Foreign Email Data Privacy in the USA

Mar 2 11:08am Cakemail Blog
As a 100\% Canadian email marketing tool, we protect your subscribers’ privacy. In the wake of a recent executive order that may put at risk the privacy of data belonging to non-U.S. citizens, it’s time for marketers to review their choice of email marketing tools. If you are using a U.S.-based email marketing provider, the […]...
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Webinar Retrospective: Answering Some of the Unanswered Questions

Mar 2 10:18am GetResponse Blog – Online Marketing Tips
First of all, we’d like to say thank you to all of you who attended yesterday’s “Put Landing Pages to work” webinar. We had a wonderful session where we discovered Landing Pages together and answered some of your questions. Some, because there was not enough time to go through each and every question. So, we […]The post Webinar Retrospective: Answering Some of the Unanswered Questions appeared first on GetResponse Blog - Online Marketing Tips.
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The How and Why of Reviews and Testimonials on Your Storefront

Mar 2 9:09am Email Marketing Tips - Blog GetResponse
Customer testimonials are critical for e-commerce. We’ll explain why – and how you can incorporate them. Quick question – whose opinion of a product would you trust more? A long-time friend who you know is both passionate and knowledgeable A fellow shopper A salesperson. If you’re like most people, you’d trust the first one implicitly, […]The post The How and Why of Reviews and Testimonials on Your Storefront appeared first on GetResponse Blog - Online Marketing Tips.
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Its Time to Pump You (and Your Content) Up

Mar 2 9:00am Copyblogger
So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator. Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points Read More... The post It’s Time to Pump You (and Your Content) Up appeared first on Copyblogger.
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4 Months and Counting! Staying CASL Compliant Post July 1

Mar 1 5:42pm The Whitelist
Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti […] The post 4 Months and Counting! Staying CASL Compliant Post July 1 appeared first on ClickMail | Whitelist.
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Innovation In Healthcare: Interview with Brian Hatch, CEO of HatchMed

Mar 1 4:39pm Blog – Internet Marketing Company | Phoenix, AZ | Markitors
We recently had an interview with Brian Hatch, the Founder & CEO of HatchMed, discussing BlackJack — the only magnetic nurse call cable.   Q: IF YOU WERE ASKED TO GIVE A TED TALK, WHAT WOULD YOU TALK ABOUT? A: … Read More The post Innovation In Healthcare: Interview with Brian Hatch, CEO of HatchMed appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.
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Revcontent Confirms that They are Purchasing Rover for Granular Personalization

Mar 1 4:07pm Performance Marketing Insider
PACEDm.com Revcontent is working hard to become a leader in content recommendation, and with this goal in mind, they have purchased Rover. Rover is a personalized content recommendation engine that has been making a lot of news in this area. Rover was formerly called Flipora, and uses machine learning to help identify what people are interested in by looking at their other online activities over time. The founder and CEO of Rover, Jonathan Siddharth, will be joining the Revcontent team as part of the deal. He will fill the role of Senior Vice President of Technology. Rover brings more than 40 Brought to you by Pace Lattin...
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Making the First Move: The Role of Marketing Automation in a Proactive Business

Mar 1 9:12am GetResponse Blog – Online Marketing Tips
No one wants to be a reactive person, closing the proverbial gate after the proverbial horse has bolted. Instead, we want to be ahead of the curve, performing actions informed by instinct and keenly-honed knowledge, predicting problems and implementing solutions before they can even affect us. Unfortunately, this is so often not the case. Businesses […]The post Making the First Move: The Role of Marketing Automation in a Proactive Business appeared first on GetResponse Blog - Online Marketing Tips.
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10

The Transformation of Emails: From Simple to Sophisticated

Mar 1 9:12am GetResponse Blog – Online Marketing Tips
Remember how we used to communicate to our near and dear ones through email? Before Facebook or WhatsApp, around 20 years ago? Well, emails have indeed come a long way. In the present time, emails are now also used as a sophisticated marketing tool by businesses. That has been the fuel of the transformation of […]The post The Transformation of Emails: From Simple to Sophisticated appeared first on GetResponse Blog - Online Marketing Tips.
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11

How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars

Mar 1 9:00am Copyblogger
A few weeks ago, I recorded a podcast episode about Jonah Sachs’s book Winning the Story Wars. He had a particularly useful observation about three story elements that pull in audience attention. He calls them Freaks, Cheats, and Familiars. Sachs explains how these elements can be deployed, like the Hero’s Journey, to make stories much Read More... The post How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars appeared first on Copyblogger.
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10

Making the most of your triggered emails: birthday edition

Feb 28 3:31pm Email Marketing Blog
For being so short, February is a pretty big month, giving email marketers many excuses to engage their audiences. There's Groundhog Day, Valentine’s Day, National Eat-Ice-Cream-for-Breakfast Day (Google it, it’s a thing), and my personal favorite holiday: my birthday! Over the years, I’ve taken note of which retailers send me birthday gifts and which just send celebratory emails (both are appreciated, but let’s be honest – this girl likes her presents, so I open those first). As an email designer (and lover of freebies), I take special notice of what’s in my inbox.One of my favorite birthday emails every year comes from DSW. It usually includes a $5 off offer, but this year they switched things up.In January, I received this email:And then in February, I received my $5 off coupon:The first message caught my eye with this line: “get your wish list primed, prepped, and sent...
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13

Why All Online Marketers Should Master the Art of Negotiation

Feb 28 9:05am Email Marketing Tips - Blog GetResponse
The art of negotiation has never been as important for online marketers than now. The digital era is in full swing and online marketers are the creative foundation to what people browse and purchase online. A Pew Research Center 2015 report found that 73 percent of Americans browse the web daily. And 21 percent of […]The post Why All Online Marketers Should Master the Art of Negotiation appeared first on GetResponse Blog - Online Marketing Tips.
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12

Why a Prospect You Want Chooses Your Competitor

Feb 28 9:00am Copyblogger
You had trouble sleeping again last night. Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website. It’s your competitor. You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep Read More... The post Why a Prospect You Want Chooses Your Competitor appeared first on Copyblogger.
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17

The Marginal Gains Approach to Improving Productivity

Feb 28 8:59am Email Marketing Tips - Blog GetResponse
I’m pretty sure that you’ll agree that achieving a mere 1\% improvement in any given metric is not something that’s worth getting too excited about. Indeed, striving for such a minute enhancement in the first place might, quite understandably, leave you wondering – why bother at all? For surely the more sensible, ambitious and lucrative […]The post The Marginal Gains Approach to Improving Productivity appeared first on GetResponse Blog - Online Marketing Tips.
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13

Navigating the inbox the value of a welcome series

Feb 28 7:00am A brand new view
New relationships are exciting. It is a time when you get to know someone and they get to know you. You learn about each other and determine how symbiotic the relationship can be, which takes time. So why is it that more than 90\% of brands are sending only one welcome message? Capitalizing on the […] The post Navigating the inbox – the value of a welcome series appeared first on A brand new view.
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15

Five Ways to Get Creative with Content Marketing

Feb 28 6:00am Email Marketing Blog | Mailigen
Your audience is smart. They believe that they have seen it all and know it all, and it is your job to prove that there is something in your content portfolio that is new to them. Those who present new...
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12

How Small Businesses Can Sync Marketing Automation with Social Media

Feb 28 5:00am Email Marketing Blog | Mailigen
Marketing automation and social media don’t seem like ideal partners. Sure, automation software enables more customer centric marketing, and it’s great for segmenting and personalizing emails. But it still can’t match the actual human interaction that makes social media so...
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13

Does Your Email Design Need Help? Here Are 4 Tips to Up Your Game

Feb 27 2:54pm Email Marketing Tips
This post is the fifth installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing. How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well? If you’re like a lot of time-strapped business owners, you may not have had the opportunity to do much with your email design. However, adding in some design elements might actually make your emails pack a bigger punch. Why? Because studies show that 90 percent of the information transmitted to our brains is visual. In fact, many marketers and designers believe that color can impact behavior. For example, brands like McDonalds and KFC may use the color red because it is believed to invoke feel...
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13

Gurbaksh Chahal Threats RadiumOne and Attorneys, Attacks Journalists for Fake News.

Feb 27 2:09pm Performance Marketing Insider
PACEDm.com Former CEO of RadiumOne, Gurbaksh Chahal, who was convicted of assaulting his girlfriend and kicking her over 117 times on video, has decided he has nothing to lose and has gone on a rampage in social media to accuse all of silicon valley of conspiring against him. Facing one year of jail time after his conviction, he’s used his Twitter following  as a way to attack pretty much everyone, including Venture Capitalists, feminists and the media. His twitter rampage makes Donald Trump’s account seem normal in comparison, and calls his former company’s board and their attorneys, “criminal” among other things. .@RadiumOne Brought to you by Pace Lattin...
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14

How to Turn Your Automation Talent into Dynamic Career Opportunities

Feb 27 9:26am Email Marketing Tips - Blog GetResponse
Automation is one of the most in-demand skills in marketing and all of business heading into 2017. That has big career implications for professionals who have acquired and honed relevant skills in recent months and years. More and more businesses are realizing the potential value in a streamlined, well-automated marketing operation. Demand for this talent […]The post How to Turn Your Automation Talent into Dynamic Career Opportunities appeared first on GetResponse Blog - Online Marketing Tips.
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17

Webinar Recap: The 5 Habits of Digital Leadership in Marketing Automation

Feb 27 9:06am Email Marketing Tips - Blog GetResponse
Erik Qualman was recently a guest for a GetResponse Automation Hub webinar, where he spoke on the five habits of digital leadership that can be used with marketing automation. What does the digital world look like in 2017? Over half the world’s population is 30 years old or younger If Facebook was a nation, it […]The post Webinar Recap: The 5 Habits of Digital Leadership in Marketing Automation appeared first on GetResponse Blog - Online Marketing Tips.
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16

The Persuasive Power of Analogy

Feb 27 9:00am Copyblogger
An elderly man storms into his doctor’s office, steaming mad. “Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and I’m very upset right now.” “Let me respond to that by telling you a story,” the doctor calmly replies. “A hunter once accidentally left the house with an Read More... The post The Persuasive Power of Analogy appeared first on Copyblogger.
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30

Mike Powell of Gravitas Works Sued for Stealing Identity for Fake News Site

Feb 25 2:18pm Performance Marketing Insider
PACEDm.com Laura Hunter, former Ms. World 2016 is more than a little pissed off. This past year she became the face and name of “fake news” conservative website Conservative Daily Review and suddenly the entire world was angry at her for posting various stories linked to complete fabrications in politics. Her stories were linked to everything from the Pizza Gate Scandal to Obama being forced to move to Canada because of Donald Trump. In retaliation, people were looking her up, calling her phone, sending her nasty emails. However, there was one big problem: She wasn’t the person behind the site. Not Brought to you by Pace Lattin...
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19

Recovering Site Abandoners at Every Touchpoint

Feb 24 4:24pm Email Marketing Blog
On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7\% while cart-to-checkout averages 25-30\%. Overall site conversion rates average 2.5\%.While the 2016 numbers represent big increases over the 2015 numbers – product-to-cart increased 74\% and cart-to-checkout increased 78.5\% - brands need to do everything they can to not only get more shoppers to checkout during the initial site visit, but attract and re-engage them after they leave the site to recovery those lost sales.Increase Your Reachable RateThe average retailer has email addresses for about 20-25\% of their site visitors. Increasing that even 10\% will make a huge difference to your bottom line. We worked with one of our clients to increase its reachable rate to 35\%, which was achieved by adding a pop-up, new s...
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21

74 Segments Gets You to the Back of the Email Bus

Feb 23 3:00pm Trendline Interactive
When I was young, the cool kids sat at the back of the bus.  They would do all sorts of cool things according to us kids who were not invited back there.  In fact, we all thought that they were … Continued The post 74 Segments Gets You to the Back of the Email Bus appeared first on Trendline Interactive.
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23

Want to provoke emotion in the inbox? Use Emojis

Feb 23 11:58am Email Design Review
Receiving emoji’s in your subject lines – love it or hate it? According to Litmus, the use of emoji’s have skyrocketed 777\% year on year – increasing in popularity at such a rate, Oxford Dictionaries named an emoji ‘Word of […]...
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24

Master Email Personalization with these 5 Best Practices

Feb 23 11:53am Email Marketing Tips
Targeting subscribers and sending them personalized, hyper-relevant emails is a great way to better connect with the people on your email list. It allows you to deliver the right message to people who want and need it most. And the more you can do that with your emails, the more likely you are to expand your reach and nurture your audience until they become customers and loyal advocates of your brand. But how can you optimize your emails so you’re making the most out of the opportunity to engage subscribers? Let's take a closer look at best practices for personalizing your emails to the right people on your email list. 1. Identify your goals. If you haven’t written down what you hope to achieve by personalizing your emails, now's the time to do so. Whenever you think about ways to optimize your emails, it’s important to understand why you’re optimizing them. You don’t want t...
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25

3 myths to avoid when marketing to boomers+ and millennials

Feb 23 10:10am A brand new view
Truly reaching your audience requires an ability to identify consumer insights that enable you to communicate to your customers as individuals. But perhaps you’re starting by focusing on the wrong generation or putting too much emphasis on emerging generations like millennials. That’s why we’re paying attention to the 50+ group (boomers+), how they buy, where […] The post 3 myths to avoid when marketing to boomers+ and millennials appeared first on A brand new view.
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21

3 Content Marketing Mysteries Solved

Feb 23 9:00am Copyblogger
OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather than figuring out Irene Adler’s cell phone password or who Read More... The post 3 Content Marketing Mysteries Solved appeared first on Copyblogger.
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36

How Brands Use Video to Boost Awareness

Feb 23 8:45am Email Marketing Tips - Blog GetResponse
What is brand awareness and how does it affect your larger business? As it turns out, it affects things a great deal. According to Harvard Business Review, 64\% of people said that shared values were the main reason why they had a relationship with a brand in the first place. Regardless of the industry that […]The post How Brands Use Video to Boost Awareness appeared first on GetResponse Blog - Online Marketing Tips.
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23

U.S. Privacy Act Updated: Modernizing Digital Due Process

Feb 23 8:37am Blog | The Email Experience Council
Congress recently amended the Electronic Communications Privacy Act of 1986 (ECPA) to require law enforcement to obtain a warrant before accessing an individual’s emails through their email provider. Before this passing, a loophole in the original act allowed law enforcement to obtain emails older than 180 days from email providers without needing a warrant. Originally, […]...
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20

The GDPR and What It Means for Your Email Marketing

Feb 22 2:07pm MailerMailer Blog | In The Box
Come May 25, 2018, a large and significant new ruling will directly impact email marketing to citizens of the European Union (EU). Here's a summary of what the regulation is and how it will affect your email marketing campaigns. The Purpose of GDPR and Who Is Affected The General Data Protection Regulation (GDPR) is a dense 88-page document...
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21

How to Use a Knowledge Base to Grow Your Social Presence

Feb 22 1:34pm GetResponse Blog – Online Marketing Tips
I can’t think of a day when I didn’t check my Facebook, let alone the other social channels like Twitter, Instagram, SnapChat and what not. Social media is not a trend anymore, it has become a habit and a way of life. If we analyze the involvement of social media in our day to day […]The post How to Use a Knowledge Base to Grow Your Social Presence appeared first on GetResponse Blog - Online Marketing Tips.
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22

Mobile Video Usage Nearly Caught Up to Desktop

Feb 22 12:46pm Performance Marketing Insider
PACEDm.com Thanks in part to the growing data limits, and the launch of many unlimited data plans, more and more people are using their mobile devices to watch videos. A study conducted by AOL found that 86\% of consumers report that they watch videos on their smartphones, tablets, and other mobile devices. This compares to just 70\% of desktop users. Of those who watch videos, 57\% of mobile users report that they watch video on a daily basis on their devices, compared to 58\% on desktops and laptops. The rapid growth of mobile video has gotten to the point where mobile Brought to you by Pace Lattin...
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18

One Easy (and Easy-to-Overlook) Way for Marketers to Adopt the Customer Mindset

Feb 22 10:04am Email Marketing Tips - Blog GetResponse
Marketing personas? Check. Customer data? Check. Strategy? Check. Deep understanding of your product or service and the problem it solves? Yep. Empathy for the customer? Absolutely. Sweet marketing automation platform? Of course you’ve got that, too! You’re armed with all of the above—all the things you need to create the kind of nurturing campaigns that […]The post One Easy (and Easy-to-Overlook) Way for Marketers to Adopt the Customer Mindset appeared first on GetResponse Blog - Online Marketing Tips.
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18

Sherlock Holmes and Mastery of the Craft of Writing

Feb 22 9:00am Copyblogger
Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction — written over a century ago by Sir Arthur Conan Doyle — his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time. Correction: Read More... The post Sherlock Holmes and Mastery of the Craft of Writing appeared first on Copyblogger.
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24

Join us for our upcoming webinar: Getting Started with Landing Pages

Feb 22 8:33am GetResponse Blog – Online Marketing Tips
Email list-building lies at the center of many online businesses nowadays. If you consider your sales process as a funnel, interaction with a lead starts right after acquiring it. GetResponse users know this too. That’s why they value landing pages as one of their most important tools for acquiring leads. In fact, on a worldwide […]The post Join us for our upcoming webinar: Getting Started with Landing Pages appeared first on GetResponse Blog - Online Marketing Tips.
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21

Mobile Now Makes Up 21% of Online Spending

Feb 21 2:20pm Performance Marketing Insider
PACEDm.com comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as it includes the holiday spending, which is where many people get their first taste of online shopping. The report found that for Q4 the total online spending reached $109.3 billion. Of that, $22.7 billion was completed through mobile devices including smart phones and tablets. This is a significant growth, bringing it up to 21\% of all sales. Compared to 2015, mobile only made up 16.9\% of the total e-commerce spending. comScore also determined that $80.2 billion Brought to you by Pace Lattin...
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23

Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)

Feb 21 1:35pm The Whitelist
Looking for the best ESP for your organization? Download the newly updated 2017 ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we […] The post Just Published! The 2017 Guide to Finding an Email Service Provider (ESP) appeared first on ClickMail | Whitelist.
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24

How to Overcome Responsive Email Design Stumbling Blocks

Feb 21 9:06am Email Marketing Tips - Blog GetResponse
Over the years, ‘responsive’ has become a buzz word. Whether it’s a website or an email, it has become an absolute necessity. According to Ascend2, email marketing is being used by 82\% of companies.  However, it cannot be said with surety as to how many of them are properly aware of responsive email designs and […]The post How to Overcome Responsive Email Design Stumbling Blocks appeared first on GetResponse Blog - Online Marketing Tips.
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24

Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)

Feb 21 9:00am Copyblogger
It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later … crickets. Heartbreaking, right? We all Read More... The post Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them) appeared first on Copyblogger.
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26

The Secret to Writing Addictive Email Content

Feb 20 4:15pm Email Marketing Tips
This post is the fourth installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing. It's easy to become obsessed with searching for the next “trick” in email marketing: the formula for creating an effective subject line; the perfect call-to-action copy that will influence more of your subscribers; the ideal way to design an email that will bypass the spam filter. While it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked. And that’s sending valuable content your subscribers expect and want to receive from you. But how do you know if you’re sending relevant emails? What doe...
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24

Are You Communicating Your Value Proposition the French Way?

Feb 20 3:15pm Email Marketing Tips - Blog GetResponse
Every company has an online business card – their website. How you present yourself, what information you offer, and most importantly – how you communicate both of those things can determine whether a potential customer will stay on your website or not. That’s where value proposition comes in, do you have what it takes to […]The post Are You Communicating Your Value Proposition the French Way? appeared first on GetResponse Blog - Online Marketing Tips.
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27

[VIDEO] How Not to Be Scammed by Affiliate Marketing Gurus

Feb 20 12:15pm Performance Marketing Insider
PACEDm.com IN the marketing industry, Gurus have mastered the art of persuasion and have utilized it to their advantage. This in most instances means that newbies that have just started learning about marketing will lose money immediately and never want to work in the industry again. I’ve spent over 20 years covering scams from these Gurus and taking them down — here’s a few tips. Brought to you by Pace Lattin...
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25

How to Build Trust and Enhance Your Influence with Content Marketing

Feb 20 9:00am Copyblogger
Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level Read More... The post How to Build Trust and Enhance Your Influence with Content Marketing appeared first on Copyblogger.
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47

10 Top Marketing Automation Influencers You Need to Know

Feb 20 8:59am Email Marketing Tips - Blog GetResponse
When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best? To help to cut through the confusion, […]The post 10 Top Marketing Automation Influencers You Need to Know appeared first on GetResponse Blog - Online Marketing Tips.
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22

How Social Studio Uses AI To Keep Your Customers Happy

Feb 20 1:01am Salesforce Marketing Cloud Blog
When you think of Artificial Intelligence (AI), what comes to mind? Westworld hosts? Terminators? HAL from 2001? How about Social Customer Service? Throughout recent memory, Hollywood and pop culture have been preparing us for an AI takeover, however the real… The post How Social Studio Uses AI To Keep Your Customers Happy appeared first on Salesforce Marketing Cloud Blog.
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(VIDEO) How to Deal with Haters

Feb 19 3:01am Performance Marketing Insider
PACEDm.com If you are successful, you have to accept one thing: Haters. The moment you start doing well, you are going to find that there are jealous people who have nothing better to do than spend their time trying to shame you. For whatever reason, there is a percentage of the population that finds joy in pointing out faults in others. Something about their mentality is so screwed up that they will spend almost every waking moment focused on other people’s business. The more successful you are, the harder they will work to knock you down, because your success is an Brought to you by Pace Lattin...
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23

Awesome Email, Sent from Everywhere

Feb 17 1:15pm Salesforce Marketing Cloud Blog
Marketing Beyond the Marketing Department As a marketer, you are probably challenged not only by planning, building, and tracking campaigns, but also by executing your vision and strategy — all while maintaining brand standards and consistency across every aspect of… The post Awesome Email, Sent from Everywhere appeared first on Salesforce Marketing Cloud Blog.
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25

Scammer Jeremy Johnson Going to Jail For Refusing to Testify

Feb 16 9:15pm Performance Marketing Insider
PACEDm.com Jeremy Johnson who almost beat all federal charges against him this past year may still be going to jail. The figure at the center of allegations against John Swallow took the stand on Wednesday but would not testify. “I understand it’s in my best interest not to answer questions,” said Jeremy Johnson, handcuffed, and dressed in a white shirt, khaki pants, and tie. His response came after he met with his lawyers, who earlier had tried to keep him out of the courtroom, concerned his words could be used against him by federal prosecutors. “The federal government is proceeding against him Brought to you by Pace Lattin...
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23

Advertising Insights: Facebook DAUs, Search on Phones, Second-Screening

Feb 16 6:02pm Salesforce Marketing Cloud Blog
This week, we look at how Facebook’s users visit the platform daily, the growth in search advertising on smartphones, and second-screening during major TV moments. During Facebook’s last earnings report, the platform continued to show very healthy user growth —… The post Advertising Insights: Facebook DAUs, Search on Phones, Second-Screening appeared first on Salesforce Marketing Cloud Blog.
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24

Creating Customer Loyalty: Hooray, you made a sale! Now what?

Feb 16 3:25pm Email Marketing Blog
So you made a sale! Congrats! It's time to break out the champagne, sit back, and bask in your newfound wealth... right?Wrong. Keeping your customers engaged is how you create repeat purchases, and repeat purchases are the name of the game. But how, exactly, do you keep your customers engaged long-term?Send a loyalty message to your biggest fansSimply saying “thank you” is an extremely effective way to show your customers how much you care, and by showing them you care, your customers will feel appreciated and come back for more lovin’. Use purchase data to figure out who your best customers are. This could be based upon total spend, how often they purchase, or whether or not they buy certain high-end products or brands.  In the message itself, include some copy that really shows your appreciation. “We think you’re great” or “Thanks for being so amazing” will de...
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26

Email Content Tips: The #1 Reason You Should Push the Copy Envelope

Feb 16 3:19pm Email Marketing Blog
Picture this: it's a lazy Sunday afternoon, you’re laying on your couch in your pajamas re-watching Stranger Things with your cat finding a comfy spot in your lap. Your phone pings and you see a new email from your favorite nerdy t-shirt store.“Where’d you go?” they ask. You open the message and it shows you some tees you added to your cart earlier that day but didn’t buy. They ask if you still want them. They tell you to “Grab Your Baggins.” You laugh... and you buy. So the #1 reason to push the copy envelope is...?Your audience. That person lazing on the couch watching Netflix who needs something disruptive enough to distract them from the upside-down.  May I have your attention, please? Your customers get a ton of emails every day, so you need to stand out. You only have 3 seconds to grab their attention, so you better do it right!Craft a notic...
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25

A Crash Course in Email Automation

Feb 16 2:52pm Email Marketing Tips
If you want to reach the right people with the right information at the right time, email automation is a non-negotiable. In fact, 91 percent of marketers say automation is the key to their success: Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers, an invitation series for people requesting access to our products, an ascension series for transitioning a lead to a buyer…we are constantly using automation to create more touchpoint with the prospect/customer. — Justin Rondeau, Digital Marketer (The other nine percent? Probably haven't tried it yet.) Getting Started with Automation Email automation can be used to create multiple autoresponder series, as well as robust campaigns that are triggered when an action occurs—like, when someone subscribes to your newsletter. In fact, automated emails get 100 percent mor...
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23

Why brand experience matters for QSRs

Feb 16 11:37am A brand new view
There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through an online study of 400 millennials conducted by Epsilon, QSR customers crave convenience. The ability to pre-order is the primary driver of increased visits in addition to […] The post Why brand experience matters for QSRs appeared first on A brand new view.
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23

How to Find the Right Influencers for Your Brand

Feb 16 9:49am Email Marketing Tips - Blog GetResponse
With Google reporting a 5000\% increase in searches for influencer marketing and 60 Minutes running its own segment on influencers, 2016 was a huge year for influencer marketing. And with 48\% of marketers planning to boost their influencer marketing budgets, it’s poised to become even bigger in 2017. Marketers consistently name their top challenge in […]The post How to Find the Right Influencers for Your Brand appeared first on GetResponse Blog - Online Marketing Tips.
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A Guide to Meaningful Content that Resonates

Feb 16 9:00am Copyblogger
Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your Read More... The post A Guide to Meaningful Content that Resonates appeared first on Copyblogger.
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Busted: 6 Affiliate Marketing Myths

Feb 16 1:12am Performance Marketing Insider
PACEDm.com 1. Myth: Affiliate marketing is really easy Despite what every “make money from home” douchebag wants to tell you, it’s not going to be easy to make money doing affiliate marketing.  Do you think all you need is a website and affiliate links? Just like any other type of business, you need to invest time and money in order for it to work. And no, just because you have a website and affiliates to work with, you will not be successful overnight. The biggest challenge for those who are in this business is to develop a website. Content is key. Brought to you by Pace Lattin...
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State of Internet Security Report Released from Akamai

Feb 15 5:28pm Performance Marketing Insider
PACEDm.com One of the leading content delivery networks in the world, Akamai, has released their Fourth Quarter 2016 State of the Internet / Security Report. This is an important report for people who work with cloud technologies, treat management, and more. Of course, it also provides valuable insights into threats that may be present against websites and other digital properties that are required for many marketers. Martin McKeay, a senior security advocate and senior editor of the report, “As we saw with the Mirai botnet attacks during the third quarter, unsecured Internet of Things (IoT) devices continued to drive significant DDoS Brought to you by Pace Lattin...
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