Building a Funnel Centric Company
From OpenView Labs
March 20, 2017 - 9:17am
No matter what anybody says, the funnel is the backbone of any marketing department, and no matter what, you should be laying out your company—its departments, its goals, and its strategies—around a funnel that has been very carefully thought out and is ever evolving. Your funnel is not just a report or a means to…
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