Logobook archives the finest old and new logos

Feb 28 10:42am Logo Design Love
Logobook aims “to improve global design standards in logo and identity design, and encourage businesses and designers to create original logo designs.”...
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How To Think Like A Creative Director

Feb 28 7:30am Branding Strategy Insider
Recently, I had the pleasure of speaking on this topic to a room full of retailers. No doubt there was more than a little curiosity, thanks to the larger than life exploits of our fictional colleague Don Draper on AMC’s “Mad Men,” or how about Mel Gibson’s mind-reading creative director in “What Women Want.” For […]...
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17

Blackhorse Lane Ateliers by StudioSmall, United Kingdom

Feb 28 3:02am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Blackhorse Lane Ateliers is a UK-based premium selvedge and organic raw denim jeans brand. It was founded in 2016 by Han Ates, who has over 25 years experience in the textiles industry, and is located in a renovated 1920s factory building with a distinctive profile in Walthamstow, North London. Blackhorse Lane Ateliers is committed […] The post Blackhorse Lane Ateliers by StudioSmall, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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15

March 2017 Marketing and Design Events

Feb 27 5:53pm Atomicdust
Take full advantage of St. Louis’ suddenly springlike weather and get out of the office for one of these marketing luncheons or networking happy hours. Check out some of our favorite events below, and don’t forget to follow us on Twitter for updates. March… The post March 2017 Marketing and Design Events appeared first on Atomicdust.
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Modern by Dwell Magazine by Collins, United States

Feb 27 11:15am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Modern by Dwell Magazine is a new range of home decor products, tablewear and furnishings for those who want to create a welcoming space with a modern aesthetic. It is a collaborative project between design and architecture magazine Dwell, designers Chris Deam and Nick Dine of Deam+Dine, and the American retailer Target. The range features over 120 products. […] The post Modern by Dwell Magazine by Collins, United States appeared first on BP&O - Branding, Packaging and Opinion.
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Should Your Brand(s) Consolidate?

Feb 27 7:30am Branding Strategy Insider
There’s an interesting polarization going on right now in terms of brand size. On the one hand, there’s the mega-megamergers, like that of the proposed marriage between Kraft-Heinz and Unilever. That one of course never got much past the suggestion box. On the other hand, some corporate owners with complex and extended portfolios are now […]...
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25

Galipette Cidre by Werklig, Finland

Feb 27 1:47am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Galipette is a premium cidre made from 100\% pure fermented apple juice (pur jus) pressed from apples that are hand picked from orchards in Brittany, Northwest France. Galipette is available as a Brut and a sweeter Biologique. These are free of gluten and added sugar and created for the international markets of Europe, […] The post Galipette Cidre by Werklig, Finland appeared first on BP&O - Branding, Packaging and Opinion.
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25

Simplifiers Interview: Jeff Jones, EVP and CMO of Target

Feb 26 9:56pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here we interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, we speak with Jeff Jones, EVP and chief marketing officer of Target. The post Simplifiers Interview: Jeff Jones, EVP and CMO of Target appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
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brand safety

Feb 26 11:13am Marketoonist | Tom Fishburne
Last week, I shared Marc Pritchard’s manifesto on the state of digital advertising and some of the hazards of a murky and fragmented programmatic media supply chain. One of the challenges is the uncertainty about where digital ads show up. Jaguar Land Rover temporarily halted all UK digital advertising a few weeks ago after learning that one of its ads…...
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24

What Mood Defines Your Brand?

Feb 26 3:10am Branding Strategy Insider
We talk a lot in the brand world about brand strategy, brand vision, brand planning and brand imaging. But in all of this discussion we are missing the critical component of customer context. To best understand we must ask this simple question and be prepared to answer it: What is the mood of my brand? […]...
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20

Eero Aarnio Originals, by Bond

Feb 25 5:37am Logo Design Love
The Helsinki studio of Bond created the logo for Eero Aarnio Originals, the new company that manufactures Aarnio’s original designs.
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My Embarrassing Marketing Fail: The Direct Email Campaign known as Damian Romano

Feb 24 5:06pm My Loud Speaker
As I mentioned in the 5 Common Myths of Data-Driven Decision-Making and 5 Common Roadblocks for DIY Marketing post, even if you base your next campaign on a successful case study, you still might fail. Now, instead of showcasing “successful marketing tactics” that might not be replicated by your organization, I’m going to share my [...]...
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Facebooks Little Advertising Shell Game: Why You Should Do More Than Boost Post

Feb 24 2:24pm CreateWOWmarketing, LLC
It’s tempting. There it is, click it. “Boost Post.” – C’mon, BOOOOOOOST IT…  Everyone is doing it. I triple-dog dare you! Or… should you take the leap with bigger Facebook Advertising strategies? Yes, it’s the Facebook Advertising one-click answer – like peer-pressure. In one simple click, you The post Facebook’s Little Advertising Shell Game: Why You Should Do More Than Boost Post appeared first on Spoke Communications, Des Moines, Iowa.
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Our people in the press for the week of February 19

Feb 24 1:59pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
This week our experts were featured in Forbes, Marketplace Radio and Healthcare Design Magazine. The post Our people in the press for the week of February 19 appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
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25

The One Metric That Doesnt Matter

Feb 24 12:47pm cultbranding.com
“If you can’t measure it, you can’t manage it.” —Peter Drucker “You can’t manage what you can’t measure.” —W. Edwards Deming \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ No single metric matters. It’s not that metrics aren’t important, but no single metric can inform you about the current state of the business, let alone guide you to becoming a better business. There is no Reichheldian “ultimate question.”1 This search for an omnipotent metric is the byproduct of an unhealthy obsession with outcomes—the movement of a nonexistent needle—that ends up conflating measurement with progress. Drucker and Deming weren’t wrong: the quotes in the headline are common misattributions. In fact, Deming wrote quite the opposite: “It is wrong to suppose that if you can’t measure it, you can’t manage it—a costly myth.”2 Yet, business’s outcome obsession has led authors to falsely...
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Announcing the 2017 Best of Brandfolder Awards!

Feb 24 11:46am Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
It’s that time again! It’s awards season and Brandfolder is ready with its first annual Best of Brandfolder Awards, hereby christened, the BOBAs! Our customer experience team nominated Brandfolder clients in each of the categories below. They represent some of the most unique, impressive, and beautiful Brandfolders around and we’re proud to call them clients. Without further ado, here are the winners of the 2017 BOBAs! Congrats to all! Best Use of Brandfolder to Power a Custom Platform If we had a “Best Picture” category, this would be it. And aren’t you glad we’re leading with it, instead of making […] The post Announcing the 2017 Best of Brandfolder Awards! appeared first on Brandfolder | Digital Asset Management (DAM), Branding & Design Blog.
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Kraut & Rben

Feb 24 7:27am Identity Designed
Unplastered brick walls, bare light bulbs, and an old barn door: the Kraut & Rüben salad bar and café in Dortmund combines farm with industrial charm.
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Tribal Brand Strategy: The Art Of Exclusion

Feb 24 3:10am Branding Strategy Insider
As humans, we are the product of thousands of years of tribalism. In the workplace, school or wherever, we coalesce around shared needs, desires and points-of-view. We form tribes. Tribes illuminate one thing above all else; you’re either in or you’re out. Some brands key in on this basic behavioral instinct to build their advantage. […]...
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Atomicdust Wins Six American Package Design Awards

Feb 23 3:31pm Atomicdust
Atomicdust was recently awarded six American Package Design Awards from Graphic Design USA, honoring our work in brand identity, environmental design and packaging design. The following Atomicdust projects were recognized: We know what you’re thinking – a pizza box and gelato… The post Atomicdust Wins Six American Package Design Awards  appeared first on Atomicdust.
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The Next Big Thing: How to Evaluate New Social Media Channels

Feb 23 2:42pm Atomicdust
In today’s fast-paced digital landscape, marketers are always hearing about the next big thing. The new social media channel or app that’s going to change the game. Chances are (being the savvy digital marketer that you are), you already have… The post The Next Big Thing: How to Evaluate New Social Media Channels appeared first on Atomicdust.
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SMPL Q&A: 4 questions on compelling UX design with James Barnes

Feb 23 1:36pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Senior UX Strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space. The post SMPL Q&A: 4 questions on compelling UX design with James Barnes appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
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3 Triggers For Building Emotionally Charged Brands

Feb 23 7:30am Branding Strategy Insider
  The latest wave of the Kantar Millward brown’s AdReaction study shows that Gen X, Y and Z are sick of advertising; 85\% of them avoid ads and 34\% of them use ad blockers. Advertisers have responded with non-skippable ad formats and other gimmicks that force people to see their ads. But while people reject […]...
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Enigma opens a pop up office in Bangkok for a week

Feb 23 6:02am Blog – Enigma
The post Enigma opens a pop up office in Bangkok for a week appeared first on Enigma.
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Conference Shaping beliefs in the 21st century in Thailand

Feb 23 5:04am Blog – Enigma
The post Conference Shaping beliefs in the 21st century in Thailand appeared first on Enigma.
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Conference Super Hero Branding and work efficiency in Thailand

Feb 23 5:04am Blog – Enigma
The post Conference Super Hero Branding and work efficiency in Thailand appeared first on Enigma.
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#StickyTools Episode 1: Hotjar

Feb 22 3:49pm The Sweetest Marketing Blog – Syrup
So I’m kinda a tool junky. I like improving processes and creating efficiency — and I love finding tools that help me do those things! So, welcome a new “category” of Syrup blogs: #StickyTools — tools I either use myself or tools we’ve collectively tested here at Syrup that have become “sticky” enough to stay... The post #StickyTools Episode 1: Hotjar appeared first on Syrup.
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23

Help my digital display ads arent working

Feb 22 11:00am Drew's Marketing Minute
I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. You’re right, based on industry standards, your click-through rate […] The post Help – my digital display ads aren’t working appeared first on Drew's Marketing Minute.
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23

Suomen Jtel by Werklig, Finland

Feb 22 4:04am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Suomen Jäätelö is an super-premium ice cream brand currently available in five flavours and a sorbet. These include Milk, Pistachio, Vanilla and Chocolate made from Finnish milk, a Rhubarb sorbet and Spruce created in collaboration with iconic furniture maker Artek. Although ice cream is internationally ubiquitous, Suomen Jäätelö is described as having a distinctively Finnish […] The post Suomen Jäätelö by Werklig, Finland appeared first on BP&O - Branding, Packaging and Opinion.
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How Unilever Is Setting A New Standard For CPG

Feb 22 3:10am Branding Strategy Insider
This may sound odd but I was delighted when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products. But what I do have, in increasing amounts, is an appreciation for the company and […]...
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Top 50 Branding Companies & Agencies in Vancouver, Canada 2017

Feb 21 12:28pm My Loud Speaker
I’ve put together 50 branding companies & agencies in Vancouver in order of their monthly Google search volumes using Google Keyword Planner to make your agency hunting even easier. For the record, this list isn’t in order of the quality of the marketing agencies – just the search volumes. However, this could be a reflection [...]...
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How to Create a Great First Year in Your Own Business

Feb 21 10:06am Blog – Brandanew: Content Marketing & Branding Services
When starting a new online business, you must take into consideration that most businesses struggle within their first year. Even with helpful technology on their side, the first year of business can be a make or break time. This is why it is important to set up your business the right way with thoughtfulness. Here are […] The post How to Create a Great First Year in Your Own Business appeared first on Brandanew: Content Marketing & Branding Services.
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Fabric of Onehunga by Richards Partners, New Zealand

Feb 21 4:25am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Fabric is a residential property development project and new pocket neighbourhood within the area of Onehunga, one of Auckland’s oldest suburbs and a brownfield site of warehouses with a light industrial heritage. Developers Lamont and Co., alongside Colliers International, commissioned graphic design studio Richards Partners to create a brand identity for the development that would link brochures, specifications pack, website […] The post Fabric of Onehunga by Richards Partners, New Zealand appeared first on BP&O - Branding, Packaging and Opinion.
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31

Brands Must Give Customers More Evidence

Feb 21 3:10am Branding Strategy Insider
Declining trust in media institutions, governments, and corporations is leaving a vacuum which brands might fill. Of the four major measures clocked by Edelman’s Trust Barometer, it seems business (especially among those in the West) is one of the last bastions of trust, and even that is on decline. One of the most interesting of […]...
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BP&O Collections Business Cards No.14

Feb 20 4:29am BP&O – Branding, Packaging and Opinion
Selected by Richard Baird. The fourteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set includes dyed papers, embossed surfaces, foils, illustration and […] The post BP&O Collections — Business Cards No.14 appeared first on BP&O - Branding, Packaging and Opinion.
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Simplifiers Interview: Seth Farbman, CMO of Spotify

Feb 19 6:14pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year's Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Seth Farbman, CMO of Spotify. The post Simplifiers Interview: Seth Farbman, CMO of Spotify appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
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26

digital advertising and media transparency

Feb 19 10:47am Marketoonist | Tom Fishburne
This cartoon was inspired by the talk P&G CMO Marc Pritchard gave on the state of digital advertising at the IAB’s Annual Leadership Meeting a few weeks ago. His talk is worth reading or seeing in its entirety. Professor and pundit Mark Ritson called it the most important speech about marketing in the last 20 years. Marc Pritchard addresses the…...
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25

Happy Employees, Happy Profits

Feb 17 8:17pm cultbranding.com
“I have often blamed you in my mind for treating this or that person differently and reacting to this or that situation differently from how I would have; and yet the outcome usually showed you were right. ‘If we just take people as they are,’ you once said, ‘we make them worse; but if we treat them not as they are but as they should be, we help them to become what they can become.’” —Therese in Johann Wolfgang von Goethe’s Wilhelm Meister’s Apprenticeship1 \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ This week, Gallup released their “State of the American Workplace” report. Put simply, there’s need for drastic improvement: only 33\% of U.S. Employees report feeling engaged at work.2 What’s more worrying than this lack of engagement is that it’s only improved by three percentage points over five years. This minuscule increase should be surprising considering the prevalence of compa...
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26

New Kids on the Block

Feb 17 4:39pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Bouncing from one hot new thing to another, post-Millennials, Centennials, the iGeneration, Gen Z, terrible teens (call them what you will), these constantly connected consumers are paving the way as today’s cultural leaders. Like generations past, they want to be independent and look cool. They want to feel validated. And they still want to “hang out.” What has changed is the way Gen Zers are staying connected. The post New Kids on the Block appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.
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24

The Six Attributes Of Human-Centric Brands

Feb 17 10:19am Branding Strategy Insider
Understanding the human side of customers through digital anthropology studies is the important first step of human-centric marketing. Equally important is to unveil the human side of brands that can attract customers. According to Stephen Sampson in his book Leaders without Titles, horizontal leaders have six human attributes that attract others to them, even though […]...
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25

AIGA Design Conference by Mother Design

Feb 17 3:06am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. The American Institute of Graphic Arts (AIGA) is a professional design organisation with a membership that covers all forms of visual communication, from graphic design, typography and interaction, to branding, animation and environmental design. As well as supporting a community of over 25,000 nationwide members, advancing design as a professional craft, strategic advantage […] The post AIGA Design Conference by Mother Design appeared first on BP&O - Branding, Packaging and Opinion.
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26

Finding The Right Digital Marketing Agency Partner

Feb 16 12:47pm CreateWOWmarketing, LLC
Is partnering with a digital marketing agency the right choice for you? Call it what you will, Digital Marketing, Social Media Marketing, Search Engine Marketing; unless you have experience in marketing and specifically navigating the digital landscape, do you have the time to do your job AND The post Finding The Right Digital Marketing Agency Partner appeared first on Spoke Communications, Des Moines, Iowa.
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Beyond the Bowl: Branding and Environment Design for Crazy Bowls & Wraps

Feb 16 10:38am Atomicdust
Entering a new market provides a golden opportunity to take stock of your brand. That’s why Crazy Bowls & Wraps approached Atomicdust as they prepared to expand their restaurant franchise to Ohio. The Crazy Bowls & Wraps story began in…The post Beyond the Bowl: Branding and Environment Design for Crazy Bowls & Wraps appeared first on Atomicdust.
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Planning on Hiring a Search Engine Optimizer (SEO)? Check Out This New Video From Maile Ohye at Google.

Feb 16 10:37am Everbrave Branding Group Ltd - Calgary Brand Design Agency, Inbound Marketing Strategy and Website Development Blog
Hiring a “useful” SEO vs. a bad SEO Perhaps you’ve heard about the value of “Search Engine Optimization” or it’s acronym – SEO. The concept is straightforward: you create content based on what your target demographic is likely to search […] The post Planning on Hiring a Search Engine Optimizer (SEO)? Check Out This New Video From Maile Ohye at Google. appeared first on Everbrave Branding Group Ltd - Calgary Brand Design Agency, Inbound Marketing Strategy and Website Development.
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29

One Feeds Two

Feb 16 7:20am Identity Designed
One Feeds Two brings together food companies to give nutritious school meals to children living in some of the poorest places on earth.
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Galerija Kranjar by Bunch, Croatia

Feb 16 5:33am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Galerija Kranjcar is an art gallery located at the heart of the Croatian capital of Zagreb. It was opened in 2006 to showcase the work of Croatian contemporary artists but also functions as hub for a variety of cultural activities. The gallery is a long and unique space, one that balances the […] The post Galerija Kranjčar by Bunch, Croatia appeared first on BP&O - Branding, Packaging and Opinion.
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Digital Advertising Requires Balanced Metrics

Feb 16 3:10am Branding Strategy Insider
In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to exterminate the city’s rats but he lacked the necessary staff. After puzzling over his conundrum he had a brainwave: a bounty for every rat’s tail handed in. At first, his idea […]...
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5 Funny Business Ideas That Actually Worked

Feb 15 8:47pm Blog – Brandanew: Content Marketing & Branding Services
Have you ever considered expanding your business, but you are running short of ideas? Perhaps you are thinking that your business idea is so ridiculous that it will be a flop. To keep you motivated, here is a list of five funny business ideas that actually ended up as big hits. Read through these tips and you might […] The post 5 Funny Business Ideas That Actually Worked appeared first on Brandanew: Content Marketing & Branding Services.
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30

The Atari logo: behind the Fuji

Feb 15 4:40pm Logo Design Love
Affectionately nicknamed “the Fuji,” the Atari logo, designed by George Opperman, still persists as a lasting part of popular culture.
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Remove the barriers

Feb 15 11:00am Drew's Marketing Minute
I recently spent some time at Walt Disney World and observed how brilliantly they remove barriers for their guests. There’s a free Disney shuttle from the Orlando airport to any Disney hotel and back to the airport at the end of your trip. Once you’re on property, there are free shuttles to all the theme […] The post Remove the barriers appeared first on Drew's Marketing Minute.
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26

Helvetimart by Anagrama, Mexico

Feb 14 6:02pm BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Helvetimart is a supermarket in the Swiss city of Lausanne. It offers a broad range of everday foods and Swiss specialities which have been sourced from across the country. Drawing on regional flags and antique architecture Mexican graphic design studio Anagrama developed a brand identity for Helvetimart that, through a strong favour for colour and form […] The post Helvetimart by Anagrama, Mexico appeared first on BP&O - Branding, Packaging and Opinion.
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29

Missed Connections: DAM Edition

Feb 14 1:00pm Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
Missed Connection: DAM User Seeking Affair with New Platform I feel so ashamed, but I chose the wrong DAM. There, I said it. We were courted by them, they showed us their press mentions; they even waved their impressive client roster around in their pitch meeting. And while colleagues warned me about the steep price tag, I was so mesmerized by their feature offering, I thought it would all be worth it. I thought we’d be together forever. I’m two quarters into our working relationship, but I knew it was a mistake from the get go. Their customer support team […] The post Missed Connections: DAM Edition appeared first on Brandfolder | Digital Asset Management (DAM), Branding & Design Blog.
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29

Stop. Sit. Breathe. Asana. | How Taking Breaks Can Increase Your Productivity at Work

Feb 14 9:00am The Sweetest Marketing Blog – Syrup
Asana.  And no, I’m not talking about Asana the productivity kind (which we use here at Syrup and highly recommend), but the yoga kind. Asana comes from the root word ‘as’ meaning to sit quietly. Asana means to sit quietly. This word never had a huge impact on my life until I started digging into my... The post Stop. Sit. Breathe. Asana. | How Taking Breaks Can Increase Your Productivity at Work appeared first on Syrup.
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29

Trika by Bunch, United Kingdom

Feb 14 4:39am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Trika is an interior design company working on both public and private spaces with a showroom and studio in the Croatian capital of Zagreb. They represent furniture and equipment manufacturers such as Billiani, Enea and Federicia, amongst many others, whose brand names are described as being synonyms for quality, comfort and design. Graphic design studio Bunch worked […] The post Trika by Bunch, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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27

3 Reasons Why Your Brand Will Fail

Feb 14 3:10am Branding Strategy Insider
Today I’m going to share something you will think is negative that is actually positive. It’s positive because it’s a learning lesson for all of us in what Geoffrey Moore eloquently called the “Crossing the Chasm” period of business history. Or what Peter Drucker noted was a movement from the industrial economy into the cognitive […]...
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19

Share, Dont Save.

Feb 14 12:01am Blog – Proof
I recently ran across this New York Times piece by Annie Dillard circa 1989 titled, “Write Till You Drop”. Her wisdom on the writing and creative process really struck a chord with me, particularly this: “One of the few things I know about writing is this: spend it all, shoot it, play it, lose it, […] The post Share, Don’t Save. appeared first on Proof.
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