Disney Unites Toys And Games With Massive New Multi-Franchise Launch, Infinity
From Fast Company
January 16, 2013 - 8:00am
Disney Interactive’s John Pleasants talks about the company’s new platform, which combines Disney and Pixar’s characters to create a physical, digital, social, multiplatform gaming experience. Disney Interactive has introduced its ambitious new gaming platform, Disney Infinity, a new take on Activision’s wildly successful Skylanders model, with one essential difference: Disney characters. Coming in June for consoles, mobile and PC, Disney Infinity features Disney/Pixar properties Monsters and The Incredibles as well as the Disney live-action and theme park characters of Pirates of the Caribbean. Each game set comes with figures that represent the characters found in those worlds. The figures, when placed on the system’s "Infinity Base," grant access to an original interactive adventure that relates to its film franchise. The platform also allows users ...
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