Mar 24 3:31pm Post Planner Blog
Looks like we'll be seeing much more live video on Twitter! That's right! Twitter officially announced that it's launching Periscope Producer API, a new tool that makes it easier to live-stream from any device. The new API will make Periscope Producer more accessible and will open up many opportunities for larger media publishers. Publishers and broadcasters will finally be able to: Connect their equipment to Twitter Live-stream directly to Twitter without having to connect through the Periscope app Exciting? I think so!Want to know more about the Periscope Producer and how to tap into live video to engage your Twitter following?Read on!...
Mar 24 8:06am Social Media Explorer
Long gone are the days when mobile apps were created solely for major brands and large corporations like Target or Wells Fargo. Small businesses have also caught on to the trend and recognize the importance...read more The post 5 Tips for Creating a Successful Mobile App appeared first on Social Media Explorer.
Mar 24 8:05am Maximize Social Business
Unless it’s a blind vote with the top entries selected by the sponsor, voting contests are the WORST type you can hold. I have seen flame wars across all social channels, specifically Facebook, and it gets very ugly. Is your Community Manager ready to deal with a negative marketing campaign? On the surface, voting contests […] Author information Carolyn Wilman Carolyn Wilman (aka @ContestQueen) contributes a monthly column on Social Media Contests. Carolyn is a Digital Marketing Strategist and Sweepstakes Specialist. Carolyn works with companies to create, and viral market, winning promotions maximizing ROI and loyal customers along with teaching others how to Find, Organize, Enter and Win giveaways. +Carolyn Wilman | Twitter | Facebook | Google+ | LinkedIn | YouTube | Why Voting Contests Are Always a Bad Idea by Carolyn Wilman -Maximize Social Business...
Mar 23 3:46pm Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Every day you push back against automation is a lost opportunity. Here's why the time to invest in a marketing automation team is now. ...
Mar 23 2:46pm Social Media Explorer
The past week has been full of milestones for Instagram. The company announced that it now has over 1 million active advertisers on the platform. That’s double the amount of advertisers the app had in September...read more The post Instagram Rolls Out New Security and Booking Features appeared first on Social Media Explorer.
Mar 23 1:45pm Amy Porterfield
When a new opportunity comes along, do you immediately jump for joy to be a part of something new and exciting, or are you cautiously weighing your options? The thing is: Are you choosing things that are really driving your business forward or do you have a case of FOMO (fear of missing out)? And ... Click to Read More The post #152: How to Avoid FOMO in Your Biz & Make Better Decisions appeared first on Amy Porterfield.
Mar 23 12:39pm The Next Web » Facebook
Instagram has long struggled with moderating its posts (most often around whether or not female nipples are allowed). Now the company is offering up a partial solution: it will soon begin blurring “sensitive” posts, which you will need to manually reveal. Instagram doesn’t specify what qualifies as a “sensitive” post other than it having been reported by a user and then deemed so by a moderator. However, the company does say these posts don’t actually violate Instagram’s community guidelines, they might just make some people unhappy: As part of our goal to build a safe environment, we also have some updates to announce. Soon… This story continues at The Next WebOr just read more coverage about: Instagram...
Mar 23 11:00am Facebook NewsroomFacebook Newsroom
Message Reactions and Mentions improve Messenger group conversations to make them more fun and useful.
Mar 23 10:50am The Next Web » Facebook
Facebook is making group conversations in Messenger a lot more like… well, Facebook. You can now use reactions during group conversations, as well as tag specific people using the ‘@’ symbol. The reactions are useful for the same reason they are on Facebook proper – they give you more ways to acknowledge you’ve read a post and express your feelings towards it instead of a generic Like. In fact, Messenger also offers a thumbs down reaction, something you can’t use on Facebook. Here it’s probably meant to serve more as a ‘no’ than a ‘dislike’ button, which will come in handy… This story continues at The Next WebOr just read more coverage about: Facebook...
Mar 23 10:32am Social Media Explorer
It’s important for you to understand that “millennials”, “gen Xers” and “baby boomers” aren’t real. They just don’t exist. At least, they don’t exist in the way that they are depicted by major news outlets...read more The post How to Reach Millenials, Boomers and Gen X with Social Marketing (Stereotype-Free) appeared first on Social Media Explorer.
Mar 23 9:26am AdEspresso
I often get asked how I find good interests to target for my Facebook ad campaigns. So I’ve decided to write a super in-depth guide that you can bookmark and use whenever you need. It’s right here, free of charge. I’m covering interest-based targeting and specifically how you can reach your audience more accurately than your Read more...
Mar 23 8:05am Maximize Social Business
Outside of the content itself, Instagram hashtags that you use to quantify your Instagram posts are the most important SEO tactic on the platform. However, it is no longer good strategy to fill up your caption with every hashtag you can think of. Instagram is streamlining its search indexing in the same way as its […] Author information Christa Donovan Christa Donovan contributes a monthly column on Instagram. Christa is a staff writer for Maximize Social Business. | Best Practices in Using Instagram Hashtags by Christa Donovan -Maximize Social Business...
Mar 23 7:00am John Haydon
There are lots of ways to build awareness for your non-profit organization. Community events, an e-mail newsletter, and good public relations campaigns are all effective ways to make sure that donors, volunteers, and prospects hear about your work. Most nonprofits also use social media to create buzz around their programs and fundraising campaigns. Unfortunately, many […] The post How to Use a Social Media Committee to Create Buzz for Your Non-Profit appeared first on John Haydon.
Mar 23 6:00am Blog – Social media and content marketing technology
When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile […] The post Ahrefs Review: How to Use Ahrefs to Analyze Your Blog appeared first on Find and get the most out of the best marketing tools to promote your business.
Mar 23 4:00am Blog – Agorapulse
With so many choices, how do you go about choosing a social media measurement tool that's right for your business? We've tackled that question so you don't have to. The post What Social Media Measurement Tool Does My Business Need? appeared first on Agorapulse.
Mar 22 5:10pm Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Marketing and customer service continue to converge. Learn how the trends I uncovered in Hug Your Haters have changed, one year later. ...
Mar 22 2:40pm Social Media Explorer
By now, many of us know that Facebook’s algorithm gives preference to native videos, especially Facebook Live. However, the stats behind this bias are still pretty shocking. A recent study released by social media analytics platform quintly...read more The post The Ins and Outs of Video Content on Facebook appeared first on Social Media Explorer.
Mar 22 1:00pm Facebook NewsroomFacebook Newsroom
By Erin Connolly, Product Manager and Jeff Hendy, Engineering Manager We’re excited to announce that, as of today, people around the world can broadcast live video to Facebook from their desktop or laptop computers. While it’s been possible for people to go live to Facebook from mobile devices since last year, desktop or laptop computers […]...
Mar 22 11:35am AdEspresso
A lead magnet is basically a bribe. In a world where marketers clamor for “eyeballs,” views, and clicks, a lead magnet cuts through the noise by actually delivering something of value. Yes, you’re angling for something in return—a name, an email address—but you’re getting it honestly. You’re getting it through reciprocation. People like what you’re Read more...
Mar 22 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Brands who refuse to conform—who create their own unique, differentiated customer experiences—will reap the richest rewards. ...
Mar 22 8:05am Maximize Social Business
Integrating Facebook ads into your lead capture strategy is a good way to boost traffic and capture emails on your website. As well, Facebook ads are a great way to attract the specific type of potential new customer to your product landing page. Why Use Facebook Ads Landing pages have a hard time attracting visitors […] Author information Mike Gingerich Mike Gingerich contributes a monthly column on Facebook. A Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Mike brings 10+ years building strategies for TabSite and other brands to increase awareness, sales, and maximize ROI in both B2B and B2C companies. His expertise is in developing and outlining effective online marketing and business strategies that deliver results, drive revenue, build healthy companies and yield positive ROI. | Twitter | Facebook | LinkedIn | Pinterest | How to Integrate Facebook Ads with Lead Capture by Mike Gingerich -Maximize Social Business...
Mar 22 6:40am The Next Web » Facebook
Despite Facebook’s dominance of the social media landscape over the past decade, the platform is still growing steadily, and it still manages to tell a compelling story ever quarter. However, there’s often more to these numbers than meets the eye; for example, there are more 18 year old men using Facebook today than there are 18 year old men living on Earth. Let’s look at how that’s even possible. When we look at Facebook’s high-level numbers, there are already plenty of juicy stats; two-thirds of its total global audience uses the platform every day, and 94\% of active users access… This story continues at The Next WebOr just read more coverage about: Facebook...
Mar 22 5:30am Kim Garst Boom Social – Social Selling Strategies That Actually Work
Looking for even more ways to make money with your website? In part one of this series, we discussed two of the most common ways to make money with your website: through advertising and affiliate marketing. In today’s post, I’m going to cover some slightly less obvious strategies to make money with your website. As […] The post How To Make Money With Your Website: Part 2 appeared first on Kim Garst | Marketing Strategies that WORK Kim Garst...
Mar 22 4:00am Blog – Agorapulse
Want to create engaging photo carousels on Instagram? Here are four great examples to get you inspired. The post 4 Great New Instagram Carousel Examples Chosen By Social Media Experts appeared first on Agorapulse.
Mar 22 3:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
A behind-the-scenes look at why Jay Baer and the Convince & Convert team overhauled their email strategy, embracing video and humanization in all-new ways. ...
Mar 21 12:02pm AdEspresso
Facebook advertising is like selling artisanal coffee. First, you need to get people to come to your coffee shop. Next, you need to impress them with the smell of freshly roasted coffee beans to convince them to purchase something. Similarly, in Facebook advertising, getting people to come to your landing page is only half the Read more...
Mar 21 10:17am Social Media Explorer
Of all the decisions you’ll make when you set up your eCommercesite, one of the most important is its color scheme. In fact, color choices can be more important than copy, images and even the...read more The post How to Use Color to Subtly Influence Customer Behavior appeared first on Social Media Explorer.
Mar 21 9:05am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Despite recent changes in organic reach, you can still generate leads with social media. Here are three strategies you can test today. ...
Mar 21 9:02am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Cision surveyed over 1500 journalists to uncover some troubling data about media in 2017. But having the data isn't enough—what are we supposed to do with it? Register for this webinar to find out. ...
Mar 21 8:05am Maximize Social Business
By 2019 80\% of internet traffic, will be from Video! Have you thought about using Facebook Live for your business? Facebook live is a live streaming function which is accessed from your mobile device or rolling out to the desktop for some users. Marketers are excited about this feature, myself included. However, for the business […] Author information Leanne Peard Leanne Peard contributes a monthly column on Facebook. Leanne is the creator of Social Media for business, a certified accredited training program available in Australia. With 12 years experience in the world of social media, she knows first hand how important it is for small to medium businesses to adapt a social media strategy, either small or large, to stay in front of their competitors and attract new leads and sales. Developing the skill set to utilise social media is essential for the businesses to grow. Her passion for small business comes from her own experience in the business sector for over 30 years. She is extremely passionate about sharing her knowledge and skills to assist the business sector. | Twitter | Facebook | LinkedIn | The Power of Facebook Live by Leanne Peard -Maximize Social Business...
Mar 21 8:00am Social Media Explorer
If you’ve spent any time on the Internet in the last few months (and we know you have), you’ve probably heard a lot of buzz around the topics of AI, deep learning, and cognitive marketing....read more The post Influencing the Influencers: IBM’s Advanced Influencer Marketing Strategy appeared first on Social Media Explorer.
Mar 21 4:00am Blog – Agorapulse
If you're having trouble scheduling posts on Instagram, you might be making one of these four mistakes. The post Don’t Make These Mistakes When Scheduling Instagram Posts appeared first on Agorapulse.
Mar 20 3:59pm Post Planner Blog
Are Promoted Videos on Pinterest a part of your marketing strategy?...
Mar 20 2:30pm Social Media Explorer
Beyond hiring an all-star team of employees and driving sales, building a small business requires crafting an effective brand. According to Inc.com contributor AJ Agrawal, what makes a brand effective is its set of highly...read more The post How to Acheive Consistent Branding on Social Media appeared first on Social Media Explorer.
Mar 20 2:30pm Social Media Explorer
Beyond hiring an all-star team of employees and driving sales, building a small business requires crafting an effective brand. According to Inc.com contributor AJ Agrawal, what makes a brand effective is its set of highly...read more The post How to Achieve Consistent Branding on Social Media appeared first on Social Media Explorer.
Mar 20 11:46am AdEspresso
In the years I spent as a salesperson, there was one thing my manager made sure sunk in: always make sure the customer knows you’re there and available. This meant greeting the customer within ten seconds and asking how you could help them. It’s an effective strategy—but there isn’t really a social media equivalent. If Read more...
Mar 20 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
What makes up the anatomy of a successful content campaign? This interactive infographic reveals the science behind successful content. ...
Mar 20 8:45am Social Media Explorer
The Cleveland Cavaliers are currently in first place in the Eastern Conference. They’re also the first team in the NBA, and professional sports as a whole, with their own dedicated social network. Named after the...read more The post Cleveland Cavaliers Launch a One-of-a-Kind Social Network appeared first on Social Media Explorer.
Mar 20 8:05am Maximize Social Business
eCommerce companies have promoted their products on Facebook for years, but many are abandoning the social networking giant for more niche sites. Lots of eCommerce marketers have started using Pinterest and Instagram to reach new customers. Which of these two networks is best for promoting an e-commerce site? Here are some things to consider. Demographics […] Author information Ryan Kh Ryan Kh contributes a monthly column on Social Media for eCommerce. Ryan is a big data and analytics expert, marketing digital products on Amazon's Envato. Follow Ryan’s daily posts on twitter at @RyanKh. | Twitter | Google+ | LinkedIn | Instagram vs. Pinterest – Which is Better for eCommerce? by Ryan Kh -Maximize Social Business...
Mar 20 5:30am Kim Garst Boom Social – Social Selling Strategies That Actually Work
Do you have a dream of being able to make money with your website? It can feel exactly like that – just a dream. I am here to say that it IS possible to make money from your website. While your revenues may be small while you build excellent content and grow your community, if you’re […] The post How To Make Money With Your Website, Part I appeared first on Kim Garst | Marketing Strategies that WORK Kim Garst...
Mar 20 4:00am Blog – Agorapulse
If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts... The post How to Use Facebook Canvas for Posts or Ads (or Both!) appeared first on Agorapulse.
Mar 18 7:45am MariSmith.com
Greetings, ~Contact.FirstName~! I just shared this amazing compilation of the latest Facebook Live & Video Streaming Stats & Facts on my Facebook Page, including: Facebook users gaze 5x longer at video content than static content 90\% of Facebook viewers think video quality is the most important aspect of Facebook Live videos. 85\% of Facebook videos […] The post Study: Facebook Native Videos Perform Better, Content First Marketing and More: The Social Scoop 3/17/17 appeared first on MariSmith.com.
Mar 17 1:02pm Social Media Explorer
With over 400 million users and a network of CEOs averaging about 930 connections each, LinkedIn has become the premier business social networking website. However, while these specific insights indicate why LinkedIn marketing should be...read more The post Why You Should Market Your Small Business on LinkedIn appeared first on Social Media Explorer.
Mar 17 11:29am AdEspresso
Advertisers are constantly looking for new creative ideas to apply to Facebook Ads. And there’s a good reason for that: if people see your ads too many times, they’ll develop ad fatigue, resulting in higher ad costs. If you haven’t yet heard of the latest Facebook news, here’s something you should know: Facebook now allows Read more...
Mar 17 11:05am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Weak support and direction can be silent killers within your company. Use these tips to make your team more productive. ...
Mar 17 9:59am Kim Garst Boom Social – Social Selling Strategies That Actually Work
When I started my first website back in 2005, I was completely lost. There were so many decisions to make, and no one to guide me through the process. So many choices but where to start? If this sounds familiar, then you are in the right place! Whether you’re just starting your first blog […] The post How To Choose A Web Host appeared first on Kim Garst | Marketing Strategies that WORK Kim Garst...
Mar 17 8:05am Maximize Social Business
The Yin and Yang of Digital Marketing In 2017, content marketing and relationships with influencers form a winning combination. They’re an inseparable pair for businesses and organizations. The relevance of the content allows brands to stand out on social networks. The quality of the relationship with influencers favors a better distribution and message reception with […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. His upcoming new book in French, entitled «Generation C et l’influence des consommateurs branchés», is prefaced by Neal Schaffer, and will be also published in English and Spanish during the next year. +Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Confluence Marketing : The Convergence Of Content And Influence by Raymond Morin -Maximize Social Business...
Mar 17 7:38am The Next Web » Facebook
Facebook earns something like $7 billion each quarter. How much of that is spent on securing its offices? Clearly not enough, as the above video demonstrates. By exploiting an unlocked side-entrance, Trikkstar – a London-based YouTube personality who looks a bit like Max Headroom’s disappointing son – broke into the UK headquarters of Facebook. Once inside, he evaded security, ate some free food, and played a game of pool. As Trikkstar broke in during the nighttime, the office was largely empty, and he was able to wander freely without being confronted by a staffer. Although his video does show him… This story continues at The Next WebOr just read more coverage about: Facebook...
Mar 16 2:22pm Blog – Social media and content marketing technology
I research for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) […] The post A Guide to Conversion Rate Optimization Tool Categories appeared first on Find and get the most out of the best marketing tools to promote your business.
Mar 16 12:03pm AdEspresso
AdWords has intent. People search for something specific, click, and buy (soon thereafter). That’s why ‘Search’ drives the most conversions inside your analytics package. And it’s why Google’s ad business accounts for the vast majority of their revenue. But AdWords is largely alone in the ‘intent’-centric category. Nowhere else does that happen. Online or off. Read more...
Mar 16 10:36am Social Media Explorer
Outsourcing content is almost essential to run a successful website in 2017. You keep it updated regularly, so you’re always getting new readers and hopefully new customers, too. At the same time, you’re not having...read more The post Outsource Your Content: Where To Look & How to Get Started Today appeared first on Social Media Explorer.
Mar 16 9:15am John Haydon
The job of the marketer has changed dramatically over the past few years in one important way: Output. The sheer amount of content you need to create, curate, and share requires a completely different approach to your work day. Fortunately, there are apps for almost every content marketing task, from creating images and finding top […] The post 3 Powerful Apps to Streamline Content Workflow [LIVE DEMO] appeared first on John Haydon.
Mar 16 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Without data-driven audience insights, brands are in the dark. Have you identified your brand's Who, What, When, Where, and Why? ...
Mar 16 8:05am Maximize Social Business
Traditionally, your email marketing list and your social networks have been 2 different groups with separate marketing strategies. You target each differently. But this doesn’t have to be the case. Chances are, many people on your email list are on social media too. In this article, you’ll learn how to start integrating them. Why Combine […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Amy is also an expert WordPress VA with over 5,500 logged hours, as well as the content manager for MaximizeSocialBusiness.com. Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies. +Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Integrate Email Marketing into your Social Media Strategy by Amy Hall -Maximize Social Business...
Mar 16 3:50am Blog – Agorapulse
Will you be able to network or get noticed at a conference with thousands of attendees? If you follow these tips, you might get the face time you deserve. The post How to Use Social Media to Stand Out at a Conference appeared first on Agorapulse.
Mar 16 2:59am Amy Porterfield
Let’s rewind for a sec. Back in episode #146, I dished on Facebook groups. This is one of the bold moves I want you to consider making in 2017, because if you take the time to do it thoughtfully, it could be a tremendous game-changer for your business. No one knows that more than Jill ... Click to Read More The post #151: 38,000+ Members in 2 Years: Tips to Building a Highly Engaged Facebook Group with Jill & Josh Stanton appeared first on Amy Porterfield.
Mar 15 12:10pm AdEspresso
It’s easy to hear the phrase “native advertising” and think, “Psh.” Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and what kind of content they present. Case in point: The Atlantic being forced to eat crow and repent after publishing an editorial that appeared like Read more...
Mar 15 10:49am The Next Web » Facebook
Facebook has brought an imitation of Snapchat’s Stories to Instagram, WhatsApp and Messenger, but now it appears to be coming to the biggest platform of them all: Facebook itself. The feature has been testing in Ireland since at least January, but now it’s rolling out to users around the world. As spotted by TechCrunch, users around the world are noticing the feature pop up, though we’ve yet to see it here at TNW: FACEBOOK HAS STORIES NOW????? TF NOOO pic.twitter.com/bG7vYOFy6A — wiss 🌙 (@hollandstarks) March 15, 2017 The next Snapchat killer? Facebook has started implementing stories on their app. IG stories… This story continues at The Next WebOr just read more coverage about: Facebook,Snapchat...