Brands Need A Creative Renaissance

From Branding Strategy Insider
March 10, 2017 - 3:10am
Nearly infinite channels and touchpoints have created unlimited possibilities for brands to interact with their customers. With so much opportunity, it’s hard to imagine the effectiveness of advertising is in decline. Yet it is. Of course, it is not wrong to say consumers have lower attention spans or they are deluged with messages they ignore, […]

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