May 26 9:10am AdEspresso
Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers. When creating a Facebook Lookalike Audience, you can choose between a range of 1\%-10\% of the total population in your chosen target country, with 1\% being those who most closely match your source. We bet you’ve Read more...
May 25 8:16pm The Next Web » Facebook
Texas-based theater chain Alamo Drafthouse announced yesterday that it was having a special screening of Wonder Woman where everyone present would be a woman, even the staff. No boys allowed, in other words. Some people always want what they can’t have, so this was not met with unanimous approval. Despite the fact that Wonder Woman is expected to be a global blockbuster and will probably be playing in every theater, every hour until weeks after its release — some people want this one screening for one night in one theater to be open to everyone. Many theaters would be weather this storm in silence. After… This story continues at The Next WebOr just read more coverage about: Facebook...
May 25 10:46am AdEspresso
Conversions are low. ROI abysmal. Facebook ads “aren’t working.” And that’s because Facebook ads “don’t work.” Nothing’s converting. It’s tempting to think that conversions are the problem. People already have ‘ad fatigue’ or the image isn’t good enough. Those things might be true. But more often than not, the problem is your Reach (not Frequency). You aren’t Read more...
May 25 10:43am Social Media Explorer
In 2017, I think it’s safe to say we’re sick and tired of being told what to do on social media platforms. Experts are a dime a dozen, and it’s likely you’re already familiar with all...read more The post 5 Actionable Steps to Earn New Followers, the Creative Way! appeared first on Social Media Explorer.
May 25 9:49am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
An exceptional creative brief is more than an outline for you and your client's next marketing campaign. Done well, it can transform your creative work. ...
May 25 8:05am Maximize Social Business
My first business professor in college said, “Marketing is marketing is marketing”. That has always stuck with me because I knew what the underlying message was. No matter what the vehicle: print, television, social media, etc., how you connect and engage with prospects and customers is always the same. Social media is the new flashy car on the road. It appears many marketers have forgotten the vehicle isn’t the message. It’s called SOCIAL media for a reason. It’s meant to be a forum for people to connect. Use it properly and you will create loyal customers, and more than likely, brand advocates. The Dovetail A great marketing campaign dovetails different avenues to create one cohesive program. This is especially important when running offline events as attendees now rely on social media to easily connect to other attendees, vendors, speakers or sponsors. Dovetailing online and offline events aren’t just for B2B trade shows, conferences, conventions, and golf tournaments. Continue reading "How to Blend Social Media Contests with Offline Events" at Maximize Social Business by clicking here.
May 25 5:30am Kim Garst Boom Social – Social Selling Strategies That Actually Work
Are you struggling to make sales? Do traditional sales strategies seem gimmicky or manipulative to you? Does the idea of making a cold call leave you with a pit in your stomach? If so, you’re not alone. Everyone struggles to “sell”. But that’s what so beautiful about blogging – your blog content can actually […] The post 7 Ways To Generate Sales From Your Blog Content appeared first on Kim Garst | Marketing Strategies that WORK Kim Garst...
May 25 4:00am Blog – Agorapulse
Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to... The post So You Did Your Facebook Live Recording. What Next? appeared first on Agorapulse.
May 25 2:59am Amy Porterfield
If you think being an entrepreneur is tough, try being married to one. Just ask Hobie Porterfield (as I do in this episode). You’ve heard me talk about my hunky husband from time to time, and just how important he is to the success of my business. But I’ve never really talked about what that […] The post #161: Love & Business: How to Make it Work appeared first on Amy Porterfield | Online Marketing Expert.
May 24 4:00pm Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Exceptional customer service is redefining what we, as customers, expect—and that affects all customers and all brands, including yours. ...
May 24 3:47pm The Next Web » Facebook
Facebook is introducing a couple of changes today that make it easier to spot trending topics and the coverage around them. First up, there’s a bit of a visual redesign. Previously, clicking on a trending topic would highlight a story from one publication, and you’d have to scroll down past a live video section to view related stories. Facebook is replacing that system with a simple carousel, which does a better job of showing you different coverage options. To be clear, the change doesn’t affect how stories are sourced, according to Facebook. It’s still the same algorithm picking out some of the most… This story continues at The Next WebOr just read more coverage about: Facebook...
May 24 3:18pm AdEspresso
E-commerce as we know it hasn’t been around for that long. Back in the 90’s you could buy generic products, like flowers, online — but more personal products were only available in brick-and-mortar stores. With advances in tech and a move towards greater consumer convenience, anyone can buy almost anything online. In a more competitive Read more...
May 24 1:00pm Facebook NewsroomFacebook Newsroom
We're introducing a redesigned Trending results page.
May 24 12:22pm Blog – Agorapulse
Looking for ways to increase the Website conversion of your Instagram Ads? We have seven tips for you. The post How to Set Your Instagram Ads for Better Website Conversion appeared first on Agorapulse.
May 24 10:59am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Most WordPress themes are not an out-of-the-box solution for your SEO. Learn the most important HTML5 elements and how to use them to improve your on-page SEO. ...
May 24 10:41am The Next Web » Facebook
Facebook introduced personal fundraisers in beta back in March, taking on services like GoFundMe, butwith a a particular focus on critical needs like disaster relief and education. Today personal fundraisers are expanding to everyone (over 18) in the US and getting a couple of new categories. Previous causes included education, medical, pet medical, crisis relief, personal emergencies, and funeral expenses.Now you can create fundraisers for sports, including things like equipment and fees for teams, and communities, for things like local improvements and neighborhood services. Fundraisers on Facebook Posted by Facebook on Monday, May 22, 2017 Fundraisers are approved within 24 hours, and Facebook says… This story continues at The Next WebOr just read more coverage about: Facebook...
May 24 10:25am The Next Web » Facebook
It took 24 hours before the video of a man murdering his baby daughter was removed from Facebook. On April 24, 2017, the father from Thailand had streamed the killing of his 11-month-old baby girl using the social network’s Live video service before killing himself. The two resulting video clips were streamed hundreds of thousands of times before they were finally removed. This was the not the first time Facebook has been used to live stream violent behaviour. Earlier in April, the site was used to stream a murder in Cleveland and a suicide in Alabama in the US. As… This story continues at The Next WebOr just read more coverage about: Facebook...
May 24 9:05am Facebook NewsroomFacebook Newsroom
We're giving people another way to mobilize around causes they care about by expanding personal fundraisers.
May 24 9:00am Social Media Explorer
SNL cast member Cecily Strong wrapped up an invigorating Day 1 at social media conference “The Social Shake-Up” with the timely quip, “Politically, we all agree on dogs.” Strong was there as a guest of...read more The post Live from Atlanta, It’s…Social Shake-Up! appeared first on Social Media Explorer.
May 24 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
This may be the best content marketing integration I’ve experienced, says Jay Baer. ...
May 24 8:05am Maximize Social Business
Employees are one of the most valuable and trusted marketing assets available in today’s digital world. They are both digital and social-savvy in the connected world i.e., Connected Employees. With the rise of social media, employees are empowered with right tools and technologies to talk about employers in the social channels without any support and encouragement from their employers. What does it mean? We live in the age of millennials and trust has become a new marketing currency for businesses. The result of which businesses are far more willing to trust employees’ words than business leaders’ statements. Hinge Research Institute and Social Media Today survey reports have highlighted that companies with employee advocacy programs resulted in increased brand visibility, brand recognition, and brand loyalty. Would you miss this opportunity as a modern marketer? No, not at all. As a modern marketer myself, I embrace this incredible opportunity to transform employees into trusted brand advocates. Continue reading "4 Steps to Launching a Successful Employee Advocacy Program" at Maximize Social Business by clicking here.
May 24 6:06am The Next Web » Facebook
Researchers at the Korea Advanced Institute of Science and Technology have developed a so-called ‘parasitic robot’ that lives on the back of a turtle. The robot steers the turtle by offering it little rewards when it does the robots bidding. Sound familiar? For any keyboard warrior who wants to call out the researchers for animal cruelty, please consider the fact that the researchers use the exact same mechanism that keeps us glued to our various social media channels: operant conditioning. By offering small but significant rewards – new posts, likes on our own posts, more friends, or in the turtle’s… This story continues at The Next Web...
May 23 8:04pm The Next Web » Facebook
Mark Zuckerberg, CEO of Facebook, today returned to his old Harvard dorm room 13 years after dropping out — and he broadcast the whole tour on Facebook Live for several thousand viewers. Zuckerberg and his wife Priscilla Chan toured H-33 of Kirkland House, walking viewers through his activities there, including coding what was then known as “thefacebook.com.” The two reminisce at length about his roommates, two of whom — Dustin Moskovitz and Chris Hughes — would go on to found Facebook with Zuckerberg. Like all things Zuckerberg, it’s about 50-percent pleasant, and 50-percent awkward. Zuckerberg says things like, “In this hallway,… This story continues at The Next WebOr just read more coverage about: Facebook...
May 23 12:02pm The Next Web » Facebook
Joining in on a popular live video on Facebook can be a fun way to feel part of a broader online community, but it can also subject you to a myriad of inane comments, which are often too crowded to make any sense of in the first place. Starting today, Facebook is giving you another option: watching Live videos privately with your friends. The creatively-named Live Chat With Friends is precisely what it sounds like. Instead of trying to sift through a bazillion comments – Facebook says people comment on Live videos ten times more than regular ones – you can simply enjoy it… This story continues at The Next WebOr just read more coverage about: Facebook...
May 23 12:00pm Facebook NewsroomFacebook Newsroom
Announcing two new features that make it easier to share experiences and connect in real time with your friends on Facebook Live.
May 23 11:42am Kim Garst Boom Social – Social Selling Strategies That Actually Work
If you are an entrepreneur that would like to build a tribe of potential buyers, then Facebook groups needs to be on your radar. Especially if you are looking for ways to increase profits, create a passive income stream and do it all on the cheap. Got your interest yet? If not, what if I told […] The post How to Start and Grow a Profitable Facebook Group appeared first on Kim Garst | Marketing Strategies that WORK Kim Garst...
May 23 10:23am AdEspresso
It’s clear that Instagram is not going to slow down with the updates and new features any time soon. They’ve been releasing substantial amounts of new features every month for as long as this post has been going. Compared to most other platforms, which only roll out updates every so often, it’s particularly impressive. It Read more...
May 23 10:14am Social Media Explorer
Today it is all about strategic marketing. Someone who is more than aware of that need, is Lee Odden, the CEO of TopRank Marketing. He is constantly mentioned in leading publications, including Forbes, The Wall...read more The post How A Top 10 Digital Marketing Professional Uses Influencer Marketing to Boost Content appeared first on Social Media Explorer.
May 23 8:05am Maximize Social Business
There is a growing body of evidence that suggests we make most, if not all, purchasing decisions based on emotions. Even those who claim Spock-like intellects rely on some level of emotion. I believe emotion plays a significant part of a differentiating customer experience. An employee can meet the technical requirements of delivering their product or service and still leave you feeling underwhelmed. As I am writing this I’m thinking of the technician who came to our house to routinely service our heat pump for the summer season. He cleaned out the lines, did all the proper checking that was required in the contract. However, he set the bottle of material on our carpet. It left a stain that I had to remove. Service check. Experience fail. It can be just that simple. There are stores I frequently visit because of the experience like Trader Joe’s. Continue reading "3 Amazingly Simple Hacks To Bridge A Customer Experience Gap That’s Costing You Money" at Maximize Social Business by clicking here.
May 23 8:00am MariSmith.com
Last week, I mentioned that you can now see the number of SAVES next to each Facebook Page post… I was under the impression this was for Admins of Pages only. Turns out, it’s a new public-facing stat for all Pages. New Public-Facing ‘Saves’ Metric on Facebook Page Posts And, as I explained in this video (embedded […] The post Marketers Read Your Facebook Photos, Linking Facebook Groups to Pages & More: The Social Scoop 5/23/17 appeared first on MariSmith.com.
May 23 3:13am Blog – Agorapulse
Is all advice from social media gurus sage and wise? Hardly. These lessons learned will have you trusting-but-verifying everything you hear about social media best practices. The post The Worst Advice We Got from Social Media Gurus: Our Social Media Expert Roundup appeared first on Agorapulse.
May 22 2:33pm AdEspresso
A/B testing your Facebook ads can be super fun. There are so many different ad elements and variations you could test (and play with): The ad copy, images, audiences, placements… But where should you start? And which testable ad elements help to get the fastest improvement in results? After helping several startups with their Facebook Read more...
May 22 2:30pm Social Media Explorer
When Tom Libretto came to Pegasystems as Chief Marketing Officer in 2016, he recognized that the tech company was in the midst of a big change. Leadership was challenging many of its preconceived notions and...read more The post 3 Hard-Learned Lessons From the World of MarTech appeared first on Social Media Explorer.
May 22 9:27am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Yes, you can balance business and fun. Whether you’re producing B2B or B2C content, there’s room for a bit of personality in even the most serious brand. ...
May 22 8:05am Maximize Social Business
The fundamental purpose of an infographic is to simplify complex information and help make difficult concepts easier to understand. We often use infographics to summarize data in order to send a message to our audiences. One of the best ways of visually representing this data is through the use of pictograms. A pictogram is a visual representation of data. It’s not the same as your typical bar chart or pie chart. Instead, you use icons and illustrations to highlight the relevant statistics that you’re trying to get across. They are typically a simplified representation of an idea, theme or concept, with a flat design. Pictograms are great for content creators because they give your audience a snapshot of quantity and volume in a visually impactful way. But the most common use-case of pictograms is to represent a ratio. In this article, I’m going to cover some best practices for how you can effectively use pictograms in your content and in your infographics to help your audience better understand your data and statistics. Continue reading "How to Use Pictograms Effectively" at Maximize Social Business by clicking here.
May 19 8:13pm The Next Web » Facebook
Facebook is rolling out a new food ordering option on its app and desktop site. If you go to the desktop “Explore” section, or the app menu, and click on the hamburger icon, you’ll be redirected to a page full of nearby restaurants that deliver through Facebook. From the restaurant list, you can either go to each place’s Facebook page and order there, or select Start Order. You select the items you want to order on the restaurant’s menu, then you select a tip, and pay for it within the app. That said, it doesn’t work for everybody yet. Some,… This story continues at The Next WebOr just read more coverage about: Facebook...
May 19 11:56am John Haydon
What would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards? I know the storyboards seem pretty cool, but if you have to choose just one, you’d probably watch the movie. The movie conveys the action, the emotion, and the narrative much more powerfully […] The post Why Is Video Content Missing From Your Nonprofit’s Marketing Strategy? appeared first on John Haydon.
May 19 8:05am Maximize Social Business
Facebook is an invaluable resource for digital marketers. Whether it’s an active and vibrant community page or a highly targeted ad program, Mark Zuckerberg and his team have created a premium platform where people spend loads of time. What many people don’t realize is that when you start cross marketing using Facebook with other channels, your impact grows exponentially. Email marketing and Facebook are a match made in hybrid marketing heaven. Here’s how you can leverage your presence on Facebook and take your list to the next level. 1. Use a pinned post to send traffic to your newsletter sign up page. Pinned posts stay at the top of your feed. With an eye-catching image and a great CTA, they’re the perfect way to drive sign ups. 2. If you use a sign-up button on your Facebook page. Continue reading "15 Tips for Using Facebook Marketing to Grow Your Email List" at Maximize Social Business by clicking here.
May 18 7:44pm The Next Web » Facebook
Facebook is swinging for the fences with a new livestreaming deal with Major League Baseball. The social media site will stream 20 MLB games this season, one per week. The announcement confirms rumors about the deal that cropped up earlier this year. The games will all be livestreamed for free via a feed from local broadcasters. According to Forbes, Dan Reed, Facebook’s Head of Global Sports Partnerships said in a statement: Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands are often as meaningful to fans as the action on the diamond. By distributing a… This story continues at The Next WebOr just read more coverage about: Facebook...
May 18 2:30pm Social Media Explorer
Curiosity may have killed the cat, but in truth, nary a marketer—let alone one of the renegade variety—succeeded without a deeply inquisitive nature. It’s not enough for us to know that something worked; we must...read more The post 5 Questions That Will Challenge Your Assumptions About Marketing appeared first on Social Media Explorer.
May 18 11:30am AdEspresso
Lead generation is one of the most effective ways to find new customers. It lets you collect information such as emails and phone numbers—allowing you to contact people individually. That information turns into traffic that you can control through newsletters or lead nurturing sequences. In this short study, we’ll look at the key differences between Read more...
May 18 10:01am Social Media Explorer
You’ve read the statistics. You’ve read personal case studies, and you’re very well aware that social media is effective and growing — rapidly. It just isn’t working for you. Perhaps all these people who are...read more The post 4 Common Mistakes That Cripple Your Social Marketing Efforts appeared first on Social Media Explorer.
May 18 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
If your lead gen's in critical condition and subscribers are dropping like flies, it may be time to rebuild your content strategy. ...
May 18 8:05am Maximize Social Business
From years of running digital and content marketing for my software as a service (SaaS) business, I’ve learned the power of what good, relevant keyword targeting can do to establish your authority and improve awareness for your brand. For example, this company grew their daily visitors by 40\% and saw an increase in brand awareness by doing extensive keyword research. And they’re not alone. About 82\% of marketers report the significant rise of SEO effectiveness in 2016. That’s why I cannot emphasize enough how important it is to determine a consistent set of effective keywords our company should identify with. Content marketing and SEO go hand-in-hand, so this set of keywords serves as a vital foundation for all content writing in the future. Here’s how you can start determining keywords relevant to your business: Know your customers I always tell my marketing team to dig deep into understanding who our customers are first before executing any content or digital marketing plans. Continue reading "Top 5 Tools To Make Business Keyword Management Easier" at Maximize Social Business by clicking here.
May 18 6:15am Blog – Social media and content marketing technology
Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and hence not […] The post 25 Google Analytics Admin Settings Explained appeared first on Find and get the most out of the best marketing tools to promote your business.
May 18 5:57am The Next Web » Facebook
May 18 3:35am Blog – Agorapulse
Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling,... The post What Does a Facebook Sales Funnel Look Like? appeared first on Agorapulse.
May 18 2:59am Amy Porterfield
Here’s the thing: businesses evolve and grow. Mine has (and so will yours). And what worked a few years ago for my website is no longer reflective of where I am today. If you know it’s time for a website revamp, let this serve as your roadmap of sorts. While you may make different decisions […] The post #160: Behind the Scenes of My Website Redesign appeared first on Amy Porterfield | Online Marketing Expert.
May 17 6:11pm The Next Web » Facebook
Facebook secured the right to stream professional CrossFit events and shows on Live. Up until this point, CrossFit would stream events from it’s own site. Now it’ll also stream to YouTube as well as Facebook Live. CrossFit Games General Manager Justin Bergh said in a statement: We’re splitting our audience to a certain extent, but we also feel like we’re getting new lift and new engagement by having it on multiple platforms. We’re always looking for better ways to serve our community. This gave us new tools that allowed us to talk and listen in a way that was going to… This story continues at The Next WebOr just read more coverage about: Facebook...
May 17 4:00pm Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Going off-brand with your content could mean losing your audience. Learn what the Bourne franchise can teach us about brand consistency. ...
May 17 1:00pm Facebook NewsroomFacebook Newsroom
People tell us they don't like stories that are misleading, sensational or spammy.
May 17 10:30am Social Media Explorer
If you’re in sales or marketing, then you’re intimately familiar with the sales funnel and the challenges of translating leads to wins. Most practitioners chalk up holes in the sales funnel to a lack of...read more The post This Is the Biggest Blindspot in Your Sales Funnel [Infographic] appeared first on Social Media Explorer.
May 17 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Time to expand your team? Learn the four fundamental characteristics to look for when hiring new additions to your company. ...
May 17 8:05am Maximize Social Business
Social media has changed marketing strategies for eCommerce companies over the past decade. Companies used to rely heavily on PPC, organic search, and affiliate referrals. Facebook and other digital marketing platforms have opened new doors for e-commerce companies to reach their clients. Unfortunately, Kathi Kruse of Kruse Control Marketing points out that too many marketers are overly optimistic with their projections. “I did a presentation recently at a car dealer conference about ways to get traffic, leads, and sales through social media. The audience was very quiet and as a speaker, you always wonder why. Could it be that I just wasn’t that engaging? Naaah…! Could it be that they were lost in thought or frustrated about how to overcome the hurdles it takes to be successful at social media marketing? Probably… Everyone is looking for that “turn key” solution and many vendors are happy to sell you theirs. Continue reading "eCommerce Marketer’s Guide to Keyword Research for Social Media" at Maximize Social Business by clicking here.
May 17 3:54am Blog – Agorapulse
Do you see tons of influencers and wannabe influencers using LinkedIn as a blogging platform? Want to get in on the action? Then follow these tips on how to get started with LinkedIn publishing. The post The Finally-Gonna Do It Guide to LinkedIn Publishing appeared first on Agorapulse.
May 17 3:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Led by sales goals for lead gen, B2B marketers are putting too much emphasis on net new customer acquisition, says Jay Baer. ...
May 16 4:00pm Facebook NewsroomFacebook Newsroom
May is Mental Health Awareness Month in the US.
May 16 12:37pm AdEspresso
Snapchat is a hell for marketers. Complicated interface, short-lived content, lack of meaningful ways to track and measure performance—all this makes for an unlikely communication channel for brands. But just because many marketers feel intimated by Snapchat, doesn’t mean that there aren’t brands that are already using the network to a great effect. In this Read more...
May 16 11:48am The Next Web » Facebook
Facebook has been fined €150,000 by a European data protection watchdog for not protecting private information from advertisers. The investigation, conducted by the Commission nationale de l’informatique et des libertés (CNIL) originally in 2015, found that Facebook was in violation of the French Data Protection Act. It states: In particular it has been observed that FACEBOOK proceeded to a massive compilation of personal data of Internet users in order to display targeted advertising. It has also been noticed that FACEBOOK collected data on browsing activity of internet users on third-party websites, via the “datr” cookie, without their knowledge. The CNIL says… This story continues at The Next WebOr just read more coverage about: Facebook...
May 16 10:48am Social Media Explorer
It would seem that free money does indeed come at a cost. For the past couple of years the FTC has taken a keen interest in the Influencer Marketing space; fining big brands such as...read more The post Calling out the Kardashians: How the FTC is Crashing the Influencer Marketing Party appeared first on Social Media Explorer.