10 Companies On The Cutting Edge Of Sports Data

Companies are using real-time data to map everything from micro-weather during yacht races to the water displaced during a swimmer’s stroke. We’ve heard a lot about big data in the past year, along with companies’ quests to harness it. Perhaps the biggest big-data mine is the field of sports: In-game statistics pile up in heaps of data; fans clamor for in-depth, real-time analysis; and a player’s physical movements offer a new peek into the mechanics of our bodies. And at this point, with some companies simply collecting data for collection’s sake, businesses and sports franchises have figured out how to repackage it artfully to create new experiences for both athletes and their fans. Roger Wood, founder of the San-Francisco think tank Art+Data, together with Yvonne Buysman, created a top-ten list of successful sports-oriented companies diving into lar...