobooks for Marketers, Entrepreneurs and Creative Professionals

May 24 2:30pm Atomicdust
As a father of 3 sons, I’m always concerned about time. Time to wake up, time for school, time for practice, time for dinner, time for your game, time for homework, time for bed. Squeezing everything that has to be… The post 10 Great Audiobooks for Marketers, Entrepreneurs and Creative Professionals appeared first on Atomicdust.
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But can I trust you?

May 24 11:00am Drew's Marketing Minute
I can’t guess how many times I’ve written about trust over the past ten years.  I’ve talked about the importance of the know • like • trust model, I’ve discussed the connection between trust and a brand’s equity and I’ve explored the role of trust in shortening the sales cycle. Suffice it to say, trust […] The post But can I trust you? appeared first on Drew's Marketing Minute.
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Radiodiffusion-Tlvision Franaise

May 24 9:51am Logo Design Love
Created with string for RTF so that when filmed it produced a shimmering effect that wasn’t possible with a 2D drawing.
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Despensa N6

May 24 5:36am Identity Designed
Despensa N6 sells healthy pastry. Their products are 100\% gluten free, 100\% sugar free, and for the most part, lactose free and of biological origin.
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Chaos by Socio Design, United Kingdom

May 24 4:28am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Inspired by fashion’s current fascination with customisation, technology and a “sense of light-hearted fun”, creative duo and stylists Charlotte Stockdale and Katie Lyall created Chaos, a new UK luxury lifestyle brand producing limited edition and personalised tech and travel accessories. Through form and finish, materiality and graphic design, Chaos products, which include phone cases and charms, zips […] The post Chaos by Socio Design, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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The Sound Of Brand Differentiation

May 24 3:10am Branding Strategy Insider
Visually, you can only see what’s in front of your eyes, but auditory sensations can come from above, below, behind and all sides. Today, with multiple screens competing for the focus of their audience’s eyes, brand marketers need new ways to stand out. And that’s good news for alert marketers. Because you have a chance […]...
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Law & Order: Case (Study) Closed

May 23 7:57pm My Loud Speaker
In the WCB justice system, the people are represented by one important profession, the WCB lawyer who advocates for the decision they deserve. This is GKS’s story. *DUN DUN* With a decade of experience under her belt, lawyer and all around WCB expert, Gail Sharma was ready to begin her own firm. Caught in the […]...
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7 Common Video Marketing Mistakes to Avoid

May 23 2:56pm Celebrity Branding Agency
It takes a bit of time and practice to master video marketing, but it’s not hard to do at all. Along the way, you’ll make mistakes […]...
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4 Tips to Make Your Next Email Campaign Successful

May 23 10:30am The Sweetest Marketing Blog – Syrup
When’s the last time you noticed a promotional email in your inbox and either immediately archived it or just ignored it completely? That probably happened today — maybe even within the last hour. We’re all inundated with messages, from text messages to radio to emails — the list goes on. As a business, there are... The post 4 Tips to Make Your Next Email Campaign Successful appeared first on Syrup.
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3 Keys To Increasing Return On Ad Spend

May 23 3:10am Branding Strategy Insider
We’re all too familiar with the old Wanamaker adage: ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’. It no longer has to be that way. The proliferation of customer touchpoints throughout the path to purchase has created more opportunities for consumers to evaluate your brand and […]...
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Putting Real People First in New Positioning and Website for Permobil

May 22 12:08pm Atomicdust
It might seem strange to start this blog post about our work for Permobil with the brand narrative we crafted for them. But it captures so much about the spirit of the brand, and so much about how the brand… The post Putting Real People First in New Positioning and Website for Permobil appeared first on Atomicdust.
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14 Ways Brands Can Evaluate Customer Journeys

May 22 10:30am Branding Strategy Insider
How should brands map more effective and engaging customer journeys? By recognizing that such journeys are really about how customers feel over the course of the entire journey not just how they feel at any given point in that journey. Michelle Greenwald has identified 20 ways in which Apple has mastered its touchpoints. But while […]...
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Paulig Kulma by Bond, Finland

May 22 3:00am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Paulig Kulma is distinctive space, located in the heart of Helsinki, developed by Paulig, the leading coffee brand in the Nordics. It combines a coffee shop, roastery and barista institute, and intends to appeal to a broad customer group, and accommodate a variety use cases throughout the day. Paulig Kulma serves multiple functions. […] The post Paulig Kulma by Bond, Finland appeared first on BP&O - Branding, Packaging and Opinion.
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Tanssin talo Dance House Helsinki

May 20 4:11pm Identity Designed
Dance House Helsinki aims to make dance part of the everyday life of the city of Helsinki — one of the leading capitals of dance.
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A tale of two pancakes: Contrasting approaches to communicating with a millennial tone of voice from Dennys and IHOP

May 19 6:34pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Millennials have overtaken Baby Boomers as America’s largest generation and the knowledge of how to talk to this group runs at a premium. As Millennials are growing up and growing their buying power, it’s crucial for brands to connect with them in a way that feeds their need for social connection and authenticity.
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May 2017

May 19 11:04am Celebrity Branding Agency
Inside this issue we’re proud to feature a spotlight on Dan Sullivan, founder of Strategic Coach, as well as some of his advice on how to […]...
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April 2017

May 19 11:03am Celebrity Branding Agency
Inside this issue we’re proud to feature some great tips as well as provide some exciting things that have recently happened at the agency! Not only […]...
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March 2017

May 19 10:58am Celebrity Branding Agency
Inside this issue we’re proud to feature some expert content from Dan Sullivan, founder of Strategic Coach, and renowned copywriter Dan Kennedy! We’d also like to […]...
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February 2017

May 19 10:58am Celebrity Branding Agency
Text Take a look inside...
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5 Lessons from Henry David Thoreau

May 19 10:00am cultbranding.com
Go confidently in the direction of your dreams. Live the life you have imagined. Our life is frittered away by detail… simplify, simplify. Things do not change; we change. This world is but a canvas to our imagination. It’s not what you look at that matters, it’s what you see. The U.S. Postal Service celebrates writer, philosopher, and naturalist Henry David Thoreau (July 12, 1817 – May 6, 1862) on the bicentennial year of his birth. The stamp art is an oil-on-panel painting of Thoreau’s face based on a famous 1856 daguerreotype by Benjamin Maxham. On the right side of the stamp is Thoreau’s signature of his last name. Below the signature is a branch of sumac leaves. With Thoreau’s personal example of simple living, his criticism of materialism, and the timeless questions he raises about the place of the individual in society and humanity’s role in the natural world, he continues to inspire new generations to assert their independence, reinterpret his legacy, and ask challenging questions of their own. Sam Weber of Brooklyn, NY, was the stamp artist. Art director Greg Breeding of Charlottesville, VA, designed the stamp.
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How Televangelists Achieve Brand Success

May 18 6:20pm Branding Strategy Insider
How do leading religious brands (televangelists and megachurches) drive a thriving business in a decimated market (church attendance has been on the decline for 40+ years)? What can you learn from their marketing efforts? A note before I answer that…the following thought piece is written with respect for everyone’s faith and beliefs and does not […]...
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The Power of Language

May 18 6:01pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
What you say and how you say it is a critical part of brand experience. It helps set the tone, express what your brand stands for and highlight how your audience can connect with your brand. The right story can inspire a purchase, belief or action—most importantly, it can inspire loyalty.
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Crafting Brand Stories That Inspire And Resonate

May 18 3:10am Branding Strategy Insider
Consumers are no longer expecting brands to deliver value beyond the product. They are demanding it. The current geopolitical climate has seen many brands rising and falling as they take stands on a variety of issues and social causes. With attention shrinking, and availability at an ever-growing premium, finding ways that extend brands into new […]...
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BP&O Collections Business Cards No.15

May 18 3:05am BP&O – Branding, Packaging and Opinion
Selected by Richard Baird. The fifteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set covers dyed papers, die cut detail and block foil print […] The post BP&O Collections — Business Cards No.15 appeared first on BP&O - Branding, Packaging and Opinion.
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Turning an Inspirational Mission into Art for Anew

May 17 4:00pm Atomicdust
We always strive to create work that’s both beautiful and meaningful, but it’s not often that we’re called upon to make something that could be considered, and treated as, art. That was exactly the assignment, however, as Big Brothers Big… The post Turning an Inspirational Mission into Art for Anew appeared first on Atomicdust.
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Do you want to take a stand?

May 17 11:00am Drew's Marketing Minute
The Supreme Court’s decision to legalize same-sex marriage dominated the news, social media and most conversations when it was announced.  Regardless of where you stood on the topic – you couldn’t help but be immersed in it.  And that wasn’t true for just individuals but, interestingly, for businesses as well. Many of them made a […] The post Do you want to take a stand? appeared first on Drew's Marketing Minute.
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Spartan Systems rebrands as Very

May 17 10:24am Logo Design Love
Spartan had long outgrown their testosterone-fueled name (and logo, and everything else) and sought a brand reset that could last a lifetime.
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The Five Pillars Of Brand Likeability

May 17 3:10am Branding Strategy Insider
As brand marketers, we are conditioned to think early on in terms of attaining loyalty and advocacy for our brands. We even recognize that some brands achieve cult-like status thanks to the extreme passion of their consumers. To be sure, all of these coveted brand devotees are at the core of brand success and serve […]...
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How to Choose The Right CRM For Your Business

May 16 9:03pm Celebrity Branding Agency
As business owners we don’t always have enough time in our day to manage our never-ending to-do lists. Luckily we have plenty of programs and tools […]...
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Content Marketing 101

May 16 5:14pm My Loud Speaker
If you’re starting to fantasize about your upcoming marketing strategy, don’t get distracted by the glitz and glamour of the latest digital marketing craze. Sometimes the best marketing approach isn’t the sexiest or flashiest. Just like in romantic love, the most solid marketing approaches are about what’s on the inside, like, the inside of your […]...
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The ROI of Donuts:Big Ideas About Thinking Small

May 16 11:39am Atomicdust
In marketing, we’re always looking for the biggest impact. We want tactics that produce a lot of leads. We want the most traffic to our websites, the most followers on social media, and the largest email lists we can get.… The post The ROI of Donuts: Big Ideas About Thinking Small appeared first on Atomicdust.
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The One Piece of Social Media Most Brands Miss

May 16 8:45am The Sweetest Marketing Blog – Syrup
Most businesses by now know they need to have a presence and be active on social media (and if you don’t, we need to talk). There are more than 40 billion small business pages currently active on Facebook according to Forbes. But there is one thing that I think most brands are missing, and it’s... The post The One Piece of Social Media Most Brands Miss appeared first on Syrup.
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How AI Threatens Advertising And Brands

May 16 3:10am Branding Strategy Insider
Given my dislike of the ‘death’ theme that haunts every possible marketing moment currently, the likelihood of my agreeing with a report entitled ‘The End of Advertising As We Know It’ was slim. The fact that the report was written by Forrester, one of the few firms to understand properly and objectively the intersection of […]...
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Roger Burkhard by Lundgren+Lindqvist, Sweden

May 16 3:00am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Roger Burkhard is a creative web development and interactive studio based in Bern, Switzerland, with a roster of clients throughout the creative industries. The studio worked with Scandinavian designers Lundgren+​Lindqvist on the development of a new brand identity. This included monogram, brand guidelines and website, as well as a stationery set that […] The post Roger Burkhard by Lundgren+Lindqvist, Sweden appeared first on BP&O - Branding, Packaging and Opinion.
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George + Powlett by Studio Brave, Australia

May 15 4:02am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. George + Powlett is a residential property development of 11 apartments, created by ICON Developments, and located in East Melbourne. ICON’s properties are described as having a precision and balance, and this continues through to their latest project, which was designed by acclaimed architectural practice Powell & Glenn. The development is set within an environment of what is […] The post George + Powlett by Studio Brave, Australia appeared first on BP&O - Branding, Packaging and Opinion.
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Brand Language Integration Builds Strength

May 15 3:10am Branding Strategy Insider
While many brands have woken up to the need to align the language in their marketing comms with their broader brand DNA, they often fail to fully integrate that language into their broader operations. The power of language lies not just in its ability to communicate, but also in its awesome ability to reflect. In […]...
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chatbots and the future of customer experience

May 14 12:00pm Marketoonist | Tom Fishburne
I spoke at a conference last week called MarTech, which focuses on the intersection of marketing and technology. One of their founding insights is that technology changes exponentially, but organizations change logarithmically. One of the other speakers talked about the rise of chatbots, and how they will fundamentally change marketing. The speaker shared that 80\% of brands expect to be…...
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Getting well, better: Why great experiences are the remedy healthcare consumers need

May 12 3:11pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
New insights on the impact of brand experience: Trends in healthcare are putting choice into the hands of consumers. Maintaining market share will require traditional healthcare companies to refine their business models, rethink their offerings and expand technological capabilities. Healthcare companies are being asked to reimagine how they shape patient experiences. During change as volatile as this, opportunities abound. Companies with a clear focus on delivering standout experiences for patients will be the ones to succeed.
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The Hidden Power of Fairy Tales

May 12 11:00am cultbranding.com
Fairy tales are some of the oldest stories in existence. These are stories that have been told since the beginning of time. In one form or another, these stories have been told time and time again—admittedly to entertain, but also to teach. The details vary from culture to culture—Europe gave us Hansel and Gretel using their wits to get away from a ravenous witch, where Brer Rabbit and his tricky antics originate in the antebellum American South, but the underlying messages remain the same: there is no obstacle that can’t be overcome if we’re smart, steadfast, and not above being strategically committed to objective truths. Why Fairy Tales Are Important Fairy tales are, at their core, heightened portrayals of human nature, revealing, as the glare of injury and illness does, the underbelly of humanity. Both fairy tales and medical charts chronicle the bizarre, the unfair, the tragic. And the terrifying things that go bump in the night are what doctors treat at 3 a.m. in emergency rooms. We use cultural stories to help us understand life experiences. We also use these social stories to guide our actions to navigate better what life throws at us. Brand Lovers and their Cultural […]...
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SMPL Q&A: 4 questions on naming for the Chinese market with Chelsea Zou

May 12 10:25am Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with brand strategist Chelsea Zou about what Western brands should consider when naming for the Chinese market.
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Driving Brand Growth Via New Paths-To-Purchase

May 12 3:10am Branding Strategy Insider
For 50\% of us, the typical path to conversion involved using 3 or more devices. Our journey often starts on one device and finishes on another, involving 22 touchpoints on average. If the new path-to-purchase is becoming more complex, it also involves less intermediaries between the brand and the consumer. Digital marketing, social-media platforms ad […]...
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Coastal Pass

May 11 12:16pm Identity Designed
Coastal Pass is a video booking tool that enables visitors to the East coast of England to plan and build their own itineraries.
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Hill Of Grace by Band, Australia

May 11 4:12am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Hill Of Grace is a restaurant, created by renowned Australian wine maker Henschke, and located at the historic Adelaide Oval. With the intention of elevating experience, Henschke worked with design studio Band to develop a new brand identity that would match the quality of its food and wine, and establish a stronger connection with the roots of […] The post Hill Of Grace by Band, Australia appeared first on BP&O - Branding, Packaging and Opinion.
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Branded Houses Offer A Single-Story Option

May 11 3:10am Branding Strategy Insider
The pull to simplify is felt strongly by brands. Many large brands are consolidating their portfolios to capitalize on the power of their master brand. There are obvious operational efficiencies to be gained, but equally important to the functional benefits is the potential emotional benefit in how the brand idea comes to life through brand […]...
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Good SEO and Our Godly Misconception of Time

May 10 3:55pm CreateWOWmarketing, LLC
You want what? In less than a week? Give me a break!” — God. Alternate title: “An Act of God Can’t Get You To The 1st Page of Google Any Quicker.” Okay, duck and watch out for stray lightening bolts…  Here we go. I blame God… yes, The post Good SEO and Our Godly Misconception of “Time” appeared first on Spoke Communications, Des Moines, Iowa.
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Atomicdust Earns Two Healthcare Advertising Awards

May 10 2:07pm Atomicdust
Even though we’ve been working – and winning awards – in the healthcare industry for 16 years, it’s still a thrill when our work is recognized by industry experts. This year, we are honored to have earned two Healthcare Advertising… The post Atomicdust Earns Two Healthcare Advertising Awards appeared first on Atomicdust.
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Dont forget the packaging

May 10 11:00am Drew's Marketing Minute
We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics.  The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing to the other extreme – stripped down copy that was information based, educational in nature and […] The post Don’t forget the packaging appeared first on Drew's Marketing Minute.
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How Brands Can Build A Disruptive Campaign

May 10 3:10am Branding Strategy Insider
Rarely do you hear someone who can confirm the important truths that you’ve spent a career learning. It takes someone who has been to the mountaintop to validate what you’ve believed to be true all along. For all of us at The Un-Conference: Brand Leadership in an Age of Disruption that someone was Rob Siltanen, the […]...
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Common Web Design Mistakes To Avoid

May 9 9:35pm Celebrity Branding Agency
A website can be the first impression a potential client has of you, so it’s important to design a site that functions properly and gives visitors […]...
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How Are You Spending Your Sales Capital?

May 9 1:24pm The Sweetest Marketing Blog – Syrup
As I see it, there are three basic categories where sales opportunities originate: Existing customers Inbound (I’m using this term in a broad sense to include web leads, referrals, and opportunities you happen to come across being in the market.) Target markets If that is even loosely true, then a productive question is how are... The post How Are You Spending Your Sales Capital? appeared first on Syrup.
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Team Experiences: A Playful Web Strategy

May 9 12:00pm My Loud Speaker
Organizations from all over the world use team building activities as an effective means to engage their employees and build strong internal ties. Heck, if you got an opportunity to take an escape from your regular work duties to have fun with co-workers, who wouldn’t jump for joy? Canadian Outback and Adventures have been industry […]...
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