Don’t Let Creative Threaten The Strategy

From Branding Strategy Insider
March 9, 2017 - 3:10am
  Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ ~ Jef Richards Brands that forget this will always pay a price. Either in failed campaigns, lost market share or worse depending on the stakes. Creative – in either form – often emerges as a threat when introduced out of what we […]

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