content marketing overload

From Marketoonist | Tom Fishburne
March 12, 2017 - 12:08pm
It feels a little ironic (or meta) for me to publish content about content overload. A few years ago, Mark Schaefer caused a stir with a concept called Content Shock. After charting the supply-and-demand of content marketing over time, he predicted “the emerging marketing epoch when exponentially increasing volumes of content intersect our limited human capacity to consume it.” He…

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