There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.
Case in point, content marketing. Despite being a reliable, proven way to drive traffic to your site and increase leads and sales, some people just can’t help but talk smack about content. It’s too hard, it doesn’t work, there’s no point – all favored arguments of the content marketing naysayer.
Shame they’re all false.
Next time somebody says content marketing is a waste of time, why not pull out one of these 23 content marketing stats and facts to prove them wrong? You might change their mind – but if not, at least you’ll have the satisfaction of putting them in their place, and who doesn’t love that?
1. Content marketing is incredibly cost-effective and offers amazing ROI. Compared to traditional marketing programs, content marketing costs 62\% less and generates approximately three times the volume of leads. (DemandMetric)
2. Content drives conversions like gangbusters. On average, conversion rates are six times higher for companies and brands using content marketing than those that aren’t, at 2.9\% vs. 0.5\%, respectively. (Aberdeen Group)
3. The biggest brands in the world realize that content is the future. Coca-Cola, for example, spends more money on content creation than it does on television advertising. (Contently)
4. Interactive content is big business – and getting bigger. Of content marketers currently using interactive content (like this interactive timeline of the history of Google AdWords), 75\% plan to increase their budgets to produce more interactive content in the coming year. (SnapApp)
5. Marketers are shifting toward longer, more in-depth content. The average length of blog posts is getting longer, with the typical word count of a blog post increasing from 808 words in 2014 to 1,054 words in 2016. (Orbit Media Studios.)
6. Competition in content is fierce – but marketers are meeting the challenge head-on. Almost two thirds of marketers – 60\% – produce at least one new content asset every single day. (eMarketer)
7. When it comes to content, longer is better. On average, long-form blog posts generate nine times more leads than short-form posts. (Curata)
8. It’s how decision-makers prefer to learn about you. 80\% of executives and business owners prefer to receive information a