Demise of the 'Guardians'
From Los Angeles Business News - Local Los Angeles News | Los Angeles Business from bizjournals
November 26, 2012 - 4:46pm
The “Guardians” failed to rise over the weekend, ending up as Thanksgiving’s biggest – and most expensive – turkey of all.
“Rise of the Guardians” brought in a meager $32.6 million – one of the worst debuts in recent history for a DreamWorks Animation film – in spite of the fact that the box office shattered Thanksgiving weekend records.
DreamWorks Animation spent $145 million to produce and another estimated $80 million publicizing the CG-animation film, according to The Wrap.
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