Conversion Optimization: How to reduce friction and anxiety in a checkout process you don’t control

From MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
March 3, 2017 - 10:34am
Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our graduate certificate program with the University of Florida. Daniel Burstein goes step-by-step through our process of reducing friction and anxiety in the application process.

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