May 2017 Marketing and Design Events

May 1 7:21pm Atomicdust
The weather is finally warming up and you know what that means – it’s time to get out of the office! These luncheons, conferences and networking events will make for great excuses (and you’ll probably learn something new, too). Check out some… The post May 2017 Marketing and Design Events appeared first on Atomicdust.
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Five Questions with Mark Milford from Balke Brown Transwestern

May 1 6:42pm Atomicdust
At Atomicdust, we’re lucky to partner with brilliant business owners and marketing professionals. Our clients and partners span various industries — from healthcare, to restaurants, to professional services and consumer goods — and with each project, we learn as much… The post Five Questions with Mark Milford from Balke Brown Transwestern appeared first on Atomicdust.
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Brand Strategy: Art, Science Or Process?

May 1 10:30am Branding Strategy Insider
This week I had an interesting discussion about the role of brand strategy. Do all the discussion, frameworks and processes that strategists use really add value for brands or is it all just ****? Even the mention of brand strategy quickly divides opinion. Some, myself included, swear that a mapped journey is a better journey […]...
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The Best of BP&O April 2017

May 1 4:02am BP&O – Branding, Packaging and Opinion
Selected by Richard Baird. April’s highlights included Midday’s packaging for fermented raw food company Hurly Burly and Here Design’s brand identity work for London-based for catering company Rocket. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series. This feature brings together some of the most thoughtful and distinctive projects published […] The post The Best of BP&O — April 2017 appeared first on BP&O - Branding, Packaging and Opinion.
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bringing ideas to life

Apr 30 4:48pm Marketoonist | Tom Fishburne
Bringing ideas to life in an organization can be a bumpy ride. We’re all familiar with the myth of Isaac Newton sitting under the apple tree, waiting for inspiration to fall on his head. Newton’s apple is one of the more common symbols of innovation, right up there with Archimedes shouting Eureka from his bathtub. Metaphorically, that’s what we do…...
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Tesla Anatomy of a Great Company Name

Apr 29 8:05pm Igor
Tesla is a fantastic name for revolutionary electric car company, but not a name that could navigate a typical corporate naming process and survive. The death of a thousand cuts would include: We can’t acquire Tesla.com, we’d have to use Teslamotors.com, a non-starter. Electrificity.com is available. Let’s go with “Electrificity” instead – we can get …...
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Gerd Leufert (1914-1988)

Apr 29 9:38am Logo Design Love
Gerd Leufert migrated to Caracas, Venezuela, in 1951, where he established the foundations for the country’s graphic design profession.
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Giving Customers a Reason to Choose You

Apr 28 11:00am cultbranding.com
Malcolm Gladwell tells a famous story about Howard Moskowitz, the food scientist who discovered for Prego that what customers wanted was a chunky spaghetti sauce. Armed with this information, Prego introduced a chunky sauce and had some of its most profitable years ever. Part of the reason Moskowitz was so successful in his research was that he was willing to question everything. No variable was fixed. Everything that could be questioned would be questioned. It was this process—an early analog to the process we call Brand Modeling—that revealed the unexploited growth opportunities available to Prego. Bringing that same approach to your brand means objectively analyzing every aspect of a brand’s performance to identify what messaging is being shared with the customer, and assess the effectiveness of that messaging. Couple this with an insightful statistical analysis of customer behavioral patterns thought processes, and beliefs, and the result is a revelation of the operational changes you can make to attract better and satisfy your customers. Remembering that is the key to humanistic marketing and successful brand building.
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Rocket by Here Design, United Kingdom

Apr 28 4:31am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Rocket began in 2000 as a small family-run catering company implementing other people’s plans, and has grown to become a multifaceted enterprise with its own ideas, creating culinary worlds in partnership with some of the country’s most prestigious institutions and brands. Rocket worked with London-based Here Design to express this bold new position throughout its brand identity, in […] The post Rocket by Here Design, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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SMPL Q&A: 4 questions on the tenets of experience design with Toby Marks

Apr 27 2:23pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Toby Marks, associate strategist, about how to design a compelling brand experience.
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Building Brands In A Voice-Activated World

Apr 27 3:10am Branding Strategy Insider
Voice technology has made great leaps in the past few years. Speech recognition error rates are approaching human levels, and machine learning continues to improve the ability to understand the nuances of natural language such as meaning or intent. Last year, 20\% of Google’s mobile search queries were voice queries. While Apple, Google, Microsoft and […]...
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Do you recycle?

Apr 26 11:00am Drew's Marketing Minute
I admit it – I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we all need to be brilliant recyclers. There are several advantages of re-using copy/visuals throughout your marketing efforts. We […] The post Do you recycle? appeared first on Drew's Marketing Minute.
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4 Signs Its Time to Update Your Website

Apr 26 8:40am The Sweetest Marketing Blog – Syrup
These days, it feels like everyone and everything in your business is demanding time and resources. Let’s face it, your company’s website is the last thing on your list. However, in this growing digital age, your brand’s web presence can make or break you. Websites are playing a huge role in people’s decision-making, and with... The post 4 Signs It’s Time to Update Your Website appeared first on Syrup.
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BP&O Collections Black & White

Apr 26 6:41am BP&O – Branding, Packaging and Opinion
Selected by Richard Baird. A collection of some of the very best brand identity and graphic design projects that effectively utilise black and white, or black and white is a prominent component, reviewed and published on BP&O. This post features work by Bond, Distil and DIA, and covers simple logo and stationery projects, and extends to broader brand identity […] The post BP&O Collections — Black & White appeared first on BP&O - Branding, Packaging and Opinion.
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Using Polls For Your Social Media Strategy

Apr 25 6:10pm Celebrity Branding Agency
Having just a presence on social media is not enough in today’s marketing world. To have a strong and effective social media strategy it is important […]...
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Agency Experience and Letting Go

Apr 25 2:42pm Atomicdust
To win new business, creative firms have a lot to prove. First, we have to prove that we are creative. That we have big, beautiful ideas that can inspire our clients’ audiences. Then, we have to prove that we are… The post Agency Experience and Letting Go appeared first on Atomicdust.
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Revitalize Public Perception of Marpole

Apr 25 1:31pm My Loud Speaker
Nestled in Southwestern Vancouver, you’ll be sure to find Marpole. With a rich history and diverse community, this little gem had all the heart of a small town hidden just outside the centre of Vancouver. However, the general public didn’t seem to regard Marpole as a destination to shop or dine. With their district currently […]...
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Le Fruit

Apr 25 8:12am Identity Designed
Le Fruit produces farm fresh juices and jams from locally sourced fruits, operating from the rich, fertile Mekong Delta region of Vietnam.
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How Brands Build Enduring Relationships

Apr 25 3:10am Branding Strategy Insider
It can be said that good brands are well known, but great brands are well loved. The love affair between customers and their brands, as with any relationship, takes work. Great brands don’t merely talk the talk when it comes to their unique customer-centric mindset. They walk the walk by the effort and sacrifice they […]...
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5 Social Media Mistakes You Are Making as a Small to Medium Size Business

Apr 24 5:23pm Everbrave Branding Group Ltd - Calgary Brand Design Agency, Inbound Marketing Strategy and Website Development Blog
Social media— thousands of blogs, podcasts, webinars, conferences, apps, consultancies, free agents (and the list literally goes on) exist to tell you how to be a social media super star in your space. Don’t get me wrong, I believe these […] The post 5 Social Media Mistakes You Are Making as a Small to Medium Size Business appeared first on Everbrave Branding Group Ltd - Calgary Brand Design Agency, Inbound Marketing Strategy and Website Development.
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Simplifiers Interview: Nick Ragone, SVP Chief Marketing and Communications Officer, Ascension

Apr 24 10:21am Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with Nick Ragone, SVP - Chief Marketing and Communications Officer at Ascension.
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How To Transform Your Brand Culture

Apr 24 9:31am Branding Strategy Insider
In the first part of this two-part series, I talked about brand cultures that focus on performance, those that are restless for change, freeform cultures and those that learn fast and continue to evolve. Understanding the type of branded culture you are trying to change is critical, because no culture is serendipitous. It evolves from […]...
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Disrepute by Two Times Elliott, United Kingdom

Apr 24 2:13am BP&O – Branding, Packaging and Opinion
Disrepute is a members-only bar, located in London’s Soho, described by Two Times Elliott, the design studio behind its brand identity, as having a heritage of “establishment and scandal”. The bar features a rich interior design of high quality material detail that elegantly plays with shape, pattern and symmetry, solid colour and texture, the geometric […] The post Disrepute by Two Times Elliott, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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Focus on Your Customers

Apr 21 11:00am cultbranding.com
Your best customers are your Brand Lovers. Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business. Here are ten reasons why your Brand Lovers are so important: Your Brand Lovers choose you more often than your competitors. To most Mac users, there’s no alternative competitor to choose from. Your Brand Lovers spread the word about your brand and create new customers for you. Basically, your best customers are the source of your word-of-mouth stream. Your Brand Lovers are by nature loyal customers. Customer loyalty is a better determinant of profitability than mass appeal. (Again, just ask Apple.) Focusing on your Brand Lovers and cultivating customer loyalty can help you double your return on assets (ROA). Similarly, serving your best customers can lead to explosive return on investment (ROI). Example: When Apple opened their retail stores they expected to generate $1,000/square foot. They actually generated $4,000/square foot. Ultimately, your Brand Lovers drive the profitability of your business. In The Loyalty Effect, Frederick Reichheld explains how a 5\% increase in customer loyalty can increase a company’s profitability by 40 to 95\%. Think […]...
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Keys To Building Admired Brands

Apr 21 9:30am Branding Strategy Insider
The more your brand enables, entices, and enriches customers, evoking their positive emotions and building their trust, love, and respect, the more highly admired it will be. An admired brand offers the greatest opportunity for enduring and profitable growth. When your brand is seen as lacking in even one of the three components of brand […]...
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Design thinking is not a process its a toolbox

Apr 21 9:12am Blog – Enigma
The post Design thinking is not a process it’s a toolbox appeared first on Enigma.
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Superfly by B&B Studio, United Kingdom

Apr 21 3:15am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Superfly is a new limited edition non-alcoholic cocktail, and collaboration between celebrated mixologist Ryan Chetiyawardana, aka Mr Lyan, and naturally revitalising juice drink brand Firefly. The cocktail blends redcurrents, arena berries and grapefruit with botanicals that include green coffee, angelica, wormwood, kola nut and cascara. It features a unique packaging design by London-based […] The post Superfly by B&B Studio, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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The Design Logo Process: What To Expect When Developing Your Logo

Apr 20 5:04pm My Loud Speaker
A logo is often considered the visual identity of a company – and most companies will have one. From a marketing perspective, the logo is a critical cornerstone of branding as a whole; it’s a dynamic face for a faceless company. Logos: Deceptively Difficult The Nike swoosh, is just a swoosh, Apple’s apple is merely […]...
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Crystal Washington Reach Personal Branding Interview Series

Apr 20 4:31pm Personal Branding TV
REACH PERSONAL BRANDING INTERVIEW SERIES – May 2017 One Tech Action – Create the life you want using your Smartphone On May 18, 2017 William Arruda, founder of Reach Personal Branding, will interview Crystal Washington. Most professionals are overloaded and don’t have enough hours in the day to finish everything they need to complete. All […]...
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4 Ways Brands Can Reduce Customer Outrage

Apr 20 3:10am Branding Strategy Insider
It seems that on a weekly basis, some major brand takes an action that sparks great outrage, especially on social networks. Sometimes the offense is so substantial it becomes global news like dragging a bloodied passenger off a major airline. But often the offense is less apparent – fashion ads that may not seem diverse […]...
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Protected: Five Questions with Mark Milford

Apr 19 6:42pm Atomicdust
There is no excerpt because this is a protected post. The post Protected: Five Questions with Mark Milford appeared first on Atomicdust.
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Increase Website Leads By Thinking Like a Prospect

Apr 19 1:29pm Atomicdust
One of the best salespeople I’ve ever met talks about selling this way: “When I meet with a customer, I don’t start out by talking. I’ve got to ask questions, and listen to the answers. I’m not going to sell… The post Increase Website Leads By Thinking Like a Prospect appeared first on Atomicdust.
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What does your welcome mat say?

Apr 19 11:00am Drew's Marketing Minute
What does your welcome mat say?  A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but see things through a marketing lens. One of the places we visited was Madrid, Spain and neither of us spoke […] The post What does your welcome mat say? appeared first on Drew's Marketing Minute.
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A few things #9

Apr 19 10:59am Logo Design Love
Vintage predecessors to contemporary company logos, lovely Italian marks in the Archivio Grafica Italiana, Jerry West on the NBA logo...
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SMPL Q&A: Dominick Ricci and Julie Lee discuss our work for Quicken

Apr 19 10:48am Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Dominick Ricci, associate creative director, and Julie Lee, account director, about Siegel+Gale's work for Quicken.
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New Social Media Tools to Try in 2017

Apr 19 10:01am Celebrity Branding Agency
As a business owner you have many things to juggle on a daily basis, so it makes sense that you might struggle to get all your […]...
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Hurly Burly by Midday, United Kingdom

Apr 19 3:42am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Hurly Burly brings the bold flavour and natural health benefits of fermented foods to the United Kingdom. Its first range of products will be a variety of raw organic coleslaws. Flavours include Jalapeño & Oregano, Lemon & Ginger and Turmeric & Cumin. Name, brand identity and packaging, developed by London-based design studio Midday, […] The post Hurly Burly by Midday, United Kingdom appeared first on BP&O - Branding, Packaging and Opinion.
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The other certainty in lifetax day

Apr 18 9:20am Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
It’s Tax Day again. And being a brand strategy agency, Siegel+Gale likes to question, interrogate and reimagine society’s systems. So Siegel+Gale’s simplification and design teams redesigned the Internal Revenue System (IRS) to make paying your taxes more fun, accessible and, above all, simple. Here’s what we came up with.
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Failure Isnt Fatal | Success Lessons From Creative South

Apr 18 9:00am The Sweetest Marketing Blog – Syrup
I recently had the opportunity to attend Creative South, a conference for designers. Each speaker had a valuable message, but Erik Reagan’s message on failure and success really hit home for me. “Failure isn’t fatal…unless you are skydiving” – Erik Reagan I often find myself going through spurts of feeling like my design work is not... The post Failure Isn’t Fatal | Success Lessons From Creative South appeared first on Syrup.
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BP&O Collections Branding & Interior Design

Apr 18 4:34am BP&O – Branding, Packaging and Opinion
Selected by Richard Baird. A continually updated collection of some of the very best brand identity projects that also include an interior design component by the same studio, reviewed and published on BP&O. This post features work by Bond, Anagrama and Kokoro & Moi, and covers a variety of clients, from shoe boutiques to cafe, bars and restaurants. Between […] The post BP&O Collections — Branding & Interior Design appeared first on BP&O - Branding, Packaging and Opinion.
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Why Strong Brands Are Emotional Not Transactional

Apr 18 3:10am Branding Strategy Insider
Transactional brands offer the right product at the right price at the right time. They launch ad campaigns that capture the audience’s attention. People pay a fair price, they are not particularly loyal, and the relationship is completely rational. Emotional brands, on the other hand, create irrational relationships—irrational in the most positive ways. They generate […]...
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Oia Council

Apr 17 12:01pm Identity Designed
Oia is a small paradise town in Galicia, Spain, located on a mountain with breathtaking views of the Atlantic ocean.
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Identifying Your Brand Culture

Apr 17 3:10am Branding Strategy Insider
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who […]...
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8 Types of Corporate Apologies

Apr 15 11:58am Marketoonist | Tom Fishburne
When last month’s “Communicator of the Year” can turn into this month’s PR disaster, there’s a lesson for any brand on the perils of flubbing a corporate apology. Any brand can go from hero to zero. Much has been written in the last week about the missteps of United and its CEO. Given that it was PRWeek that so recently…...
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Branding That Makes the Grade

Apr 14 1:00pm My Loud Speaker
If you’ve had the pleasure of taking an English Proficiency Test in Canada - that assessment was likely brought to you by Paragon Testing Enterprises (PTE). Canada’s leader in English Language Testing dominates their niche (and we’re not referring to the ‘stressing students’ vertical). However, there was one piece of the puzzle they were missing: brand consistency.
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The Apology: A Tough Art to Master

Apr 14 10:15am cultbranding.com
Here is a cautionary tale: United Airlines stock drops $1.4 Billion after a passenger-removal controversy. We all know that as children, we are taught the laws of forgiveness and encouraged to verbalize three simple words that are often the hardest to say, “I am sorry.” No one likes to admit when they’re wrong. It makes us feel vulnerable, exposed, and defenseless. We have a hard time putting down our armor long enough to see what we’ve done to the other person. As we move from the playgrounds of childhood to the “work grounds” of adulthood, uttering those three words doesn’t get any easier. Why are apologies necessary in business? Relationships are the bedrock of your business, and apologies mend relationships damaged by mistrust. Ethics expert Jim Lichtman, as quoted in Why We Talk, commented, “In business and public life today … the thing you erode away faster than anything else is trust. Once the credibility is gone … you’re going to have to work two, three, four times as hard to get it back.” This echoes conventional wisdom that it takes years to build up trust, and only seconds to destroy it. With such odds stacked against companies, how can […]...
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BP&O Collections Menu Boards

Apr 14 3:19am BP&O – Branding, Packaging and Opinion
Selected by Richard Baird. A continually updated collection of some of the very best menu boards for cafes, coffee shops and restaurants, as part of a brand identity design project, reviewed and published on BP&O. This post includes work by 25AH, Werklig and Brief, and encompasses simple pin and chalkboards, and extends to designs that feature unusual shapes and custom type or […] The post BP&O Collections — Menu Boards appeared first on BP&O - Branding, Packaging and Opinion.
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4 Ways To Remove Friction From Your Brand

Apr 14 3:10am Branding Strategy Insider
Several weeks ago on Branding Strategy Insider, we discussed an emerging trend called frictionless retail. And while retail brands have unique challenges to solve as they move into the future, all brands can apply the idea of frictionless to some, if not many components of their brand experience. Business is the common denominator that unites […]...
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Summerhill Market by Blok, Canada

Apr 13 4:11am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. Summerhill Market is a family-run business, managed by the third generation, with premises on Toronto’s Summerhill Avenue and a smaller location—a floral boutique—on Mt. Pleasant Rd. The store has 200 employees, a butchers, bakery and deli, a BBQ in the summer and offers a variety of catering services. Summerhill Market is admired for its high […] The post Summerhill Market by Blok, Canada appeared first on BP&O - Branding, Packaging and Opinion.
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Soviet logos

Apr 12 5:25pm Logo Design Love
As a side project for the past couple of years, graphic designer Rokas Sutkaitis has been collecting previously unpublished trademarks designed in the USSR.
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Are your customers in transition?

Apr 12 11:00am Drew's Marketing Minute
When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time of year to get married. No matter what the transition is or how desirable the next phase may be – […] The post Are your customers in transition? appeared first on Drew's Marketing Minute.
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SMPL Q&A: 5 questions on navigating a politically charged landscape with Jason Cieslak

Apr 11 9:37pm Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jason Cieslak, president of the Pacific Rim, about if and when brands should take a stand politically.
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4 Ways You Are Not Using Your Email Marketing Effectively

Apr 11 8:33pm Celebrity Branding Agency
If you’re looking to increase sales and strengthen your relationship with existing clients, then email marketing can be the most effective marketing tool no matter what […]...
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#StickyTools Episode 2: CallRail

Apr 11 2:03pm The Sweetest Marketing Blog – Syrup
#StickyTools are the tools that I either use myself or that we’ve collectively tested here at Syrup that have become “sticky” enough to stay around. That doesn’t mean every tool is perfect — test them yourself! We find they add enough value to be worth it. For episode 2 (read episode 1 here if you missed... The post #StickyTools Episode 2: CallRail appeared first on Syrup.
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Finland 100 by Kokoro & Moi, Finland

Apr 11 5:05am BP&O – Branding, Packaging and Opinion
Opinion by Richard Baird. This year Finland celebrates its centenary and will mark the occasion with a broad programme of events created and supported by a wide range of stakeholders. Based around the theme of togetherness, and with the intention of creating a cohesive and useful system to unite events and initiatives from local councils and independent organisations and businesses, Kokoro […] The post Finland 100 by Kokoro & Moi, Finland appeared first on BP&O - Branding, Packaging and Opinion.
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Brand Leadership In An Age Of Disruption

Apr 11 3:10am Branding Strategy Insider
“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.” ~ Watts Wacker For 50 marketers who see comfort zones as a dangerous place, The Blake Project and Branding Strategy Insider have designed a uniquely powerful learning experience. One that challenges today’s thinking about […]...
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Why Your Brain is Wired for Organization (& How DAM Helps)

Apr 10 1:59pm Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
“Whenever we encounter new information, our brains immediately try to make sense of it. Once they figure out what we’re seeing in a physical sense, they work to provide personal... The post Why Your Brain is Wired for Organization (& How DAM Helps) appeared first on Brandfolder.
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Fernson Brewing Co.

Apr 10 1:28pm Identity Designed
Derek Fernholz and Blake Thompson were friends in the early stages of opening Fernson Brewing Co., a production brewery in Sioux Falls.
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