Apr 24 9:59am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Big data allows marketers to create the content and experiences their audiences want and take their personalization strategy to new heights. ...
Apr 24 8:05am Maximize Social Business
Every social media marketer knows that Instagram is the 2nd largest social network and requires our attention, regardless of what industry our business operates in. Instagram is also a social network that is extremely engaging and, similar to Twitter, can provide the smart marketer with organic growth opportunities should they invest the time into building […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Instaplus Review: Instagram Followers and Engagement Management Tool by Neal Schaffer -Maximize Social Business...
Apr 24 8:00am Social Media Explorer
Creativity is not instantaneous. Sure, you may have your “Aha!” moments, but true creativity is a constant, active process. Like with toned muscles, it takes work and training to get there. Some may think creativity...read more The post 5 Questions You Should Ask Your Creative Self appeared first on Social Media Explorer.
Apr 21 4:30pm Blog – Agorapulse
Are you mad bummin' that Instagress is kaput? I'm here to tell you about alternative tools -- and alternative ways of approaching Instagram marketing. The post 4 Instagress Alternatives That Won’t Leave You appeared first on Agorapulse.
Apr 21 3:00pm Facebook NewsroomFacebook Newsroom
On this Earth Day all of us at Facebook hope that people from around the world who use our family of apps and services will join us in showing their support for our planet.
Apr 21 10:23am AdEspresso
Happy April, everyone. This month we’ve gotten our hands on some brand-new features, and we’re seeing a wider release of another. It’s clear that Instagram is not going to slow down with the updates and new features any time soon. They’ve been releasing substantial amounts of new features every month for as long as this Read more...
Apr 21 8:05am Maximize Social Business
Even though we are just beginning the second quarter of 2017, there have already been some awful customer experience meltdowns. Most of you have probably already seen them, and some are quite disturbing. One could speculate on the contributing factors to these meltdowns because they are easy targets. Regardless of how you feel about the […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Joseph thrives on the ever-changing nature of marketing in the digital age, embracing interactive opportunities, while applying three decades of hands-on expertise in online and traditional marketing. When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. +Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | The 3 Essential Practices for Sustained Positive Customer Experiences by Joe Ruiz -Maximize Social Business...
Apr 20 3:01pm Social Media Explorer
Now that this year’s Facebook Developer Conference has wrapped up, there’s a lot to digest. From neuroscience experiments to artificial intelligence tools, Facebook is definitely working to expand itself beyond basic social networking. The company...read more The post Highlights from Facebook F8 Conference 2017 appeared first on Social Media Explorer.
Apr 20 12:44pm John Haydon
In the constantly changing world of social media, marketing automation, and content, marketing best practices are often the one thing you can rely on. Especially if those best practices are solidly grounded in brain science. Marketing best practices based on things like storytelling and loss aversion might seem new and exciting to some marketers. But […] The post 3 Marketing Best Practices that are Painfully Obvious to Brain Scientists appeared first on John Haydon.
Apr 20 12:28pm AdEspresso
Facebook’s F8 conferences have earned the reputation of being one of the most innovative and fascinating tech events of the year. While F8 is known as the “Facebook Developer Conference”, it doesn’t mean there’s only news about high-tech gadgets. In fact, there are also many insights and ideas that social media marketers can use. If Read more...
Apr 20 10:50am Social Media Explorer
Given the amount of information that people can find online, it is impossible for them to spend their entire time reading what is presented to them. They will screen the topics first and continue reading...read more The post How to Grab Your Readers with the Perfect Headline Every Time! appeared first on Social Media Explorer.
Apr 20 10:28am Maximize Social Business
As you aware, we live in the ‘Trust’ economy and it has become the new marketing currency today. With the proliferation of digital and social technologies in workplace, employees have become both digital and social savvy. So, employee advocacy has become a buzzword in today’s digital world. Employee advocacy results in a 5x increase in web traffic […] Author information Venkatesh Raman Dr.Venkatesh Raman contributes a monthly column on Employee Advocacy. Venkatesh is a competent technology marketing professional with hands-on experience in human capital management (HCM), marketing communication, community engagement, social media, content and product marketing across IT, Automotive & Pharmaceutical verticals. He is extremely passionate and knowledgeable about emerging technologies in Marketing and HR. Venkatesh is an experienced advocacy marketer, institutions branding enthusiast, and avid blogger on emerging technologies in HR and Marketing domain. | Twitter | LinkedIn | 5 E’s of Creating an Effective Employee Advocacy Program by Venkatesh Raman -Maximize Social Business...
Apr 20 10:13am Blog – Agorapulse
Isn't it time we stopped talking about reach and started focusing on Facebook engagement? The first step: having realistic expectations for Facebook engagement rates. The post You Want These Facebook Engagement Rates: Our Social Media Expert Roundup appeared first on Agorapulse.
Apr 20 9:49am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Your next content project is already a mess. It's time to clean up your pre-project processes by combating these six common pitfalls. ...
Apr 20 7:57am Post Planner Blog
Looking for the best tools for social media marketing?...
Apr 20 2:59am Amy Porterfield
In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets & Online Strategies […] The post #156: Expert Secrets & Online Strategies with Russell Brunson appeared first on Amy Porterfield | Online Marketing Expert.
Apr 19 4:00pm Convince and Convert Blog: Social Media Strategy and Social Media Consulting
What once was old can always be new again, and that includes your content. Here's what you need to know about repurposing content safely. ...
Apr 19 3:25pm Facebook NewsroomFacebook Newsroom
Today concludes F8, our annual two-day event where developers come together to explore the future of technology. In the opening keynote, Facebook Chief Technology Officer Mike Schroepfer talked about our goal to develop technology that will help everyone build global community. To do that, we’re investing in a number of foundational technologies over the next […]...
Apr 19 2:30pm Social Media Explorer
With all of the competition between Facebook/Instagram and Snapchat, Tumblr hasn’t really been on our social media radar lately. However, it looks like the microblogging social network wants to change that, as it has just released...read more The post Tumblr Launches New Video App Called “Cabana” appeared first on Social Media Explorer.
Apr 19 1:37pm The Next Web » Facebook
Last year, Facebook announced the Surround 360, an open-source VR camera that cost a massive $30,000 for what was basically a fancy 360-camera. One year later, Facebook has updated the Surround 360 with two models that offer something more powerful: the ability to move around a VR scene. Most 360 cameras essentially mount your head on a fixed point. You can look up, down, left and right, and, if you’re lucky, the image will be in 3D as well. But you can’t actually move your body within the scene, which ends up killing some of the illusion. The new cameras solve this using a… This story continues at The Next WebOr just read more coverage about: Facebook...
Apr 19 12:55pm MariSmith.com
HAPPY EARTH DAY 2017! Add a frame to your Facebook profile photo/video, get involved, take action, make a donation if you can. I love all the videos at Conservation.org – like this one about ice melting narrated by Liam Neeson. So useful to raise awareness. “Nature doesn’t need people. People need nature.” This week, I flew […] The post 77 Facebook Ad Resources, Instagram for E-Commerce & More: The Social Scoop 4/22/17 appeared first on MariSmith.com.
Apr 19 10:40am AdEspresso
It’s a question we hear all the time, and see plastered everywhere: How much do Facebook Ads cost? We see the question a lot, and one of the only consistent answers we see is “it depends on a lot of factors.” This is absolutely true. There’s a lot that goes into understanding Facebook Ads cost; Read more...
Apr 19 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
B2B marketers need to rethink their social media strategy and leverage employee advocacy to save their declining social reach. ...
Apr 19 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Examples of how podcasts can work not just as thought leadership but also as tools for lead nurturing, customer retention, and more. ...
Apr 19 8:05am Maximize Social Business
Are we moving towards a greater maturity in digital marketing? 2017 is shaping up to be a defining year for marketers. After surfing the wave of “Influenceratis” in recent years, companies have gradually lost interest in the phenomenon. Confronted with the growing popularity of ad blockers. Brands are now turning to young niche bloggers/vloggers, new […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. His upcoming new book in French, entitled «Generation C et l’influence des consommateurs branchés», is prefaced by Neal Schaffer, and will be also published in English and Spanish during the next year. +Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Confluence of Marketing at the Age of Connected Consumers by Raymond Morin -Maximize Social Business...
Apr 19 8:00am Social Media Explorer
No matter what type of marketing tactics and strategies you may have tried, there is one medium that consistently outperforms all the others: email marketing. And whether you’re a neophyte or an expert email marketer,...read more The post The Best Email Marketing Infographic You’ve Ever Seen appeared first on Social Media Explorer.
Apr 19 3:49am Blog – Agorapulse
The international marketing agency has saved time and sanity using Agorapulse as its go-to social media management platform. Learn why -- directly from one of their team members! The post 5 Reasons Action Digital Loves to Use Agorapulse appeared first on Agorapulse.
Apr 18 3:21pm Facebook NewsroomFacebook Newsroom
Today marks the first day of F8 2017, our annual event where developers come together to explore the future of technology. More than 4,000 people attended the event at the McEnery Convention Center in San Jose, California, and millions watched the keynote via Facebook Live. Mark Zuckerberg opened the conference with a keynote about how […]...
Apr 18 3:02pm AdEspresso
At a first glance, the thought of writing a blog post or copy for your email campaigns doesn’t seem so difficult. You’ve read a million and one of each before, so how hard could it really be? As it turns out, the answer to this is typically “a lot harder than you’d think.” This is Read more...
Apr 18 2:06pm Facebook NewsroomFacebook Newsroom
Messenger today announced at F8 2017 new ways to discover experiences for businesses and brands, new ways to connect with people by sharing your favorite music, playing games or ordering food, and new ways for developers to build with Messenger Platform 2.0.
Apr 18 1:52pm The Next Web » Facebook
Facebook is finally announcing a real VR social app, and it’s called Facebook Spaces. The app allows you to hangout in a virtual space and browse through your Timeline memories with friends. Posted by Facebook Tips on Monday, April 17, 2017 To create an avatar, you simply import a photo from Facebook and the app will try to create a toonish fascimile, which you can then customize further. You can then invite friends to join you. Facebook also showed off creating artwork, playing games, listening to music and watching 360 videos in VR. Since not everyone has a VR headset just yet,… This story continues at The Next WebOr just read more coverage about: Facebook...
Apr 18 1:40pm Facebook NewsroomFacebook Newsroom
Introducing Facebook Spaces, a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room.
Apr 18 10:22am Social Media Explorer
If you’ve been in marketing for more than a few days you’re likely all too familiar with the never-ending barrage of ‘hot trends’ popping up by the minute. *Cough* Mastodon *Cough*. It can be overwhelming sorting...read more The post 6 Major Marketing Trends to Start Budgeting for Today [Infographic] appeared first on Social Media Explorer.
Apr 18 8:05am Maximize Social Business
Sharing infographics on Pinterest and Instagram makes sense, given that these platforms are specifically designed for sharing visual content. For these networks, you can simply pin or upload your infographics and they’ll easily be visible to your intended audience. But if you want to truly maximize their exposure, or if you want to share them […] Author information Vikas Agrawal Vikas Agrawal contributes a monthly column on Infographics. Vikas is a start-up Investor & co-founder of the Infographic design agency Infobrandz that offers creative and premium visual content solutions to medium to large companies. Content created by Infobrandz are loved, shared & can be found all over the internet on high authority platforms like HuffingtonPost, Businessinsider, Forbes , Tech.co & EliteDaily. | Twitter | Facebook | Google+ | LinkedIn | How to Promote Your Infographic on Social Media (The Best Practices) by Vikas Agrawal -Maximize Social Business...
Apr 18 6:00am John Haydon
It’s easy to get complacent about your donors. You spend so much time cultivating new prospects and building relationships that once someone makes a gift, you tend to mark them off the list and move on to the next prospect. Unfortunately, that leads to a never-ending stream of lapsed donors, which in turn forces us […] The post How to Make Donors Feel So Awesome, They Can’t Help but Give More to Your Nonprofit appeared first on John Haydon.
Apr 18 4:48am The Next Web » Facebook
Facebook is gearing up to host its F8 annual developer conference at the McEnery Convention Center in San Jose on April 18 and 19. The company is expected to show off new products, experiments and developments in camera and VR tech, its Messenger platform, open source tools, resources for publishers and more. If you’re not attending in person, here’s how you can tune into the the livestream: The broadcast kicks off at 10AM PDT / 1PM EDT / 7PM CEST / 10:30PM IST. Point your browser to fbf8.com/watch Sign up with your Facebook account or email address to get access… This story continues at The Next WebOr just read more coverage about: Facebook...
Apr 18 4:01am Blog – Agorapulse
You think Twitter is too short and quick to build your brand? Think again. Learn great branding tips from a guy who has more than 750,000 followers. The post How to Build a Brand on Twitter in 11 Easy Steps appeared first on Agorapulse.
Apr 17 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
There's never been a better time to contribute to other influential blogs. Hone your guest content strategy with these tips. ...
Apr 17 8:30am Social Media Explorer
Chandar Pattabhiram, Chief Marketing Officer for Marketo, is a major advocate for “engagement marketing” as a response to the shift in power between buyers and sellers. During the week of April 24, Social Media Explorer’s...read more The post 4 Reasons to Embrace Engagement Marketing appeared first on Social Media Explorer.
Apr 17 8:05am Maximize Social Business
Customer service is one of those things that can either make or break your company. You can have excellent products, excellent ideas, or excellent pricing, but if you fail at customer service, chances are you’ve just turned your customers away for good. To excel in customer service, you have to think like your customer. Ask […] Author information Dave Schneider Dave Schneider contributes a monthly column on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. | Twitter | Facebook | How to Make Blogging a Part of Your Customer Service by Dave Schneider -Maximize Social Business...
Apr 14 12:59pm The Next Web » Facebook
Stories are dead. Long live Stories. Instagram announced earlier this week that its Stories feature has over 200 million daily users. As my colleague Napier pointed out, that’s at least 40 million more than Snapchat’s last reported number. I think we can safely say Instagram and Facebook have Snapchat beaten. 158 million active users is nothing to sneeze at, but it’s worth noting that Snapchat’s meteoric growth slowed considerably when Instagram Stories rolled out. For an app that’s never turned its parent company a profit, any dip in user activity is probably not a good thing. Trust us, we’re pretty tired… This story continues at The Next WebOr just read more coverage about: Instagram,Snapchat...
Apr 14 8:05am Maximize Social Business
Everyone does Facebook marketing. I have seen brands which do it well and brands that suck at it. Many of them have awesome content but do not know how to direct engagement towards it. Once you are familiar with Facebook, it is important to understand how you can get the right engagement for your content. […] Author information Nikhil Premanandan Nikhil Premanandan contributes a monthly column on Facebook. Nikhil s currently the head of marketing at SMhack, a social media management software startup. He likes to experiment with Facebook consistently and document his experiences in his blogs. He understands the hidden potential social media has and is always looking to learn. Nikhil also contributes regularly to Jeff Bullas's blog. When he's not on Facebook you can find him digging the latest exploits of Tom Hanks and Steve Carell. | Twitter | LinkedIn | Boost Your Facebook Post Engagement Using These 7 Tricks by Nikhil Premanandan -Maximize Social Business...
Apr 13 3:00pm Social Media Explorer
Burger King has definitely gotten creative with their marketing. The fast-food giant’s latest commercial gives customers information about their famous Whopper burger in a pretty unconventional way. Take a look: Yes, you heard right. And if you have a...read more The post Google Is Not Happy With Burger King’s Latest Ad appeared first on Social Media Explorer.
Apr 13 1:36pm The Next Web » Facebook
An investigation by The Times has landed Facebook in hot water after the social media giant failed to remove flagged and potentially illegal content. A Times reporter set up a fake profile and flagged a number of posts containing (to put it mildly) unpleasant content. Some depicted the sexualization or abuse of children, and some glorified recent terror attacks or showed beheadings. Some of the flagged posts were removed, but others — including one child abuse video — were not. According to moderators, they didn’t violate community standards. Some were even promoted to the reporter by Facebook’s algorithms. It was only after… This story continues at The Next WebOr just read more coverage about: Facebook...
Apr 13 12:28pm AdEspresso
There’s no doubt. No questioning or debate necessary. Every marketer is trying to personalize. It’s seen as THE trend by most. And yet, results vary. Some still struggle. Slapping on trite $FNAME or $COMPANY wherever possible. Then there’s others setting the bar. Setting the tone. The difference is nuanced. You can’t always see it in Read more...
Apr 13 11:52am The Next Web » Facebook
Instagram is adding some new features today, and in a nice change of pace they don’t come from snapchat First up, you can now capture something called a ‘selfie sticker.’ It’s pretty much what it sounds like: tap the new sticker with the camera icon to capture a mini selfie which you can place anywhere in a story or direct message. You can resize them and have the option to use either an outlined or faded circular border. So yeah, you can basically put selfies in your selfies now. But there are a few other useful features in today’s update as well:… This story continues at The Next WebOr just read more coverage about: Instagram...
Apr 13 10:26am Social Media Explorer
It may have taken longer than originally thought, but social media and e-commerce websites are finally integrating into ways that can help boost a business’ sales and improve a customer’s shopping experience at the same...read more The post 5 Creative Tips to Drive E-Commerce Sales with Social Media appeared first on Social Media Explorer.
Apr 13 9:00am Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Rapid changes in Facebook advertising features mean marketers must iterate and innovate at a rapid scale. Keep an eye on these six features. ...
Apr 13 8:05am Maximize Social Business
One of the questions that I receive most when speaking and training is – Can I have a business profile page? While the answer is yes. There are a number of reasons why you should reconsider this option for your business and marketing with Facebook. Let’s explore the difference between a Profile, Pages, and Groups. Personal […] Author information Leanne Peard Leanne Peard contributes a monthly column on Facebook. Leanne is the creator of Social Media for business, a certified accredited training program available in Australia. With 12 years experience in the world of social media, she knows first hand how important it is for small to medium businesses to adapt a social media strategy, either small or large, to stay in front of their competitors and attract new leads and sales. Developing the skill set to utilise social media is essential for the businesses to grow. Her passion for small business comes from her own experience in the business sector for over 30 years. She is extremely passionate about sharing her knowledge and skills to assist the business sector. | Twitter | Facebook | LinkedIn | The Difference Between Facebook Profile, Pages and Groups by Leanne Peard -Maximize Social Business...
Apr 13 4:00am Blog – Agorapulse
Facebook page admins are often encouraged to boost their content. But what exactly makes for a good promoted post? We'll explore this. The post What Makes for a Good Promoted Post on Facebook? appeared first on Agorapulse.
Apr 13 2:59am Amy Porterfield
Facebook ad expert, Rick Mulready, is back to talk about a tremendous new Ad tool that he’s already leveraging to drive major results in his business. If you’re starting to hear more about Facebook Messenger Ads, it’s for good reason. You’re probably one of the billion people who use the Messenger app to chat […] The post #155: The New ‘FB Messenger Ads’ with Rick Mulready appeared first on Amy Porterfield | Online Marketing Expert.
Apr 12 11:05pm Amy Porterfield
testing The post test new 1 appeared first on Amy Porterfield | Online Marketing Expert.
Apr 12 4:00pm Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways. ...
Apr 12 3:11pm Social Media Explorer
By now, we’re all too familiar with the controversy surrounding United Airlines after a passenger on an overbooked flight was literally dragged off the plane this past Sunday. Of course, like all noteworthy events in the modern world,...read more The post The Social Media Storm Surrounding United Airlines appeared first on Social Media Explorer.
Apr 12 1:42pm MariSmith.com
It’s almost time for Facebook’s annual F8 Developer Conference taking place on April 18th and 19th in San Jose, California with 4,000 attendees. You can register to watch the F8 keynotes streaming live online here. Plus, this year, Facebook introduced live in-person meetups around the world (I believe all RSVPs are closed now, but good to know […] The post Video Tools for The Camera Shy, Facebook Ad Landing Pages & More: The Social Scoop 4/17/17 appeared first on MariSmith.com.
Apr 12 11:35am AdEspresso
It was like yesterday when Facebook introduced Live Videos. Now, everyone’s talking about including videos in their marketing strategies. And people are already getting bored with Live Videos. It’s always the early adopters that benefit most from a new feature or hack. That’s exactly why we’re doing this monthly roundup of the latest Facebook news Read more...
Apr 12 8:45am Social Media Explorer
If it wasn’t the least fun job I ever had, this one was certainly a close second… While selling encyclopedias door-to-door the summer after my freshman year in college was taxing, it also provided an...read more The post What Works: Words of Wisdom from 6 Top CMOs appeared first on Social Media Explorer.
Apr 12 8:05am Maximize Social Business
Advertisers are boycotting YouTube to make a statement. It’s not just a couple of them, either. It’s more than 250 brands. Brands like PepsiCo, Starbucks, Wal-Mart, and McDonald’s have pulled their advertising from YouTube. It has been estimated that it could be costing Google, who owns YouTube, $750 million. Others have said this controversy won’t […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. He has created videos for Fortune 50 companies. In his spare time Jayson enjoys playing his guitar, song writing, and spending time with his wife, Gretchin. | Twitter | Facebook | LinkedIn | The YouTube Ad Crisis: Will Big Brands Kill YouTube? by Jayson Duncan -Maximize Social Business...
Apr 12 3:26am Blog – Agorapulse
Custom Audiences on Facebook has even more laser targeted capabilities. Learn more about the engagement options for these ads in this here post. The post Let’s Create Facebook Custom Audiences Based on Page Engagement appeared first on Agorapulse.