Mar 29 12:16pm A brand new view
In my first post in the Navigating the inbox series, I looked at the value of a welcome series for your email marketing efforts. Once you’ve welcomed a consumer to your brand, it’s time to both earn and sustain their loyalty leveraging email. Loyalty goes beyond points, it is an entire experience between a brand and […] The post Navigating the inbox: Loyalty appeared first on A brand new view.
Mar 29 11:35am GetResponse Blog – Online Marketing Tips
Personalization goes far beyond a custom name field. Personalization means relevance and that’s why it lies at the heart of effective marketing communication. In today’s article I’ll show you how to use marketing automation in order to send the right emails to the right people at the right time. The shocking truth about the […]The post The 5-Step Guide to Email Marketing Personalization appeared first on GetResponse Blog - Online Marketing Tips.
Mar 29 9:55am Email Marketing Tips - Blog GetResponse
First things first – we need to understand the difference between generating traffic and generating leads. Let’s begin with the former. Traffic generation is all about your top of the funnel (ToFu) content marketing efforts. That is to say, it is your blog (and other content) output that has the sole purpose of simply driving […]The post A Beginner’s Guide to Lead Generation appeared first on GetResponse Blog - Online Marketing Tips.
Mar 29 9:00am Copyblogger
In the world of SEO, user experience on websites has always been a factor, as has the time it takes for a site to load. However, with the use of mobile devices surpassing desktop use (in most consumer-facing industries) and the wide adoption of broadband, people expect sites to load instantly. Long gone are the Read More... The post 6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs appeared first on Copyblogger.
Mar 28 1:07pm Email Marketing Tips - Blog GetResponse
A/B testing is a standard practice for marketers. Yet, there is another breed of professionals in the world who do the same type of thing. Scientists. An A/B test is literally a scientific experiment. We want to find out if something will have a specific impact on the world. But, instead of testing on lab […]The post Getting More Out of Your A/B Tests, Scientifically appeared first on GetResponse Blog - Online Marketing Tips.
Mar 28 10:11am Email Marketing Tips - Blog GetResponse
Many people see being busy as a badge of honour, believing it shows that they’ve got important tasks to handle, and that they work hard to earn their income. This goes hand-in-hand with the assumption that people who have free time on their hands are not as important or don’t work as hard as those […]The post Why Being ‘Busy’ Does Not Mean You’re Being Productive appeared first on GetResponse Blog - Online Marketing Tips.
Mar 28 9:56am Email Marketing Tips - Blog GetResponse
Spring is here, so you’re probably thinking about tackling those seasonal chores – like clearing out the garden, or your closet. But what about your email contact list? Cleaning up your contact list (what we call “list hygiene”) is one of the most under appreciated areas of email marketing. And it’s probably the least popular, too. […]The post 6 Steps to Refreshing Your Contact List This Spring appeared first on GetResponse Blog - Online Marketing Tips.
Mar 28 9:00am Copyblogger
“Three … two … one … Ready or not, here I come!” My daughter Sadie hides anxiously behind the living room couch, while her best friend is searching, calling out her name, and trying to find her. Hide-and-seek, a game played out millions of times. If you don’t know, hide-and-seek is a popular children’s game Read More... The post Podcasters: Stop Looking for an Audience (and Let Them Find You) appeared first on Copyblogger.
Mar 27 12:15pm Pinpointe Marketing Blog
Are you up-to-date on current email marketing trends? Marketing tactics are always evolving, so it's challenging for businesses to keep up. To stay "in the know" you need to read trade journals, check out recent case studies and be a "stats junkie" who can decode the success behind metrics. But, who has time to do […] The post 13 Email Marketing Influencers to Follow on Twitter appeared first on Pinpointe Marketing Blog.
Mar 27 11:57am Pinpointe Marketing Blog
To succeed at email marketing, you have to send messages on a regular basis. Whether you send four emails a month or 15, coming up with fresh and inventive messages isn't always easy. While you try to send a variety of emails, sometimes the idea well runs dry. That's when businesses fall into an email […] The post 7 Emails to Send When You’re Out of Ideas appeared first on Pinpointe Marketing Blog.
Mar 27 11:41am GetResponse Blog – Online Marketing Tips
First, a startling piece of data: 80 percent of business-to-business marketing executives believe that artificial intelligence (AI) will revolutionize marketing by 2020, according to a recent study. Next, the qualifier (the giant asterisk next to that startling piece of data!): Only 26 percent of B2B marketers are confident they understand how AI is used in […]The post Will AI Radically Change B2B Marketing? Marketers Think So appeared first on GetResponse Blog - Online Marketing Tips.
Mar 27 11:33am GetResponse Blog – Online Marketing Tips
You’re looking forward to a long and prosperous career in marketing. But first, you need to actually get hired, and you have to be able to show employers that you have what it takes to market their businesses. A potential employer is likely going to have a pretty good idea of what type of marketer […]The post 9 Tips on Creating a Stand-Out Marketing Resume appeared first on GetResponse Blog - Online Marketing Tips.
Mar 27 9:00am Copyblogger
“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me. Now, I Read More... The post 3 Strategic Ways to Get Links to Your Website appeared first on Copyblogger.
Mar 27 12:15am Performance Marketing Insider
PACEDm.com Even just a year ago when people thought SnapChat, they associated it with younger audiences of high school and college students. Like many technologies popularized by the youth and then adopted by the other demographics, this fun app is now officially in the top 10 apps for all age groups, according to a the new comScore report. Adam Lella of comScore said, “Snapchat… went from being a very popular app among the younger demographics to being one of the most popular apps among the general population.” By the end of 2016, 48\% of those in the 25-34 age group were Brought to you by Pace Lattin...
Mar 27 12:13am Performance Marketing Insider
PACEDm.com Twitter’s ad revenue has been struggling over the past year, and they are apparently looking for new ways to bring in some cash. According to a survey that they recently released, they may be looking at offering a premium version of their TweetDeck service, which is currently completely free and ad-free. If they decide that they want to move forward with this, it will be curious to see what type of premium features they are able to offer to their subscribers. The current users already get free access and no ads, which are what most ‘freemium’ type services are able Brought to you by Pace Lattin...
Mar 27 12:11am Performance Marketing Insider
PACEDm.com It seems like every time a new study or report is released, the total estimated amount of ad fraud hitting the industry is growing up. While there has been some action taken to try to prevent it over the past year, many people agree that it is simply not enough. When advertisers are losing approximately 20\% of every dollar right off the top, it is no surprise why major companies like P&G have been getting publicly upset about the state of the digital ad industry. This being the case, the latest report from The & Partnership is not going to Brought to you by Pace Lattin...
Mar 24 10:34am Email Design Review
That Little Brown Bag For a while now, a friend of mine has been a religious Frank Body fan. With some persuasion, she finally got me to sign up (recent coffee convert here). This ecommerce only brand is a unique coffee based skin […]...
Mar 23 2:20pm Performance Marketing Insider
PACEDm.com As you may know, Kyle Terry, Madrivo’s beloved President, passed away on Thursday, March 16th. The Madrivo family would like to thank our valued clients, vendors, and friends for the tremendous outpouring of love and encouragement we’ve received over the past few days. We truly appreciate everyone’s support during this exceptionally difficult time. There will be a private memorial service in honor of Kyle on Saturday, April 8th at 2pm in Las Vegas, NV. If you’d like to attend, please send an email to firstname.lastname@example.org with your full name, company, and the number of people in your party. Formal invitation with additional details to follow. Brought to you by Pace Lattin...
Mar 23 12:57pm Performance Marketing Insider
PACEDm.com Two of the world’s largest telcos, AT&T and Verizon, have joined a growing number of blue chip brands to pull advertising on YouTube and Google’s Display Network amid concerns over brand safety. They join Johnson & Johnson and car rental giant Enterprise Holdings as the latest brands outside of Europe to stop advertising after an investigation found ads were appearing alongside content featuring hate speech, extremists and rape apologists — and that Google refused to remove the offending videos, even after being contacted numerous times. AT&T, the world’s largest telecommunications company, says it will remove ads from Google’s non-search platforms Brought to you by Pace Lattin...
Mar 23 12:47pm Performance Marketing Insider
PACEDm.com AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with one of the top ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix’s IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malware-infected devices, data centers and click farms — this shows they are at the top of taking seriously defeating fraud by partnering with this company. Ad fraud affects both advertisers and publishers. For publishers, fraud wastes resources on their ad servers and can make a Brought to you by Pace Lattin...
Mar 23 11:48am A brand new view
87\% of marketers expect customer experience to be their primary differentiator, according to Gartner Research. But the digital transformation has presented brands with new challenges when it comes to customer experience forcing marketers to think differently about how they market to consumers, build brand loyalty and drive sales. Brands no longer have the required skills […] The post The role of marketing services in becoming an experience-lead business appeared first on A brand new view.
Mar 23 9:46am Email Marketing Tips - Blog GetResponse
Time and again email has proved to be the most important weapon in the arsenal of a digital marketer. But gone are the days of “email blasts”. Now email marketing is mostly transactional in nature. Its success (or failure) depends entirely on how well you’ve segmented your audience, and which segment gets which email communication. […]The post How to Segment Email Lists for Better Campaigns appeared first on GetResponse Blog - Online Marketing Tips.
Mar 23 9:00am Copyblogger
Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO. One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all Read More... The post Search Engine Madness on Copyblogger appeared first on Copyblogger.
Mar 22 9:53am Email Marketing Tips - Blog GetResponse
Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground. Here’s how… Effortless resource coverage […]The post 7 Ways Small Business Can Catch Up Using Marketing Automation appeared first on GetResponse Blog - Online Marketing Tips.
Mar 22 9:41am GetResponse Blog – Online Marketing Tips
To increase email conversion rates, make your emails irresistible. Use emotional triggers to drive the readers’ attention. What are emotional triggers? Reminisce for a moment: when was the last time you purchased something after reading a sales email? What were you thinking? Can you even remember? Now, what were you feeling? You remember that, don’t […]The post 7 Emotional Triggers to Improve Email Conversions appeared first on GetResponse Blog - Online Marketing Tips.
Mar 22 9:00am Copyblogger
We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called Read More... The post How to Build Relationships with Online Influencers (Without the Awkward) appeared first on Copyblogger.
Mar 21 5:25pm Trendline Interactive
One of the greatest marketing lessons I have learned came from my Sociology grad school advisor. After spending considerable effort preparing to present ideas for my first big research project I opened with the comment, “In my experience…” My advisor stopped me mid-sentence, his eyes got large, and he took a deep... Read more » The post Your Personal Experience Is Irrelevant appeared first on Trendline Interactive.
Mar 21 4:00pm Fathom Blog
Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for... The article How Will Google’s Latest AdWords Changes Affect You? appeared first on Fathom.
Mar 21 1:23pm Blog – Internet Marketing Company | Phoenix, AZ | Markitors
Fresh out of college our CEO took a roadtrip across the country in a RV to interview successful people about their career paths. The excerpt below is from an interview with a real estate developer with a net worth north … Read More The post Law School Advice From A Billionaire appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.
Mar 21 10:13am Email Marketing Tips - Blog GetResponse
Every marketer knows the struggle of creating ads that don’t overtly promote your own product. It’s nearly impossible, and becoming more difficult all the time. Consumers are more aware than ever, and increasingly fickle about what advertisements they trust. Can you really blame them? Enter influencer marketing. Harness the voices of bloggers, social media advocates, […]The post How to Include Influencer Marketing in Your Digital Strategy appeared first on GetResponse Blog - Online Marketing Tips.
Mar 21 9:00am Copyblogger
I understand why content marketers may avoid SEO: it seems complicated and time-consuming. But I’ve got good news. Today, you’ll learn why content marketers like you are well-positioned to use SEO tactics — possibly even more so than *cough* an SEO like me. Keyword research doesn’t have to be a marathon. A brisk, 30-minute walk Read More... The post Schedule 30 Minutes to Uncover the Keys to More Powerful Content appeared first on Copyblogger.
Mar 20 2:47pm A brand new view
Especially over the last five to ten years, most companies have tried to pursue customer centric marketing in some form. They understand that it is no longer good enough to view their customers and prospects only by what their (economic) value is to them. Because they are customers themselves, the leaders of these companies know when […] The post The bell curve of marketing appeared first on A brand new view.
Mar 20 1:29pm Email Marketing Tips
This post is the eighth installment of our new series, The Ultimate Guide to Email Marketing – an eight-week series that covers the fundamentals of email marketing. Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing. If you send an email out into the wild and don't review the analytics, did it really happen? Of course it did! But it does make it difficult to know what kind of impact your email had. Did a lot of subscribers open it? Did they click any links? Did they make a purchase as a result? To answer these questions and discover if your emails are helping you connect with customers and grow your business, checking the performance of your emails is essential. Like any other business strategy, analytics are the key to identifying success. Plus, your email analytics can tell you different stories about subscriber engagement and the kind of content that resonates with them. With that kind of intel, you'll be able to discover opportunities to make improvements, deliver more value and increase the effectiveness of your emails. Interpreting the data from your email analytics may seem daunting, but don’t be afraid to delve into it. When reviewing your analytics, here are seven key email metrics you'll want to follow. Don't feel like reading this post? Listen to the podcast adaptation below, or watch the YouTube video! 1. Open rates Open rates measure the number of people who opened your messages and provide several insights into your email’s overall performance, including whether your subject lines are effective and the best times to email subscribers. If your open rates aren't as high as you want them to be, there are simple steps you can take to try to improve them. For example, try emphasizing urgency in your subject lines to make them more compelling. Or, add specific details that tell subscribers exactly what they'll get in your emails. Your goal is to stand out in the inbox, so you need to convince subscribers that your content is worth engaging with. Low open rates could also mean that you're not sending emails at an ideal time for your subscribers. Instead of Mondays at 5 p.m., try sending emails in the morning or on different days. Once you find what works, stick with it! 2. Traffic To find out the number of subscribers going from your emails to your website, you'll want to review your traffic...
Mar 20 10:13am Email Marketing Tips - Blog GetResponse
You’ve recently made the decision to get started with marketing automation. Great! Now what? Software? (Well, yeah… may I suggest GetResponse for that?) But what else? Well, let’s think that through. Where do you need to start for marketing automation? And, what help is there for you at every major step of the journey? This post is […]The post The 14 Best Free Marketing Automation Resources for Beginners appeared first on GetResponse Blog - Online Marketing Tips.
Mar 20 9:50am Email Marketing Tips - Blog GetResponse
There’s no doubt that social media is the most powerful tool of our time. It can be used to break news, sell to a target audience and communicate with customers. Every company in the Western world uses social media to some extent, but there are some glaring examples of when social media is abused rather […]The post The Biggest Social Media Mistakes Businesses Make appeared first on GetResponse Blog - Online Marketing Tips.
Mar 20 9:00am Copyblogger
“But I don’t really think about SEO very much anymore.” That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I’d have to write about it. “Look, I just create useful content for people. Do that, get it read, get Read More... The post 7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish appeared first on Copyblogger.
Mar 19 6:23am Email marketing consultancy | Emailmonday
There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value. Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Email marketing segmentation: The art […] Getting Smart With Email Marketing Segmentation...
Mar 17 8:57pm MailerMailer Blog | In The Box
We'll be pushing out several exciting improvements to MailerMailer soon. Here's what you can look forward to: Refreshed Design For this release, we updated the look and feel of many pages on MailerMailer. Eventually, all pages on the site will reflect this new, modern appearance. We also did some restructuring. For instance, pages related to...
Mar 17 1:01pm Email Marketing Tips - Blog GetResponse
How to communicate effectively online? Is there a universal path to follow when planning communication or is it industry-specific? How do you establish effective digital communication with customers based on their behavior patterns? We tried to find the answers to those questions during our exclusive networking event in Gdansk, Poland, where the GetResponse HQ is […]The post Secrets of Effective Online Communication [Event Recap] appeared first on GetResponse Blog - Online Marketing Tips.
Mar 17 12:24pm Performance Marketing Insider
PACEDm.com Three more guys from Florida, who were charged with illegally promoting shitty diet products and phone celebrity endorsements have agreed to pay $1.3M to the FTC for promoting these programs. According to a complaint filed in 2016, Colby Fox and his crew illegally spammed tons of people by email, making it seem that the emails came from consumer’s friends, family and other people associated with them. The problem with those emails, besides being horribly fraudulent and spammy, is that they also claimed they were endorsed by, among other people, the one and only Oprah Winfrey. The FTC said that these Brought to you by Pace Lattin...
Mar 17 12:00pm Performance Marketing Insider
PACEDm.com A new report from eMarketer is predicting strong growth in the digital ad market for the US. We can expect to see 15.9\% growth throughout this year, which will bring the total ad spend to $83 billion. Most of that growth will be generated by the major ad network such as Facebook and Google. Facebook will be dominating the growth this year, with a 32.1\% growth rate, which will bring their total percentage of the market to 39.1\%. Google will be growing by 14.8\%, with their search ads increasing by 16.1\%, which will push them even further ahead in the Brought to you by Pace Lattin...
Mar 17 11:54am Performance Marketing Insider
PACEDm.com A recent study that was published by Kargo, a mobile brand agency, in partnership with Nielsen, found that when it comes to digital advertising, it is hard to beat placement within premium editorial content. They compared a variety of different types of ads in several locations to determine which ones were best. For the study, each participant was given 10 minutes of time to view content in each environment with instructions to simply consume the content as they normally would. Eye tracking was used, along with surveys conducted after the study to measure ad recall. The results found that in Brought to you by Pace Lattin...
Mar 17 9:56am Email Marketing Blog | Mailigen
We know that all the best gifts contain something personal. The same rule applies to email marketing. You have probably heard that segmentation and targeting are essential for crafting successful email campaigns. This article will offer you some ideas on...
Mar 16 3:27pm A brand new view
Diners of quick service restaurants (QSRs) and fast-casual restaurants want to have deeper, more unique relationships with brands in a highly competitive space. As marketers, we need to leverage data to identify the best diners and engage them with relevant messaging at the right time, in the right place and through the right media to […] The post 4 ways to develop the best loyalty program for your restaurant appeared first on A brand new view.
Mar 16 3:00pm Trendline Interactive
I am convinced that the most used word in the English language is the word “No”. Babies sometimes say it as their first word and it seems that we use it consistently as we grow up and well into adulthood. As a parent, I have used it quite a bit – “No…you cannot have an ice... Read more » The post The Power of No appeared first on Trendline Interactive.
Mar 16 10:06am Email Marketing Tips - Blog GetResponse
Have you thought about increasing your Content Conversion? Along with the content marketing boom, many useful strategies for driving traffic and brand awareness have been born. One of them is called the COPE strategy: “Create Once, Publish Everywhere.” From the main concept, we can tell that it’s something that can potentially influence any business’ productivity […]The post How to COPE Your Content for Guaranteed Conversion Rates appeared first on GetResponse Blog - Online Marketing Tips.
Mar 16 9:00am Copyblogger
Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart Read More... The post Zen and the Art of Content Marketing appeared first on Copyblogger.
Mar 15 4:29pm Email Marketing Tips
Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it's a top priority: 73\% of marketers say email marketing is essential to growing their business. [bctt tweet= 73\% of marketers say email marketing is essential to growing their business. #DoMoreWithEmail ] When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, weighing our influence into their decision to buy our product or service. Which is why we think following influencers is so important. The more you can learn and apply from them, the stronger your own email strategy will become. From content marketing gurus to growth hacking experts, see how these 11 digital marketers are using email in creative and innovative ways—and how you can apply their tactics to your own email strategy. 1. Nick Loper Chief Side Hustler, Side Hustle Nation Twitter: @nloper What's riskier: starting your own business or relying solely on your 9-to-5 as your only source of income? If you ask Nick Loper, it's the latter. Nick is an author, speaker and founder of Side Hustle Nation. An entrepreneur at heart, he's been through the ups and downs of starting his own business and now shares those learnings with his growing community. His content is a must read for aspiring side-hustlers and entrepreneurs alike. Why you should follow him: Many people use their thank you page to share more information with new subscribers. Nick takes it one step further and uses it as an opportunity to learn more about his new subscribers with a survey. By following Nick, you'll learn innovative ways to level up your email game, just like this one: Leverage this tactic to learn more information about your own subscribers by including a survey or poll on your email thank you page. You'd be surprised how willing your new subscribers are likely to share. In return, you'll have valuable insight into who your prospective customers are so you can tailor content to meet their needs (and make more sales in return). 2. Brian Dean Founder, Backlink.o Twitter: @backlinko Backlinko is filled to the brim with actionable strategies that marketers can use to get more traffic to their websites and generate more leads. Brian, the brains behind it all, is a fantastic marketer who knows how to create and promote content that converts the r...
Mar 15 12:16pm Performance Marketing Insider
PACEDm.com The latest step in what has been a fairly eventful acquisition of Yahoo by Verizon has been taken this week. Yahoo has released a succession plan for what to expect as the core assets are transferred over. The biggest thing in this plan is something that has been known for some time, Marissa Mayer will serve as CEO up until the transition (expected in April) and will then step down. At that point, Thomas McInerney, who is a current Yahoo board member, will step in and serve as CEO. This is needed: Yahoo, the once-vaunted internet giant, is in shambles. Its Brought to you by Pace Lattin...
Mar 15 10:49am Email Marketing Tips - Blog GetResponse
Webinars and live streaming videos have quickly become one of the key tactics top B2B and B2C brands use in their communication strategies. This isn’t a surprise. Webinars are just as effective for generating new leads as they are for building relationships with your existing customers. So how can you make webinars work well for […]The post How to Promote Your Webinar the Right Way appeared first on GetResponse Blog - Online Marketing Tips.
Mar 15 9:55am Email Marketing Tips - Blog GetResponse
According to a research on conversion rates from Marketing Charts, 60 percent of online marketers plan on doing a customer journey analysis to improve their online conversion rates. Econsultancy reports that only about 22 percent of businesses are satisfied with their conversion rates. Conversion optimization goes beyond tweaking your call to action, changing fonts and […]The post 4 Radical Pyschological Experiments with Key Lessons to Boost Your Conversions appeared first on GetResponse Blog - Online Marketing Tips.
Mar 15 9:12am Email Marketing Tips - Blog GetResponse
We want to thank you all so much for registering and attending our webinar all about getting started with marketing automation yesterday! We had a great group of attendees who asked some awesome questions. Together we were able to introduce marketing automation as a theory, then see it work in action! (Though some attendees had […]The post Webinar Recap: How to Use GetResponse Marketing Automation for Your Business appeared first on GetResponse Blog - Online Marketing Tips.
Mar 15 9:00am Copyblogger
By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses, Read More... The post 5 Content Optimization Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger.
Mar 14 11:40am Email Marketing Tips
Sending targeted emails to segmented subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to the Direct Marketing Association, targeted emails can drive up to 77 percent of your overall email ROI. It’s also why the AWeber team has devoted its time to developing new features that will help you send more targeted emails with ease. In just two weeks, we’ll be launching new updates to subscriber segmentation and tagging that allow customers to send broadcasts based on tags, create more advanced subscriber segments and simplify subscriber management. Some of you have been waiting for these features to subscriber segmentation, and we are thrilled to announce they are right around the corner! But what if you’re not sure how you can use segmentation for your business? What if you have a smaller list and don’t really need to segment quite yet? Well, you’ve come to the right place. Here are 16 ways you can segment subscribers or start prepping your list for when you’re ready. 1. Send different emails to subscribers based on their skill level. Educational email courses are perfect for teaching others and incentivizing them to subscribe to your email list. To create this experience for people of varying skill levels, you can create beginner, intermediate and expert versions of your course. As subscribers complete them, you can easily tag them and send that subscriber segment emails that invite them to the next course level. 2. Send an email or campaign with an incentive/gift based on birth month. On your sign up form, ask subscribers to choose their birth month and set up custom fields to apply a tag based on their selection. Each month, send an email with a birthday gift to the corresponding group of tagged subscribers. 3. Send an email or campaign based on your subscribers’ interests. If you tend to send emails that cover a variety of topics, it may be helpful to learn what your individual subscribers are most interested in. This way, you can send targeted emails to segments who are more likely to engage with that content. 4. Send contextual welcome campaigns based on different incentives and sign up forms. Offer multiple incentives on different sign up forms? Make sure your subscribers get welcome emails with contextual content that’s relevant to their specific user experience. T...
Mar 14 11:12am A brand new view
Joe Castelli, Director, Global Deliverability and Kara Trivunovic, Vice President, Digital Solutions advise on Verizon’s decision to migrate email users to AOL’s backend and what it means for brands. Recently there has been a lot of discussion regarding Verizon’s decision to migrate email users to AOL’s backend. While there’s no official timeline released as of yet, […] The post What the Verizon email changes mean to brands appeared first on A brand new view.
Mar 14 10:16am GetResponse Blog – Online Marketing Tips
Google Analytics is a versatile reporting and tracking system that turns out valuable data regarding the performance of your website. Launched in 2005, it is an easily operable system, even for beginners. It also has many advanced features that can help with the creation of complex reports, track visitors’ movement paths through the site, and […]The post A Guide to Setting Up Google Analytics for WordPress appeared first on GetResponse Blog - Online Marketing Tips.
Mar 14 9:39am GetResponse Blog – Online Marketing Tips
Working in the online environment includes numerous professional challenges. Freelancer solopreneurs need to constantly adapt to new work conditions. Three crucial features of online business organization are rational budgeting, limited expenditure, and efficient time management. If you neglect any of them, it’s highly likely you won’t reach your business goals the way you’ve planned. Therefore, […]The post 9 Time & Money Saving Tools for Online Solopreneurs appeared first on GetResponse Blog - Online Marketing Tips.
Mar 14 9:00am Copyblogger
Well, it’s been a while since you’ve seen my byline around here at Copyblogger, but that’s for a few good reasons — I’ve had my head down and been working hard over at StudioPress (specifically, the all-new StudioPress Sites you’ve been hearing about). If you’re interested in checking it out, you’ll see that the StudioPress Read More... The post Introducing the New StudioPress Blog appeared first on Copyblogger.
Mar 14 6:01am Email Marketing Blog | Mailigen
With email marketing automation your business can go further – in fact, automated emails are opened more often and generate more revenue than standard marketing emails. Why is email marketing automation so useful? Because it helps marketers send timely, personalized,...