The responsibility of dating sites should be to facilitate great first dates. Unfortunately, the dating industry has chosen to protect its charge-to-communicate business model instead of give consumers access to information to make an educated decision about a potential date: Is my date a real person? Who do we know in common and what mutual interests do we share?
But there is a site out there with 1 billion people that is quite familiar with my friends and me, as well as all of our interests: Facebook.
I have been involved in the dating and social industries since 2003. I was the vice president of product at Match.com, then vice president of community at Yahoo and am now the founder and CEO of Likeit.com. I met my wife on an online dating site, and we have been happily married for nine years.
Since the launch of Match in 1995, singles have searched for fun