Sometimes nothing is better

Mar 22 11:00am Drew's Marketing Minute
There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it could just as easily mean not being willing to commit the time, the focus or have the discipline to honoring […] The post Sometimes nothing is better appeared first on Drew's Marketing Minute.
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The Dayrooms by Two Times Elliott, United Kingdom

Mar 22 4:37am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. The Dayrooms is a womenswear store, located in Nottinghill, created by London-based Australians Aytan Mehdiyeva and Zumrud Mammadova. The store gives a UK platform to up and coming Australian designers and is an expression of Aytan and Zumrud’s shared passion for fashion and travel, and Aytan’s love of photography, textiles and Australian craftsmanship. This is reflected throughout […] The post The Dayrooms by Two Times Elliott, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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What to Consider Before Your Brand Takes a Stand Politically

Mar 21 4:02pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
The intersection of politics and branding is ripe this year. From legal action against President Trump’s executive orders to numerous Super Bowl ads, many brands have chosen to take a stance in the current political climate. Personal politics aside, this is a good opportunity to reflect on recent consumer research and summarize key takeaways for your brand.
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5 Things Every Marketing Professional Should Know

Mar 21 3:44pm The Sweetest Marketing Blog – Syrup
Service. It might be one of the most important words for us here at Syrup, and as an account lead, it’s a big part of my job every day. Service is the action of helping or doing work for someone. We believe small companies are underserved, which is why we strive to serve them through... The post 5 Things Every Marketing Professional Should Know appeared first on Syrup.
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What is Digital Asset Management (and Do I Really Need It)?

Mar 21 1:33pm Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
What is digital asset management? Maybe you’ve been hearing about Digital Asset Management (DAM), or maybe you’ve never heard of it and are already rolling your eyes because it sounds... The post What is Digital Asset Management (and Do I Really Need It)? appeared first on Brandfolder.
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Maui Pops

Mar 21 12:25pm Identity Designed
Maui Pops is a popsicle store on the island of Maui, Hawaii. As we began to explore the task we were attracted to a truly Hawaiian character — Tiki.
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How to Build a Strong Brand from the Start

Mar 21 10:01am Blog – Brand Strategy by Kaye Putnam
You’ve made the decision. You’re jumping in head first…. grabbing the bull by the horns… sprinting towards the finish line. You’re starting your own business. Your finish line is having a rockin’ brand launched with adoring clients and customers eager to work with you. When you’re first launching a new business, you’ll get a lot […]...
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H+J by Spy, United Kingdom

Mar 21 4:46am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. H+J is a UK-based independent catering business established in 2004 that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J […] The post H+J by Spy, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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Developing A Strong Brand Culture

Mar 21 3:10am Branding Strategy Insider
Most organizations neglect the importance of developing a strong brand culture before communicating their value to the outside world. Management from these companies haven’t thought about how they can expect their employees to deliver a consistent brand experience to their customers when they are not offered a culture of brand consistency themselves. Humans are reflective […]...
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Pursuit!

Mar 20 7:21pm Igor
Igor named Viad’s new Travel & Recreation group “Pursuit“: “Viad Corp (NYSE: VVI) today introduced an umbrella brand, Pursuit, for its unique collection of iconic experiences. With locations that span Banff, Jasper, Waterton Lakes, Glacier, Denali and Kenai Fjords national parks and Vancouver, British Columbia, the creation of a unifying brand is a logical next …...
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Simplifiers Interview: Mark Evans, Marketing Director of Direct Line Group

Mar 20 5:02pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with Mark Evans, marketing director of Direct Line Group.
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Lundn Architecture Company by Tsto, Finland

Mar 20 3:30am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Lundén Architecture Company is a Helsinki-based design studio developing innovative structures, infrastructures and spaces. The studio, through their knowledge of strategic development, experimental building technology and urban design drawn from their collaborations with experts from different fields, offer proposals that affect the future of the built environment. Projects have included a new […] The post Lundén Architecture Company by Tsto, Finland appeared first on BP&O - Branding, Packaging and Opinion.
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The Perils Of Brand Success

Mar 20 3:10am Branding Strategy Insider
Marketers are under huge pressure to succeed. But how should we judge a successful brand? And what should brands do to stay successful? Mark Ritson once observed that: “Throughout history, one challenge has done more damage to leading brands than any other: success.” Absolutely. In the wrong hands, brand success quickly breeds complacency. Instead of […]...
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one-to-one marketing

Mar 19 11:18am Marketoonist | Tom Fishburne
One-to-one marketing has long been considered a holy grail for business. Marketers strive to perfectly personalize the right message to the right consumer at the right time. Technology and large data pools are bringing marketers ever closer to that goal. Yet one-to-one marketing can also be, well, creepy. Marketers have to walk a fine line between useful personalization and going…...
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SMPL Q&A: 3 questions on SXSW with Matt Egan

Mar 17 4:45pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Matt Egan, senior strategy director, about his key takeaways from the 2017 SXSW.
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Game On: A New Website for Start Bar

Mar 17 2:44pm Atomicdust
This past summer, Start Bar, St. Louis’ first true bar-arcade hybrid, opened in downtown St. Louis. It’s a tribute to everything we loved about arcades in the ’80s and ’90s. The dimly lit rooms. The glowing arcade cabinets. The mystery that… The post Game On: A New Website for Start Bar appeared first on Atomicdust.
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SMPL Q&A: 3 questions on millennial talent and what employers can do to stay ahead with Anna Gaissert

Mar 16 3:12pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Anna Gaissert, associate strategist, about millennial talent and what employers can do to stay ahead.
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Bl Br by BVD, Sweden

Mar 16 5:21am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Blå Bär (Swedish for blueberries) sells a variety miscellaneous goods from Scandinavia from its store in Osaka, Japan. These include, but are not limited to, glass and kitchenware, soft furnishings, ornaments and jewellery. Many of these could be described as having something of a shared Scandinavian simplicity of form, lightness of colour, […] The post Blå Bär by BVD, Sweden appeared first on BP&O - Branding, Packaging and Opinion.
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3 Ways To Establish A Meaningful Brand

Mar 16 3:10am Branding Strategy Insider
At a recent event my colleague Kristopher Hull looked at advertising in an enlightening way: despite all the speed and complexity in the world today, marketers still need to reach the same brain. A consumer can be hit by up to 3,000 advertising impressions a day from hundreds of brands, but can process only a […]...
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[Infographic] The Real Value of Big Data in 2017 and Beyond

Mar 15 9:00pm Blog – Brandanew: Content Marketing & Branding Services
Every day, we create 2.5 quintillion bytes of data. To help get your head around just how much data this is, think of it in terms of blue-ray discs. It would fill 10 million, the height of which, when stacked, would measure as tall as four Eiffel towers on top of each other. In other […] The post [Infographic] The Real Value of Big Data in 2017 and Beyond appeared first on Brandanew: Content Marketing & Branding Services.
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Expanding FLOAT in St. Louis (and Beyond)

Mar 15 11:39am Atomicdust
Since FLOAT STL opened in Midtown in 2015, floating has become a more mainstream practice. They’ve benefited from the popularity, of course – as they opened a second location in Maryland Heights in November to help accommodate the growing customer base.… The post Expanding FLOAT in St. Louis (and Beyond) appeared first on Atomicdust.
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Marketing automation done right

Mar 15 11:00am Drew's Marketing Minute
According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. The most common channel where marketing automation is used is email. Whether you realize it or not, you’ve interacted […] The post Marketing automation done right appeared first on Drew's Marketing Minute.
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7 Keys To Evaluating Brand Ideas

Mar 15 3:10am Branding Strategy Insider
My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for their national business. There, in the large but tightly packed theater at our office on Lexington Ave., we were shown the PowerPoint that would […]...
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How to Implement 2017 Marketing Trends Using DAM

Mar 14 1:02pm Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
By now, the marketing community knows that digital asset management (DAM) is not a trend. It’s an essential part of having a comprehensive and scalable marketing strategy, and keeping up... The post How to Implement 2017 Marketing Trends Using DAM appeared first on Brandfolder.
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BP&O Collections Cafs & Coffee Shops

Mar 14 4:43am BP&O – Branding, Packaging and Opinion
Selected by Richard Baird. A collection of some of the very best logo and brand identity design work for café and coffee shops, reviewed and published on BP&O. This post features work by 25AH, Triboro and Bond, and encompasses simple logo, stationery, coffee cup and menu projects, and extends to broader brand identity programmes that include interior design […] The post BP&O Collections – Cafés & Coffee Shops appeared first on BP&O - Branding, Packaging and Opinion.
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Linking Scandal And Brand Growth

Mar 14 3:10am Branding Strategy Insider
Ten years ago a young American entrepreneur and business school graduate took a gamble. Frustrated with jewelers who appeared to exclusively target male customers when promoting female jewelry, she set out to create a collection of rings, necklaces and bracelets that were inspired by and created for successful modern women who choose their own jeweler. […]...
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Has Your Brand Become Too Serious?

Mar 13 7:30am Branding Strategy Insider
Branding is a serious business, but does that mean brands themselves must always be so serious. Is there room for more personality? In market after market, CMOs are under pressure to deliver more outputs and bigger numbers. So, perhaps it’s not surprising that brands themselves have become so serious. Who wouldn’t be earnest given what […]...
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Artek Helsinki by Tsto, Finland

Mar 13 2:54am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Artek is a Finnish furniture and product design business and retailer with a flagship store in Helsinki. It was founded in 1935 by architect Alvar Aalto and wife Aino Aalto, the arts promoter Maire Gullichsen and art historian Nils-Gustav Hahl. Artek grew alongside and shared many of the qualities of the  20th century modernist […] The post Artek Helsinki by Tsto, Finland appeared first on BP&O - Branding, Packaging and Opinion.
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content marketing overload

Mar 12 12:08pm Marketoonist | Tom Fishburne
It feels a little ironic (or meta) for me to publish content about content overload. A few years ago, Mark Schaefer caused a stir with a concept called Content Shock. After charting the supply-and-demand of content marketing over time, he predicted “the emerging marketing epoch when exponentially increasing volumes of content intersect our limited human capacity to consume it.” He…...
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Simplifiers Interview: Deborah Wahl, CMO of McDonalds USA

Mar 12 5:00am Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with Deborah Wahl, CMO of McDonald’s USA.
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From auto show to auto experience brand renewal is an annual rite

Mar 10 4:45pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
With most US automotive shows boasting record attendance figures each year, these shows provide a tremendous opportunity for brands to show off the latest technological advancements, illustrate the personality of the brand and inflame people's desire to own one of their cars. Dave Pulaski, research director at Siegel+Gale, explores how for automotive brands, brand renewal is an annual rite.
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Fine Tune Your Cult Brand

Mar 10 11:24am cultbranding.com
I have observed and quantified the phenomenon of Cult Brands since 2001, and Crown Business published these findings in 2002. One thing that I quickly learned is that Cult Brands have mastered the art of building meaningful, long-term relationships with their customers. When you start to understand the mechanisms behind businesses with raving fan communities, you can apply the same principles to your business to attract more valuable clients and accelerate the growth. Cult Brands are successful because they draw from the power of humanity. If you’re new to this topic or interested in deepening your knowledge, here are a selection of articles that will give you the competitive edge. Cult Branding Essentials What Are Cult Brands: A closer look at what Cult Brands are (and what they are not). Seven Rules of Cult Brands: All Cult Brands knowingly or unconsciously adhere to these seven powe...
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Yumn by Filthymedia, United Kingdom

Mar 10 3:56am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Yumn is a casual luxury restaurant located within Croydon’s Boxpark, a pop-up mall for independent and global fashion and lifestyle stores, cafes and restaurants, all housed within converted shipping containers. Yumn is a smaller and more intimate version of Yumn Brasserie with a similar approach to interior, with blue pinned leather upholstery and high quality finishes, but shares something of […] The post Yumn by Filthymedia, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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Brands Need A Creative Renaissance

Mar 10 3:10am Branding Strategy Insider
Nearly infinite channels and touchpoints have created unlimited possibilities for brands to interact with their customers. With so much opportunity, it’s hard to imagine the effectiveness of advertising is in decline. Yet it is. Of course, it is not wrong to say consumers have lower attention spans or they are deluged with messages they ignore, […]...
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Wauw

Mar 10 1:00am Identity Designed
A great factory in Denmark innovated with us to produce a new ice cream with no added sugar, and we branded it to look tasty rather than light or boring.
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SMPL Q&A: 3 questions on brands in the age of uncertainty with Zouheir Zoueihed

Mar 9 4:27pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Zouheir Zoueihed, managing director of Siegel+Gale Dubai, about how to manage your brand in this time of volatility.
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Free eBook! Productivity Tips From Todays Brightest Creatives

Mar 9 1:02pm Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
Tired of leaving work every day with the feeling you could have accomplished more if you’d just gotten organized? That feeling is especially frustrating when you’re a creative, because it’s... The post Free eBook! Productivity Tips From Today’s Brightest Creatives appeared first on Brandfolder.
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Neuromarketing study of Ads in Bangkok, Thailand

Mar 9 10:11am Blog – Enigma
The post Neuromarketing study of Ads in Bangkok, Thailand appeared first on Enigma.
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Is it time to invest in a brand strategist?

Mar 9 7:56am Blog – Brand Strategy by Kaye Putnam
Ready to strengthen your brand? Itching to start from scratch with a complete rebrand? Launching a new course or product? Most experienced business owners would recommend hiring a brand strategist. Obviously, I love this – it’s my bread and butter. It’s how I make a living. I know that working with an experienced brand strategist […]...
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Dont Let Creative Threaten The Strategy

Mar 9 3:10am Branding Strategy Insider
  Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ ~ Jef Richards Brands that forget this will always pay a price. Either in failed campaigns, lost market share or worse depending on the stakes. Creative – in either form – often emerges as a threat when introduced out of what we […]...
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Well Coffee by Bond, Finland

Mar 9 1:39am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Well Coffee is a new vegetarian café in the centre of of the Finnish capital of Helsinki. It has a distinctive interior of steel frames and wood surfaces, exposed concrete walls, drilled and CNC cut panels of circles, large menu board, marine lamps and potted plants. These blend the current and utilitarian with the […] The post Well Coffee by Bond, Finland appeared first on BP&O - Branding, Packaging and Opinion.
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9 Powerful Women Who Founded Companies You Love

Mar 8 12:09pm Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
Happy International Women’s Day, brand lovers! Today, we’re celebrating nine women who founded companies we all know and love. But first, we’d like to take a moment to acknowledge Brandfolder’s fearless leader and VP of Marketing, Jenay Sellers. She’s a #GirlBoss who doesn’t demand greatness, she draws it out of us by identifying our strengths and developing the areas in which we show aptitude and interest. She rocks, and we, the Brandfolder marketing team, would be lost without her. We also want to highlight nine women who founded companies that make up a few of the most successful brands around. Some […] The post 9 Powerful Women Who Founded Companies You Love appeared first on Brandfolder | Digital Asset Management (DAM), Branding & Design Blog.
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Your visuals need your attention!

Mar 8 11:00am Drew's Marketing Minute
No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so – they’re all very important. But for some reason, we don’t give our visuals anywhere near as much attention. That’s […] The post Your visuals need your attention! appeared first on Drew's Marketing Minute.
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The rebus and the visual pun

Mar 8 9:55am Logo Design Love
“The rebus is a mnemonic device, a kind of game designed to engage the reader and, incidentally, lots of fun.”...
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Electric Ink by Robot Food, United Kingdom

Mar 8 3:48am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. With the rise in the popularity of tattoos and the lack of credible long-term care products, Leeds-based design studio Robot Food formulated, branded and packaged Electric Ink, a tattoo care range for the mainstream market. The range includes a serum that enhances colour, an oil that delivers a freshly-inked look, and a daily moisturiser. […] The post Electric Ink by Robot Food, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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Defining Your Audio Brand Strategy

Mar 8 3:10am Branding Strategy Insider
We’ve said goodbye to the silence of pages, flipcharts, point-of-sale materials and most products. Savvy marketers realize those have been replaced by the audio-enabled world of mobile videos, apps, YouTube, and digital signage. And now, the Internet of Things, connecting the cloud to everything from refrigerators to projectors to vehicles to industrial products. What impression […]...
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Atomicdust Wins Five American Advertising Awards

Mar 7 3:17pm Atomicdust
Atomicdust was recently awarded five Silver ADDY Awards at the 2017 AAF-St. Louis American Advertising Awards, honoring our work in website design and brand identity. Every year, the local marketing and advertising community gathers for the annual ADDY Awards to… The post Atomicdust Wins Five American Advertising Awards appeared first on Atomicdust.
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Why Losing Matters More Than Winning

Mar 7 9:35am The Sweetest Marketing Blog – Syrup
Let me ask you a question. I want you to be honest with yourself. Which has a greater impact on you: a win or a loss? After a big game, are you happier when your team wins or are you more dejected when they lose? Which outcome has the greater impact on you personally? What... The post Why Losing Matters More Than Winning appeared first on Syrup.
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Strategy Is Not About The Competition

Mar 7 3:10am Branding Strategy Insider
The concept of strategy originates in war, where the objective is to destroy the enemy. In business, if the enemy is your competitor, then the objective of strategy must be to crush the competition. Michael Porter gave academic standing to this way of thinking when he made popular the idea of “competitive advantage” with his […]...
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Andy Molinsky Reach Personal Branding Interview Series

Mar 6 10:32am Personal Branding TV
REACH PERSONAL BRANDING INTERVIEW SERIES – March 2017 REACH – A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence   On March 23, 2017 William Arruda, founder of Reach Personal Branding, will interview Andy Molinsky. – Do you feel comfortable delivering bad news? – Do you […]...
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How Brand Rivals Can Win Together

Mar 6 8:30am Branding Strategy Insider
Branding is competitive. It’s about staking out the right to earn over others. But when that competitive streak becomes obsessive, brands lose objectivity and that can cost them dearly. Ken Favaro identified the ironies in a piece on strategy’s connection to competition a couple of years ago. First, the upside of competition: the halo effect. […]...
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Threefold

Mar 6 5:58am Identity Designed
Threefold is a Manchester-based media agency that connects retailers, supplier brands, and shoppers.
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Simplifiers Interview: Liza Landsman, President and Sumaiya Balbale, VP of Marketing at Jet.com.

Mar 5 4:03pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with President of Jet.com, Liza Landsman and VP of Marketing at Jet.com, Sumaiya Balbale. The post Simplifiers Interview: Liza Landsman, President and Sumaiya Balbale, VP of Marketing at Jet.com. appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
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big data promises

Mar 5 11:46am Marketoonist | Tom Fishburne
Many organizations have pursued Big Data as a panacea. For years, there has been an implicit strategy to capture as much data as possible and then figure out what to do with all of it later. Big Data has swelled beyond the capacity of data-driven marketers to make sense of it all. IBM estimates that 90\% of the world’s data…...
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B2B Financial Services Firms Report

Mar 3 5:22pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner. The post B2B Financial Services Firms Report appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
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You Can Change Anything You Want, Except Where the Pieces Are

Mar 3 3:18pm Atomicdust
Last summer, we met the nice folks from the Barry-Wehmiller Leadership Institute (BWLI), a team of facilitators who teach leadership through books, podcasts, and seminars (my favorite) at their St. Louis office. The BWLI team invited us to their office… The post You Can Change Anything You Want, Except Where the Pieces Are appeared first on Atomicdust.
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Ten Countries and $200 Billion Later

Mar 3 1:37pm cultbranding.com
By the former Chief Marketing Officer of Walmart, Paul Higham I suspect that most 13-year-olds are curious about their future—I know I was. One day, my mother brought home a little black and yellow hard-backed book called Careers (I’m not entirely sure of the title, as this was nearly 50 years ago). I found a quiet place and devoured the book. The book covered many career possibilities with a two-or three- page description of each career detailing the skills and education required for it. I skipped most of the chapters after two or three sentences until I got to the chapter on Advertising. I felt like I’d been struck by lightning. The skills required were not only the very things I was interested in, but I was good at them. There was nothing said about math, and that sealed the deal. Any business that used words, pictures and ideas was clearly superior to doing arithmetic forever.
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Why a Visual Identity is the Best Anger Management

Mar 3 8:30am Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
“Make it more fun!” “It just feels like something’s missing.” “My daughter’s best friend’s sister doesn’t like that shade of blue.” Are you currently experiencing a slight twitch in your left eye? Image Source: Giphy Most creatives encounter (and dread) this type of feedback during their careers. It’s vague, it’s distracting, and it’s not constructive. No matter how many of these articles you read, there will always be that one person in your office who’s full of this kind of advice. In this article, we’ll call him Chad from sales. Chad has a “passion” for design. And Chad will always be […] The post Why a Visual Identity is the Best Anger Management appeared first on Brandfolder | Digital Asset Management (DAM), Branding & Design Blog.
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Brand Problem Solving Requires New Methods

Mar 2 3:10am Branding Strategy Insider
As Simon Sinek has observed, people intuitively deal with what they know before they deal with the things they don’t know or feel less comfortable dealing with. The easiest question, and the place most people start is “what?” They deal first with the symptoms they can see and quantify. And often they address them with […]...
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