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Cyber Monday Round-Up: Mobile Wins Over Social

From Fast Company
November 28, 2012 - 7:12am
Although official figures have yet to be released, transactions on Cyber Monday are expected to be record-beating. Sales were on Cyber Monday were up an estimated 30%, according to the WSJ. Most of the buyers favoured mobile payments over social, something that fits right in with Marissa Mayer's philosophy for Yahoo. One of the big winners was Paypal, with a 190% increase in mobile payments worldwide, a 40% increase on the preceding Black Friday. Although the best-known online retailer, Amazon, never releases its Cyber Monday sales figures, craft site Etsy released some stats. It found that more people bought stuff on Cyber Monday than on Black Friday, with shops reporting an average sales increase of 27%. One in three purchases were made on a mobile, compared with one in four on normal days.Read Full Story

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