11 Digital Marketers Who Are Innovating The Email Game

From Email Marketing Tips
March 15, 2017 - 4:29pm
Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it's a top priority: 73\% of marketers say email marketing is essential to growing their business. [bctt tweet="73\% of marketers say email marketing is essential to growing their business. #DoMoreWithEmail"] When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, weighing our influence into their decision to buy our product or service. Which is why we think following influencers is so important. The more you can learn and apply from them, the stronger your own email strategy will become. From content marketing gurus to growth hacking experts, see how these 11 digital marketers are using email in creative and innovative ways—and how you can apply their tactics to your own email strategy. 1. Nick Loper Chief Side Hustler, Side Hustle Nation Twitter: @nloper What's riskier: starting your own business or relying solely on your 9-to-5 as your only source of income? If you ask Nick Loper, it's the latter. Nick is an author, speaker and founder of Side Hustle Nation. An entrepreneur at heart, he's been through the ups and downs of starting his own business and now shares those learnings with his growing community. His content is a must read for aspiring side-hustlers and entrepreneurs alike. Why you should follow him: Many people use their thank you page to share more information with new subscribers. Nick takes it one step further and uses it as an opportunity to learn more about his new subscribers with a survey. By following Nick, you'll learn innovative ways to level up your email game, just like this one: Leverage this tactic to learn more information about your own subscribers by including a survey or poll on your email thank you page. You'd be surprised how willing your new subscribers are likely to share. In return, you'll have valuable insight into who your prospective customers are so you can tailor content to meet their needs (and make more sales in return). 2. Brian Dean Founder, Backlink.o Twitter: @backlinko Backlinko is filled to the brim with actionable strategies that marketers can use to get more traffic to their websites and generate more leads. Brian, the brains behind it all, is a fantastic marketer who knows how to create and promote content that converts the r


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