From auto show to auto experience – brand renewal is an annual rite

From Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
March 10, 2017 - 4:45pm
With most US automotive shows boasting record attendance figures each year, these shows provide a tremendous opportunity for brands to show off the latest technological advancements, illustrate the personality of the brand and inflame people's desire to own one of their cars. Dave Pulaski, research director at Siegel+Gale, explores how for automotive brands, brand renewal is an annual rite.

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