Reaching Millennials With Social Media: A Healthcare Case Study

Apr 28 4:50pm Fathom Blog
Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the... The article Reaching Millennials With Social Media: A Healthcare Case Study appeared first on Fathom.
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Ransomware Attacks on the Rise while Overall Web Attacks Drop

Apr 28 10:45am Performance Marketing Insider
PACEDm.com Symantec has released their annual Internet Security Threat Report and it is a mixed bag regarding the treats that exist online. The overall number of web attacks went down by more than 30\%, which is obviously a great thing. Specific types of attacks, however, are on the rise. Unfortunately, the types of attacks that are on the rise are the ones that are the most costly to businesses and consumers. Ransomware attacks, for example, shot up by 36\%. These are the attacks where the victim’s files are encrypted and then lost forever if they don’t pay a set amount in Brought to you by Pace Lattin...
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Todays the Last Day to Get a Great Deal on Your New StudioPress Site

Apr 28 9:00am Copyblogger
Heads up, today is the last day to get your first month free, plus no-charge migration of your existing WordPress site to a brand-new, easy-to-use StudioPress Site. You’ve got until 5:00 p.m. Pacific Time today, April 28, 2017 to get the deal. Simply click this link and the incentives will be applied at checkout. I’ve Read More... The post Today’s the Last Day to Get a Great Deal on Your New StudioPress Site appeared first on Copyblogger.
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How to Use Stories to Bring Your B2B Content Strategy to Life

Apr 27 4:34pm Fathom Blog
Do you remember back in grade school when you used acronyms to remember things? Things difficult to remember, such as the order of operation or the branches of taxonomy, became... The article How to Use Stories to Bring Your B2B Content Strategy to Life appeared first on Fathom.
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Navigating the inbox: Apology

Apr 27 10:58am A brand new view
We are all human – and that means a lot of things, but mostly it means that we aren’t perfect. As an imperfect species that means that sometimes…mistakes happen. Depending on one’s disposition determines how mistakes are responded to. Some will analyze the mistake to understand why it happened, others will chalk it up to […] The post Navigating the inbox: Apology appeared first on A brand new view.
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Do You Know Your Brand Voice?

Apr 27 10:13am Email Marketing Tips - Blog GetResponse
Does your brand have a distinct brand voice? Would your customers recognize you just by the way you speak to them? Voice is a crucial part of your brand’s identity, so if neither of the two is the case, read on to see how to change it. What is voice, and what is tone?   […]The post Do You Know Your Brand Voice? appeared first on GetResponse Blog - Online Marketing Tips.
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Gear Up for a More Powerful Online Presence

Apr 27 9:00am Copyblogger
Hey there! Before we get rolling, remember that if you’ve been thinking about moving your site to StudioPress Sites, this is the time. Because we love to make your life easy, we’ll move your existing WordPress site over for free. And because we love to let you try stuff without stress, we’ll also give you Read More... The post Gear Up for a More Powerful Online Presence appeared first on Copyblogger.
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Best Practices for Email Marketing on Mobile Devices

Apr 27 5:56am Email Marketing Blog | Mailigen
The scales have tipped. For years, mobile devices were capturing people’s attention in ways that threatened the sovereignty of desktops. Now it’s official: Today, more people open their email on mobile devices than on desktops, and the gap between desktops...
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Get Started with Email Automation in 6 Easy Steps

Apr 26 4:35pm Email Marketing Tips
Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. Automated emails are great for building a relationship with your audience, driving engagement and increasing conversions. Ready to find out how to get started with email automation? Read this post to get 6 easy steps. 1. Start collecting subscribers. Before you can get started with email automation, people need to sign up for your autoresponder series. A robust, permission-based list of subscribers is key to running a profitable automated email campaign. By placing sign up forms on your blog, website or social media channels, you can begin generating leads and building the right audience for your emails. On your forms, be sure to explain what subscribers can expect from your emails and how they’ll provide value. For example, this sign up form from theSkimm explains the value of subscribing by mentioning that it'll be easier to be smarter, because you'll be receiving the top news stories of the day. It then sets expectations by explaining that you'll receive an email from them every morning. After people subscribe, make sure your emails live up to their expectations. If you don't, you'll likely alienate subscribers, decrease engagement and hurt your email marketing efforts. Ultimately, your sign up form should make opting into an email list as easy as possible. I also recommend throwing in freebies — like ebooks or coupon codes — to create an extra incentive for signing up. Creating an effective sign up form may seem daunting at first. But with concise copy, an eye-catching design, a clear call-to-action and a dash of creativity, people won’t be able to resist signing up for your automated email series! 2. Send relevant automated emails with segmentation. Think back to the last time you sent an email to an entire subscriber list. Maybe it yielded some results, but perhaps it would’ve performed even better if you’d targeted a specific niche within your contacts. Enter segmentation — one of our favorite ways to run successful automated email campaigns. With segmentation, you can divide subscribers into highly-specif...
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How to Increase Travel Website Bookings, Automatically

Apr 26 11:05am Email Marketing Tips - Blog GetResponse
Working in seasonal industries like travel and hospitality is challenging to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you to constantly review your marketing budget spending. The good news is it doesn’t always have to be like this. What I’m about to show you […]The post How to Increase Travel Website Bookings, Automatically appeared first on GetResponse Blog - Online Marketing Tips.
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10 Avoidable Email Marketing Follies

Apr 26 10:16am Email Marketing Tips - Blog GetResponse
Digital marketing has opened the door for a lot of brand messaging strategies. Even with the rise and rise of popular channels like social media, instant messaging, and now, conversational commerce for communication, email marketing remains one of the most effective ways for businesses to reach new and existing customers.     However, it only […]The post 10 Avoidable Email Marketing Follies appeared first on GetResponse Blog - Online Marketing Tips.
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Surviving the Social Web: 7 Things You Need to Know

Apr 26 9:00am Copyblogger
Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good. As the man said, “How’s that working out for us?” It turns out that the social media utopia, like other utopias, didn’t end up Read More... The post Surviving the Social Web: 7 Things You Need to Know appeared first on Copyblogger.
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Creative Content Ideas: A Guide to Keyword Research

Apr 25 9:40am GetResponse Blog – Online Marketing Tips
Looking to increase traffic to your website? The key is knowing the right keywords. Not only do keywords impact your rankings, but they also can – and should – be used as a starting point for creating great content. Which means some keyword research is in order. Before you begin your content creation, it is […]The post Creative Content Ideas: A Guide to Keyword Research appeared first on GetResponse Blog - Online Marketing Tips.
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Your No-Nonsense Guide to Getting Started with Social Media Ads

Apr 25 9:00am Copyblogger
The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to Read More... The post Your No-Nonsense Guide to Getting Started with Social Media Ads appeared first on Copyblogger.
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Infographic: Boost Engagement Rate with Rich Media in Email Marketing

Apr 25 7:25am Email Marketing Blog | Mailigen
What would you prefer to see in your inbox? A plain text email or an attractive email featuring interesting elements such as images, GIFs, cinemagraphs, or videos? I’m sure you must have voted for the later one. When it comes...
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Affiliate Marketing vs. Influencer Marketing: Reasons to Take Advantage of Both

Apr 24 12:00pm Performance Marketing Insider
PACEDm.com Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Before we get into those reasons, let’s first define what Influencer Marketing is. Influencer marketing refers to the process of identifying key individuals who have a strong online presence and leveraging them to “influence” their followers or subscribers to purchase a product or service. Influencers can be bloggers, journalists, authors, consultants, analysts, etc. The most valuable influencers typically Brought to you by Pace Lattin...
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How to Plan & Execute a Social Media Takeover

Apr 24 9:46am GetResponse Blog – Online Marketing Tips
Success is all about hitting the right note at the right time. Powerful digital marketing is the only hope to see success and expand your brand reach at the right time today. With heavy competition in the market, businesses are forced to think and explore new digital possibilities. Social media takeovers are a new possibility […]The post How to Plan & Execute a Social Media Takeover appeared first on GetResponse Blog - Online Marketing Tips.
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The Three Key Elements of Influential Digital Marketing

Apr 24 9:00am Copyblogger
Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is Read More... The post The Three Key Elements of Influential Digital Marketing appeared first on Copyblogger.
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Healthcare Marketing: 4 Simple Tips for Reaching Millennials

Apr 21 2:30pm Fathom Blog
Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare. It is now easier than ever... The article Healthcare Marketing: 4 Simple Tips for Reaching Millennials appeared first on Fathom.
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Best Email List Growth Practices for AI

Apr 21 1:34pm Trendline Interactive
  List growth and email address acquisition seems to always be a central topic (and sometimes a source of anxiety) amongst marketers. The question most frequently asked on this subject is “how do I grow my email list effectively without compromising the quality of the subscriptions?” Many articles have been written on the subject highlighting... Read more » The post Best Email List Growth Practices for AI appeared first on Trendline Interactive.
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Google Adding Native Ad-Blocking to Chrome Browser?

Apr 21 1:20pm Performance Marketing Insider
PACEDm.com When it comes to ad blocking, few people would have expected Google to get in on the trend. Google makes billions of dollars per year through their digital ads, so the last thing they want to do is make it easier for users to block their ads. Despite this, however, reports are coming out that Google is planning on adding in a new ad-blocking feature to their Chrome browser. If reports are true, it would be applied to both mobile and desktop versions of the popular browser. Many people think that Google is entering the ad blocking industry so that Brought to you by Pace Lattin...
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3 Reasons to Add CO-Registration to Your Marketing Mix

Apr 21 1:17pm Performance Marketing Insider
PACEDm.com Need new consumers interested in your product or service to increase brand awareness and sales via email marketing? What about exclusive TCPA compliant leads for your outbound call center? If you answered “yes” to either of these questions, consider adding co-registration marketing to your channel mix. Easy to implement, relatively inexpensive to try, and scalable if it works, it’s an often over looked way to grow your business. What Are Co-Registration Leads? Have you ever signed up to become a member of a website? And, did they show you other offers during the registration process that might interest you? If Brought to you by Pace Lattin...
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Practical Strategies for Smart Content Creators

Apr 21 9:00am Copyblogger
Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount. Read More... The post Practical Strategies for Smart Content Creators appeared first on Copyblogger.
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How to Create the Perfect Thank You Page: An Epic Guide

Apr 20 4:32pm Email Marketing Tips - Blog GetResponse
Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage […]The post How to Create the Perfect Thank You Page: An Epic Guide appeared first on GetResponse Blog - Online Marketing Tips.
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How to Make the Most of Marketing Nation 2017

Apr 20 2:30pm Fathom Blog
Marketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting... The article How to Make the Most of Marketing Nation 2017 appeared first on Fathom.
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Merkle Launches Performance Marketing Executive Summit in Barcelona

Apr 20 11:59am Performance Marketing Insider
PACEDm.com Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its inaugural European Performance Marketing Executive Summit, being held May 3–5 at Melia Barcelona Sky in Barcelona. The event will provide marketing leaders with the tools and knowledge to help their companies realize the potential of people-based marketing. People-based marketing creates enormous potential to simultaneously increase conversion and ROI while improving the overall customer experience. Attendees of Merkle’s Performance Marketing Executive Summit will learn about the technology, data infrastructure, and analytic approaches needed to make people-based marketing possible; how to use statistical insight to deliver personalized, optimized experience Brought to you by Pace Lattin...
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And the top eec 2017 Awards go to

Apr 20 9:39am Blog | The Email Experience Council
We are excited to announce the winners of the 2017 eec Awards! It was an extremely competitive group of candidates this year. The eec received a record number of nominations this year – nearly 50 submissions for the individual awards and over 70 submissions for the program awards. These awards strive to honor the innovators […]...
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Verizon is Retiring their Email Addresses Heres How to Keep Your Subscribers

Apr 20 9:19am Email Marketing Tips
It’s official. Verizon is saying goodbye to email and will on longer support “@verizon.net” email addresses for customers. As a result, Verizon is currently in the process of closing all “@verizon.net” email accounts or migrating them over to AOL over the next several weeks. Verizon customers who want to keep their “@verizon.net” email address will be required to move it to AOL (which was acquired by the telecommunications giant back in June of 2015). Email addresses for customers who make the switch will be changed to “@aol.com.” Any customers who do not ask to have their address moved to AOL will have their email accounts closed.   What does this mean for your subscribers? Any subscribers with “@verizon.net” email addresses will become undeliverable and inactive – which can hurt your engagement rates and deliverability if you leave them on your list. As a result, you’ll want to send an email to your subscribers asking them to update their subscriber information, or add a secondary email address as soon as possible. Communicating with your Verizon subscribers Although you can send all of your customers this email, I recommend sending a targeted message to a segment of subscribers with a Verizon email address. This way, it's relevant to everyone and not just a portion of your list. Let’s take a look at how to find these subscribers and what you should say to them. While searching for Verizon users will differ depending on the email marketing platform you use, here’s how to do it in AWeber. First, go to Subscriber Management where you can find all of your subscribers. Then, search for subscribers based on the email address domain “@verizon.net”: Once you have your Verizon subscribers, name and save them as a new segment: Now that you have your segment created, you can create your email and send to that segment when it’s ready! If you have multiple email lists, you’ll need to create this segment for each one. What to write in your email When you email your subscribers, be sure to explain why you’re asking them to update their information. You can link to trustworthy resources such as this support article from Verizon and this one from AOL so they can learn more. When you ask them to update their information, provide instructions on how to do so. Then add links to the page where they can make the change. After s...
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First Month Free + No Charge Migration to a Faster WordPress Website

Apr 20 9:00am Copyblogger
It’s been less than three months since we launched StudioPress Sites, our new solution that combines the ease of an all-in-one website builder with the flexible power of WordPress. The response and feedback have been phenomenal. And the icing on the cake is that we’re already winning accolades. In an independent speed test performed this Read More... The post First Month Free + No Charge Migration to a Faster WordPress Website appeared first on Copyblogger.
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Reimagining your data strategy

Apr 20 8:51am A brand new view
“Data is fuel. Data inspires.” These were common themes among attendees at NEMOA’s directXchange conference last month. Over 500 marketers joined forces to discuss the key trends in data and share success stories on how to maintain continuity in all channels. Savvy marketers are now leveraging the culmination of offline and online data to produce […] The post Reimagining your data strategy appeared first on A brand new view.
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Rich Gorman Defeats John Monarch & Direct Outbound in Court for Defamation

Apr 19 1:14pm Performance Marketing Insider
PACEDm.com In what has been one of the longest dramas in the online marketing world which included a multi-year legal battle between three people, with one alleging defamation and black-mail a decision has been made by the Courts. Rich Gorman has beaten John Monarch and Direct Outbound of South Carolina in court, ending the saga of slander, fake websites, hacked emails and even a suicide. Direct Outbound is a fulfillment and call service center located in South Carolina. They refer to themselves as the ” on of the largest Business Process Outsourcing and Third Party Logistics Centers.” The judge in South Carolina Brought to you by Pace Lattin...
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Marketing in the moments that matter most

Apr 19 11:27am A brand new view
As marketers it is important to meet the needs of both the business and your customer. Never is that more important than around key holidays. It takes finesse and focus to deliver an experience to your customer that is genuine, impactful and helpful while still delivering against those bottom-line requirements of the organization. Holidays evoke […] The post Marketing in the moments that matter most appeared first on A brand new view.
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Announcing the new mobile workspace for landing pages

Apr 19 10:13am GetResponse Blog – Online Marketing Tips
More of us are living our lives online – and on the go. So it’s no surprise that 60\% of all web traffic now comes from mobile devices. And by 2020, 45\% of all ecommerce purchases in the US will come from mobile devices. That means nearly half your customers will buy using their mobile […]The post Announcing the new mobile workspace for landing pages appeared first on GetResponse Blog - Online Marketing Tips.
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Email Personalization: Dynamic Content in Listrak Composer

Apr 19 10:00am Email Marketing Blog
Retailers currently using Listrak’s Personalization Suite to deliver individualized content and product recommendations to shoppers on their list already know the benefits of tailoring messages to each subscriber. The results speak for themselves- higher click-through rates, increased conversion rates and higher average order values - just to name a few of the metrics that we see impacted with a 1:1 personalization strategy in the email channel. But sometimes personalization in email calls for strategies that address groups of people. Some of our clients have been taking advantage of Listrak’s dynamic content tool with great success. And now it’s even easier to integrate dynamic content into your overall email strategy with dynamic content in Composer. Easily choose segments of your list and assign tailored content and imagery all within our drag and drop email editor. If you haven’t yet incorporated dynamic content into your broadcast marketing sends or triggered programs, below are four strategies to consider to get you started.Tailor Promotions to your Core Send Groups/Buyer GroupsMany retailers have core segments or buyer groups that they send to on a regular basis. When you have several different promotions to run in a single message, you want to tailor the content in the email to match previous shopping/buying behaviors to maximize engagement. Use dynamic content to select who should see what in their inbox. If a subscriber’s behavior shows they have no interest in a certain promotion you are running, the dynamic content tool will exclude that piece of content and scale the email appropriately. This helps to focus the message on the broader behaviors of the core send groups and helps to minimize distraction. Today’s consumer has an attention span of less than ten seconds- there’s no room for clutter.Interest Level Hero/Lifestyle Imagery Shoppers are looking to brands to show them how their products fit into their lifestyle. If a shopper can’t clearly understand the benefit or see themselves using your products, they aren’t going to buy from you. As a marketer, it is your job to show engaged subscribers how your product, service or offering can become part of their lifestyle. Make sure the imagery in your email speaks to subscriber’s preferences. Subscriber interests can be derived derived from self-identified preferences (i.
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Lead Magnets: What They Are and How to Use Them

Apr 19 9:56am Email Marketing Tips - Blog GetResponse
Want to generate online leads? Then your business needs lead magnets. The average customer is constantly overwhelmed with marketing and engagement attempts from brands across the globe. How many times have you visited a website that begs you to subscribe with a pop-up or landing page form- and how many times have you ignored those […]The post Lead Magnets: What They Are and How to Use Them appeared first on GetResponse Blog - Online Marketing Tips.
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The 5 Most Frequently Asked Questions About Marketing Automation

Apr 19 9:55am Email Marketing Tips - Blog GetResponse
If you’re like a lot of people, you have questions about marketing automation. How does it work? What are the benefits? And, most of all, what exactly is marketing automation? Good news! We have the answers to those and other questions you might have in the blog post below. Q: What exactly is marketing automation? […]The post The 5 Most Frequently Asked Questions About Marketing Automation appeared first on GetResponse Blog - Online Marketing Tips.
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3 Ways to Get What You Want by Doing Your Homework

Apr 19 9:00am Copyblogger
Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner. And then it comes. Ding. An email from Steve Stranger. Maybe he’s a sales pro trying to set up a Read More... The post 3 Ways to Get What You Want by Doing Your Homework appeared first on Copyblogger.
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4 Email Newsletter Ideas for Bloggers

Apr 18 2:08pm Email Marketing Tips
An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or Twitter. However, coming up with fresh and engaging content to send subscribers day after day, week after week and year after year can be harder than you think. Writer’s block happens to the best of us, but don’t get discouraged when you need some fresh ideas for your emails.  To help you plan your next newsletter and send content subscribers will love, read on to get four ideas you can start using today. 1. Repurpose your best legacy content Writer's block can strike at any moment. If you struggled with what to write on your blog, that could put you in a difficult position when it comes to crafting your email newsletter. For times when you’re light on content, your oldie-but-goodie legacy blog posts should be your best friends. Repurposing older, high-performing blog posts in your newsletter is a great way to source content, save time and drive new traffic to your best work. Consider using your evergreen content (the type that isn’t time-sensitive), such as how-to information and answers to frequently asked questions. If there’s any recent industry news that your post could tie back to, even better. Add that fresh spin to your legacy content in your email newsletter to emphasize its timeliness and importance. In a recent newsletter for our blog, we featured a post, 51 Open-Worthy Subject Line Ideas that was written months ago – and it resulted in one of our highest performing emails ever! By repurposing this blog post, we were able to breathe new life into it and double our average click-through rate. 2. Interview an industry thought leader Are you ready to channel your inner journalist? Interviewing an expert in your field is a great way to entertain, educate and engage your readers, while adding a fresh perspective to your email newsletters. Interviewing influencers can be intimidating, especially if you’ve never conducted an interview. But stepping out of your comfort zone and reaching out to an influencer in your field can do wonders for your credibility and readership, especially if your guest has a large audience. There’s an art to c...
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How AI Helps, Not Replaces, Content Marketers

Apr 18 10:45am GetResponse Blog – Online Marketing Tips
When I hear people talk about advancements in technology, I often think of devices, machines and apps. But the origins of the word technology are from the Greek word techne, which means “art, skill, cunning of hand.” The definition of technology is a “collection of methods, skills and processes used in the accomplishment of objectives.” […]The post How AI Helps, Not Replaces, Content Marketers appeared first on GetResponse Blog - Online Marketing Tips.
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How Strategic Content Converts to Email Subscriptions and Sales

Apr 18 9:00am Copyblogger
When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus. In Read More... The post How Strategic Content Converts to Email Subscriptions and Sales appeared first on Copyblogger.
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7 Astonishing Ways to Improve Email Open Rates

Apr 18 8:18am Email Marketing Blog | Mailigen
Are you sick of sending email campaigns that just aren’t being opened? Are you wondering what you can specifically do to improve open rates for future campaigns? While there are many factors which contribute to achieving the best possible open...
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Credit Repair Marketing Case Study: Establishing a New Revenue Stream

Apr 17 4:39pm Blog – Internet Marketing Company | Phoenix, AZ | Markitors
The Issue: A credit repair company wanted to establish a new, reliable revenue stream for their business. They looked at their website as a potential area to grow their customer base. The problem? Monthly website traffic was trickling in. Leads … Read More The post Credit Repair Marketing Case Study: Establishing a New Revenue Stream appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.
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Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves

Apr 17 2:52pm The Whitelist
This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for using not one, not two, […] The post Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves appeared first on ClickMail | Whitelist.
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4 Great Tips For Creating a Digital Marketing Strategy

Apr 17 12:19pm Performance Marketing Insider
PACEDm.com It is becoming vital for every business, or at least a business that wishes to stay profitable, to have a successful digital marketing strategy because more and more consumers are moving to the internet to obtain information about products and online shopping has become a worldwide trend. Regardless of the size of your firm or the industry in which you operate, you should have a creative and effective digital marketing plan. If you want your digital marketing strategy to give results, you will not only need to plan it well, but also execute it so. This means that in today’s Brought to you by Pace Lattin...
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Do Your Privacy Policies Comply with the California Online Privacy Protection Act?

Apr 17 12:17pm Performance Marketing Insider
PACEDm.com The California Online Privacy Protection Act applies to any commercial website, online service or mobile application that collects personally identifiable information from individual consumers residing in California. The Act requires that privacy policies be conspicuously posted, or in the case of an operator of an online service, be made available via a reasonably accessible means. California has long shaped privacy and data security standards. As such, marketers are well advised to consider related consumer-facing privacy policy requirements, including: Identification of the categories of personally identifiable information collected about individual consumers and the categories of third-party persons or entities with whom Brought to you by Pace Lattin...
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Do Visitors Really Care about a Good Mobile Experience? (Survey Says No!)

Apr 17 12:14pm Performance Marketing Insider
PACEDm.com For the last several years it has been ‘beaten’ into the minds of marketers that it is absolutely critical to have a great mobile experience for visitors. This just makes sense given that so many people are using mobile browsing, and many of them using it exclusively. According to a new customer survey that was conducted by Vistaprint Digital, however, a good mobile experience might not be nearly as important as we have been told. This is not to say, of course, that a good user experience on mobile isn’t important, or that it isn’t worth the effort. Let’s just Brought to you by Pace Lattin...
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Mobile Micro-Moment Advertising Changing The Game Explains MobiVisits

Apr 17 12:12pm Performance Marketing Insider
PACEDm.com In a world where an average person touches his smartphone 2,617 times a day , it won’t be wrong to say that we are a generation dependent on our gadgets and internet. Smartphones have become an integral part of our lives. Getting bored? Check mobile. Want to search? Google on phone. Feeling happy? Share on Social media. Need help? Tab tablet, reach out to your friends. Everything is available within seconds at least virtually, we live in a digitally dominant world. While technology has its own malice, it would be wrong to underestimate the positive aspects. The lightning fast approach, Brought to you by Pace Lattin...
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Bad News For SnapChat: Instagram Stories More Popular

Apr 17 12:07pm Performance Marketing Insider
PACEDm.com Just eight months ago Instagram copied a Snapchat feature, and made the ‘Stories’ option to help people get more out of their image & video social network. As of the most recent numbers, Instagram is now boasting more than 200 million daily users, compared to about 158 million that Snapchat is getting. Since Instagram is owned by Facebook, it might not be a real surprise that they were able to overtake the original pioneers of the feature. With about half of all Instagram’s daily users taking part in the Stories feature, this is obviously one of their most successful options Brought to you by Pace Lattin...
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Its the (Experience) Economy, Stupid.

Apr 17 10:07am GetResponse Blog – Online Marketing Tips
When was the last time you bought something because the customer experience was so mind-blowing that you didn’t consider the price or whether there was a competing product out there that might be better? Well, if was quite recently, then you’re not alone, as apparently 89\% of customers in the US and UK said they […]The post “It’s the (Experience) Economy, Stupid.” appeared first on GetResponse Blog - Online Marketing Tips.
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Dear AWesome Customers: Thank You!

Apr 17 9:40am Email Marketing Tips
It’s no secret we love our customers. After all, they constantly inspire us to provide them with remarkable experiences! That's why we push ourselves seven days a week to partner with our customers and help them grow their businesses and audiences with email. And now we’re particularly excited to announce that we've received some additional acknowledgement for it, which is why we’re feeling rather thankful! National Customer Service Association AWeber's Customer Solutions Team was recognized by the National Customer Service Association as the 2017 NCSA All-Star Service Team of the year! It’s such an honor to receive this recognition. As a runner-up in 2016, we pushed ourselves even harder this year to really go above and beyond for our customers. While customer service individuals, teams, and organizations across the US can be nominated for this award, all had to meet certain criteria to be considered. This includes delivering consistent excellent service, going above and beyond normal job duties and living out their organization’s core values. You can imagine how stoked we are to have been chosen as the winner! During the ceremony, speakers talked about the touchpoints brands have with customers and how they impact relationships. Every contact with a customer can build up or break down trust, and it’s important to keep that in mind. As a member of the AWeber team, there isn’t a day that goes by where I don’t feel that connection. It just goes to show that the relationships built between our team and our customers are truly meaningful. Between the connections we have with customers and our shared passion for email marketing, we're able to create remarkable experiences every single day. Chris Henrich, Director of Customer Solutions, says, “What an incredible honor! This recognition serves as an affirmation that our philosophy of creating genuine partnerships with customers is hugely impactful. Our customers and this team are amazing.” Stevie® Awards for Sales & Customer Service Big news from the 2017 Stevie Awards for Sales & Customer Service too! This year, AWeber walked away with not one, but two awards. We received a bronze award for Innovation in Customer Service and another for Customer Service Department of the Year. The Stevie® Awards for Sales & Customer Service is like the industry’s version of The Oscars,...
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Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

Apr 17 9:00am Copyblogger
I hate to be the one to break this to you, but … Your audience does not need your ideas. Sorry to disappoint you. It’s true though. Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff. Think about Read More... The post Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide appeared first on Copyblogger.
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What Do Millennials Think About Healthcare Marketing?

Apr 14 2:56pm Fathom Blog
Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. As marketers, we hear a lot about millennials—who they are,... The article What Do Millennials Think About Healthcare Marketing? appeared first on Fathom.
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Triggered Email Campaigns: Tips for Getting the Most from Your Welcome and Winback Messages

Apr 14 12:36pm Email Marketing Blog
In our last post, we gave you some quick-win tips to amp up your triggered abandonment campaigns. But we didn't want to stop with just your abandonment series. Below you'll find some quick tips to improve the results of your welcome series and win-back campaigns, too.Target those Forgetful Freddies in your Welcome Series Sometimes customers visit your site, see that amazing offer you’re serving up to new subscribers, and sign up again without realizing they’re already on your list. Many brands ignore those repeat subscribers and send them nothing. They’re already subscribed – why send them a deal, right? But what if we said that sending those existing subscribers another welcome message is actually a good idea?Traditionally, most brands use their multi-message welcome series exclusively to target brand-new subscribers. But believe it or not, we’ve seen a dramatic bump in conversion rate and message revenue when you target those Forgetful Freddies who sign up again.Think about it this way: you’ve got an active, engaged customer on your website who just asked to get emails from you. They’re shopping right now and you have the unique opportunity to speak to them directly. Since they’re already on your list, you don’t need to offer them the discount, but you want to make sure you don’t ignore them.Here’s what we mean:For brand-new subscribers, send two welcome messages. The initial message will welcome them to the list and send them the coupon code you offered. The second message can dive deeper into your brand by showcasing best-selling categories, brand differentiators, or social media engagement. For existing subscribers that sign up again, send one welcome message. This message can just say, “Hey, nice to see you again! You’re already on our list, so thanks for that enthusiasm. Now go check out what’s new.”Avoid the Point of No ReturnA win-back campaign is your last-ditch effort to grab waning customers, so make it count! Your customer isn’t responding to what you’re offering day-to-day, so make this message extra special. Bump up that promotion and make the subject line really stand out in the inbox. Something like “Are you breaking up with us?” or “Here’s 20\% off (because we really miss you)” would do the trick. After you have the content all set, make sure you send the message at the right time. D...
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Triggered Abandonment Campaigns: Quick Tips to Amp Up Your Messages

Apr 14 12:04pm Email Marketing Blog
Your customer showed interest in a product but didn’t buy it. Your browse or cart abandonment message should be enough to seal the deal, right? Well…not quite. There’s a lot of thought you should put into the content and design of those abandonment messages. Keep our top design and messaging tips in mind and you'll see even better results from these high performing campaigns.Showcase the Star of the ShowThe product your customer abandoned - regardless if they just browsed the item or added it to their cart - should be the main focal point of the message. Make that product image larger and keep it as high up in the message as possible. Tip: Keep your hero image a bit shorter than usual (or consider omitting the hero image altogether if it doesn’t add value).Forget the Price TagUnless prices are your #1 competitive advantage, leaving prices out of the message is a great tactic. Tip: The purpose of this message is to compel the customer to click back to your website to continue shopping. Don’t include anything in your message that might deter that click!Cross-Sell for the WinYour customer abandoned the product for a reason and therefore may no longer be interested in it. Combat this by cross-selling related products (based on something like a “purchased this/purchased that” algorithm). Just write a headline that says something like, “Looking for something else?” and display a few recommended products below. Tip: Don’t want to use product recommendations? Linking to new arrivals or sale items is a great alternative!Calls-to-Action Are EverythingTo increase click rate in your Shopping Cart Abandonment messages, include two call-to-action buttons – one above the cart contents and one below. The language you use in these buttons is important. The customer hasn’t committed to buying from you yet, so don’t scare them off. Keep of one of the buttons low-commitment to ease them back to the site (choose a phrase such as “See it again” or “View your cart”). Tip: In your Browse Abandonment messages, pop that call-to-action higher up in the message (preferably right alongside the abandoned product) to increase your chance for more clicks.Entice Them with IncentivesIncentives in Shopping Cart Abandonment messages work wonders! If you’re doing a three-message series, include a small incentive in your second message, the...
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Retailers Need Email Marketing More Than Ever

Apr 13 3:00pm Trendline Interactive
The world of retail can be a tough and cruel place.  Most of us have worked in retail in some capacity over our lives, whether on the front lines with customers in certain departments or in corporate offices as an email marketer to a V.P. of whatever. For the last few years, the world of... Read more » The post Retailers Need Email Marketing More Than Ever appeared first on Trendline Interactive.
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[Interview] Accomplish Account Based Marketing Success at Marketing Nation

Apr 13 2:30pm Fathom Blog
As a concept, Account Based Marketing is nothing new. With new technology applications to bring this strategy to life, though, the buzz for Account Based Marketing has been growing. So,... The article [Interview] Accomplish Account Based Marketing Success at Marketing Nation appeared first on Fathom.
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