Brands Invite Danger By Favoring Digital Strategy

From Branding Strategy Insider
May 5, 2017 - 3:10am
Many years ago, in a different century, I worked for a smart, very experienced global marketing director. He hired me to train some of his new marketers and over a period of a few years a friendship grew. For an inexperienced, na├»ve young marketing professor my association with a high-profile marketer at such a famous […]

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