Sherlock Holmes and Mastery of the Craft of Writing

Feb 22 9:00am Copyblogger
Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction — written over a century ago by Sir Arthur Conan Doyle — his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time. Correction: Read More... The post Sherlock Holmes and Mastery of the Craft of Writing appeared first on Copyblogger.
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Join us for our upcoming webinar: Getting Started with Landing Pages

Feb 22 8:33am GetResponse Blog – Online Marketing Tips
Email list-building lies at the center of many online businesses nowadays. If you consider your sales process as a funnel, interaction with a lead starts right after acquiring it. GetResponse users know this too. That’s why they value landing pages as one of their most important tools for acquiring leads. In fact, on a worldwide […]The post Join us for our upcoming webinar: Getting Started with Landing Pages appeared first on GetResponse Blog - Online Marketing Tips.
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Mobile Now Makes Up 21% of Online Spending

Feb 21 2:20pm Performance Marketing Insider
PACEDm.com comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as it includes the holiday spending, which is where many people get their first taste of online shopping. The report found that for Q4 the total online spending reached $109.3 billion. Of that, $22.7 billion was completed through mobile devices including smart phones and tablets. This is a significant growth, bringing it up to 21\% of all sales. Compared to 2015, mobile only made up 16.9\% of the total e-commerce spending. comScore also determined that $80.2 billion Brought to you by Pace Lattin...
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Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)

Feb 21 1:35pm The Whitelist
Looking for the best ESP for your organization? Download the newly updated 2017 ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we […] The post Just Published! The 2017 Guide to Finding an Email Service Provider (ESP) appeared first on ClickMail | Whitelist.
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How to Overcome Responsive Email Design Stumbling Blocks

Feb 21 9:06am Email Marketing Tips - Blog GetResponse
Over the years, ‘responsive’ has become a buzz word. Whether it’s a website or an email, it has become an absolute necessity. According to Ascend2, email marketing is being used by 82\% of companies.  However, it cannot be said with surety as to how many of them are properly aware of responsive email designs and […]The post How to Overcome Responsive Email Design Stumbling Blocks appeared first on GetResponse Blog - Online Marketing Tips.
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Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)

Feb 21 9:00am Copyblogger
It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later … crickets. Heartbreaking, right? We all Read More... The post Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them) appeared first on Copyblogger.
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The Secret to Writing Addictive Email Content

Feb 20 4:15pm Email Marketing Tips
This post is the fourth installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing. It's easy to become obsessed with searching for the next “trick” in email marketing: the formula for creating an effective subject line; the perfect call-to-action copy that will influence more of your subscribers; the ideal way to design an email that will bypass the spam filter. While it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked. And that’s sending valuable content your subscribers expect and want to receive from you. But how do you know if you’re sending relevant emails? What doe...
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Are You Communicating Your Value Proposition the French Way?

Feb 20 3:15pm Email Marketing Tips - Blog GetResponse
Every company has an online business card – their website. How you present yourself, what information you offer, and most importantly – how you communicate both of those things can determine whether a potential customer will stay on your website or not. That’s where value proposition comes in, do you have what it takes to […]The post Are You Communicating Your Value Proposition the French Way? appeared first on GetResponse Blog - Online Marketing Tips.
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[VIDEO] How Not to Be Scammed by Affiliate Marketing Gurus

Feb 20 12:15pm Performance Marketing Insider
PACEDm.com IN the marketing industry, Gurus have mastered the art of persuasion and have utilized it to their advantage. This in most instances means that newbies that have just started learning about marketing will lose money immediately and never want to work in the industry again. I’ve spent over 20 years covering scams from these Gurus and taking them down — here’s a few tips. Brought to you by Pace Lattin...
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How to Build Trust and Enhance Your Influence with Content Marketing

Feb 20 9:00am Copyblogger
Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level Read More... The post How to Build Trust and Enhance Your Influence with Content Marketing appeared first on Copyblogger.
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10 Top Marketing Automation Influencers You Need to Know

Feb 20 8:59am Email Marketing Tips - Blog GetResponse
When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best? To help to cut through the confusion, […]The post 10 Top Marketing Automation Influencers You Need to Know appeared first on GetResponse Blog - Online Marketing Tips.
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(VIDEO) How to Deal with Haters

Feb 19 3:01am Performance Marketing Insider
PACEDm.com If you are successful, you have to accept one thing: Haters. The moment you start doing well, you are going to find that there are jealous people who have nothing better to do than spend their time trying to shame you. For whatever reason, there is a percentage of the population that finds joy in pointing out faults in others. Something about their mentality is so screwed up that they will spend almost every waking moment focused on other people’s business. The more successful you are, the harder they will work to knock you down, because your success is an Brought to you by Pace Lattin...
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Awesome Email, Sent from Everywhere

Feb 17 1:15pm Salesforce Marketing Cloud Blog
Marketing Beyond the Marketing Department As a marketer, you are probably challenged not only by planning, building, and tracking campaigns, but also by executing your vision and strategy — all while maintaining brand standards and consistency across every aspect of… The post Awesome Email, Sent from Everywhere appeared first on Salesforce Marketing Cloud Blog.
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Own Your Customer Experience Beyond Marketing

Feb 17 11:54am Salesforce Marketing Cloud Blog
The customer experience is the sum of every interaction people have with your brand — and that experience could be your next competitive differentiator. Positive, consistent experiences lead to more satisfied customers — customers who spend more money, are more… The post Own Your Customer Experience Beyond Marketing appeared first on Salesforce Marketing Cloud Blog.
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Scammer Jeremy Johnson Going to Jail For Refusing to Testify

Feb 16 9:15pm Performance Marketing Insider
PACEDm.com Jeremy Johnson who almost beat all federal charges against him this past year may still be going to jail. The figure at the center of allegations against John Swallow took the stand on Wednesday but would not testify. “I understand it’s in my best interest not to answer questions,” said Jeremy Johnson, handcuffed, and dressed in a white shirt, khaki pants, and tie. His response came after he met with his lawyers, who earlier had tried to keep him out of the courtroom, concerned his words could be used against him by federal prosecutors. “The federal government is proceeding against him Brought to you by Pace Lattin...
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Advertising Insights: Facebook DAUs, Search on Phones, Second-Screening

Feb 16 6:02pm Salesforce Marketing Cloud Blog
This week, we look at how Facebook’s users visit the platform daily, the growth in search advertising on smartphones, and second-screening during major TV moments. During Facebook’s last earnings report, the platform continued to show very healthy user growth —… The post Advertising Insights: Facebook DAUs, Search on Phones, Second-Screening appeared first on Salesforce Marketing Cloud Blog.
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Creating Customer Loyalty: Hooray, you made a sale! Now what?

Feb 16 3:25pm Email Marketing Blog
So you made a sale! Congrats! It's time to break out the champagne, sit back, and bask in your newfound wealth... right?Wrong. Keeping your customers engaged is how you create repeat purchases, and repeat purchases are the name of the game. But how, exactly, do you keep your customers engaged long-term?Send a loyalty message to your biggest fansSimply saying “thank you” is an extremely effective way to show your customers how much you care, and by showing them you care, your customers will feel appreciated and come back for more lovin’. Use purchase data to figure out who your best customers are. This could be based upon total spend, how often they purchase, or whether or not they buy certain high-end products or brands.  In the message itself, include some copy that really shows your appreciation. “We think you’re great” or “Thanks for being so amazing” will de...
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Email Content Tips: The #1 Reason You Should Push the Copy Envelope

Feb 16 3:19pm Email Marketing Blog
Picture this: it's a lazy Sunday afternoon, you’re laying on your couch in your pajamas re-watching Stranger Things with your cat finding a comfy spot in your lap. Your phone pings and you see a new email from your favorite nerdy t-shirt store.“Where’d you go?” they ask. You open the message and it shows you some tees you added to your cart earlier that day but didn’t buy. They ask if you still want them. They tell you to “Grab Your Baggins.” You laugh... and you buy. So the #1 reason to push the copy envelope is...?Your audience. That person lazing on the couch watching Netflix who needs something disruptive enough to distract them from the upside-down.  May I have your attention, please? Your customers get a ton of emails every day, so you need to stand out. You only have 3 seconds to grab their attention, so you better do it right!Craft a notic...
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A Crash Course in Email Automation

Feb 16 2:52pm Email Marketing Tips
If you want to reach the right people with the right information at the right time, email automation is a non-negotiable. In fact, 91 percent of marketers say automation is the key to their success: Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers, an invitation series for people requesting access to our products, an ascension series for transitioning a lead to a buyer…we are constantly using automation to create more touchpoint with the prospect/customer. — Justin Rondeau, Digital Marketer (The other nine percent? Probably haven't tried it yet.) Getting Started with Automation Email automation can be used to create multiple autoresponder series, as well as robust campaigns that are triggered when an action occurs—like, when someone subscribes to your newsletter. In fact, automated emails get 100 percent mor...
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Why brand experience matters for QSRs

Feb 16 11:37am A brand new view
There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through an online study of 400 millennials conducted by Epsilon, QSR customers crave convenience. The ability to pre-order is the primary driver of increased visits in addition to […] The post Why brand experience matters for QSRs appeared first on A brand new view.
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How to Find the Right Influencers for Your Brand

Feb 16 9:49am Email Marketing Tips - Blog GetResponse
With Google reporting a 5000\% increase in searches for influencer marketing and 60 Minutes running its own segment on influencers, 2016 was a huge year for influencer marketing. And with 48\% of marketers planning to boost their influencer marketing budgets, it’s poised to become even bigger in 2017. Marketers consistently name their top challenge in […]The post How to Find the Right Influencers for Your Brand appeared first on GetResponse Blog - Online Marketing Tips.
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19

A Guide to Meaningful Content that Resonates

Feb 16 9:00am Copyblogger
Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your Read More... The post A Guide to Meaningful Content that Resonates appeared first on Copyblogger.
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18

Busted: 6 Affiliate Marketing Myths

Feb 16 1:12am Performance Marketing Insider
PACEDm.com 1. Myth: Affiliate marketing is really easy Despite what every “make money from home” douchebag wants to tell you, it’s not going to be easy to make money doing affiliate marketing.  Do you think all you need is a website and affiliate links? Just like any other type of business, you need to invest time and money in order for it to work. And no, just because you have a website and affiliates to work with, you will not be successful overnight. The biggest challenge for those who are in this business is to develop a website. Content is key. Brought to you by Pace Lattin...
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18

State of Internet Security Report Released from Akamai

Feb 15 5:28pm Performance Marketing Insider
PACEDm.com One of the leading content delivery networks in the world, Akamai, has released their Fourth Quarter 2016 State of the Internet / Security Report. This is an important report for people who work with cloud technologies, treat management, and more. Of course, it also provides valuable insights into threats that may be present against websites and other digital properties that are required for many marketers. Martin McKeay, a senior security advocate and senior editor of the report, “As we saw with the Mirai botnet attacks during the third quarter, unsecured Internet of Things (IoT) devices continued to drive significant DDoS Brought to you by Pace Lattin...
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5 Ways Social Media Visuals Can Take Your Brand from Good to Great

Feb 15 9:02am Email Marketing Tips - Blog GetResponse
When it comes to the most downloaded apps in the United States, it’s no surprise to see that three of the top five applications incorporate a significant visual element. Snapchat, Instagram and Facebook are all within the top five; largely fueled by our interest and passion for pictures. At the end of the day, aren’t […]The post 5 Ways Social Media Visuals Can Take Your Brand from Good to Great appeared first on GetResponse Blog - Online Marketing Tips.
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20

How to Quit Being So Damned Boring

Feb 15 9:00am Copyblogger
It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find. And Read More... The post How to Quit Being So Damned Boring appeared first on Copyblogger.
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Can Content Marketing Be Automated?

Feb 15 8:56am Email Marketing Tips - Blog GetResponse
Wow is there a lot of talk about automation these days. Whether it’s marketing automation, or programmatic advertising, or artificial intelligence bots that automagically write our content – more than ever it seems marketers are looking for algorithms that can help them scale and optimize their efforts. Marketing Automation, content and data are certainly the […]The post Can Content Marketing Be Automated? appeared first on GetResponse Blog - Online Marketing Tips.
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21

Why an Email Marketing Agency?

Feb 14 4:18pm Trendline Interactive
Trendline Interactive is a fast growing email marketing agency, and one of the things I spend a lot of time doing is interviewing new talent interested in joining our company.  A question that is commonly asked by candidates is “Why … Continued The post Why an Email Marketing Agency? appeared first on Trendline Interactive.
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How emojis provide an emotional dimension to cross-cultural messages

Feb 14 12:55pm A brand new view
The Language of the  This post is contributed by Brenda Storch, Director, Multicultural Social Media and Shawn Savage, Senior Engagement Specialist In an era of digital, telegraphic communications, old and new codes provide an emotional dimension to cross-cultural messages We can relate. Many of us have developed a Pavlovian response to the alerts on our […] The post How emojis provide an emotional dimension to cross-cultural messages appeared first on A brand new view.
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18

Were Hiring #7: Senior Digital Marketing Manager

Feb 14 10:32am Blog – Internet Marketing Company | Phoenix, AZ | Markitors
Markitors moves small businesses forward online. We are looking to hire a full-time, in-house Senior Digital Marketing Manager. To apply please send brett@markitors.com a 500-word writing sample and a resume. Google “digital marketing company,” and Markitors is on the first … Read More The post We’re Hiring #7: Senior Digital Marketing Manager appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.
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Transform Your Content from Predictable to Provocative with This Bold Method

Feb 14 9:00am Copyblogger
Stop for a moment to think about a super-athlete. A person who won 122 consecutive races and broke the world record four times. That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened. On June 4, Read More... The post Transform Your Content from Predictable to Provocative with This Bold Method appeared first on Copyblogger.
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23

Beam Me Up, Scotty! NASAs Multi-Universe Social Media Triumphs to Inspire You

Feb 14 8:47am Email Marketing Tips - Blog GetResponse
When it comes to social media, our standards are set pretty high up there. It takes a team of people to make us stop, click, laugh, or ponder when seeing a social media post. One could say, if you want to rule the Earthlings – you’d need a nebula sized idea to make your social […]The post Beam Me Up, Scotty! NASA’s Multi-Universe Social Media Triumphs to Inspire You appeared first on GetResponse Blog - Online Marketing Tips.
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22

Writing Email Subject Lines That Get Prospects to Open, Read, and Respond

Feb 14 8:43am Email Marketing Tips - Blog GetResponse
Email subject lines are important. Why? Because people do judge newsletters by their subjects. And here’s the bombshell: 30\% of email recipients decide whether to open an email solely based on its subject line (Convince & Convert). And 69\% of email recipients report email as spam based solely on the subject line (Convince & Convert). […]The post Writing Email Subject Lines That Get Prospects to Open, Read, and Respond appeared first on GetResponse Blog - Online Marketing Tips.
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24

Common Mistakes that Can Cripple Your Email Marketing

Feb 14 5:15am Trendline Interactive
As executives, we know there’s no denying the power of email marketing. Based on click-through rates alone, email earns a whopping 3.57\% compared to 0.07\% for Facebook, and just 0.03\% for Twitter. Add in the fact that email conversion rates … Continued The post Common Mistakes that Can Cripple Your Email Marketing appeared first on Trendline Interactive.
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[Podcast] Growing your email audience

Feb 13 4:16pm Email Marketing Tips
You can't successfully send email without any subscribers to send to. Listen to these tips and tactics to start growing an engaged email audience today. Join host, Tom Tate in the episode three of an eight-week series exploring each chapter of our latest creation, The Ultimate Guide to Email Marketing. Episode synopsis This episode is a companion piece to the Ultimate Guide to Email Marketing and our recent blog post, The Beginner's Guide to Growing Your Email List. Ready to grow your audience? This podcast episode is a great start. Click here to download this episode directly. (MP3) Ask us anything! Have a question about email marketing that you want answered in a future podcast episode? Leave us a message at aweber.com/podcast. The post [Podcast] Growing your email audience appeared first on Email Marketing Tips.
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The Beginners Guide to Growing Your Email List

Feb 13 2:51pm Email Marketing Tips
This blog post is the third installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email marketing! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing. Growing your email list is one of the best things you can do for your business. That’s because, unlike other channels, you own your list. Here's what Andy Crestodina, Co-Founder of Orbit Media, has to say about it: “Email marketing means ownership. Along with direct traffic (which is difficult to control) email marketing is the only source of traffic that isn't coming from a company. It's not Google. It's not Facebook. It's not Twitter. It's mine.” [bctt tweet= Email marketing means ownership. It's not Google. It's not Facebook. It's mine. - @crestodina via= no ] Think of it like this: Growing a...
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6 Unexpected Benefits of Marketing Automation

Feb 13 9:02am Email Marketing Tips - Blog GetResponse
We know that a marketing automation system is a useful tool in our business arsenal. Lead nurturing, customer support and a range of other marketing tasks are all made much easier by implementing automation. However, these are not the only benefits. Read on for some of the more unexpected benefits of marketing automation. More time to […]The post 6 Unexpected Benefits of Marketing Automation appeared first on GetResponse Blog - Online Marketing Tips.
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5 Writing Techniques that Stir Your Audience to Action

Feb 13 9:00am Copyblogger
We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to Read More... The post 5 Writing Techniques that Stir Your Audience to Action appeared first on Copyblogger.
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15

Be Aware! Top 5 Mobile Marketing Mistakes to Avoid

Feb 13 8:58am Email Marketing Tips - Blog GetResponse
It’s no wonder every business or brand is focusing on mobile marketing as a strategy to reach their target audience. So it’s no longer about how to reach customers, but more importantly how to retain them. Good content or email that is mobile friendly can help your business make a long lasting first impression that […]The post Be Aware! Top 5 Mobile Marketing Mistakes to Avoid appeared first on GetResponse Blog - Online Marketing Tips.
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E-Commerce Sales: Dont Lose Another Client to Bad Addresses with this Simple Tool

Feb 12 8:13pm Performance Marketing Insider
PACEDm.com With services like Amazon Prime promising Sunday delivery, and shoppers from rural areas to crowded cities shipping everything from toilet paper to groceries instead of trudging to the store, online shopping is increasing exponentially. Carrier UPS alone delivers over 18 million packages daily. However, all of those package deliveries are creating a backlash. For example, Houston, TX-based Camden Property Trust, the nation’s 14th largest landlord, recently implemented a no-deliveries policy for its 169 properties. Prior to the policy’s implementation, office staff accepted deliveries. Camden’s management team estimates that handling deliveries cost them $3.3 million annually in lost productivity. Website expenses Brought to you by Pace Lattin...
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14

Advertising Insights: Facebook Achieves Success in Q4 Earnings

Feb 11 6:04pm Salesforce Marketing Cloud Blog
This week we shine a spotlight on Facebook’s Q4 earnings, AdWord’s contribution to revenue, and the usage of Facebook and Twitter in a week. Facebook had yet another great quarter. Many people know about the expansive user base the brand… The post Advertising Insights: Facebook Achieves Success in Q4 Earnings appeared first on Salesforce Marketing Cloud Blog.
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10

Why You Should Fall in Love with Google Advertising this Valentines Day

Feb 10 1:02pm Salesforce Marketing Cloud Blog
  This Valentine’s Day, you’re probably leaving the office to enjoy a romantic dinner at a trendy new restaurant with your sweetheart or perhaps going home to a bottle of wine and heart-shaped pizza with your girlfriends. No matter your… The post Why You Should Fall in Love with Google Advertising this Valentine’s Day appeared first on Salesforce Marketing Cloud Blog.
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10

Wickfire Wins $2.3 Million from TriMax for Intentional ClickFraud and Defamation.

Feb 10 11:45am Performance Marketing Insider
PACEDm.com Really interesting case out of Texas where a federal jury has awarded $2.3 million in compensatory damages to Wickfire LLC as the result of its lawsuit against TriMax Media, LLC, Laura Woodruff, Joshua West, and WREI, Inc. The jury found that the defendants purposely attempted to harm WickFire, a search engine marketing company, and violated the Lanham Act by placing fraudulent and deceptive advertisements on Google Adwords, and then made it seem that Wickfire was the company that actual did it. At trial, Wickfire presented evidence from third parties Google, AT&T, Verizon, and American Express to support its claims. The Brought to you by Pace Lattin...
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13

GetResponse Action-Based Autoresponders Evolve into Marketing Automation

Feb 10 8:24am GetResponse Blog – Online Marketing Tips
Marketing automation doesn’t have to be as elusive as it sounds. In fact, you’ve likely been using some form of marketing automation for years! Particularly if you’ve used the action-based autoresponder message functionality in your GetResponse account. Reacting to subscriber behavior and data has long been possible with GetResponse, but thanks to marketing automation, it […]The post GetResponse Action-Based Autoresponders Evolve into Marketing Automation appeared first on GetResponse Blog - Online Marketing Tips.
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14

How to Build Successful Healthcare Paid Search Campaigns

Feb 9 2:30pm Fathom Blog
Healthcare marketing is transforming, and paid search is at the head of that transformation. Transparency, quality, and patient satisfaction are more important than ever while consumers are more empowered than... The article How to Build Successful Healthcare Paid Search Campaigns appeared first on Fathom.
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15

[Podcast] Planning Your Email Marketing Strategy

Feb 9 1:36pm Email Marketing Tips
If you want to achieve success with email marketing, first you'll have to formulate your email marketing strategy. Join host, Tom Tate in the episode two of an eight-week series exploring each chapter of our latest creation, The Ultimate Guide to Email Marketing. Episode synopsis This episode is a companion piece to the Ultimate Guide to Email Marketing and our recent blog post, How to Plan Your Email Marketing Strategy. Ready to build out your email marketing strategy? This podcast episode will offer tips and tactics to do it right. Click here to download this episode directly. (MP3) Ask us anything! Have a question about email marketing that you want answered in a future podcast episode? Leave us a message at aweber.com/podcast. The post [Podcast] Planning Your Email Marketing Strategy appeared first on Email Marketing Tips.
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[Podcast] Email Marketing 101 and the return of Season 2

Feb 9 1:26pm Email Marketing Tips
It's the return of the podcast with Season 2! Join host, Tom Tate in the first episode of an eight-week series exploring each chapter of our latest creation, The Ultimate Guide to Email Marketing. Episode synopsis This episode is a companion piece to the Ultimate Guide to Email Marketing and our recent blog post, Email Marketing 101: 6 Ways it Can Boost Your Business. New to email marketing? This podcast episode will introduce how you can utilize email marketing to help grow your brand or business. Click here to download this episode directly. (MP3) Ask us anything! Have a question about email marketing that you want answered in a future podcast episode? Leave us a message at aweber.com/podcast. The post [Podcast] Email Marketing 101 and the return of Season 2 appeared first on Email Marketing Tips.
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14

Six Retail-Specific Search Ranking Factors for Google

Feb 9 11:21am Performance Marketing Insider
PACEDm.com New research from Searchmetrics identifies the most important retail-specific ranking factors that online retail and ecommerce brands should include in their content and search optimization strategies to help improve their visibility in Google searches. A key point among the findings: retailers gain visibility by giving shoppers a seamless, generally ad-free experience in which they can find things they want quickly and checkout fast. “Most marketers appreciate that you need to create relevant, high quality content to perform well in search, but our latest study highlights that online retail and ecommerce marketers must also pay close attention to a variety of Brought to you by Pace Lattin...
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14

Get Engaged to Your Audience and Customers

Feb 9 11:00am Copyblogger
Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday Read More... The post Get Engaged to Your Audience and Customers appeared first on Copyblogger.
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61

The Top 5 Lessons Entrepreneurs Can Learn from MBAs

Feb 9 9:14am Email Marketing Tips - Blog GetResponse
Do you really need an MBA to start and run your own business? Personally, I think not really. Seriously, can’t anyone just have a business idea, grow it, get some funding and launch their businesses? However, don’t expect to compete healthily with a Harvard MBA. Anyway, what separates an MBA from any other entrepreneur? It […]The post The Top 5 Lessons Entrepreneurs Can Learn from MBAs appeared first on GetResponse Blog - Online Marketing Tips.
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15

2017 Content Excellence Challenge: The February Prompts

Feb 9 9:00am Copyblogger
Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book! Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge. This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to Read More... The post 2017 Content Excellence Challenge: The February Prompts appeared first on Copyblogger. Related StoriesYour 2017 Content Excellence Challenge: The January Prompts...
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18

How to maximize your advertising investment with data design

Feb 9 8:53am A brand new view
I’ve got a thousand sound bites about Super Bowl advertising: It’s basically selfies for brands. It’s the opposite of 1:1 marketing. It’s a cross-category free-for-all, growing in risk rather than opportunity given its price tag. $5M is a lot of money by any standards, even more so when it’s for 30 seconds of airtime on […] The post How to maximize your advertising investment with data design appeared first on A brand new view.
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13

30% Rise of Ad Blocking Use Globally in 2016

Feb 8 12:18pm Performance Marketing Insider
PACEDm.com Ad blocking was a major issue over the past year, and it got a lot of news coverage both within the digital marketing world and with the public in general. A recent report that was published by PageFair found that over this time, the global usage of ad blocking software has gone up by 30\%. This growth makes it so about 11\% of Internet users globally are using some type of ad blocking software. To put that into perspective, that is around 600 million devices. If the growth continues at this rate, it could have some very serious implications on Brought to you by Pace Lattin...
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15

Will Blockchain Technology Completely Change Online Marketing?

Feb 8 9:12am Email Marketing Tips - Blog GetResponse
Will this new blockchain technology impact your business? You better believe it. From Cryptocurrency like Bitcoin to world computers, like Ethereum. Before we continue, let’s first address. What is it? Don & Alex Tapscott, authors of Blockchain Revolution describes blockchain technology as this: “The blockchain is an incorruptible digital ledger of economic transactions that can be programmed […]The post Will Blockchain Technology Completely Change Online Marketing? appeared first on GetResponse Blog - Online Marketing Tips.
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14

5 Cognitive Biases You Need to Put to Work Without Being Evil

Feb 8 9:00am Copyblogger
All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion Read More... The post 5 Cognitive Biases You Need to Put to Work … Without Being Evil appeared first on Copyblogger.
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102

Changing Your Mindset: Automated Emails are Customer Service Emails!

Feb 8 8:59am Email Marketing Tips - Blog GetResponse
Automation is often portrayed as dehumanizing and impersonal. But in email marketing, automation tools can help you create the exact opposite: timely, relevant and highly personalized messages that speak to your individual customers’ needs and objectives. You just can’t do that with one-size-fits-all emails. Automation makes personalization scalable. Unless you’re prepared to create an email […]The post Changing Your Mindset: Automated Emails are Customer Service Emails! appeared first on GetResponse Blog - Online Marketing Tips.
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7 Mistakes to Avoid in Your Email Drip Campaign

Feb 7 3:21pm Trendline Interactive
Building an email drip campaign requires many different moving parts. You need valuable content that your leads can absorb, a landing page to capture emails, a series of great emails, and a workflow that maps out when, where, why, and … Continued The post 7 Mistakes to Avoid in Your Email Drip Campaign appeared first on Trendline Interactive.
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How to Plan Your Email Marketing Strategy

Feb 7 3:21pm Email Marketing Tips
This blog post is the second installment of our new series, The Ultimate Guide to Email Marketing – an eight-week series that covers the fundamentals of email marketing. Last week, we explained 6 ways email marketing can help your business. This week, we'll focus on planning an email strategy. Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing. So you want to get started with email marketing? Good choice. Email is pretty darn powerful. In fact, for every dollar spent on email, businesses earn 38 dollars in return on their investment. But before you start growing your email list or sending emails, it’s important to have a plan. With a plan in place, you’ll have a better sense of what you need to do and who you need to target. According to research conducted by Content Marketing Institute, 62 percent of businesses that document their content marke...
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