Campaign Spotlight: R&R Partners Adds VR Experience to Celebration of Stanley Cup’s 125th Anniversary

From Bulldog Reporter
March 19, 2017 - 8:40pm
In celebration of the 125th Anniversary of the Stanley Cup, the National Hockey League (NHL) teamed up with innovative advertising agency R&R Partners to create a unique activation celebrating the Cup. The first of its kind project consisted of two ad spots voiced over by Liev Schrieber and an integration to highlight the Stanley Cup—where the Cup has traveled; the greats who have lifted it over their shoulders and skated around the ice with it; what it’s seen and how it is truly the most iconic trophy in all of sports history. The team at R&R Partners presented the NHL with


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