Feb 17 2:06pm Post Planner Blog
The era of social video has arrived on Twitter. ...
Feb 17 9:33am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
If you're craving a free advertising platform with massive visibility, flexibility, and data, you need to check out Facebook video ads. ...
Feb 17 8:42am Social Media Explorer
Rob Rakowitz, Global Director of Media at Mars, has done some fantastic content marketing for varied consumer brands like Whiskas and Uncle Ben’s. He also happens to be a winner of the Content Marketing Award...read more The post Marketing Insights From the Man From Mars appeared first on Social Media Explorer.
Feb 17 8:05am Maximize Social Business
Social media, B2B, and content marketing have never been in such a perfect alignment before. Content marketing is now synonymous to SEO. At the same time, social media is consuming conventional SEO techniques and B2Bs are looking forward to increasing online marketing spending. Let’s connect all the dots and see what we can derive: The […] Author information William Johnson William Johnson contributes a monthly column on Content Marketing. William belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in search engine optimization techniques, social media analytics and content marketing and lots more. He has been a regular contributor to leading online portals such as SEMrush, SmallBusinessTrends, etc. | Twitter | Google+ | What Does the Marriage between Social Media and Content Marketing Imply for B2B Brand...
Feb 17 6:00am John Haydon
This week, I attended BloomCon, the annual conference sponsored by Bloomerang. The focus is on donor retention, which the Bloomerang staff keeps a close eye on. The lineup of speakers was the best around. And because they were dishing out fundraising lessons, I thought I’d share some of the best ones with you. Fundraising Lessons […] The post 50 Big Fundraising Lessons from #BloomCon appeared first on John Haydon.
Feb 16 4:07pm Social Media Explorer
I’m a huge fan of how easy Facebook has made it to advertise on their platform. You can create a campaign with zero experience and have it submitted to Facebook Ad Approvers within minutes. It’s...read more The post 4 Advanced Facebook Ad Hacks For Small Budgets appeared first on Social Media Explorer.
Feb 16 2:42pm The Next Web » Facebook
Like pretty much every technology journalist who ever lived, I’ve come to loathe my inbox. But amidst the mountains of terrible pitches and press releases, there’s the occasional gem that’s either genuinely interesting, or truly bonkers. Point in question: About an hour ago, I got an email from Floppy – a jet-black puli dog from Budapest, Hungary. Floppy wasn’t pimping a new Kickstarter, or asking if I was attending some boring fucking conference in a Florida resort town I hadn’t heard of before. She was… Well… I’ll let you watch. Yes, Floppy (who looks a bit like if Cousin Itt got… This story continues at The Next Web...
Feb 16 1:40pm MariSmith.com
With Facebook’s new video and TV announcements, plus Mark Zuckerberg’s Manifesto and all the online discussions it spawned so far, it’s been another BIG week in Facebook-land. News included the following: Facebook rolls out autoplay videos with sound on Eeks, apparently after testing sound on, Facebook received favorable feedback… I’ve yet to meet someone who actually […]The post 18 Genius Facebook Ad Hacks, A Guide to Niche Targeting & More: The Social Scoop 2/18/17 appeared first on MariSmith.com.
Feb 16 11:30am AdEspresso
Having many Facebook Page likes is the purest form of social proof. Having thousands of Facebook likes builds more trust and people will be more interested in your brand. More Facebook likes = More trust = More purchases But Facebook likes have to be earned – no fake Facebook Like campaign will help you. In Read more...
Feb 16 10:41am Social Media Explorer
Although we’re well into 2017 it’s never too late to add a few last minute marketing resolutions to your list. We all know the challenges of marketing during this time of rapid change and advancement,...read more The post 7 Key Resolutions Every Marketer Should Live By in 2017 [Infographic] appeared first on Social Media Explorer.
Feb 16 9:13am Kim Garst Boom Social – Social Selling Strategies That Actually Work
Have you ever wondered how to start a blog for fun or profit? With all the amazing blogging tools and platforms out there now, it’s never been easier to get started. You can literally go from an idea to a fully-functioning blog in 30 minutes or less. And the best part? You don’t need any […] The post How To Start A Blog In 30 Minutes Or Less appeared first on Kim Garst | Marketing Strategies that WORK Kim Garst...
Feb 16 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Can anyone become known, or does success require a mysterious it factor? Learn what well-known leaders from around the world have to say. ...
Feb 16 8:05am Maximize Social Business
New study report by Brian Solis, in collaboration with Traackr and TopRank Marketing “To help set our bearings, I partnered with influencer relationship management software provider Traackr to survey brand strategists and marketers around the world. The goal was to learn how influencer marketing is evolving and how to connect the dots between ¨influencer marketing¨ […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. His upcoming new book i...
Feb 16 6:00am John Haydon
You are the accidental nonprofit marketer who’s been asked to create content for your organization. But you have mixed feelings about it. On the one hand, you’re excited to express your creativity. But you’re also afraid that your creativity somehow won’t be enough. Fortunately, YOU (like all humans) are hardwired for storytelling. You are fundamentally equipt […] The post Dear Accidental Nonprofit Marketer – You Were Born to Tell Great Stories appeared first on John Haydon.
Feb 16 2:45am Blog – Agorapulse
Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. Since 2009, they’ve has fulfilled over... The post How This Ecommerce Company Manages Social and Saves Tons of Cash appeared first on Agorapulse.
Feb 16 2:17am Amy Porterfield
Facebook ad targeting is the trickiest thing! I hear this in my private groups everyday. There are so many targeting combinations available for you on Facebook, it’s hard to know where to start to get out of the weeds. I’m walking you through it all with the help of my go-to Facebook ads expert, Rick ... Click to Read More The post #148: 3 Tips to Fix Your Facebook Ad Targeting appeared first on Amy Porterfield.
Feb 15 8:09pm The Next Web » Facebook
Today, Facebook is beginning the roll out of a new feature that allows job seekers to link up to hiring managers without ever leaving the platform. LinkedIn executives, somewhere, are crying into a bucket of Ben & Jerry’s. The update allows business Pages to post job listings the same way they’d typically compose a status update. In addition to linking, sharing, and/or commenting, users also get the option to apply for the position using a baked-in “Apply Now” button. A quick press allows interested parties to fill out an application and submit it using Facebook messenger. An additional perk adds a Jobs tab to the Page and… This story continues at The Next WebOr just read more coverage about: Facebook,LinkedIn...
Feb 15 10:06am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
This case study offers an example from a regulated industry of how guest blogger programs can help brands build influence. ...
Feb 15 9:36am Kim Garst Boom Social – Social Selling Strategies That Actually Work
There is no shortage of visual marketing tools out there. As the marketplace continues to get more crowded, it’s important to identify which tools will actually help your social media posts stand out. This post will look at 9 tools anyone can use to create eye-catching social media updates on any budget! 1. Adobe Spark If […] The post 9 Visual Marketing Tools That Help Your Social Posts Stand Out appeared first on Kim Garst | Marketing Strategies that WORK Kim Garst...
Feb 15 9:23am AdEspresso
Keeping your social media profiles and your marketing practices up to date become essential when you want to continue to build your online presence and the impact that it has. As Instagram continues to grow and evolve as a platform, utilizing all new tools and features will keep you relevant and at the forefront of your Read more...
Feb 15 8:27am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social media frequency should be based only on whether or not the content in question is worth posting, says Jay Baer. ...
Feb 15 8:15am Social Media Explorer
When my boss (a.k.a. my wife and business partner) gave me a copy of THE Boss’ autobiography, I tried not to look like an ingrate, even though I anticipated it would be a hard slog. ...read more The post Marketing Wisdom From The Boss appeared first on Social Media Explorer.
Feb 15 8:05am Maximize Social Business
A very long time ago (the mid-nineties in fact), before the internet was anything special at all, Bill Gates said that content is king. As always, the founder of Microsoft, and arguably the father of modern computing was right on the money. Long before there was Google, before Penguin, Panda, and Hummingbird search algorithm changes, […] Author information Mike Gingerich Mike Gingerich contributes a monthly column on Facebook. A Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Mike brings 10+ years building strategies for TabSite and other brands to increase awareness, sales, and maximize ROI in both B2B and B2C companies. His expertise is in developing and outlining effective online marketing and business strategies that deliver results, drive revenue, build healthy co...
Feb 15 3:02am Blog – Agorapulse
Will the new Twitter Explore be the market research tool of your dreams? Or is it just Twitter's last ditch attempt to recruit new users? The post What You Need to Know About The Twitter Explore Tab appeared first on Agorapulse.
Feb 14 7:00pm The Next Web » Facebook
If we knew how much data we willingly handed out each day, would it matter? If ignorance truly is bliss, as they say, we’re a society of happy internet users that are blissed out of our goddamn minds. A new tool called Stalkscan gives users a peek at just how sweet ignorance can be. Created by self-proclaimed ethical hacker, Inti De Ceukelaire, Stalkscan taps the power of a mostly-forgotten Facebook feature to offer up shocking insight into anyone that hasn’t completely locked down their Facebook profile (or Page). In 2013 Facebook launched a powerful new feature called Graph Search. The… This story continues at The Next WebOr just read more coverage about: Facebook...
Feb 14 6:25pm Social Media Explorer
Our friends over at Ucraft put together this stunning infographic showcasing the core elements of success on any social channel. This is a great reference point for beginners looking to get started on a channel, as...read more The post A Reference Guide to Marketing On All Social Channels [Infographic] appeared first on Social Media Explorer.
Feb 14 2:30pm AdEspresso
Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them an indispensable part of a marketer’s arsenal. Facebook’s custom audiences and ability to match data points with user information has been virtually untouchable. Albeit, limited. Not anymore. The true underlying power isn’t in the Read more...
Feb 14 1:43pm The Next Web » Facebook
Facebook is announcing out a series of major updates to video on the social network today. Some of them welcome, others not so much. First the bad: Facebook will now begin to autoplay sound on videos, so prepare for a cacophony of noises as you simply try to catch up with your friends’ lives. In Facebook’s defense, it says it’s heard positive feedback from after testing it out for a while (since August, at least), and it will be rolled out “slowly.” Audio will fade in and out as you scroll past the videos on your feed, so at least you shouldn’t be… This story continues at The Next WebOr just read more coverage about: Facebook...
Feb 14 1:20pm Facebook NewsroomFacebook Newsroom
We're excited to share several updates that make watching video on Facebook richer, more engaging and more flexible.
Feb 14 11:00am John Haydon
Now more than ever, it’s important for nonprofits to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t. Having a mentor […] The post Make a Bigger Impact with a Nonprofit Mentor appeared first on John Haydon.
Feb 14 10:27am Social Media Explorer
When social media platforms first started to emerge in the mid-2000s, they served a very specific purpose; they were opportunities for individuals to claim some sort of personal presence online and connect virtually with others attempting...read more The post How Social Media Will Change By 2020: An Informed Hypothesis on the Future of Social appeared first on Social Media Explorer.
Feb 14 9:54am Blog – Agorapulse
Looking to keep momentum going on a particularly good social media post? That's a swell idea. We'll show you how to do it on multiple channels with multiple techniques. The post How to Repurpose Your Best Social Media Content appeared first on Agorapulse.
Feb 14 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Marketing research is far from the easiest type of content to create, but as nearly half of B2B marketers know, that hard work is worth it. ...
Feb 13 11:51am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Here are five reasons it's time to improve your team's collaboration and get your work done better, in less time. ...
Feb 13 10:35am AdEspresso
If January was the month of getting your Facebook Ads working on full steam, February’s the month for analyzing and optimizing your ad campaigns to reach new heights. February’s also been a busy news month for Facebook, bringing us fascinating updates on Facebook Stories, video ads, and even GIFs. As always, we’ve been digging for Read more...
Feb 13 8:29am Kim Garst Boom Social – Social Selling Strategies That Actually Work
Facebook Live vs. Instagram Live…what’s the deal, right? Everywhere we turn right now, we’re seeing notifications that profiles we follow are going live on social media. Periscope has given us the ability to broadcast live for a while, and Facebook and Instagram have both released their own live video tools within the past year. Facebook […] The post Facebook Live vs. Instagram Live: Differences & Best Practices appeared first on Kim Garst | Marketing Strategies that WORK Kim Garst...
Feb 13 8:05am Maximize Social Business
You know that growing your customer base through content marketing is important. At the same time, people these days have a lot of choices at their fingertips. They want to know that you are willing to go that extra step to make their experiences worthwhile. Building great customer relationships is key. If you aren’t putting customers […] Author information Holly Chessman Holly Chessman contributes a monthly column on Content Marketing. Holly is the Vice President of Marketing for Glance Networks. Named one of New England’s Top 40 Influencers in Content and Digital Marketing, Holly understands the power of building customer relationships online, as well as the skills necessary to produce and enforce results-driven marketing processes and campaigns. Holly is passionate about implementing business strategies and visual engagement solutions that result in rapid revenue an...
Feb 13 8:02am Social Media Explorer
First-time users of Twitter often don’t know where to start on the platform. Many first tweets are one-directional requests attempting to connect with a celebrity or solicitations to the Twitter community at large to “check...read more The post Build Your (Twitter) Army Before You Need It appeared first on Social Media Explorer.
Feb 10 2:59pm The Next Web » Facebook
Chalk Facebook’s ‘On This Day’ and ‘Friendversary’ alerts up to good intentions with not-so-great planning. I typically enjoy the former, if for nothing else than to see how much cooler I used to be before I turned 30. The latter, I’ve never been a fan of. Algorithmically-generated video leaves a lot to be desired, and I typically skip them entirely. A mild inconvenience for me has the potential to be much worse for others. That guy that traded your limited edition Hello Kitty dinnerware for meth? Welcome to annual reminders of your first date at Hooters — seriously, you didn’t know he… This story continues at The Next WebOr just read more coverage about: Facebook...
Feb 10 9:15am Facebook NewsroomFacebook Newsroom
These new options, when combined with creative best practices for mobile, will help deliver well-crafted video ads to more people who will watch and take action.
Feb 10 9:09am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Running low on fresh content ideas to promote your brand? Consider letting your fans do the talking by repurposing customer content. ...
Feb 10 8:05am Maximize Social Business
Even though blogging for business has become extremely popular in recent years, many businesses still regard it as more of a nuisance, rather than a benefit, or a valuable asset. In this blog post, I’m going to attempt to demonstrate why your blog isn’t a nuisance – in fact, it can be an extremely valuable […] Author information Lilach Bullock Lilach Bullock contributes a monthly column on blogging. Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. A recipient for a Global Women Champions Award for her outstanding contribution and leadership in business. When Lilach isn’t working she enjoys spending time with her family...
Feb 10 8:00am Social Media Explorer
Health care. If ever there was a hot button topic that’s on everyone’s mind, this is it. But what may go unnoticed is how savvy marketers involved in this sector can actually use their skills...read more The post How Marketing Can Improve Patient Health Care appeared first on Social Media Explorer.
Feb 10 1:52am The Next Web » Facebook
On a trip to Oculus’ research lab in Redmond, Washington, Facebook CEO Mark Zuckerberg tried out the company’s prototypes for glove-like controllers that are designed to be used in VR and AR experiences with the Rift headset, and shared a photo of them which you can see above. Zuck described the controllers’ functionality in the photo’s caption: We’re working on new ways to bring your hands in virtual and augmented reality. Wearing these gloves, you can draw, type on a virtual keyboard, and even shoot webs like Spider Man. That’s what I’m doing here. The picture shows Zuckerberg surrounded by… This story continues at The Next Web...
Feb 9 4:52pm Post Planner Blog
Pinterest has been busy rolling out new features over the last several weeks.
Feb 9 4:06pm Social Media Explorer
We all know how important SEO is, but it obviously cannot bring all of the benefits of internet marketing on it’s own. According to Search Engine Land, it’s not “the icing on the cake,” but...read more The post How to Successfully Boost SEO with Social Media Marketing: Yes, It Can Be Done! appeared first on Social Media Explorer.
Feb 9 2:59pm AdEspresso
You’ve been able to message company chat bots on Facebook Messenger for months, but only recently did they gain the ability to talk back. In November, Facebook introduced Sponsored messages a feature that lets brands pay to message users directly. It was not a celebrated move — in fact, there was a lot of concern Read more...
Feb 9 12:01pm Amy Porterfield
Today I’m talking about the ONE THING that could be holding you back in your business. This is a real obstacle that can STALL your business growth. I know this because it stunted my own growth. Today I’m talking about the low-value bullsh*t questions you ask yourself that make you feel stuck. These are the ... Click to Read More The post #147: How to Ask Better Questions and Get Better Business Results with Marie Forleo appeared first on Amy Porterfield.
Feb 9 10:31am Blog – Agorapulse
With so many of us communicating on Facebook Messenger these days, it only makes sense that marketers try to use the platform to advertise. But do Facebook Messenger Ads really work? Let's find out. The post Do Facebook Messenger Ads Really Work? appeared first on Agorapulse.
Feb 9 10:01am Social Media Explorer
Lately, there has been a lot of talk about influencer marketing. Many are calling influencer marketing one of the biggest marketing trends of 2017. Currently, influencer marketing is typically available only to those with huge...read more The post Influencer Marketing on a Budget: New Tactics for 2017 appeared first on Social Media Explorer.
Feb 9 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
The right visuals can bring your content to life and improve readability and SEO. Here's what to look for when selecting the best images. ...
Feb 9 8:05am Maximize Social Business
So this is what happened. I realize that I have to write an article here on Maximize Social Business. I log into WordPress and write the title. Just as I do that, I get a push notification of someone retweeting my post. I go through the tweet, check out his profile, check out his startup, […] Author information Nikhil Premanandan Nikhil Premanandan contributes a monthly column on Facebook. Nikhil s currently the head of marketing at SMhack, a social media management software startup. He likes to experiment with Facebook consistently and document his experiences in his blogs. He understands the hidden potential social media has and is always looking to learn. Nikhil also contributes regularly to Jeff Bullas's blog. When he's not on Facebook you can find him digging the latest exploits of Tom Hanks and Steve Carell. | Twitter | LinkedIn | Facebook Instant Articles: Bene...
Feb 8 7:39pm The Next Web » Facebook
You might have noticed that Facebook sometimes provides you with quick weather summaries. Now the company is doubling down with what is practically a full-fledged weather app built into both the desktop and mobile versions of the social network. This week the company is rolling out a few updates to help make sure you don’t get caught in the rain. Firstly Facebook will show greater detail in its local weather cards – which show up atop your News Feed – including five day forecasts. More interestingly, perhaps, is the ability to set notifications for these weather alerts so you don’t forget… This story continues at The Next WebOr just read more coverage about: Facebook...
Feb 8 3:00pm Facebook NewsroomFacebook Newsroom
We're announcing updates to our advertising policies, new advertiser education and stronger enforcement tools.
Feb 8 12:14pm Post Planner Blog
Facebook made several announcements over the last week that impact your news feed.Remember: the news feed algorithm controls what fans see on your Facebook page. That makes every update an important one when it comes to your business.Here's a breakdown of recent announcements, including the most important Facebook updates you need to know about.
Feb 8 10:42am Blog – Social media and content marketing technology
Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Why? Because it is the only marketing method […] The post The Technology Part to Your Content Marketing Plan appeared first on Find and get the most out of the best marketing tools to promote your business.
Feb 8 9:04am AdEspresso
There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list. Though the interface can be a little clunky and hard to get used to, some businesses who are using Snapchat are having great results coming from their campaigns. Because Snapchat Read more...
Feb 8 9:00am Facebook NewsroomFacebook Newsroom
we're announcing an update to Safety Check, called Community Help, that lets people find and give help such as food, shelter and transportation after a crisis.