Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013

From PPC Strategies & Pay Per Click News | PPC Hero
December 28, 2012 - 12:01pm

Granularity is an important concept for many PPC accounts today. In fact, the way you segment your campaigns and ad groups can have a huge effect on key metrics like conversion volume and CPA. This granular segmentation is particularly useful …

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