Customer Experience is Something Designed for and Measured by What Customer’s Actually Experience
From Brian Solis
May 8, 2017 - 7:43am
Customer experience (CX) is the new black and it is, for all intents and purposes, the catalyst for accelerated and purposeful digital transformation. Often in my research however, I find that customer experience is relegated to enterprise-first approaches to improving customer engagement from an infrastructure perspective. It’s not necessarily something I’m calling out as a problem. It is indeed necessary. But, it is not a means to an end. It is merely a means to addressing part of the opportunity....
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