Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath

From MarketingProfs All In One
April 13, 2017 - 10:00am
Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance. Read the full article at MarketingProfs

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