Driving Brand Growth Via New Paths-To-Purchase

From Branding Strategy Insider
May 12, 2017 - 3:10am
For 50\% of us, the typical path to conversion involved using 3 or more devices. Our journey often starts on one device and finishes on another, involving 22 touchpoints on average. If the new path-to-purchase is becoming more complex, it also involves less intermediaries between the brand and the consumer. Digital marketing, social-media platforms ad […]

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